DISRUPT PR

BACKGROUND

Please describe your company and position.

I am the CEO of Renaissance Marketing Group

Describe what your company does in a single sentence.

Social media management and content creation, creating a digital Renaissance for brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DISRUPT PR to accomplish?

• We focused on securing earned media coverage, crafting compelling narratives around Renaissance Marketing Group’s expertise, and strengthening credibility among industry stakeholders and prospective clients.

SOLUTION

How did you find DISRUPT PR?

Referral

Why did you select DISRUPT PR over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from DISRUPT PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Research & Discovery Industry and competitor analysis
Media landscape assessment
Key messaging review and recommendations 
Strategy Development Development of PR plan and campaign objectives
Message framework and story angles
Media target list creation (national, regional, trade, digital) 
Media Relations & Pitching Drafting press releases, pitches, and media advisories
Outreach to targeted journalists, editors, and influencers
Securing media placements and interview opportunities 
Content Support Writing and editing press materials, thought leadership articles, and Q&A responses
Coordination of photography and creative assets as needed 
Reporting & Measurement 
Monthly recap of media outreach and secured placements
Metrics including reach, impressions, and media sentiment
Recommendations for ongoing improvement    

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Secured 6+ targeted media placements in business and trade outlets 
Increased brand mentions by 45% during the campaign period 
Boosted inbound client inquiries linked to PR coverage 
Drove a 30% lift in social media engagement following press amplification

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive to our needs, proactive with communication, timeliness of delivery of all parts of the project.

What was your primary form of communication with DISRUPT PR?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Expert knowledge, proactive support, and clear, consistent communication. 

Are there any areas for improvement or something DISRUPT PR could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the CEO/President of MyPlates.com

Describe what your company does in a single sentence.

My Plates is a Texas-based company that was awarded a contract by the Texas Department of Motor Vehicles (TxDMV) to design, market and sell new specialty license plates in the State of Texas. My Plates offers a whole range of creative and unique specialty plate designs: Texas themes and colors, many universities and colleges, sports teams, charities and more! Texans have many different specialty plate options through My Plates. A portion of each plate purchase goes into the state general revenue fund, over $200M has been generated since November 2009, which provides services for all Texans. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DISRUPT PR to accomplish?

• Launch awareness of the new Premium Embossed Plates
• Deliver a good number of media stories around the new plates
• Create interest, desire and sales for the new category of plates

SOLUTION

How did you find DISRUPT PR?

Online Search

Why did you select DISRUPT PR over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from DISRUPT PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over a 3 month period, Disrupt PR will launch a strategic media campaign for Myplates.com to increase the brand awareness of the newly launched Premium Embossed License Plates for the state of TX.  The media campaign will launch with the goal of increasing the general public's awareness of MyPlates new offerings, increasing authority, and credibility with earned media placements. Thus, working to drive sales of the new license plates and get more eyeballs on MyPlates offerings. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The key measurable outcomes came in the form of the number of media outlets that covered the launch of the new My Plates Embossed plates. We recieved coverage in all the key BIG 4 markets in Texas, as well as pick-ups across the whole state. We also had out-of-state coverage as well.  More importantly some of the major stations and/or publications delivered more in-depth interview style coverage. 

The PR launch was an integral part of our overall marketing campaign to successfully launch the new Embossed plate range to the market. As a result, My Plates delivered their best month ever for the program in August 2024. Since the launch, the Embossed range of plates continue to be in demand and sales have continued to increase. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marin and her dedicated team were reponsive and attentive to our every need throughout the launch campaign. They were extremely professional providing a detailed campaign plan, with weekly communication check-ins, as well as brainstomring ideas and follow up media monitoring. 

Aside from their professionalism, they also made the process easy and enjoyable. 

What was your primary form of communication with DISRUPT PR?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professional. Dedicated. On time, meeting every deadline. Fun to work with. 

Are there any areas for improvement or something DISRUPT PR could have done differently?

Nothing I can suggest. They met and exceeded our expectations. 

BACKGROUND

Please describe your company and position.

I am the CEO of HimaReddy.com

Describe what your company does in a single sentence.

Empower self-directed traders to create additional income and have more freedom through day trading financial markets like futures, stocks, and options. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DISRUPT PR to accomplish?

