What was the scope of their involvement?
They do everything from input on my websites to site design. They handle my SEO, PPC, press releases, content, and graphic design, and they support us through all those processes. It’s a collaborative effort. I identify each project and they give me ideas on how to craft a good strategy.
They helped us create URLs and walked us through the procedures to craft content. They gave us key terms and would develop the first drafts of our content. We would edit it a little before doing a press release or a standalone website, then add content to our blogs or to our main site.
We’ve maintained a fairly steady strategy throughout our relationship, but have tweaked some things to keep up with search engines and other environmental changes. We continue to adapt following their guidance.
They do a lot of our social media marketing, including our presence on Google Places, Google Maps, Facebook, and Twitter. We send them a wish list of things we’d like to do and build contracts based on those action items.
What is the team composition?
Meli (Founder, Meli Marketing) is my main point of contact, and we’ve worked together for a long time. She communicates with me directly, but I speak with other members of her team for more granular projects.
How did you come to work with Meli Marketing?
She was recommended to me by my paralegal.
How much have you invested with them?
We’ve spent a little over $200,000 throughout our time with them.
What is the status of this engagement?
We started working together in 2009 or 2010, and the work is ongoing.