Could you share any statistics, metrics or other feedback from your work with Firecracker PR?
The biggest measure of success is our social media presence. When we started with Firecracker PR, we had zero likes on Facebook. Within three months of working with them, we rose to 5,000 likes.
We stem from China and Europe, and we made a stake in the United States three years ago. We started with straight sales without any marketing. Because of this, the work Firecracker PR has done has been that much more important.
We’ve attended a few trade shows like CES, which is the biggest electronics show in the world, and IDE, a drone expo. Their owner physically came with us and helped reach out to the media.
At that time, we also attended a side-convention, and he was able to attract media outlets to our booths for us to talk to. Before those shows, the owner would get in touch with media contacts and ask them to meet us. Again, he physically went to Las Vegas from California to help us.
Overall, they helped us socially, with media content and with showing us how to conduct ourselves during trade shows.
What distinguishes Firecracker PR from other providers?
Their availability makes them stand out. When we need them, Edward will be right there. This is essential for getting media contacts and other necessary items fast. While working with other companies, I would find that it took a couple of emails to get their attention.
Is there anything Firecracker PR could have improved or done differently?
Press releases are a big part of marketing, especially when you want to get your name out to new areas. Our brand is relatively new, so we would have wanted to have more press releases. Also, they have a big staff, but it would be good to see more specialized members. They help with our social media, but there isn’t a single person handling it exclusively.
These are small things, and we’ve never used them at their full potential. They always delivered what was requested of them.