Marino.

BACKGROUND

Please describe your company and position.

I am the CAO of New York Edge

Describe what your company does in a single sentence.

New York Edge is the largest provider of free afterschool and summer camp programming in NYC; severing 35,000 kids annually.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marino. to accomplish?

• Increase local and national visibility in the press.
• Increase invitations to speak, recognitions and awards for our work.

SOLUTION

How did you find Marino.?

Referral

Why did you select Marino. over others?

Referred to me

How many teammates from Marino. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Annual media relations strategy  and execution. (Ongoing)
• Ad Campaign: Advertising strategy, design, production and execution which included production of video, graphics, etc for ads on tv, radio, online, etc. (One-time)
• Reporting on the above. (Ongoing)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We receive press coverage and awards consistently. Our ad campaign resulted in increased recognition of our brand and web traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is effective, responsive and approachable. They are very good at laying out timing, expectations and meeting them.

What was your primary form of communication with Marino.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is very creative and collaborative. They go above and beyond to connect their clients to one another when it makes sense and develop opportunities based on those partnerships.

Are there any areas for improvement or something Marino. could have done differently?

No notes.