BrandSavor

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Inclusive Insights at Nielsen, the leading media intelligence provider. We provide data analytics and insights by linking media consumption with purchase behavior, helping clients optimize marketing strategies and drive growth through smarter, data-driven decisions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BrandSavor to accomplish for Nielsen, especially in the context of your Inclusive Insights work?

We needed help with the development and execution of our 15th anniversary campaign for a thought leadership report during a period of transition for our company.

SOLUTION

What was the scope of their involvement?

BrandSavor has helped us with ideation, project management, press pitching, speaker bookings and preparation, and creative asset development. Regarding the creative assets, they’ve created social media and presentation materials.

What is the team composition?

We’ve worked with three members of BrandSavor’s team.

How did you come to work with BrandSavor?

Someone referred BrandSavor to us. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they were AI-enabled.

What is the status of this engagement?

We started working together in December 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BrandSavor has booked multiple podcasts and interviews to promote our report. They’ve secured key targets like ESSENCE, ForbesBLK, and AdExchanger.

How did BrandSavor perform from a project management standpoint?

BrandSavor has delivered expert and thorough project management, meeting facilitation, and coordination with our changing and sometimes bureaucratic corporate structure. They’ve pivoted as needed when circumstances or processes have changed on our end and maintained a notably high standard for their team. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

BrandSavor’s culture experts have deep connections and a forward-looking mindset.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and communications director of Nyobolt, an energy and natural resources company. We develop advanced fast-charging battery solutions using proprietary materials and designs, enabling ultrafast charging, high power density, and long lifecycles for industries like AI data centers, robotics, and heavy-duty electrification.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BrandSavor?

We needed help raising our profile in the US market.

SOLUTION

What was the scope of their involvement?

BrandSavor has helped us establish Nyobolt as the definitive ultra-fast charging solution across multiple industries. The team has also worked on generating US market entry momentum and credibility, differentiating us from traditional battery companies through speed and versatility messaging, building a strategic partnership pipeline in target US sectors, and positioning our leadership team as US market experts and innovators.To achieve these goals, BrandSavor has created press releases, developed strategies, managed media relations, and ideated.

What is the team composition?

We’ve worked with 2–5 teammates from BrandSavor.

How did you come to work with BrandSavor?

Someone referred BrandSavor to us. We chose them over other options because they had a great pitch.

How much have you invested with them?

We’ve spent a confidential amount of money with them.

What is the status of this engagement?

We started working together in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

BrandSavor has helped us achieve a 27.9% share of voice and 14 articles.

How did BrandSavor perform from a project management standpoint?

BrandSavor has delivered on time and has good project management. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

BrandSavor's work ethos is impressive.

Are there any areas they could improve?

BrandSavor could be more transparent about their media relationships, which aren't as strong as I'd like them to be.