Because your reputation is your credibility.

The 10 to 1 Public Relations Difference:

We know it’s your reputation on the line, so we help clients build and protect their credibility before, during and after a crisis.

It doesn’t happen overnight.

You need 10 good things to be said about your company to make up for one bad.

That’s why we focus on creating a bank of genuine, positive awareness to build trustworthiness - so you can grow your business today and be more resilient in the future.

Because your reputation is your credibility.

If need a visual example of the 10 to 1 philosophy and our approach, our website has a short video that quickly and simply explains the concept.

We're also the sole Arizona partner of IPREX, a network of Independent public relations firms across the Globe.

 
$5,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2012
Show all +
Scottsdale, AZ
headquarters
  • 7320 E Butherus Dr, Suite 205
    Scottsdale, AZ 85260
    United States

Portfolio

Key clients: 

While we work with most industries, many of our clients are healthcare, technology, mechanical, finance and transportation related.  A sampling of our current and recent clients include: Rosendin Electric, Plexus, Havenpark Communities, Air Pros USA, Platinum Living Realty, Title Alliance, FirstBank, Worzalla, The CORE Institute, HOPCo, Casago, Forrest Anderson Plumbing and HVAC, and Vantage Mobility Int'l.

Josh Weiss, President of 10 to 1 Public Relations uses water cups to demonstrate the importance of to 10 to 1 Rule-- which is to say the importance of building up a company's good news before a negative story about the company occurs.

The Scottsdale Chamber of Commerce named 10 to 1 Public Relations the winner of the 2019 Sterling Award for Business of the Year.  This video was played for the 400 people in attendance when the winner was announced.

Reviews

Sort by

Crisis Management PR for Indie Game Company

"10 to 1 Public Relations’ professionalism and punctuality were impressive."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
August 2020
Project summary: 

10 to 1 Public Relations helped the business manage a crisis by drafting PR statements that would help to improve the negative situation. The team also assisted with customer and community interactions.

The Reviewer
 
11-50 Employees
 
Los Angeles, California
Jerrelle Reddick
Production Manager, Afterthought
 
Verified
The Review
Feedback summary: 

10 to 1 Public Relations did great work, and their efforts helped to improve the community’s perception of the business. The team was available at all times, which was especially helpful during a time of crisis. Their organization and businesslikeness made them an ideal partner for future projects.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the production manager at Afterthought, an indie game company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We had a big crisis that had to do with potential past misgivings with a contractor of ours and the fact that those actions could reflect badly on us by association.

SOLUTION

What was the scope of their involvement?

10 to 1 Public Relations helped us to keep the situation from snowballing into something greater than it needed to be. Josh (President) provided a lot of clarity and stability during the time in mostly how to interface with the community during a time of crisis to minimize the damage done. 

Josh helped to formulate some of our PR statements, and I would go through each one to make sure that it reflected our policies and our overall general demeanor when it comes to delivering to our community. 

That way, it didn't come off as disingenuous. We wanted to make sure that every statement that we put forth was honest and came from us, which it did. So, Josh would often draft the copy and then go over it with me.

In addition to those deliverables, 10 to 1 Public Relations also did a lot of interfacing with the community directly at large in a candid fashion. Josh made sure to address those situations ahead of time to make sure that all of the information that was coming from our company was concise and clear. 

What is the team composition?

I worked closely with Josh.

How much have you invested with them?

We spent about $15,000–$20,000.

What is the status of this engagement?

We worked with them in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They helped us to minimize the speculation, negativity, and poor perception of our company during this situation, as well as to narrow down the direct information that we should be delivered to the community to make sure that they felt comfortable in our ability to handle the situation.

10 to 1 Public Relations’ contributions helped immensely with the tone and demeanor of our community and their reaction towards the PR that we put out. We were satisfied with their work, and we look forward to working with them in the future beyond crisis management.

How did 10 to 1 Public Relations perform from a project management standpoint?

The team was always accessible, even round the clock, which is a top priority for a company in a crisis. I can’t speak highly enough about their availability. Having a company that was available at any time was wonderful.

What did you find most impressive about them?

10 to 1 Public Relations’ professionalism and punctuality were impressive. Everything was well-structured, and we didn’t have to wait to get any correspondence; it was very swift.

