Otter Public Relations

BACKGROUND

Please describe your company and position.

I am the CEO of Global Safety Agency

Describe what your company does in a single sentence.

Develop Educational Material for Terrorism Prevention Strategies 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Goal 1: Strengthen the Global Safety Agency’s public presence by publishing authoritative articles that highlight our leadership in terrorism prevention strategies, credentialed excellence, and truth-based empowerment
• Enhance search engine visibility (SEO) and digital reach so that our mission, publications, and advocacy materials gain traction across national and international audiences
• Position the agency as a thought leader in global safety and resilience, ensuring our work is recognized by federal partners, councils, and the public as a benchmark for ethical leadership and innovation

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery & Strategy: Conducted initial consultations to understand the agency’s mission, credentialed achievements, and advocacy goals. Developed a tailored PR strategy to highlight terrorism prevention leadership and truth-based empowerment.

Content Development: Drafted a professionally written PR article that accurately reflected the agency’s vision, accomplishments, and global safety mission. Ensured correct spelling, formatting, and publication-ready standards.

Editorial & Messaging Support: Refined narrative tone to align with federal-level professionalism and manifesto-style advocacy. Positioned the agency as a thought leader in resilience and ethical leadership.

SEO & Visibility Enhancement: Structured the article to improve search engine optimization (SEO), boosting online visibility and authority in the field of terrorism prevention strategies.

Project Management: Coordinated the engagement over a four-week timeline, maintaining clear communication and delivering all materials on Strategic PR Article — A polished, publication-ready piece highlighting the Global Safety Agency’s mission and achievements.

Messaging Framework — Narrative guidance to ensure consistent, impactful communication across platforms.

SEO-Optimized Content — Structured writing designed to improve search rankings and digital reach.

Professional Project Execution — Seamless management of the engagement, with timely delivery and responsive communicationschedule

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SEO Impact: The published PR article improved search engine rankings, resulting in higher visibility for the Global Safety Agency. Website traffic increased, with more inbound interest in your mission and publications.

Audience Reach: The article attracted new readers and expanded awareness of your agency’s work in terrorism prevention strategies. Engagement metrics (views, shares, and mentions) reflected a broader digital footprint.

Credibility & Authority: The polished article positioned the Global Safety Agency as a thought leader in global safety and resilience. This strengthened your reputation with federal partners, councils, and the public.

Operational Efficiency: Otter PR’s professional project management ensured the engagement was completed within the four-week timeline, with all deliverables delivered on schedule.

Partnership Value:

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter Public Relations demonstrated strong project management throughout the engagement. They established a clear timeline at the outset and adhered to it, completing all deliverables within the agreed four-week period. Communication was consistent and professional — they responded promptly to questions, clarified expectations, and adjusted to our needs without delay.

They showed flexibility in refining the article to ensure it reflected the Global Safety Agency’s mission and credentialed achievements. Their responsiveness made the process seamless, and their ability to translate goals into polished, publication-ready content was a key strength.

Summary:

Deliverables were completed on time

Communication was clear and responsive

Adjustments were made quickly to align with our mission and vision

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

Otter PR impressed us with their ability to capture our mission authentically, deliver polished content on time, and combine creativity with strategic SEO impact. Their responsiveness and professionalism made the process seamless.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Otter PR delivered excellent results. The only improvement would be more proactive updates and expanded distribution support to maximize impact

BACKGROUND

Please describe your company and position.

I am the CEO of Enfluence Digital

Describe what your company does in a single sentence.

Enfluence Digital is an AI-powered Growth Marketing company that helps service-based and B2B (Business-to-Business) businesses scale predictably through automated sales systems and performance-driven funnels. We specialize in transforming local service brands—roofing, construction, logistics, healthcare, and professional services—into million-dollar operations by combining cutting-edge AI automation with proven marketing frameworks.

