Red Banyan

BACKGROUND

Please describe your company and position.

I am the CEO of Orange Marketing

Describe what your company does in a single sentence.

We build B2B, B2C and Nonprofit revenue systems that work in HubSpot. Operators who implement, execute, and optimize across marketing, sales, service, & content stacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Red Banyan to accomplish?

• Brand Awareness
• Leads

SOLUTION

How did you find Red Banyan?

Referral

Why did you select Red Banyan over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Red Banyan were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Red Banyan co-hosted a live session with Orange Marketing titled "Earn the Answer: PR + AEO Tactics That Get You Found in AI Search." Evan, Founder and CEO of Red Banyan, delivered a dedicated teaching segment on PR strategy and reputation management, centered on how earned media shapes brand visibility in AI search. Key deliverables: A live, co-presented education session for our audience and the wider marketing community, Evan's speaking segment covering PR tactics, earned media, and how third-party coverage drives AI citations, Original content and frameworks that paired with our AEO material to give attendees a complete PR and AEO playbook, Brand marketing support through Red Banyan's co-promotion and Evan's credibility as a recognized PR expert and media commentator. The scope centered on community education. Attendees left with concrete steps for building AI visibility across both PR and AEO, grounded in real data and named sources.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

102 webinar registrations and 30+ attendees for lead follow-up

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was direct and reliable. Evan and the Red Banyan team met every deadline in the production cycle, from confirming his teaching segment to delivering content that fit our shared outline. 

Responsiveness was strong throughout. When we needed content, timing, or coordination on the run of show, the team turned it around without friction. Nothing slipped, and nothing needed chasing.

What was your primary form of communication with Red Banyan?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Evan treats PR as a teaching discipline, not a pitch. He came in as a co-teacher, built a real segment, and gave our audience frameworks they could act on. Plenty of experts will show up and talk. He showed up to educate.

His credibility carried weight too. He is a recognized crisis and PR expert, an author, and a regular media commentator, and he brought that authority to the room without making it about himself. The focus stayed on what attendees could do next.

Are there any areas for improvement or something Red Banyan could have done differently?

Nothing significant. The collaboration did what it set out to do.

If I had to name one thing, it would be to record more supporting content around the session. Evan's segment held a lot of value, and short clips or a follow-up piece would have extended the reach beyond the live audience. T

BACKGROUND

Please describe your company and position.

I am the Partner and Owner of Duffie Law

Describe what your company does in a single sentence.

Duffie Law PLLC  is a full-service law firm.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Red Banyan to accomplish?

• Assist Employment Law Client

SOLUTION

How did you find Red Banyan?

Referral

Why did you select Red Banyan over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Red Banyan were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Red Banyan was engaged based upon the firm's reputation as a top PR firm for law firms.  It was also important to me that we utilize their expertise in ligitation support and legal PR.  The firm was hired to help assist with a client with an employment related issue.  The goal was to bring public scrutiny to bear on a bad actor and to help protect the reputation of my client after it was attacked by his former employer. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The firm delivered for my client.  Media attention was secured.  The reputation of my client was protected.  Red Banyan did a great job of explaining the pros/cons for each option on the table. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The level of professionalism was shockingly high, especially for South Florida. Red Banyan's processes were tight, and their employees were smart and strategic. It was easy to work with the firm, and they exceeded expectations. 

What was your primary form of communication with Red Banyan?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great culture and clearly outstanding leadership from their founder and CEO.  They are incredibly competent, but also approachable and real.  Their integrity is outstanding and it became readily apparent why they have such a great reputation among the legal community.

Are there any areas for improvement or something Red Banyan could have done differently?

Nothing comes to mind.  I was extremely satisfied and will hire them again for other client matters.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Seen & Heard Media

Describe what your company does in a single sentence.

Seen & Heard Media is an award-winning content studio, providing you with the latest news and updates from the world's most interesting personalities and events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Red Banyan to accomplish?

• To generate publicity around our new documentary

SOLUTION

How did you find Red Banyan?

Online Search

Why did you select Red Banyan over others?

