(W)right On Communications

BACKGROUND

Introduce your business and what you do there.

I’m the owner of MSK Ventures, a small consulting firm that provides business development and PR services. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with (W)right On Communications?

(W)right On Communications did media outreach to Indian tribes on a public education and information project for a third-party customer. 

SOLUTION

What was the scope of their involvement?

(W)right On Communications has created a marketing plan as part of a grant-funded business plan for my Indian customer’s facilities and businesses. The plan has to do with how we promote organic foods produced on the tribal farm, vacation rental facilities, and special events. Essentially, the project revolves around agritourism.

The team is also producing a video funded under a different grant. This part includes social media, video marketing, and earned media. They’ve learned what we want to accomplish with the video and developed a storyboard. After reviewing and approving the storyboard, we’ve worked with them to identify locations where we can shoot. We also help them manage the actual video shoot. 

Meanwhile, we’ve focused on Facebook and Instagram for our social media marketing campaign. 

What is the team composition?

We’ve worked with 4–5 teammates from (W)right On Communications, including Julie (President & Founder), Larry (VP), and Felicia (AVP Creative Services). 

How did you come to work with (W)right On Communications?

I searched online for companies with experience in agritourism marketing in San Diego, and (W)right On Communications was one of the 2–3 companies that popped up. They seemed to be the best qualified for what we needed.

How much have you invested with them?

We’ve invested around $70,000–$80,000. 

What is the status of this engagement?

The engagement started in March 2022, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

(W)right On Communications’ work has been great. The marketing plan has been excellent, and we’ve secured additional grant funding from another federal agency on the strength of that plan. Moreover, the team is highly capable of organizing a video shoot. We haven’t seen the final product yet because they’re still doing postproduction, but their resources are efficient and well-organized.

How did (W)right On Communications perform from a project management standpoint?

They’re always responsive and great at working within our available budget — they’re on point and on time. In terms of tools, they’ve suggested using an app, but I have an aversion to those apps. I tend to circumvent them and email the team directly when I want something.

What did you find most impressive about them?

They work hard to give us what we want within our budget. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Be clear about what you want — if you give them good direction, they’ll create a plan and a sensible approach for what you want. 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of ID Dataweb

Describe what your company does in a single sentence.

ID Dataweb provides a comprehensive identity security platform that enables businesses to verify user identities and prevent fraud across various channels, including web, mobile, call centers, and in-person interactions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire (W)right On Communications to accomplish?

• Webside Rebuild
• Website Redesign
• Content Production
• Event Support
• Brand Awareness

SOLUTION

How did you find (W)right On Communications?

Referral

Why did you select (W)right On Communications over others?

• Great culture fit
• Good value for cost

How many teammates from (W)right On Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wright On played a crucial role in completely overhauling our website, which had been plagued with broken elements, wasted space, and inconsistent branding. They tackled the project from the ground up, working closely with us to establish a cohesive look and feel that aligned with our brand’s identity. From designing graphics that resonate with our messaging to developing each page with optimized functionality, Wright On transformed the site into a visually appealing and user-friendly experience. The result is a fully reimagined, seamless platform that effectively represents our brand and engages our audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved User Engagement: Metrics such as time on page and pages per session increased, indicating users were finding content more relevant and easier to navigate.
• Reduced Bounce Rate: The enhanced user experience, streamlined layout, and focused content led to a decrease in bounce rate, meaning more visitors explored beyond the homepage.
• Faster Page Load Times: Optimizations in design and development contributed to faster loading speeds, reducing the likelihood of users abandoning the site due to delays.
• Increased Lead Generation: Clearer calls-to-action and optimized landing pages helped drive up form submissions and lead conversions from the website.
• Enhanced SEO Performance: With an organized structure and targeted content, our search engine rankings improved, driving more organic traffic to the site.
• Consistent Brand Identity: By aligning colors, fonts, and design elements across all pages, Wright On helped create a cohesive brand experience, reinforcing brand recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Wright On demonstrated exceptional project management throughout the website rebuild. They consistently delivered all milestones on time, showing a strong commitment to staying on schedule. Communication was a standout quality: they kept us updated through regular, well-timed emails and maintained clear, effective communication at every stage. They were also proactive, anticipating our needs and coming prepared with insightful questions or solutions exactly when needed. This approach not only kept the project moving smoothly but also made us feel supported and confident in their ability to bring our vision to life.

What was your primary form of communication with (W)right On Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Wright On was their remarkable versatility in services. They have the expertise to cover every gap in our marketing and design needs, making it feel as though we had multiple full-time specialists dedicated to our project. This ability to deliver comprehensive solutions across design, branding, development, and strategy was invaluable, allowing us to address diverse needs seamlessly without seeking multiple vendors. Their breadth of expertise truly made them a one-stop solution for our marketing and design requirements.

Are there any areas for improvement or something (W)right On Communications could have done differently?

No!