We get you known, period.

We are a new generation agency that blends public relations and content marketing to drive attention and awareness for businesses. Media outlets that we've secured coverage in include CNN, NBC News, ABC World TV News, Fox TV News, CNET, LA Times, Businessweek, Entrepreneur.com, Techcrunch, Mashable, Buzzfeed, Business Insider, Inc.com, Forbes, Engadget, Gizmodo and many, many others.    
 
$25,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2004
Show all +
City of Industry, CA
Headquarters
  • Firecracker PR
    17890 Castleton Street
    City of Industry, CA 91748
    United States
    626.965.7800

Portfolio

Key clients: 
Past project clients include Pentel, King's Hawaiian, Boeing, National University, CO-OP Financial Services, D-Link and many more.

NPR Interview of Mobile App

NPR Seattle wrote an article on our client's new mobile app for ride hailing.

CRN Magazine Interview of Exec

Firecracker helped a global remote control manufacturer land a feature article and interview in the industry-leading CRN magazine.

Union Tribune Newspaper Story on Travel

Firecracker landed a story on the weekend edition front page Travel section in the Union Tribune San Diego newspaper on a Mexican golf luxury resort.

eWeek Coverage of New Software Launch

Firecracker helped land an article in eWeek announcing the launch of a new suite of software services for the PSIM (security) market.

SEMRush Thought Leadership Article

Firecracker helped write and land a thought leadership article in the well-known SEMRush.com website related to Google Product Listing Ads.

Network World Article on Security Incident Response

Firecracker helped client Swimlane land a lengthy article on security incident response in the influential Network World website.

Becker's Hospital Review Article on Cybersecurity

Firecracker both wrote and placed an article in the influential Becker's Hospital Review website on the topic of cybersecurity in the health care industry.

Business Insider Thought Leadership Article

Business Insider is one of the hardest media outlets to secure coverage in. Firecracker landed an article through working with editorial contacts.

Fox News Live TV Mention of Dating App

Fox News' morning segment "Outnumbered" did a 5 minute piece on our client's new dating app called Twine Canvas.

CNET Top Five Article

Firecracker helped a wireless networking company to secure inclusion in a high profile product review roundup on CNET.

Los Angeles Times Feature Article on Men's Fashion

Metcode launched a new men's fashion subscription service. Firecracker helped secure a feature article in the Los Angeles Times.

CNN Live TV Interview

Firecracker helped CertainSafe's advisory board member secure a live TV interview on CNN regarding cybersecurity.

Buzzfeed Article on Kickstarter Campaign

Firecracker helped Monkey Light Pro's Kickstarter campaign get coverage in the coveted Buzzfeed website.

Techcrunch Feature Article on Social Media App

Secured a lengthy and in-depth article on a new social media mobile app in Techcrunch.

Forbes Gift Guide for Action Cam

Helped a new action camera brand gain inclusion in a Forbes gift guide for tech products.

USA Today Feature Article

Helped a new drone company secure both a video interview and a written interview that landed front page coverage on USA Today's website.

Entrepreneur.com Thought Leadership Article

Helped a computer simulation and corporate training executive secure a prominent thought leadership article in Entrepreneur.com that generated a ton of social shares and inbound traffic.

Reviews

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Marketing Strategies for Cybersecurity Provider

"The Firecracker team make themselves available for anything that may happen. […] They’re always willing to accommodate if we need their point of view or any assistance."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Firecracker PR helped the client gain greater visibility through digital marketing campaigns such as media mentions, contributed articles, and social media strategies.

The Reviewer
 
50-200 employees
 
Phoenix, AZ
Marketing Manager, Cybersecurity Provider
 
Verified
The Review
Feedback summary: 

The client appreciates Firecracker PR for their blend of traditional PR [Public Relations] with more contemporary digital marketing strategies. They are always willing to accommodate in the event of a crisis.

BACKGROUND

Introduce your business and what you do there.

We are a bespoke cybersecurity provider. We provide managed security services for enterprise-level clients. I oversee all our marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Firecracker PR?