Our flagship system, InfiniLeads, integrates CRM (Customer Relationship Management), AI booking, and pipeline automation to help businesses capture, qualify, and convert more leads—without increasing ad spend. From strategic funnel builds to AI sales optimization, Enfluence Digital empowers business owners to grow faster, book more appointments, and reclaim their time. Enfluence Digital operates at the intersection of technology, marketing, and performance. Our mission is simple: turn everyday service businesses into scalable success stories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Getting an article written

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped me share my story by writing and publishing an article about my company on USA Wire. They truly believed in my journey and made the entire process seamless—from crafting the piece to getting it featured. I’m extremely grateful for their support and the incredible results that came from it. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Immediate impact on social proof

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very timely, communicative and professional in delivery and managing expectations 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to communication and speed was impressive.

Are there any areas for improvement or something Otter Public Relations could have done differently?

No notes 

BACKGROUND

Please describe your company and position.

 I am the Founder & Creative Director of an advertising & marketing company 

Describe what your company does in a single sentence.

Builds the operating system for the feminine economy — combining automation, aesthetics, and storytelling to help brands scale beautifully.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Establish media credibility and social proof for my company’s new positioning in the creative automation and brand storytelling space.
• Secure high-authority PR placements that strengthen the brand’s reputation with both clients and potential investors.
• Develop a long-term media strategy to support our transition into the AI-driven beauty and wellness ecosystem.

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR handled the entire public relations campaign for my brand feature. Their scope included writing and publishing a professionally crafted press release, securing placement on a credible media outlet, and providing post-publication support to amplify reach. The deliverables included content strategy guidance, final article publication, and ongoing recommendations for next-tier press opportunities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a published feature that significantly improved brand authority and visibility. Within weeks of publication, my company saw a noticeable increase in inbound credibility — prospective partners and clients referenced the article directly. The PR asset also became a valuable trust element for outreach campaigns and social proof, helping position us for future Tier-1 publication opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Otter PR team was highly responsive and organized throughout the process. Communication was clear, timelines were met exactly as promised, and every deliverable was handled with professionalism. They kept me updated at each step and were quick to answer any questions. The overall experience felt streamlined and efficient — they made the entire PR process smooth and stress-free from start to finish.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Otter PR was their ability to blend professionalism with a personal touch. They made the PR process feel effortless while still delivering tangible results. Their communication was clear, their creative direction sharp, and the overall experience felt more like a partnership than a transaction. I appreciated how they turned a simple deliverable into a feature that genuinely elevated my brand’s authority.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Overall, I was very happy with the experience. If I had to suggest one improvement, it would be to offer more transparency around the next steps or timelines for higher-tier placements after the initial publication. That said, the communication was excellent, and the team was quick to clarify anything whenever I reached out.

BACKGROUND

Please describe your company and position.

I am the Founder of Epic Leap AI

Describe what your company does in a single sentence.

We help SMBs to grow their business with 24/7 AI voice and chat agents that capture leads, automate follow-ups, and book more clients across every channel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Increase our online visibility and establish our brand as a leader in AI automation for SMBs

SOLUTION

How did you find Otter Public Relations?

• Online Search
• Clutch Site

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Otter Public Relations were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR delivered a top-notch PR article that highlighted our AI solutions. Their team included experienced PR professionals and creative writers. I found them through a referral, and we worked together for a four-week stretch. The cost was reasonable for the exposure we gained.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The article has improved our SEO rankings and we've seen a surge in lead captures. Otter PR managed the project flawlessly, keeping me in the loop at every step. To future clients, I'd say trust their process, they really know their stuff.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were quick to deliver, the article was superbly written. The onboarding process was efficiently automated to capture the important information.  Their communication was clear, their strategy effective, and the entire process felt effortless on my end.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by how fast and effective their team moved. They combined a clear strategy with proactive communication, making the entire PR process feel seamless and impactful. They're a great asset for any business looking to boost their online presence.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Overall, the experience was excellent. If anything, a bit more proactive check-ins or progress updates would have made the process even smoother.

BACKGROUND

Please describe your company and position.

