Streng. What do we do? It's simple. We connect brands to customers. And we do it in a results-oriented, totally integrated, top-to-bottom manner. We have years of experience, truckloads of talent and a bottomless supply of enthusiasm!
Tactically we have the capabilities of a big agency behemoth, only were packaged and priced as a compact electric monorail rambling down the rails at 200+ miles per hour. We sit at the crossroads where business meets creative. Its not just about incredible creative, its about incredible creative measured by great business results. Anybody can win awards, and we have a few of those, but its about getting customers for our clients that really matters.
Streng Theory - Good. Fast. And cheap (inexpensive). It used to be that you could pick two and not have the other. We say why not have it all? It’s our philosophy, mantra, and reason for being. We believe in incredible work, but not at the expense of well, expense. That's not to say we are giving away something for nothing, were as philanthropic as the next guy, but we still need to make a buck. What we are saying is that Streng is made up of well seasoned pros who have experienced the big bloated agency model in their past. You know, the ones that were filled with layers of high-priced heavy breathers and a sea of cube dwellers. So you only work with, and get charged for, the people who actually create the magic.
Whether we’re hammering out a strategy, communications plan, social media directive, searching for an insight that makes the world go “AH-HA!” or even brainstorming creative together (imagine that?) we don’t believe in working in a vacuum. Especially one that sucks away all your time, money and energy.
Streng Agency's project costs vary significantly; for example, a catalog project is around $100,000, while another client has spent about $30,000. Clients appreciate the value for cost, noting high-quality work and long-term relationships, indicating a good return on investment.
Some clients have noted that Streng Agency could improve their communication, particularly in expressing frustrations about project delays or changes more constructively.
High-Quality Deliverables
Clients consistently praise Streng Agency for the high quality of their work, including award-winning product catalogs and fresh, impactful designs for marketing materials.
Strategic Evolution Under New Ownership
Under new ownership, Streng Agency is expanding into a more full-service agency, which clients view as a wise and strategic move to offer broader capabilities.
Decades-Long Client Relationships
Streng Agency has maintained long-term relationships with clients, some lasting over 25 years. This stability fosters deep understanding and efficient project execution, making them a reliable partner.
Award-Winning Catalogs
Streng Agency’s work on product catalogs has received industry recognition and awards, contributing significantly to their clients' market leadership and communication strategies.
Efficient and Responsive
Streng Agency is recognized for their efficiency and responsiveness, making clients feel like they are the agency’s top priority even when they know they are not the only client.
Catalog Design for Spray Application Products Manufacturer
Other Design
$1,000,000 to $9,999,999
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"We've won a couple of different awards over the years for catalog layout and creation."
May 21, 2018
Global Marketing Communications Manager, TeeJet Technologies
Tim Stuenkel
Manufacturing
Chicago, Illinois
501-1,000 Employees
Phone Interview
Verified
Streng Agency creates and designs an annual product catalog, providing photography and layout for print.
The product catalog, lauded internally and externally, is recognized as an industry leader. Throughout the engagement, Streng Agency’s responsiveness and consistent communication help them meet or beat deadlines. The team’s quality deliverables make them a valuable partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the global marketing communications manager for TeeJet Technologies. We’re a manufacturer of precision farming technology and spray application products. We’ve been in business for about 80 years.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Streng Agency?
Streng Agency creates our product catalog. They do the layout and provide product photography.
SOLUTION
What was the scope of their involvement?
Since we’ve worked together for several decades, it's a relatively informal process. We start with an in-person session to talk about the project and our priorities. They make sure we have the relevant people involved. We work together to map out a timeline by taking into account both parties’ schedule and availability. Over the years, they've helped us with our website, some print and promotional projects, as well as some advertising work.
What is the team composition?
I've worked with a variety of people over the years, including the president, the chief art director, and the catalog production director.
How did you come to work with Streng Agency?
The relationship predates my time at TeeJet. We were actually their very first customer, and numerous managers have overseen the relationship over the years.
How much have you invested with them?
A typical catalog project costs $100,000 in terms of layout, art direction, and printing costs. We’ve spent several million with them in total.
What is the status of this engagement?
The engagement began 25–30 years ago and work is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our catalog has a large circulation. It's still one of our most important communication tools to this day. We've won a couple of different awards over the years for catalog layout and creation. That's a feather in our hat, and speaks to their excellent work. The feedback is always very positive. We’re the industry leader, and our catalog is considered the Bible of the spray industry worldwide. It's been very critical to our success for decades.
How did Streng Agency perform from a project management standpoint?
Their team is very good; they really know our product line. They have a good division of labor. In addition to our point person, we also know the other team members that are working on the catalog. They routinely meet or exceed deadlines. They’re easy to communicate with and very responsive.
What did you find most impressive about them?
We've had a relationship for a long time. In all those years, we've worked with the same people. Unlike some agencies that see a regular amount of turnover, we have personal relationships for over 20 years. That makes it very easy to be able to hit the ground running on projects because of how well they know us. It's a huge time and labor saver in terms of getting projects done, and getting them done well. They continue to offer high-quality service, so I foresee the relationship continuing for many years.