Additionally, they were very proactive and didn’t wait to get any information from us. The team took the initiative to draft up statements, to see some of the press that was out there, and to bring that press to our attention.

Are there any areas they could improve?

No, I have no suggestions. Overall, it was a pleasurable experience, especially during a time of stress and crisis. 

Do you have any advice for potential customers?

10 to 1 Public Relations is very trustworthy. You should have a game plan in mind for your business and the team will help you to reach that goal and navigate hurdles swiftly and professionally. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR & Social Media Management for Book Manufacturer

“I have complete confidence in their ability to write content that matches our tone.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2019 - Ongoing
Project summary: 

10 to 1 Public Relations handles social media management and secures coverage in industry news and local media. They also create content, such as a series of videos. The team oversaw a public competition.

The Reviewer
 
201-500 Employees
 
Stevens Point, Wisconsin
Richard Letchinger
VP Sales & Marketing, Worzalla
 
Verified
The Review
Feedback summary: 

10 to 1 Public Relations has helped the manufacturer increase brand awareness, drive social media traffic, and establish a regular presence in industry publications and news outlets. Their ability to understand the client’s niche industry sets them apart, as does the ease of working with them.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing for Worzalla, a 128-year-old book manufacturer headquartered in Wisconsin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We’re a manufacturer and, as a result, we’re not great at promoting ourselves. We wanted to establish brand consistency and use social media in a stronger way. We also wanted to use their skills to help us advertise and get savvier at hiring employees.

SOLUTION

What was the scope of their involvement?

Most importantly, we've turned over the management of our social media to them. I was doing our social media, and I was average at best. They've taken on making sure that we have a consistent and regular message across all of the platforms. We were previously only on Facebook, and now we're on Instagram and LinkedIn as well. 

It was very important to me to maintain the company’s proper tone and image, and it didn’t take 10 to 1 long to figure this out. Within a couple of weeks, I was able to turn over complete control of the writing. 

They’ve also done an incredible job making sure we get PR in both industry news and local media. They also helped us create a series of videos that can be used for advertising the company and recruiting future employees.

What is the team composition?

In general, we have a main account manager who does an excellent job. Then, we’ve worked with and received guidance on some tough issues from Josh (President). We have direct contact with him and have used him multiple times. Then, we’ve worked with a third member of their team who has a background as an in-front-of-the-camera TV reporter. She was very helpful when we created the video series.

How did you come to work with 10 to 1 Public Relations?

Networking helped us find them. As a small Midwestern manufacturer, we’re not experts at advertising and marketing, and we found their comprehensive approach to be helpful. We were most impressed by the ease of working with them. 

How much have you invested with them?

We’re on a monthly retainer that is comfortable for us.

What is the status of this engagement?

Our work together began in April 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don't need to edit what they put out; I have complete confidence in their ability to write content that matches our tone. They provide a monthly recap of all of the successful media we’ve had in the previous month. They measure the number of stories we’re featured in. There are very few publications in the industry, and they’re able to get us in those regularly. Since we’ve employed them, we’ve maintained a regular presence in all of the industry publications and been featured at least once a month in the local news or on local TV stations.

We’ve measured social media traffic, and that’s up dramatically. Most importantly, we’ve been able to measure their work through word-of-mouth. We have a very small customer base that is predominantly in Manhattan, which is where the book publishing headquarters are. They have all commented with regularity the increased awareness they have about our company and the results of 10 to 1’s efforts.

How did 10 to 1 Public Relations perform from a project management standpoint?

They are excellent. We primarily communicate through phone and email. They handled one of our most successful projects, which was a naming competition for our recently installed press equipment. The majority of what we produce are children's books, so we had a competition in the community and invited any school to nominate names for the press. It was a 4–6-week effort, culminating in an online vote. 

The community chose the winner, and we put a plaque with the winning name on the side of the press. We gave awards to the kids whose class won. We were planning to hold a pizza party and have the kids come and see the piece of equipment, but unfortunately, that's been indefinitely postponed because of COVID. 10 to 1 handled the entire project, and it was quite a success.

What did you find most impressive about them?

The speed at which they got comfortable with our business was impressive. We’re unique in that book printers are custom manufacturers; we make whatever our customers need and then ship it. Understanding this business’s unique nature and the associated rhythms isn’t easy, but they were quick to get it.