 I am the CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

I HELP COACHES,CONSULTANT AND SERVICES BUSINESS TO GET HIGH QUALITY LEAD

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• BUILD TRUST FOR MY CLIENT

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR helped me secure a feature article in USA Wire that highlighted my work and expertise. The scope of work included content strategy, article drafting/editing, media placement, and coordination with the publication. The key deliverables were a professionally written article, placement on a respected news outlet, and a published link I can now use in my marketing and portfolio. This deliverable not only increased my visibility but also gave me a strong piece of authority content to share with prospects and clients

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered clear results. Being featured in USA Wire gave me a credible third-party authority piece I could showcase to clients and prospects. Since publication, I’ve noticed: more positive responses in sales conversations, stronger trust when sharing my portfolio, and an overall boost in brand credibility. The article has become a valuable asset that I can repurpose across my website, LinkedIn, and marketing materials to continue building authority

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a very well-systemized process and delivered quickly. I filled out the form they provided, and everything was taken care of from there. They even allowed me to make edits directly through the link they shared, which made the whole experience smooth and efficient.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive is that Otter PR always delivers with an ‘over-value’ feeling. They didn't just meet expectations — they consistently gave more than what was promised, making me feel like I received extra value at every step

Are there any areas for improvement or something Otter Public Relations could have done differently?

Overall, I had a very positive experience. If I were to suggest one improvement, it would be to provide more guidance on how to best leverage the published article after it goes live — for example, tips on repurposing it for social media, email campaigns, or sales presentations. That extra layer of support would make an already great service even more powerful.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Mapsense Media

Describe what your company does in a single sentence.

Marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• To secure high-quality media coverage that would increase brand visibility and establish MapSense Media as a trusted authority in the industry.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

• High ratings
• Pricing fit our budget

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR developed a media strategy, crafted and distributed a press release, and pitched our story to key outlets. They managed media outreach, secured press coverage, and provided regular performance reports. The result was increased brand visibility and credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project include:

Increased Website Traffic: A noticeable uptick in visitors following media placements.
Lead Generation: More inbound inquiries from potential clients and partners.
Brand Visibility: Featured in reputable industry publications, enhancing credibility.
Higher Engagement: Increased social media interaction and brand mentions following the coverage.
These outcomes demonstrate the success of the PR campaign in boosting brand awareness and driving business results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Otter PR’s project management was highly efficient. They consistently delivered items on time and kept us informed throughout the process. Whenever we had questions or needed adjustments, their team was responsive and proactive, ensuring our needs were met without delay. Their organization and communication made the entire process smooth and stress-free.

What was your primary form of communication with Otter Public Relations?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Otter PR was their deep understanding of our brand and industry. They didn’t just push out generic pitches—they tailored everything specifically to our story, which made the media coverage feel authentic and impactful. Their proactive communication and genuine dedication to our success really set them apart.

Are there any areas for improvement or something Otter Public Relations could have done differently?

Overall, Otter PR did a fantastic job, but one area for improvement could be providing more frequent updates during the pitching process. While they were always responsive when asked, having a bit more regular check-in would have kept us even more in the loop. That said, this was a minor point in an otherwise excellent experience.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and priest of a nonprofit organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Otter Public Relations?

We wanted more exposure.

SOLUTION

What was the scope of their involvement?

Otter Public Relations helped us with PR and publishing services. We told them a little about ourselves—what we do, where we are—gave them our website, and answered a brief questionnaire. They made everything happen.

What is the team composition?

We worked with one person.

How did you come to work with Otter Public Relations?

We found them on Facebook and decided to give them a try.

How much have you invested with them?

We spent less than $200.

What is the status of this engagement?

We worked together in April 2025; the engagement lasted a week.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We only published the article 24 hours ago, but we got almost 100 likes on Facebook.

How did Otter Public Relations perform from a project management standpoint?

They delivered on time and within budget. They communicated well with us using emails and text messages. They made the process really easy.

What did you find most impressive about them?