The big challenge was awareness and visibility. In the last couple of years, cybersecurity has been a pretty hot space. Short of having a $200 million budget to do broad mass media and sponsor tech events, we were trying to find something that was a little bit nimbler that could position us in the way we want to be positioned.

SOLUTION

What was the scope of their involvement?

When it came down to it, we knew there was a general need for some things. We used Firecracker PR to get media mentions, get contributed articles placed, and to help us with more guerrilla-style campaigns with infographics and things that leaned more on the digital side of marketing than traditional PR. It was all built to flex in the sense that we were aiming to try all the different approaches, see what came our way, put it all together, and if it leaned more on the traditional side of PR, we would do that.

How did you come to work with Firecracker PR?

I knew the founder from a previous engagement. We had worked together on a different project, and he had the right mindset and approach to getting things done. On the traditional side of PR, he knows all the different editors at strategic publications. On the other side where SEO [search engine optimization] is a factor, Firecracker PR helped us a lot with our social media.

What is the status of this engagement?

Our engagement is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

That’s not the basis of what the engagement was structured around. We had some baseline stats that we were aiming to build upon. We were looking for a real fixed growth. Everything is from the ground up regarding the PR landscape and visibility on that side of things.

How did Firecracker PR perform from a project management standpoint?

We have a good cadence. The Firecracker team make themselves available for anything that may happen because we’re not a very volatile industry. If some negative thing did happen that required crisis management, they’re always willing to accommodate if we need their point of view or any assistance.

What did you find most impressive about Firecracker PR?

Firecracker PR is unique because of their blend of traditional PR methodologies with more contemporary digital marketing strategies, including social media and SEO.

Are there any areas Firecracker PR could improve?

Not that I can think of. We’ve been going after the types of things that were important to us and continue to be, and Firecracker has always digested and added to the strategies we implement. That’s exactly what we wanted out of our engagement, the ability to collaborate on a good idea and make it even better.

5.0
Overall Score It’s been fantastic.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We feel it’s very cost-effective.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Very likely.

PR for Luxury Ground Transportation Service

"They  were on time with their time estimates, their write-ups were detailed, error free, and well thought out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

The client hired Firecracker PR to create brand awareness by conducting a public relations campaign aimed at increasing visibility through TV, radio, and print news.

The Reviewer
 
2-10 Employees
 
Seattle Metro Area
Seth Rudin
CEO, AsterRIDE
 
Verified
The Review
Feedback summary: 

Firecracker PR satisfied the client by achieving their goals. The client's company was featured in over one hundred unique publications, earning valuable name recognition. Firecracker PR is praised for their professionalism and commitment to meeting deadlines.

BACKGROUND

Please provide a brief description of your company.

AsterRIDE is a ride-hailing mobile app that allows people to find qualified and experienced chauffeurs and taxi drivers when traveling to the airport or an event.

What is your role at the company?

I am the chief executive officer and co-founder.

OPPORTUNITY / CHALLENGE

What was the business challenge you were trying to address when you approached Firecracker PR?

Firecracker’s mission was to create brand awareness in the media by conducting a public relations [PR] campaign. We wanted to raise awareness of asterRIDE in the press, in the limo and taxi industry, and among potential passengers.

SOLUTION

Can you describe the scope of the project?

Firecracker PR provided us with a public relations campaign to get radio, TV and print news agencies to cover asterRIDE.

What was your process for selecting Firecracker PR to work with?

A friend initially recommended Firecracker PR to us. We did, however, interview two other firms besides Firecracker.

Can you give us a sense of the size of the project in dollar terms?

I’m sorry, but that information is confidential.

When was the project completed?

The project was completed in August of 2015.

RESULTS & FEEDBACK

What were the results of the project? What has Firecracker PR helped you achieve as a company?

Firecracker PR got us tremendous news coverage in the media and immediate name recognition within the targeted industries. Through their efforts, we have been featured in over 100 different publications.

How did Firecracker PR perform from a project management standpoint?