Are there any areas they could improve?

No, I’m pretty pleased.

Any advice for potential customers?

I’d encourage you to invite them into the inner-most elements of the company. We had them sign NDAs and have included them on all internal documents. In order for them to truly help us, they need to understand everything. That’s proven to be quite successful.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Media Exposure for Senior-Focused Transportation Company

"They truly are a team of good people—they’re in it for the long run to get the best results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Nov. 2015 - Ongoing
Project summary: 

10 to 1 Public Relations provides ongoing marketing support for a startup. They helped strategize about the company’s messaging and narrow in on a target audience for each plan.

The Reviewer
 
11 - 50 Employees
 
Phoenix, Arizona
K.C. Kanaan
CEO, Envoy America
 
Verified
The Review
Feedback summary: 

The efforts have contributed to over 100 opportunities for earned media exposure, bringing more visibility and awareness to the company. 10 to 1 Public Relations remains an ongoing partner with the right resources. Customers can expect a team of approachable, skilled people. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Envoy America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We hired 10 to 1 Public Relations to help get the word out about our business and generate demand for our services. When we first hired them, we were a startup, so no one knew us and we needed to get some publicity.

SOLUTION

What was the scope of their involvement?

At the beginning of each plan, they take the time to understand who we are and what makes us unique from others in our industry for our goal. They then create a roadmap for the messaging and who we should be targeting and then execute those plans. 

What is the team composition?

At the beginning, Josh (President, 10 to 1 Public Relations) was our main point of contact. Over time, we’ve worked with a few of the account managers at the company. 

How did you come to work with 10 to 1 Public Relations?

We followed a referral from someone who knew Josh. We interviewed a few other agencies, but Josh seemed to understand us very quickly and did a great job pitching our story. 

How much have you invested with them?

We’ve spent between $200,000–$300,000 overall. 

What is the status of this engagement?

We started working together in November 2015 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their efforts resulted in us achieving a lot of publicity across newspapers, TV, radio, and other platforms. For example, we’ve received over 100 pieces of coverage in different markets across the country. 

How did 10 to 1 Public Relations perform from a project management standpoint?

They’re very responsive throughout the project. We primarily communicate through phone calls, email, and text, so they’re very accessible across all of those. Our communication style depends on what we’re trying to accomplish, so sometimes we meet in person, especially since we’re in the same location. 

What did you find most impressive about them?

They truly are a team of good people—they’re in it for the long run to get the best results. Rather than trying to nickle-and-dime someone, they work hard to find the right audience for our message. They guide the entire process from A to Z. They’re smart, creative people who know exactly what we’re trying to do. 

Are there any areas they could improve?

They’ve done a great job for us and the results speak for themselves, so I don’t have any areas for improvement. 

Do you have any advice for potential customers?

Make sure everyone is on the same page during the first few meetings. If everyone understands the goal and communicates regularly, it’ll make the project smoother. They are easy to work with because they understand us. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I’ve recommended them several times.

Press Releases & Awards for Real Estate Firm

“We've never worked with a PR firm before, so I didn't know what to expect, but it has been nothing short of amazing.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2019 - Ongoing
Project summary: 

 10 to 1 Public Relations provides PR and media relations services for a real estate company. They offer press releases, specialty articles, among other publicity driving services.

The Reviewer
 
51 - 200 Employees
 
Scottsdale, Arizona
Michelle Macklin
Co-Owner, Platinum Living Realty
 
Verified
The Review
Feedback summary: 

The team’s efforts have been met with unanimous acclaim. They are organized, proactive, knowledgeable, and well-connected. 10 to 1 Public Relations always does a thorough job in making sure their clients receive top-notch recognition.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

 I'm a co-owner of a real-estate broking company. We have four locations and have been in business since 2010.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

A year ago, we went through a rebrand. We used to have RE/MAX Franchises, and we decided to leave the brand and take our company independent in July 2018. When we did that, a lot of our competition was creating a negative backlash. Subsequently, we made the decision to create a better message, and when we hired 10 to 1, that's what we wanted to accomplish. We wanted to create a better message for our market.

SOLUTION

What was the scope of their involvement?