They put together a well-articulated article.

Are there any areas they could improve?

No, there wasn’t anything.

Do you have any advice for potential customers?

I have no advice.

BACKGROUND

Please describe your company and position.

I am the Founder of CompassVista

Describe what your company does in a single sentence.

I equip service companies with the skills and strategies to identify, attract, and engage their ideal referral partners for sustainable growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• Secure high‑profile media placements to build instant brand credibility.
• Develop a compelling, on‑brand narrative that resonates with my target audience.
• Increase visibility among ideal referral partners to drive sustainable growth.

SOLUTION

How did you find Otter Public Relations?

Referral

Why did you select Otter Public Relations over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

When I engaged Otter PR, the project unfolded in three clear phases—Discovery, Draft & Review, and Publication—each designed to keep me involved and ensure the final article hit the mark.

Discovery

We began with a tailored questionnaire to map out my brand positioning, target audience, and the narrative I wanted to convey.
Topic Alignment: Otter PR proposed angles based on my goals (credibility-building, referral‑partner focus), and we agreed on the final story outline.

Draft & Review

First Draft: Their writing team drafted a full‑length article, weaving in key messages about how I equip service businesses to attract referral partners.

Client Review: I received the draft, provided comments and a few additional anecdotes, and they turned it around in a second‑draft within 24 hours.
Final Approval: After one more minor tweak—primarily around headline phrasing—I signed off on the polished article.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great engagement on my social media platforms

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered faster than I expected and made requested changes even after publishing.

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

What sets Otter Public Relations apart is how they invest time understanding your brand story. From our very first call, they asked the right questions—about my vision, values, and the voice I want to project—so that every press release, article, or pitch feels authentically “me,” only far more polished.

Are there any areas for improvement or something Otter Public Relations could have done differently?

If I had one small quibble, it would be the inclusion of a few more photos in the articles. As someone who loves visual proof, extra images would add that “wow” factor. But that’s purely a personal preference and in no way undermines the outstanding quality of their work.

BACKGROUND

Please describe your company and position.

 I am the CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

Full-service digital marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

We wanted to boost our digital marketing firm's online presence across Canada and the US and showcase our expertise.

SOLUTION

How did you find Otter Public Relations?

Online Search

Why did you select Otter Public Relations over others?

High ratings

How many teammates from Otter Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Otter PR delivered a well-crafted article that highlighted our full-service digital marketing strengths. Their team was composed of experienced PR professionals. I stumbled upon them through a Google search, and we worked together for an efficient four weeks. The cost was fair for the reach and quality we got.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our SEO rankings have improved, and we're seeing more traffic from both Canada and the US. Otter PR's project management was on point, with no need for improvement. My advice is to give them the core details of your business and let them handle the storytelling.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very Fast

What was your primary form of communication with Otter Public Relations?

Virtual Meeting

What did you find most impressive or unique about this company?

Otter PR earns a strong 5/5 from us! They were quick to deliver, the writing was excellent, and they've helped us gain the authority and exposure we were after. They're a great partner for any business looking to shine online.

Are there any areas for improvement or something Otter Public Relations could have done differently?

They are really good

BACKGROUND

Please describe your company and position.

I am the Owner of 3 brains intelligence

Describe what your company does in a single sentence.

Christoffel, founder of  3 Brains Intelligence, is a leadership coach, executive mentor, and trainer specializing in 3 Brains Intelligence, helping professionals, coaches, and leaders enhance decision-making, career transitions, and personal growth through neuroscience-based coaching and accredited certifications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Otter Public Relations to accomplish?

• get a publication to brrand myself and 3 brains intellingece

SOLUTION

How did you find Otter Public Relations?

Previous contact

Why did you select Otter Public Relations over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work – Detailed Description
The scope of work for this article involved the research, structuring, and writing of a high-quality leadership and neuroscience-based article titled:

"Unlocking America’s Leadership Potential: The Neuroscience of Better Decisions with 3 Brains Intelligence."