Firecracker was excellent and very professional. They were on time with their time estimates, their write-ups were detailed, error free, and well thought out.

When working with Firecracker PR, was there anything unique or special about them compared to other companies that you may have worked with?

They have a solid team of professional and seasoned media experts.

Looking back on the project, is there any area they could improve or do differently?

I don’t see anything that they might have done differently.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR for Recording Equipment Company

"Their availability makes them stand out. When we need them, Edward will be right there. "

Quality: 
3.5
Schedule: 
4.5
Cost: 
3.0
Willing to refer: 
3.5
The Project
 
$50,000 to $199,999
 
Sep. 2015 - Ongoing
Project summary: 

With the goal of increasing visibility amongst their target audience, the client hired Firecracker PR to assist in public relations work, which included media appearances and press releases.

The Reviewer
 
501-1000 Employees
 
Orange County, California
Manager, Recording Equipment Company
 
Verified
The Review
Feedback summary: 

Firecracker PR performed well for the client and is credited with their significant social media growth. The client also attributes their successful trade show appearances to the agency’s contributions. Firecracker PR is recommended to others.

BACKGROUND

Please describe your organization.

Our company sells surveillance equipment, from action cameras, drones and police body cams to commercial UAVs [unmanned aerial vehicles]. We’re located in the US.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Firecracker PR?

Our company sells to a niche group of clients, and our consumer base is very specific. The people that follow our brand tend to be action sports and drone enthusiasts. Through public relations, we were trying to get ourselves known to those niche groups.

SOLUTION

Please describe the scope of Firecracker PR’s involvement in greater detail.

They assisted us in PR work—like press releases and getting our name known to the media.

Initially, I was the only marketer for the company. We have since grown the team and found the right people to fill in the gaps. We are using Firecracker PR for the tasks that we cannot do ourselves.

They’ve prepared us for trade expos like CES [The Consumer Electronics Show] and helped us reach the right media, like CNET and Forbes. They’ve also given us SEO advice and ran paid advertisements for us.

How did you come to work with Firecracker PR?

I don’t remember how we came across them. Their address is very similar to ours, and it’s possible we received their mail by mistake. It was a blessing in disguise because we needed a lot of help with our marketing. I was the only marketer for the company at that time, and needed help rounding up all our marketing scenarios. It was hard to do just by myself.

Could you provide a sense of the size of this initiative in financial terms?

The cost per month is $8,000.

What is the status of this engagement?

We’ve been working together since September 2015, and the relationship is ongoing.

RESULTS & FEEDBACK

Could you share any statistics, metrics or other feedback from your work with Firecracker PR?

The biggest measure of success is our social media presence. When we started with Firecracker PR, we had zero likes on Facebook.  Within three months of working with them, we rose to 5,000 likes.

We stem from China and Europe, and we made a stake in the United States three years ago. We started with straight sales without any marketing. Because of this, the work Firecracker PR has done has been that much more important.

We’ve attended a few trade shows like CES, which is the biggest electronics show in the world, and IDE, a drone expo. Their owner physically came with us and helped reach out to the media.

At that time, we also attended a side-convention, and he was able to attract media outlets to our booths for us to talk to. Before those shows, the owner would get in touch with media contacts and ask them to meet us. Again, he physically went to Las Vegas from California to help us.

Overall, they helped us socially, with media content and with showing us how to conduct ourselves during trade shows.

What distinguishes Firecracker PR from other providers?

Their availability makes them stand out. When we need them, Edward will be right there. This is essential for getting media contacts and other necessary items fast. While working with other companies, I would find that it took a couple of emails to get their attention.

Is there anything Firecracker PR could have improved or done differently?

Press releases are a big part of marketing, especially when you want to get your name out to new areas. Our brand is relatively new, so we would have wanted to have more press releases. Also, they have a big staff, but it would be good to see more specialized members. They help with our social media, but there isn’t a single person handling it exclusively.

These are small things, and we’ve never used them at their full potential. They always delivered what was requested of them.