First, we had a meeting with Josh (President, 10 to 1 Public Relations), and several folks on his team, and we had a lengthy discovery meeting; they wanted to understand what we do as a company and what we do, how we could promote the company in a positive light, and how we could give good PR to it. They did press releases, article writing, and took other measures to promote our company in the most positive light possible. They wrote a lot of the content and gave it to us to review and approve, but they also connected us with different journalists. Overall, they got us a lot of exposure and got us access different publications, different interviews, and written press releases as the company has grown and we've continued to add agents. Most recently, they submitted our company to the Better Business Bureau's Torch Awards, and now we're a finalist.

What is the team composition?

Erica (Senior Account Executive, 10 to 1 Public Relations) is our dedicated account manager, but we have at least 5 members from their team on our account.

How did you come to work with 10 to 1 Public Relations?

We interviewed a couple of different companies and came across 10 to 1, and after meeting with Josh, and seeing how accommodating his team was, we knew they would be a good fit for us.  We had never worked with a PR firm before, so we didn't know what to expect, or the right questions to ask were. One of the nice things about talking with Josh was that he explained the process thoroughly to us and opened our eyes to some of the things our competitors weren't doing.

How much have you invested with them?

We've invested $54,000 to date with them.

What is the status of this engagement?

We began working together in February 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In addition to the BBB Torch Award nomination, we've gotten interviews with Scottsdale Progress and Inman News, which is a huge real international estate industry news platform. We've been covered by the channel 12 news, which 10 to 1 was instrumental in setting up.

A lot of my agents love them because every time we get a new agent, they'll write a press release and will get it out to several publications. They'll also do specialty articles on different industry-related topics, and we get the opportunity to feature our agents, and they've just been over the moon about that service. Overall, everyone's been really happy.

How did 10 to 1 perform from a project management standpoint?

They're awesome. They stick to timelines and are totally on the ball. We've never worked with a PR firm before, so I didn't know what to expect, but it has been nothing short of amazing. We have been so excited about everything they've done with us. We're opening a new office, and they're already working on a new press release for that. They're just incredible. We will continue to work with them as long as we can. 

We communicate via email, typically, but if there's an interview will be over the phone. They also attend a lot of our events and always supply us a link to see how all of the things they've published for us have been going.

What did you find most impressive about them?

Their knowledge and connections with the different news publications are definitely astounding

Are there any areas they could improve?

No, we've been very impressed with them.

Do you have any advice for potential customers?

My advice is to respond and work with them. They can't do their job if you're not on time, especially since a lot of the reporters they work with are working on a deadline. You have to make sure you're engaged as much as they are, otherwise, you're going to miss out on opportunities.

5.0
Overall Score It's been a great experience with them, and we see great results.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're always on top of things.
  • 5.0 Cost
    Value / within estimates
    It's an expensive venture, but it's worth every penny.
  • 5.0 Quality
    Service & deliverables
    They're organized, responsive, and organized. They understand our business very well.
  • 5.0 NPS
    Willing to refer
    I've already referred several people to them.

PR & Story Creation for Senior Community Organization

“Their enthusiasm for finding new stories and angles is impressive.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

The team does PR for a senior living community to broaden brand awareness and build service differentiation. They performed a deep dive analysis; now, they primarily write press releases and blog posts.

The Reviewer
 
201-500 Employees
 
Youngtown, Arizona
Scott Appel
Executive Director of Sales & Marketing, LifeStream Complete Senior Living
 
Verified
The Review
Feedback summary: 

10 to 1 Public Relations has pivoted the brand and procured significant media attention, ultimately generating leads. The team is passionate and energetic about pursuing stories that perfectly encapsulate the brand and core values. The impressive results create value for cost.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of sales and marketing at LifeStream Complete Senior Living. We have five senior communities in Arizona.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

Although we’ve been serving residents in the Phoenix valley for forty years, we needed to expand our brand awareness. There are many senior centers in Phoenix, as this is a very sought-after destination for retirement, and we really wanted to build up our reputation and expertise, since we know how to take care of and address seniors needs.

Also, we were introducing a short-term rehab home, an entirely new service offering. We converted one of our existing assisted-living buildings into a rehab environment that is unlike anything else in the Phoenix valley. The innovative home environment allows for real-life rehabilitation in a home environment, rather than a traditional facility. We wanted to make sure we launched that service effectively while tying that into the larger LifeStream story and driving the brand awareness that we’ve been looking for.