• Establish questions and answers for interview with celebrity about my business
• Review final interview cut and provide feedback for edits
• Review 30 second television promo cut and provide feedback for edits

SOLUTION

How did you find DISRUPT PR?

Referral

Why did you select DISRUPT PR over others?

• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Marin and her team did an astounding job helping me make the most of a traditional media opportunity. I had very little experience being interviewed about my business, especially by such a high profile entrepreneur worth hundreds of millions of dollars, but Marin was able to help take the initial proposed interview script and craft the final 6 questions to help best promote my business through this rare opportunity. 

She and her team also advised on exactly how to prepare for the interview including full styling recommendations, which was especially helpful with this happening out of town. Once the interview was complete (and turned out amazingly thanks to Disrupt PR's work!) the team also reviewed the initial interview video cut and associated 30-second traditional media (TV) commercial. 

Their advice regarding the 30-second spot focused on the importance of getting my business's message across effectivly while respecting TV filming guidelines and compliance necessities. I was able to use this professional guidance to better navigate the next steps of this media project which is now being finalized. I can't imagine how it would have all turned out had I not worked with Disrupt PR on this project and I look forward to working with them again in the future. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Amazing 5-minute interview of me by a celebrity in my space, which just came out so spectacularly including the styling and especially the choice of questions and answers that were the content of the video interview

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very timely and very responsive

What was your primary form of communication with DISRUPT PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Their focus on care on making sure my company/name/brand were presented in the best light

Are there any areas for improvement or something DISRUPT PR could have done differently?

No. They were amazing!

BACKGROUND

Please describe your company and your position there.

Dr. Gary Cash is an award-winning dentist based in Austin, Texas, specializing in transformative aesthetics and restorative dentistry. Dr. Cash has been in practice for 16 years, treating over 16,000 patients – both for profit, and community outreach.. Dr. Cash is a distinguished member of the US News & World Report Medical Review Board.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DISRUPT PR, and what were your goals?

Our mission is to increase brand awareness in the growing local community of Austin and surrounding areas.

SOLUTION

How did you select this vendor?

I have researched and spoken with several PR firms seeking recommendations from colleagues and online sources.

Describe the scope of their work in detail, including any steps and the final deliverables.

They began with a discovery phase. During this time they took the Time to understand our business and our goals. Shortly after they went to work with results that exceeded my expectations thus far! Within the first 8 weeks: they secured placements at:

• US News & World Report
• Eat This
• Business Insider & Men’s Health

How many people from the vendor's team worked with you, and what were their positions?

That’s far, I have worked with the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am quickly building brand awareness with new patients and increasing confidence and credibility with existing patients.

Describe their project management style, including communication tools and timeliness.

Always available in different communication mediums. My preference has been virtual meetings and file sharing. Also occasional in person meetings.

What did you find most impressive or unique about this company?

I am astonished by the quick media attention that has gained traction.

Are there any areas for improvement or something they could have done differently?

We have been working together for approximately three months. So far communication has been excellent and things are moving along very well.

BACKGROUND

Introduce your business and what you do there.

I’m the founding director of Abundance International, Inc, a 501(c)3 nonprofit established in 2005.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DISRUPT PR?

We needed to increase awareness and attention to our fundraising needs for the orphans in Ukraine, so we could continue providing and increasing our support to the orphanages there.

SOLUTION

What was the scope of their involvement?

Helping Orphans In Times of Civil Unrest is a gofundme campaign that DISRUPT PR is handling for us. Our goal is to raise $500,000. The team continues to manage the campaign for us.

What is the team composition?

We’re only working with Marin (CEO). 

How did you come to work with DISRUPT PR?

DISRUPT PR was recommended by another business associate.

How much have you invested with them?

We’ve spent $15,000.

What is the status of this engagement?

Our partnership started in February 2022, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We only started the campaign 12 days ago, and we’ve raised over $460,000. In addition, they’ve been able to get me interviews on more than 20 major television networks, including CNN, CBS, and BBC.

How did DISRUPT PR perform from a project management standpoint?

From a project management standpoint, they’ve exceeded all my expectations and provided services I didn’t even know how to ask for. We communicate through phone, text messages, email, and Facebook Messenger.

What did you find most impressive about them?

What makes them different from competitors is that they get results.

Are there any areas they could improve?

No. I don’t have any criticism about them, and I’m extremely satisfied with our experience. 

