Fidelitas

BACKGROUND

Please describe your company and position.

 I am the VP of Sales and Marketing of a consumer products company 

Describe what your company does in a single sentence.

Family owned and operated leader in natural CPG, focused heavily in functional foods and wellness categories with a national presence, curating sustainable superfoods from al lover the planet and crafting them into easy to use, every day solutions for every household.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fidelitas to accomplish?

• Packaging Design
• D2C Management of Amazon and website
• Social Media and PR Management

SOLUTION

How did you find Fidelitas?

LinkedIn

Why did you select Fidelitas over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Fidelitas were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full service marketing, started with packaging design and slowly added on social media management, complete D2C marketing strategy including advertising, PPC, SEO management, email marketing, SMS marketing and demand gen for our website. After a few months we added Amazon management (full service) to the retainer; increased the need for content, digital asset management, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been able to grow our email subscription list, increase our new unique customers, increase AOV, CTR and conversions. Packaging has improved and Amazon content has improved. We are now seeing positive growth on instacart which is translating to increase in store movement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is 1000% on board, all of the time. Delivery of project assets, completed projects, etc are always communicated well and completed by the deadline. Everyone on the team has a "yes we can do that" attitude!

What was your primary form of communication with Fidelitas?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Transparency. If a request is far fetched, the team has no problem letting us know how to make it work under a more realistic scope. They are 100% transparent about costs and timelines and how scrappy they can get with making sure we stay on budget. There are no "gotchas" - love that.

Are there any areas for improvement or something Fidelitas could have done differently?

None.