SOLUTION

What was the scope of their involvement?

First, 10 to 1 Public Relations did a deep dive analysis of our five communities; they strove to understand each community’s story so that they could relay it under a unified umbrella brand. Although we adhere to the same core values throughout our five communities, each one has its own unique offerings and characteristics.

Then, we brainstormed different story ideas. Each community has different activities, from a pet parade to beanbag baseball, and we featured these activities in marketing materials and press releases that 10 to 1 Public Relations wrote for us. They also marketed our new short-term rehab home. The team turned many of our press releases into blog posts.

What is the team composition?

I typically have a single point of contact, but I can reach out to anyone at 10 to 1 Public Relations. Each of their team members knows exactly what is going on in our project.  

How did you come to work with 10 to 1 Public Relations?

In a previous role, I started to look at who was making waves in the PR industry. Having been in the valley for a while and on the agency side for about 80% of my career, I had a pretty good knowledge of the PR firms and community. After shortlisting a few firms, I had a long talk with Josh (President, 10 to 1 Public Relations). We got along well, and he was very aggressive about taking on what we needed to do.

How much have you invested in them?

My company has spent between $25,000–$50,000 so far.

What is the status of this engagement?

We began working with them in January 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10 to 1 Public Relations is very energetic about going after different story ideas and making suggestions. They’ve secured several meaningful stories that effectively capture our brand and core values. We’ve received several media mentions, and our brand awareness continues to grow. My team closely monitors how potential leads hear about our company, and many seniors report that they saw one of our stories.

How did 10 to 1 Public Relations perform from a project management standpoint?

10 to 1 Public Relations performs well in this regard. The team delivers reports on all secured media placements, which our sales team shows to prospective residents. I initially thought we’d need to have weekly scheduled meetings, but this didn’t work with my challenging schedule. 10 to 1 Public Relations has been very accommodating in working around my schedule, which I’ve appreciated. We communicate via phone, email, and text.

What did you find most impressive about them?

Their enthusiasm for finding new stories and angles is impressive. The way they function as a team is unique, and their fluidity in working with my team is remarkable as well.  

Are there any areas they could improve?

At this point, there aren’t.

Do you have any advice for potential customers?

Make sure that you are empowering 10 to 1 Public Relations with the right tools to be successful. Be clear on what your brand story is, and have your spokespeople ready to go. You have to be as much of a team member as they are to you, which I see as a good thing.

5.0
Overall Score They have exceeded my expectations.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They keep me on schedule.
  • 5.0 Cost
    Value / within estimates
    It has been a very high value for the amount of work they do.
  • 5.0 Quality
    Service & deliverables
    They are great professionals, and the quality of their work is quite outstanding.
  • 5.0 NPS
    Willing to refer
    I would highly recommend them.

Earned Media Exposure for Orthopedic & Neurology Practice

"You’re getting a team dedicated to your company that helps you gain the exposure you’re looking for."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2013 - Ongoing
Project summary: 

During an extensive engagement, 10 to 1 Public Relations coordinates earned media efforts for a medical practice. They pitch and draft news releases and patient features before distributing to various outlets.

The Reviewer
 
201-500 Employees
 
Phoenix, Arizona
Allison Horn
Former Senior VP of Marketing & Sales, The CORE Institute
 
Verified
The Review
Feedback summary: 

10 to 1 Public Relations has proven to be a reliable and skilled long-term partner. They have increased website sessions and earned media exposure, creating a successful engagement. The team exhibits a client-focused approach and is thorough when devising practical topics and solutions.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the former senior vice president of marketing and sales at The CORE Institute, which is a large orthopedic and neurology practice based in Arizona and Michigan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We engaged 10 to 1 Public Relations to increase the exposure of our practice from an earned media perspective. We had an internal team to execute paid strategies, but we were not proactive in releasing information or success stories about ourselves or our patients.

SOLUTION

What was the scope of their involvement?

Our agreement with 10 to 1 Public Relations called for them to serve as an extension of our marketing team. We relied on them to pitch ideas and write drafts of news releases or newsworthy patient features. Once their work received our approval, 10 to 1 Public Relations distributed the story and served as the point of contact for any follow-ups.

What is the team composition?

We worked primarily with Josh (President, 10 to 1 Public Relations) and the rest of his team.