Are there any areas they could improve?
Under their new ownership, they're trying to evolve and expand into a more full-service agency. I think that’s a wise strategic move.
RATINGS
5.0
"It's a very good, symbiotic relationship."
Quality
5.0
Service & Deliverables
"They’re very thorough and timely."
Schedule
5.0
On time / deadlines
"They always stay on schedule."
Cost
4.0
Value / within estimates
"They do good work and we're willing to pay for it."
Willing to Refer
5.0
NPS
"I regularly recommend them and will continue to do so.
Marketing & Brochure Design for Laundry Products Manufacturer
Advertising
$10,000 to $49,999
July 2017 - Ongoing
4.0
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
“They stay on top of details well and honor their contract.”
May 16, 2018
VP of Customer & Distributor Success, R.R. Street & Co. Inc.
Kristen Vos
Chemicals & Biotechnology
Chicago, Illinois
11-50 Employees
Phone Interview
Verified
Streng Agency has handled numerous branding and marketing projects, including logo development and production of both print and digital media. They’ve created brochures, flyers, and websites.
Streng’s work on the website for a new product launch has resulted in continuous sales. They deliver fresh-looking designs and are extremely conscientious about sticking to project deadlines.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the VP of customer and distributor success for R.R. Street & Co. Inc. We manufacture products used by professional dry cleaners and launderers.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Streng Agency?
We don’t have anyone in-house who can provide design and layout services. We needed a variety of marketing materials, so we hired an outside agency to help us.
SOLUTION
What was the scope of their involvement?
We initially hired them to produce a corporate brochure. I gave them an outline and discussed the content that I wanted to include and they used that information to create an overall design concept. They also helped design the text, although we wrote most of the copy ourselves.
After that, the worked on a series of ads and flyers. They’ve also done some branding work for us, which included logo development, and designed a website and print brochure for a new product line we were launching. Once those projects were done, we also had them redesign our corporate website.
What is the team composition?
We worked with five people, including their CEO, general manager, digital services director, creative director, and a graphic designer.
How did you come to work with Streng Agency?
They were recommended by an acquaintance who thought they’d be a good fit for us due to their size and pricing.
How much have you invested with them?
We’ve spent about $30,000.
What is the status of this engagement?
We started working with them in July 2017 and the project is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We successfully launched a product line and now we’re starting to experience continuous sales on those products. In addition to that, our CEO and internal team have really appreciated the fresh look and feel that Streng brought to our brand and the materials that they’ve produced.
How did Streng Agency perform from a project management standpoint?
We mainly communicate via email and have occasional meetings. They stay on top of details well and honor their contract.
What did you find most impressive about them?
They offer fresh designs and they’re good about letting us know deadlines and encouraging us to stay on track throughout a project.
Are there any areas they could improve?
They could be more careful in their approach to communicating their frustration about delays or changes to our schedule. Whether we experience a delay or I go back to them with corrections or a price negotiation, or even if I’m just introducing a new project, there’s sometimes a bit of a negative tone to their replies.
RATINGS
4.0
"They’re very good but there’s room for improvement."
Quality
4.0
Service & Deliverables
"I’d give them a 5 for the quality of their end products, but sometimes I think they could be more original with their design concepts."
Schedule
5.0
On time / deadlines
"They definitely communicate due dates well and encourage us to meet them."
Cost
4.0
Value / within estimates
"They’re pretty competitively priced, but sometimes I think they charge too much for small things."
Willing to Refer
5.0
NPS
"They’ve done good work for us.
Catalog Design for Science Supplies Company
Other Design
Confidential
Jan. 2008 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They’re willing to go above and beyond and are always helpful."
May 3, 2018
Content Manager, Supplies Company
Anonymous
Education
Phone Interview
Verified
Streng Agency is a long-standing partner that collaborates annually on designing catalogs. They make all the edits, replacing all the old products for the new ones and creating new layouts per specifications.
Streng Agency delivers high quality with efficiency and responsiveness. They act as true partners rather than one-off vendors, which contributes to an easily-sustainable collaboration.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Streng Agency?
We needed someone to create our print catalogs.
SOLUTION
What was the scope of their involvement?
We hired them many years ago to do our print catalogs and continue to use them every year for a couple of months for the same purpose. We work on our catalog files through a program called InDesign. They place edits, put in new products, take out old products, and create new layouts as specified. They’ve also helped us to design our catalog covers.
What is the team composition?
I mainly work with Stacia (Director of Catalog Services, Streng Agency).
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The quality of their work is very high, and our partnership is very pleasant and efficient. Stacia puts forth 200% of her effort into the work.
How did Streng Agency perform from a project management standpoint?
Most of the project management is done on our end. They’re helpful and very willing to answer a question right away. We know we’re not their only client, but we feel like are.
What did you find most impressive about them?
They’re willing to go above and beyond and are always helpful. When the time comes to work on these catalogs, they know what to expect and we work together to get it done. The comradery between us is really nice.
Are there any areas they could improve?
No. It’s a good relationship.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"They’re always on time."
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Locations (1)
Streng Agency 2325 Dean Street Suite 100-A St. Charles, IL,
United States60175
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