• High ratings
• Pricing fit our budget

How many teammates from Red Banyan were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Red Banyan to generate publicity ahead of our new documentary premiere. The scope of work centered on media outreach, with a focus on crafting and executing a targeted strategy to amplify the documentary’s narrative and social impact.

Key Deliverables Included:

Media Strategy Development:
Red Banyan identified key journalists, media outlets, and influencers whose audiences aligned with the documentary's themes.

Press Materials Creation:
The team developed press releases and story pitches to highlight the documentary’s main themes and social relevance.

Media Relations and Outreach:
Red Banyan conducted media outreach to secure interviews, feature stories, and exclusive media opportunities.

Earned Media Coverage:
As a result of these efforts, Red Banyan was able to secure high-profile media coverage, which included articles, interviews, and feature stories.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This collaboration successfully elevated our documentary’s profile, engaged our target audiences, and positioned the film for a strong debut.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Red Banyan’s project management was well organized. All the deliverable were completed on time and met our expectations. Their team was in constant communication and provided regular updates on thier efforts.

What was your primary form of communication with Red Banyan?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Red Banyan’s personalized approach and expertise in media relations were the most impressive for us. There wasn't much time before the premiere, and their team got up to speed very quickly and drafted all the messaging within a couple of days.

The media coverage and interview opportunities they were able to secure was also a pleasant surprise. Overall, Red Banyan’s dedication, collaboration, and committment to delivering results impresse us the most.

Are there any areas for improvement or something Red Banyan could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the Advocate for Ethics in Business of The Knot Whistleblowers

Describe what your company does in a single sentence.

Public Service Advocacy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Red Banyan to accomplish?

• Manage Communication
• Effectively Focus Message

SOLUTION

How did you find Red Banyan?

Referral

Why did you select Red Banyan over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• trusted referral

How many teammates from Red Banyan were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Red Banyan identified the right professionals within their team to partner with us in managing and communicating a story of a serious nature that was hitting the national media. Their expertise, strategic thinking and cool under pressure manner provided a calm in the storm during the difficult process of blowing the whistle against a globally recognized corporation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Red Banyan quickly identified key elements of a highly-complex matter and focused-in on the central themes - translating them into a strategic plan of action which allowed us to stay focused and on message in a high-pressure environment. 

In addition to being knowledgable, the team at Red Banyan was empathetic to our unique situation while maintaining consummate professionalism throughout the process. We would highly recommend Red Banyan to anyone in need of sage PR counsel and guidance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Red Banyan was strategically minded and delivered project ideas and timelines well in advance, allowing us to be proactive and not reactive. The team was responsive and quickly honed-in on central tenets, cutting through the fog that could have easily clouded our thought processes. In short, they kept us on track and on message while being sensitive to our unique needs.

What was your primary form of communication with Red Banyan?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Red Banyan provided a customized solution tailored to the goals we discussed. It is not a one size fits all firm, it is highly adaptable. Red Banyan provided a bespoke solution tailored to our very unique situation.

Are there any areas for improvement or something Red Banyan could have done differently?

We had a stellar experience with Red Banyan in every single aspect of our relationship.

BACKGROUND

Please describe your company and your position there.

I am the Founding Partner and Chief Marketing Officer of Peyton Bolin law firm, which is a real estate law firm with high-energy, results-driven attorneys.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

Red Banyan helped with a variety of communications needs, including strategic planning, strategic PR, ghostwriting, media training, etc.

SOLUTION

How did you select this vendor?

Red Banyan came highly recommended from other members of Entrepreneurs Organization (EO) who have hired them in the past and referred them to their clients. The personal recommendations were outstanding and influenced our decision to move forward.

Describe the scope of their work in detail, including any steps and the final deliverables.

This is a firm that does what they say and then some. They produced outstanding results, often working within tight time constraints.

How many people from the vendor's team worked with you, and what were their positions?

I worked with multiple people from the team including Evan, Matt, Vlad, and Robbin.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Opeds got published in local and regional media; went into television and print interviews extremely well-prepared and they turned out great. Helped me with messaging, strategy and talking points on sensitive issues.