Do you have any advice for potential customers?

DISRUPT PR is a professional firm, so listen to them. Trust their instincts and let the results be your guide.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Sanai, an AI-powered SaaS platform for life science companies. We automate data retrieval, review, and verification to speed up operations and simplify scaling.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DISRUPT PR?

We wanted to show up in news articles and increase our brand through thought leadership.

SOLUTION

What was the scope of their involvement?

DISRUPT PR has developed PR releases, a pitch deck, a media kit, PR training, and awards. The team has emphasized our role in addressing the $2.6 billion drug development cost problem through AI-powered automation. Additionally, they've positioned us as the “hallucination-free AI” solution for pharmaceutical quality documentation and highlighted our expertise in ICH guidelines, IND to NDA processes, and Quality by Design principles.

What is the team composition?

We've worked with three teammates from DISRUPT PR.

How did you come to work with DISRUPT PR?

We found them on Clutch. Marcin (Founder & CEO) and Kevin (Partner & Managing Director) are hands-down the best PR operators in the industry.

What is the status of this engagement?

We worked together from January 2024 to January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've started showing up in publications.

How did DISRUPT PR perform from a project management standpoint?

Everything has been delivered on time. We communicate via calls and emails.

What did you find most impressive about them?

DISRUPT PR's creative problem-solving is impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the Owner of Holden Qi Gong

Describe what your company does in a single sentence.

Teach Qi Gong online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DISRUPT PR to accomplish?

• Get on TV
• Get on podcasts
• Get into print media

SOLUTION

How did you find DISRUPT PR?

Referral

Why did you select DISRUPT PR over others?

High ratings

How many teammates from DISRUPT PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disrupt PR was hired to get me place on TV stations around the country.  They were able to get me on the biggest local TV stations around the country, like Los Angeles, Chicago, New York City.  They exceeded my expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to get 1000's of new students to our website and online subscription

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disrupt PR were skilled, professional, talented at what they do. They exceeded our expectations month in and month out.

What was your primary form of communication with DISRUPT PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Getting me on TV stations around the country was a major accomplishment

Are there any areas for improvement or something DISRUPT PR could have done differently?

I would have like to get on more national tv shows, but this is extremely difficult and takes time.  They built the bridge with local tv and podcasts to make this happen at some future date

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a software company 

Describe what your company does in a single sentence.

SAAS software for the landscape industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DISRUPT PR to accomplish?

• Elevate our leadership team in the market
• Disseminate thought leadership
• Feature our brand story

SOLUTION

How did you find DISRUPT PR?

Referral

Why did you select DISRUPT PR over others?

• Good value for cost
• Company values aligned

How many teammates from DISRUPT PR were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disrupt PR was hired to elevate the brand in the industry and beyond as well as build the profile of the founders/leadership in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Disrupt PR was able to secure 65+ media placements, including thought leadership, contributor articles and features for our brand and the founders of the company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were responsive to our needs and provided deliverables in a timely manner for our review or approval before deadlines

What was your primary form of communication with DISRUPT PR?

Email or Messaging App

What did you find most impressive or unique about this company?

Their interest in the industry and learning more about us to better serve our needs and place PR on our behalf.

Are there any areas for improvement or something DISRUPT PR could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Founder of SimplyBe. Agency

Describe what your company does in a single sentence.

Personal branding for executives turning them into thought leaders

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DISRUPT PR to accomplish?

• Making the INC. 5000 List

SOLUTION

How did you find DISRUPT PR?

Referral

Why did you select DISRUPT PR over others?

• High ratings
• Company values aligned
• the Founder, Marin

How many teammates from DISRUPT PR were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

DisruptPR guided me through the process of winning the INC. 5000, which absolutely changed the trajectory of my business. Without their support, I would never have done it and my business would not be at the level of prestige it is.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I won the INC. 5000 and it opened myriad doors to grow my business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marin and her team are best in class, and truly have the most professional, expert and engaging approach to their client work. This is my industry, and so I know good work from bad. Disrupt is excellent.

What was your primary form of communication with DISRUPT PR?

Virtual Meeting

What did you find most impressive or unique about this company?

Marin and her team's genuine passion for their clients was impressive.

Are there any areas for improvement or something DISRUPT PR could have done differently?

No