How did you come to work with 10 to 1 Public Relations?

A mutual connection introduced Josh to our CEO. Josh presented a solution to our troubles, and we agreed to a year-long agreement. We briefly considered hiring for an internal team member, but we saw more value in Josh’s team, so we extended them for several more years.

How much have you invested with them?

We probably spent close to $200,000 in my time there.

What is the status of this engagement?

I’d estimate that we started working together in 2013. The relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In our first year of the engagement, 10 to 1 Public Relations helped to increase our web sessions by 61%. They also managed to increase our media exposure, but I don’t have specific metrics for that readily available.  

How did 10 to 1 Public Relations perform from a project management standpoint?

We worked very well together. Their team has the resources necessary to help companies like ours that cannot do this kind of work internally, and they held us accountable. It’s refreshing to have a partner come to the table with solutions.

What did you find most impressive about them?

I found 10 to 1 Public Relations to be small but mighty. You’re getting a team dedicated to your company that helps you gain the exposure you’re looking for.

Are there any areas they could improve?

No, I can’t recall any pain points.

Do you have any advice for potential customers?

Talented as they are, they can’t do all of this on their own. It’s crucial for the client to be engaged, as well.

5.0
Overall Score The team is very responsive and willing to help.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don’t think I ever had to follow-up with them to learn about where a project stood.
  • 5.0 Cost
    Value / within estimates
    We were able to not hire somebody internally but still receive the services we needed.
  • 4.5 Quality
    Service & deliverables
    Healthcare is a niche industry, and I can’t expect them to know everything about our field.
  • 5.0 NPS
    Willing to refer

PR & Marketing for Marketing Consulting Company

“You’re hiring 10 to 1 Public Relations to be the experts, so trust them to be the experts.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2014 - Ongoing
Project summary: 

10 to 1 Public Relations provides ongoing PR and marketing services. Their efforts include media placement through news articles and media websites. They also organize public events with local nonprofits.

The Reviewer
 
1-10 Employees
 
Phoenix, Arizona
Ryan Englin
President, Core Matters, LLC
 
Verified
The Review
Feedback summary: 

10 to 1 Public Relations delivers an effective service that increases brand awareness and credibility. Their performance has been known to yield positive news coverage and glowing representation in trade publications. Executive-level engagement facilitates result-oriented brainstorming.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Core Matters, LLC. We’re a recruitment marketing agency that works with small to medium-sized businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

There’s a lot that goes into cultivating brand awareness and letting a community know you’re a contender in the marketplace. We lacked the skills to accomplish that internally, so we hired 10 to 1 Public Relations to function as our PR department.

SOLUTION

What was the scope of their involvement?

10 to 1 Public Relations leads our PR and marketing efforts by utilizing a variety of different approaches. This includes traditional media placement via newspapers, magazines, and trade publications. They also take advantage of local digital media websites to further increase our brand awareness. As our company continues to grow, it’s their responsibility to promote our messaging and let customers know that we’re continually launching new products. We also subcontract them to provide PR services to our clients.

What is the team composition?

I work almost exclusively with Josh (President, 10 to 1 Public Relations), but have also interacted with a senior account executive.

How did you come to work with 10 to 1 Public Relations?

I don’t remember how exactly I met Josh, but I’m sure it was through some form of networking. We got to talking about opportunities and I connected with his PR philosophy.

How much have you invested with them?

We’ve spent at least $100,000 for their services over the last four years.

What is the status of this engagement?

We started working together in June 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to the work of 10 to 1 Public Relations, we’ve been highlighted in online and print publications as an influential thought leader. That kind of coverage solidifies our credibility and authority within the marketing space. They’ve also done some work for our clients that was picked up by several news outlets.

Josh suggested we get involved with a local charity event to boost our public goodwill. We took his advice and donated to a nonprofit. The whole community rallied around this event and everything came together seamlessly.

How did 10 to 1 Public Relations perform from a project management standpoint?

They’re super responsive. If Josh doesn’t pick up the phone, I get a call a back before the day is over. They get busy at times, but we never feel like we’re left out of the loop. Josh and his team organize the entirety of our large events. All we do is show up and the events take off.

What did you find most impressive about them?