Describe their project management style, including communication tools and timeliness.

They communicate clearly and often. Truly, I have NEVER worked with a better agency. In addition, and more importantly, they are organized, effective and true PR and communications experts.

What did you find most impressive or unique about this company?

Their depth of knowledge and expertise set them apart. They move incredibly fast and are able to take advantage of opportunities that arise in the media. In times of crisis or when the stakes are high there is nobody better than Red Banyan.

Are there any areas for improvement or something they could have done differently?

NONE. These guys are truly a pleasure to work with and they will always be my go-to communications partners.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and COO of RNKD, an SEO agency at heart but with a secondary focus on web property acquisition, growth, and sale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

We sought strategy around branding the newly formed company as well as strategic public relations consulting in Dallas to launch the newly formed brand.

SOLUTION

How did you select this vendor?

We found Red Banyan Group after evaluating several Dallas public relations and branding firms and decided that their stellar reputation in the market combined with their expertise in public relations were exactly what we were looking for.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of work was to help us choose a brand/moniker that would resonate with our audience and launch our brand in the Dallas market with strategic press releases and other media opportunities.

How many people from the vendor's team worked with you, and what were their positions?

We had a primary point of contact who liaised with other members of their team to get the job done, and done well. The founder, Evan, even weighed in on a few action items which was great to see.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With Red Banyan's help, we now have an established brand and go-forward strategy to take on the entire DFW market.

Describe their project management style, including communication tools and timeliness.

What can I say, Red Banyan's workflow was smooth and helped us accomplish our goals in record time (less than 30 days).

What did you find most impressive or unique about this company?

Red Banyan's commitment to our satisfaction was obvious every step of the way. Evan has clearly chosen the best of the best in building his team of public relations experts.

Are there any areas for improvement or something they could have done differently?

None. They were great!

BACKGROUND

Please describe your company and your position there.

I am the founder of Modern Capital, a real estate team at Compass specializing in mid-century modern architecture real estate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

Sought strategic communications and pr advice when transitioning from agent on a team at another broker to created my own team at a new broker.

SOLUTION

How did you select this vendor?

I interviewed several companies. With the other firms, I felt like I would be just another number. With Red Banyan, I knew I would be treated like a valued client who they genuinely cared about helping succeed.

Describe the scope of their work in detail, including any steps and the final deliverables.

The main focus was behind-the-scenes, high-level communications strategy and advice with some additional public press efforts.

How many people from the vendor's team worked with you, and what were their positions?

I typically worked with two to three members of the team from pr strategy communications specialists to writers helping with content to help establish my brand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With Red Banyan's help I was able to establish my own distinct real estate team brand and double my business in just a couple of years.

Describe their project management style, including communication tools and timeliness.

Red Banyan delivers exactly what you would expect from PR experts- great communication that is clear and to the point.

What did you find most impressive or unique about this company?

They treat us with respect, and they work hard to help us succeed and meet our goals.

Are there any areas for improvement or something they could have done differently?

No. I am very pleased with my experience with Red Banyan.

BACKGROUND

Please describe your company and your position there.

I presently serve as CEO of the Maryland Bankers Association. Since its founding in 1896, the Maryland Bankers Association has served the State's financial services industry.

As the only Maryland-based trade group representing banks and thrifts in the state, the MBA works to maintain the competitiveness of the banking industry by promoting the strength and success of Maryland banks and bankers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

Our organization hired Red Banyan to provide PR and strategic communications support to our small, but talented team.

The challenge for MBA was how to use the agency to help us fulfill our ability to deliver our members value across these areas:

• advocacy
• communications and PR
• professional development
• education
• training & financial education.

SOLUTION

How did you select this vendor?

I have worked with Red Banyan for years. I hired them to assist MBA, and before that in several other positions including at Bank of America and the Consumer Data Industry Association.

Describe the scope of their work in detail, including any steps and the final deliverables.

The Red Banyan team is working with us on an ongoing basis. They are providing a steady stream of creative ideas, as well as infographics, talking points, informational pieces, external and internal products and guidance for talking with reporters and enhancing the profile of our leadership team.