The key deliverables included:

In-Depth Research & Concept Development

Integration of neuroscience, leadership strategy, and evolutionary biology to create an engaging and informative article.
Explanation of the 3 Brains Intelligence model (Head, Heart, and Gut) and its relevance in leadership decision-making.
Differentiation of this model from traditional cognitive intelligence approaches.
Content Structuring & Writing

Introduction: Set the stage for modern leadership challenges and the need for a new approach.
Explanation of the 3 Brains Intelligence model: Clearly define the biological and evolutionary roles of the three brains.
Application in Leadership: Provide a real-world case study demonstrating the practical benefits of the model.
Actionable Takeaways: Offer step-by-step strategies for leaders to apply this approach in their decision-making process.
Conclusion: Reinforce the idea that this is not just a framework but a leadership evolution.
Case Study Integration

Developed a compelling Fortune 500 executive success story to illustrate how aligning the three brains enhances leadership effectiveness.
Demonstrated the importance of asking open-ended questions from each brain and listening to different types of signals (logical reasoning, emotional intention, and gut instincts).
Optimized for Engagement & Readability

Structured the article with clear headings and logical flow to enhance readability.
Balanced scientific credibility with accessibility, making complex neuroscience concepts digestible for a broad leadership audience.
Deliverable Summary

Fully written article (700-800 words)
Engaging, research-backed content with practical leadership insights
Real-world example demonstrating the model’s effectiveness
Actionable strategies for readers to apply in their own leadership roles
This article is designed to provide substantial value to readers, positioning 3 Brains Intelligence as a cutting-edge approach to leadership while ensuring a professional, informative, and engaging tone.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes Demonstrating Progress and Success
The success of this article can be evaluated through several measurable outcomes that reflect its impact and effectiveness:

Engagement & Readability

The article was structured with clear headings, logical flow, and concise paragraphs, improving readability and engagement.
The balance between scientific credibility and accessibility ensures that both industry professionals and general readers can understand and apply the insights.
Practical Value & Thought Leadership

The 3 Brains Intelligence model was clearly explained, offering a unique and scientifically backed approach to leadership decision-making.
Readers are provided with actionable strategies, reinforcing the article's real-world application and ensuring its usefulness beyond just theoretical discussion.
The inclusion of a Fortune 500 executive case study makes the concepts tangible and relatable.
Potential Impact on Audience Engagement

The article has strong potential to increase readership engagement by addressing real leadership challenges and providing a fresh perspective on decision-making.
The emphasis on asking open-ended questions and listening to different brain signals encourages readers to reflect on their own leadership style and consider implementing the 3 Brains Intelligence model.
Brand Positioning & Authority Building

The article effectively positions 3 Brains Intelligence as an innovative, neuroscience-backed leadership approach, distinguishing it from traditional coaching models.
It enhances the credibility of Christoffel as a thought leader in the fields of leadership, neuroscience, and decision-making.
Potential for Further Reach & Conversion

The engaging nature of the article makes it suitable for publication in high-profile leadership and business platforms where it can reach a wider audience.
The practical application and actionable insights can drive interest in further discussions, consultations, or training related to 3 Brains Intelligence.
Overall Measure of Success
The article successfully delivers valuable, research-backed, and practical insights that leaders can implement immediately. It enhances brand authority, audience engagement, and thought leadership positioning, making it a strong contributor to the visibility and credibility of the 3 Brains Intelligence model.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

simple they delivered what we agreed upon 

What was your primary form of communication with Otter Public Relations?

Email or Messaging App

What did you find most impressive or unique about this company?

Say what you do and do what you say

Are there any areas for improvement or something Otter Public Relations could have done differently?

Honestly, my experience with Otter PR was overwhelmingly positive, and I appreciate the quality, speed, and professionalism they bring to the table. If I had to mention one aspect, it would be that high-quality PR comes at a price—but that’s expected when working with a team that delivers real results. Every quality service deserves its price, and in this case, the value and exposure I gained made it well worth the investment.