CrowdMinders

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a clothing manufacturing company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with CrowdMinders? 

I had a campaign on a crowdfunding platform and hired CrowdMinders to provide PR and advertising services for it.

SOLUTION

What was the scope of their involvement? 

We used Kickstarter for the campaign. I don’t know what technologies CrowdMinders might have used for PR and advertising.

What is the team composition?

CrowdMinders assigned one person to our project.

How did you come to work with CrowdMinders?

They sent us an email when I had just launched the campaign. On their proposal, they mentioned a specific media service I was interested in, so I went for it.

How much have you invested in them?

We’ve spent between $350–$500.

What is the status of this engagement?

We started working with them two months ago.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The impact of their work was great. I could see traffic coming to our website thanks to a couple of magazine publications they did. 

How did CrowdMinders perform from a project management standpoint?

They met all established deadlines. 

What did you find most impressive about them? 

They were very kind and always responsive to our inquiries. 

Are there any areas they could improve?

They have a reporting system in which they upload screens shots of all our emails and communications, but it’s a big complex. Maybe they could find a better and more automated way to do it. 

BACKGROUND

Please describe your company and your position there.

Founder of a direct-to-consumer consumer products company, and we focus on answering the environmental issues and wasteful consumerism created by globalization and production at massive scales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CrowdMinders?

We hired CrowdMinders for PR services during our campaign.

What were your goals for this project?

Placement in any reputable outlets to boost our visibility.

SOLUTION

How did you select this vendor?

Their team reached out and sold us the service via email.

Describe the scope of their work in detail.

They promised to publicize our company to the following media categories: food, women's, gear, and men's. They also promised they will perform press outreach to the last day, and chase every press lead to the fullest in order to land as much coverage as possible.

What was the team composition?

Direct line to sales team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They produced a terrible press release that was not picked up by any outlets.

How effective was the workflow between your team and theirs?

Communication was subpar, we had to reach out to them to ask about progress.

What did you find most impressive about this company?

Nothing.

Are there any areas for improvement?

Don't over promise and under deliver.