Red Banyan understands our complex issues and is a great extension of our team.

How many people from the vendor's team worked with you, and what were their positions?

We work directly with several members of the team, including their Senior Vice President, as well as a pair of account executives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have nothing but the highest regard for Red Banyan's founder and his team. Evan Nierman is a trusted advisor/confidante upon whom I rely. He is as trustworthy and diligent as they come. The team's culture reflects Evan's commitment to excellence.

Describe their project management style, including communication tools and timeliness.

They are approachable, cordial, and responsive. They are as organized as they are effective.

What did you find most impressive or unique about this company?

There is simply no other PR firm that I trust more. Evan and his team deliver, and I consider them an essential part of our team's success.

Are there any areas for improvement or something they could have done differently?

No--they consistently raise the bar for excellence and help us be better at our jobs.

BACKGROUND

Please describe your company and your position there.

Owner of an immigration law firm and Past President of the American Immigration Lawyers Association South Florida.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

While serving as the President of AILA South Florida we retained Red Banyan to assist us with a wide range of strategic communications and public relations projects.

SOLUTION

How did you select this vendor?

We were referred to Red Banyan by personal and professional contacts of mine, who spoke highly of the founder Evan Nierman's work ethic and abilities.

Describe the scope of their work in detail, including any steps and the final deliverables.

The work that was performed for AILA covered a wide range. The Red Banyan team helped us with all facets of designing and launching a new website. In addition, they helped us connect with a range of target audiences from our membership to Members of Congress to journalists in South Florida and beyond.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with three different people at the firm, including the founder, an account executive and a senior account executive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Everything that the team from Red Banyan said they would do for us they did--and then some. The team got the website live, created a media policy for us, and carried out press outreach around key issues of the day. They actually brought us more opportunities for the press than we were able to execute upon ourselves. So many of our attorneys are incredibly busy during the course of a day.

Describe their project management style, including communication tools and timeliness.

The style of the agency is the style of its Founder, which is very professional. You can tell that he spent many years in Washington and working with Senators, Congressmen and other leaders.

What did you find most impressive or unique about this company?

I don't know of any other firm in this area with the unique expertise in crisis communications/ crisis PR. Red Banyan also handle litigation support, which is unlike other agencies in Florida. This makes them particularly well-suited to work with attorneys, which is what we found.

Are there any areas for improvement or something they could have done differently?

Sometimes it would have been helpful for them to give us more time to prepare for media interviews, but I understand that they had to move at the speed at which the news cycles travel.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Oliver Gal, a wall art DTC brand and that designs and produces high end wall art.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Red Banyan, and what were your goals?

We hired Red Banyan to help us secure media coverage, announce milestones in the company, capture our brand's voice, conduct press outreach, and draft content that promoted our leadership team.

SOLUTION

How did you select this vendor?

We were familiar with Red Banyan because we are both participants in Entrepreneurs' Organization.

Describe the scope of their work in detail, including any steps and the final deliverables.

They took a strategic look at our company and invested the time and effort to truly understand our business. They formulated a smart plan and diligently delivered as promised.

How many people from the vendor's team worked with you, and what were their positions?

I worked with the CEO directly, supported by 1-2 of his staff members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We secured high-level press coverage. They helped us create editorial content that successfully told our story. They prepared us ahead of televised press interviews.

Describe their project management style, including communication tools and timeliness.

Casual, but professional and always focused heavily on results. Evan and his team are gifted communicators who know how to use content, media and strategic communications unlike any other firm I have ever encountered. They are truly the best of the best when it comes to communications and public relations.

What did you find most impressive or unique about this company?

The founder is a driving force, but what is most impressive is that he has built a culture of excellence. The team members at Red Banyan bring a sense of dedication and commitment that is sorely lacking in the marketplace today. They set a high standard that any other PR firm couldn't replicate, let alone other vendors with whom we had worked.

Are there any areas for improvement or something they could have done differently?

I just want to work with them on more projects and look forward to the opportunity to engage them again. I would change nothing in terms of the business process.