Their overall approach to marketing and PR is what differentiates them from other providers. They help us get credit for good projects so that when we receive negative press, the impact isn’t as significant. I also appreciate that Josh isn’t afraid to challenge me when I present an idea. He actively collaborates with me to find the best way to promote my brand.

Are there any areas they could improve?

They’re relatively hands-on, but I wish they used a project management system so I could always know what’s happening.

Do you have any advice for potential customers?

You’re hiring 10 to 1 Public Relations to be the experts, so trust them to be the experts. They’ll absolutely deliver.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re always on top of stuff.
  • 5.0 Cost
    Value / within estimates
    I wouldn’t keep them around if they weren’t worth it.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PR for Casino Marketing Agency

“They understood the delicate nature of what we were doing and handled everything very professionally.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - Aug. 2018
Project summary: 

Spearheading a PR campaign, 10 to 1 Public Relations wrote press releases, arranged interviews, and assisted with media coverage. They provided support before/during and after the event. 

The Reviewer
 
51-200 Employees
 
Minneapolis, Minnesota
Account Supervisor, Ad Agency
 
Verified
The Review
Feedback summary: 

Both the internal team and the client are highly satisfied. Experienced and proactive, 10 to 1 Public Relations went above and beyond to meet all needs, while their exceptional communications skills helped them work quickly and effectively despite a multi-level approval process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm an account supervisor at a full-service ad agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

One of our clients was organizing an event and we needed a PR company to help us with media coverage.

SOLUTION

What was the scope of their involvement?

We wanted a heightened local focus in Phoenix, so we relied on their expertise almost every step of the way. Both our in-house team and our client (a casino) had constant communication with 10 to 1 Public Relations. They presented us with a timeline and a communications plan, helping us come up with the deliverables. Then, they wrote press releases, arranged free onsite interviews, and assisted with media coverage. They were also available the day before and the day of the event, helping us with some political high points. They continued to keep us updated on the media coverage, even after the event.

What is the team composition?

I mostly worked with their owner and two other members of their team.

How did you come to work with them?

They were recommended to us by someone we trust. We were impressed with their in-depth knowledge of the Phoenix market, so we hired them.

How much have you invested with them?

We spent between $10,000–$20,000.

What is the status of this engagement?

We worked with them between March and August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received praise from the client and they were very thankful for everything 10 to 1 Public Relations did. Also, we were able to monetize the value that we had provided to the client because 10 to 1 Public Relations gave us very detailed reports.

How did they perform from a project management standpoint?

We talked to them daily and had bi-weekly phone calls where we discussed the progress.

What did you find most impressive about them?

Working in the casino industry can be challenging due to the fast pace and involves multiple parties being very hands-on in the process. 10 to 1 Public Relations was very comfortable dealing with the approval process. They understood the delicate nature of what we were doing and handled everything very professionally.

Are there any areas they could improve?

I can’t think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Public Relations for Full-Service Plumbing & HVAC Company

“They have really helped us become a household name.”

Quality: 
4.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2015 - Ongoing
Project summary: 

10 to 1 Public Relations works with a plumbing and HVAC company to improve their visibility in the community. They consult and arrange press opportunities, create press releases, and maintain the PR campaign.

The Reviewer
 
1-10 Employees
 
Phoenix, Arizona
Audrey Monell
President, Forrest Anderson Plumbing & Air Conditioning, Inc.
 
Verified
The Review
Feedback summary: 

10 to 1’s work made a dramatic difference in increasing the community’s familiarity with the company. They receive awards and are featured in the news and publications, building awareness and goodwill for the company. They deliver effective PR work along with helpful, unpretentious collaboration.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Forrest Anderson Plumbing and Air Conditioning. We do service, repairs, maintenance, and installation. We also do construction for both plumbing and air conditioning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We needed help to get our name out in the community.

SOLUTION

What was the scope of their involvement?

We initially began working with them to get nominated for an award that we wanted, and we are a finalist for that award this year.

We hired them to handle our PR for both plumbing and mechanical. They have a non-compete clause that's exclusive to Phoenix, so we are the only plumbing and mechanical company that does business with them. They send out all the press releases for us and give us ideas for different types of spots that we can do. They have arranged for members of our team to be on the news multiple times, which have always been good segments. They also handle the PR campaign for our air conditioner donations to deserving veterans each year.

What is the team composition?

I work with the owner and a senior account executive.

How did you come to work with 10 to 1 Public Relations?

We were referred to them by the marketing company that we use. We didn’t interview anyone else as we liked them and what they did.

How much have you invested in them?

We’ve spent $39,000 since we started working together.

What is the status of this engagement?

We began working with them in September 2015 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started using them, our company has received a lot of awards that I didn’t even know existed. They have really helped us become a household name. We are in the news or a publication at least 10 times per year right now, and before working with them, it was zero.

How did 10 to 1 Public Relations perform from a project management standpoint?

They are awesome and I really enjoy working with them. We are a small, family company and I wear many hats. They are very diligent about helping me to choose the right wording for applications and making sure that they all get in on time. They help me write speeches and advised me about what to wear to an awards ceremony.

What did you find most impressive about them?

They are extremely easy to work with, but they don’t let me slack on deadlines. They are good at getting a hold of me and persisting and not taking it personally if I don’t answer. Before working with 10 to 1, we viewed PR people as slick salesmen, but 10 to 1 are the exact opposite. They are very down to earth, very nice, and not pushy at all. We just love them.

Are there any areas they could improve?

No.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
    Everyone has room for improvement.
  • 5.0 NPS
    Willing to refer

Brand Management & PR for Transitional Care Company

“They dug into our core values and business model to create a campaign that was accurate and effective.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Aug. 2017 - Mar. 2018
Project summary: 

10 to 1 ran PR and brand management to engage with the local community and business partners. They secured spots in radio, print, and in-person to spread the word about the new services.

The Reviewer
 
51-200 Employees
 
Phoenix, Arizona
Ed Smith
VP of Operations, Mainstreet Health
 
Verified
The Review
Feedback summary: 

10 to 1 maintained clear communication and fostered a personal relationship. They were proactive and required minimal oversight, completing tasks in a timely and efficient manner. They took a sincere interest in the service to better understand and market it to the public.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the vice president of operations in Arizona for Mainstreet Health Rapid Recovery Centers, a business that provides transitional care services. We help patients move from a hospital setting to a skilled nursing stay and finally to their home setting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We were opening new buildings and wanted to optimize brand management and recognition. We wanted to reach the communities we were operating in and the partners we’d be working with.

SOLUTION

What was the scope of their involvement?

10 to 1 met with our local leadership and spent a lot of time understanding our core business and services we offer. They identified areas that would be a strength to market in the communities we were targeting. From there, they developed a plan and coached us through radio interviews, print stories, and in-person meetings with the community and the local Chamber of Commerce.

What is the team composition?

Our two main points of contact were the president and our account executive.

How did you come to work with 10 to 1 Public Relations?

We had a consultant who brought 10 to 1 as one of our final three firms we were going to work with. They had excellent references from people we knew personally in other companies, and we liked how available and accessible their leadership was. They listened to our ideas and packaged them in a professional way to show their expertise, so we hired them.

How much have you invested with them?

We spent between $50,000—$100,000.

What is the status of this engagement?

Our partnership lasted from August 2017—March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10 to 1 secured numerous opportunities for us to present our services through radio, print, and in-person interactions. Of the 10 stories we submitted to get coverage, eight were picked up. The partnership was highly successful.

How did 10 to 1 Public Relations perform from a project management standpoint?

10 to 1 not only communicated with our leadership but also worked well with the overall team. Whenever we didn’t have time to provide feedback, they would be proactive and find something else to work on until we responded. They worked well with the marketing team to develop projects and reported directly to our leadership. Their project management was excellent, adapting well to any changes in the timeline.

What did you find most impressive about them?

They genuinely wanted to understand our business and make sure we connected with the public. They dug into our core values and business model to create a campaign that was accurate and effective. They maintained personal interaction that built a great relationship.

Are there any areas they could improve?

No, they met and exceeded all our goals and expectations.

5.0
Overall Score They did a great job of understanding our needs and setting, managing, and executing a plan.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We met all our deadlines. They were organized and proactive throughout the process.
  • 5.0 Cost
    Value / within estimates
    They were well-priced and delivered a service we’re happy with.
  • 5.0 Quality
    Service & deliverables
    They did a great job of securing and prepping us for every story and interview.
  • 5.0 NPS
    Willing to refer
    I'd have no hesitation recommending them to any colleague or peer.