3.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Whenever a deadline wasn’t met, it was due to factors on our side. They’re always punctual in answering emails and requests.
  • 3.0 Cost
    Value / within estimates
    All companies constantly look for cheaper alternatives for their vendors.
  • 3.5 Quality
    Service & deliverables
    I never give perfect ratings.
  • 3.5 NPS
    Willing to refer
    I would recommend them. One of their clients started by being unknown, and over the span of two years, we met them at CES. Their booth looked amazing.

PR for Business Training & Coaching Company

"They’re effective and good at what they do. They [Firecracker PR] see the whole business/marketing picture and are really smart."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2013 - Ongoing
Project summary: 

Recognizing their relative weakness in public relations, the client reached out to FIrecracker PR to provide services such as reaching out to publishers and creating content.

The Reviewer
 
2-10 Employees
 
San Francisco Bay Area
VP, Training Company
 
Verified
The Review
Feedback summary: 

Firecracker PR delivered high quality work for the client and exceeded the client’s expectations. As a result of the agency’s contributions, the client was published in high profile publications like Entrepreneur Magazine and Business Insider.

BACKGROUND

Please describe your organization.

We are a division of the Commission Development Group. We focus on creating business simulations used primarily in Fortune 500 companies for testing corporate strategy and implementing it in the form of training and development.

What is your position?

I am the founder and vice president.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Firecracker PR?

We’d been successful at traditional marketing forms like with Google advertisement. We were weak in public relations work, such as reaching out to publishers and creating content that could be repurposed. We saw the need of taking these services to an outside provider.

SOLUTION

Please describe the scope of their involvement in greater detail.

How did you come to work with Firecracker PR?

Finding them was a long process, unlike what we initially thought. PR work can be nebulous. There isn’t a lot of feedback available about PR companies.

I started by drafting some key indicators of what we were looking for in an agency. This acted as the foundation for our search. We looked online and asked local business partners. The costs for PR agencies are ludicrous in our area, and we have no need to physically come to an agency’s office.

I looked online through freelancing sites like Upwork and Elance for well-reviewed agencies. I would submit a query through the contact form and see how long it would take them to get back to me. Firecracker PR stood out early on by their response time.

There is a lot of posturing and arrogance within PR companies. They need to maintain this image because they’re generally seen as being a sophisticated and upscale field. The thing that stuck out with Edward Yang from our first conversations, was that he looked at their work not just from a PR point of view, but also from a strategic and marketing standpoint. He seemed to understand the whole marketing machine, including content marketing and where PR fit in.

Once we got through the conversations, we signed a contract and gave them a check.

Could you provide a sense of the size of this initiative in financial terms?

The cost per month is up to $5,000.

What is the status of this engagement?

We started in October 2013. It’s an ongoing relationship.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I have a twelve year background in marketing, including PR work. My criteria are exceptionally high when talking about quality in any aspect of the work. Firecracker PR’s work is sensational. The quality is very high, and their thoroughness and communication skills are great. The products on which we work together are also top-notch.

The results have exceeded our expectations. PR work takes time and is very hard to accomplish. Until you actually pierce the shell, you’re stuck banging on it. Within two months’ time, Firecracker PR had us published in Entrepreneur Magazine and Business Insider.

We’re a niche company selling our product to Fortune 500 partners. Our traditional web traffic is very low as a result. But our traffic went, in the course of one week, from 40 unique visitors a day, to 400. That shows the power of PR in general, and how effective the team at Firecracker PR can be. Their results aren’t simply limited to publishing content but they reflect on our web activity as well.

What distinguishes Firecracker PR from other providers?

They’re effective and good at what they do. They see the whole business/marketing picture and are really smart.

Is there anything Firecracker PR could have improved or done differently?

I underestimated how much work I would have to put in to collaborate with them. I had the idea of handing off everything, which was entirely wrong.

Firecracker PR should make their customers understand that they require at least three hours a week collaborating in writing or other similar tasks. Not knowing this was my fault.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re much better than I am.
  • 5.0 Cost
    Value / within estimates
    It astounds me how good they are for how much I pay them.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer