10 to 1 Public Relations

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Dyad Medical AI, a software company in the healthcare industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We had just finished the fundraising round and needed to start getting some name recognition.

SOLUTION

What was the scope of their involvement?

We first agreed on the services we were looking for and signed immediately. Then, 10 to 1 Public Relations assigned a person to our account. They managed everything in terms of PR. 

What is the team composition?

Josh (President) was involved from the beginning, and Rachael (Senior Public Relations Executive) was our assigned contact. Additionally, three people were involved in every conference call to add input and value.

How did you come to work with 10 to 1 Public Relations?

A marketing person referred me to them.

What is the status of this engagement?

We worked with them from January–December 2022. We stopped working with them because our funding ended.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As a startup, our goal when we approach a potential investor is that they know us. 10 to 1 Public Relations successfully published many papers, interviews, and webinars. Now, when we approach potential investors, some actually have heard about us.

Overall, 10 to 1 Public Relations did a good job. Their consulting work put our minds at ease, and we achieved what we wanted.

How did 10 to 1 Public Relations perform from a project management standpoint?

They showed a lot of initiative, so we didn’t have to spend time trying to follow up. We had weekly video conference calls and communicated through emails and phone calls.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Rachael sent reports every week and saved us from some work.

What did you find most impressive about them?

We didn’t expect them to track all kinds of competitions where we could receive an award. Not only did they track it, but they also filled out the forms and submitted us to be candidates for the awards, which was helpful as a startup.

Are there any areas they could improve?

No, there wasn’t anything to improve.

Do you have any advice for potential customers?

If I’d personally known more, I would’ve pushed them to do more things. However, it was my first time exposed to PR activity.

BACKGROUND

Introduce your business and what you do there.

I’m an executive of a company that invests in, owns, operates, and manages manufactured home communities. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We had a bit of bad press a few years ago surrounding some resident relations, so we brought in 10 to 1 Public Relations to help us with PR. 

SOLUTION

What was the scope of their involvement?

Most of the projects we worked on with 10 to 1 Public Relations were responses to negativity in the market. Typically, their team would engage with a reporter or someone in the media and craft a preliminary response. From there, we would give feedback to finalize statements to give to journalists and reporters. 

What is the team composition?

We worked with two individuals from 10 to 1 Public Relations. 

How did you come to work with 10 to 1 Public Relations?

We initially found 10 to 1 Public Relations through a Google search; we liked their concept and decided to move forward with their services. 

How much have you invested with them?

We spent around $250,000. 

What is the status of this engagement?

We worked together between June 2019–July 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were happy with the quality of work from 10 to 1 Public Relations, and they were consistent. Our goal was to stop the negativity coming our way, and we believe they did a good job with that. 

How did 10 to 1 Public Relations perform from a project management standpoint?

10 to 1 Public Relations met deadlines, and we communicated via emails, phone calls, and texts. 

What did you find most impressive about them?

We were impressed with their ability to keep us informed. 10 to 1 Public Relations was good about reaching out personally and keeping us updated about where they were in the process. 

Are there any areas they could improve?

There’s nothing we can come up with. 

Do you have any advice for potential customers?

You have to be invested in the project and will have to do work on your end. If you’re not willing to work with them, you probably will not be successful. 

BACKGROUND

Introduce your business and what you do there.

I'm the VP of Marketing and Communications for a food service management company; our primary focus is serving K-12 public schools.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We engaged the services of 10 to 1 Public Relations to enhance our brand reputation in food service management, the K-12 markets, and other areas where we were expanding our business. We aimed to grow our brand reputation and specific growth areas within these markets.

SOLUTION

What was the scope of their involvement? 

Our partnership began with thorough research and consultation with our leaders and executive team. 10 to 1 Public Relations aimed to comprehensively understand our organizational objectives, growth areas, and desired industry positioning as thought leaders and experts. We then identified those key markets, where we wanted to focus, and what that messaging might look like. We started seeking opportunities for PR and media placements in those areas. 

The team managed our Facebook, Instagram, and Twitter accounts, and we collaborated on content creation. I gathered visual assets and provided them to the team. They created press release templates for any new business and original content for editorial placement and awards submissions. 

What is the team composition?

Our team consisted of three core members; Joanne (Account Supervisor), Carolina (Senior PR Coordinator), and Erica (VP).

How did you come to work with 10 to 1 Public Relations?

I searched for local companies and had interviews with three of them. 

How much have you invested in them?

We invested $200,000.

What is the status of this engagement?

We worked with 10 to 1 Public Relations from July 2021–June 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our social media accounts on Facebook, Instagram, and Twitter were created and developed by 10 to 1 Public Relations, which has helped us gain significant followers.

Their team did an exceptional job in recognizing various opportunities for us. Specifically, their assistance in managing our social media channels was immensely beneficial as we were relatively new to this domain and had limited experience. Their support was crucial and provided us with a significant boost. 

How did 10 to 1 Public Relations perform from a project management standpoint?

They achieved all the set deadlines. We mainly communicated via phone and email throughout the month, using Zoom for our monthly meetings when necessary. 

What did you find most impressive about them?

The team at 10 to 1 Public Relations was able to understand our situation and work with us effectively. Before working with them, we hadn't engaged in much PR or reputation-building beyond word of mouth. However, they identified feasible opportunities for us to pursue as we worked to establish our brand reputation. 

Are there any areas they could improve?

We mainly concentrated on the Phoenix region and encountered difficulties securing placement beyond that area. Although we could publish in some industry publications with a broader reach, we could've benefited from improving our placement in other markets where we were expanding our business. 

Do you have any advice for potential customers?

It's essential for an organization or entity to have a clear vision of who they are and articulate it well. This helps establish the goals and opportunities to ensure everyone gets what they expect from the experience.

BACKGROUND

Introduce your business and what you do there.

I'm the former CEO and owner of North America's oldest professional networking organization. My team and I brought together business owners from diverse industries and trained them in creating a salesforce through word-of-mouth referrals. We restricted membership to only one business category per group to maintain exclusivity and maximize potential collaborations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

Before I took over the company, we relied on word of mouth for 30 years. Although it worked well enough, I didn't see the desired outcomes, and we were eager to expand. We turned to 10 to 1 Public Relations to spread the word about our business.

SOLUTION

What was the scope of their involvement? 

The 10 to 1 Public Relations team was in charge of promoting our work, helping us win awards, and informing others about our mission and achievements.

What is the team composition?

We worked with 4–12 individuals from their team.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Josh (President & Founder) was very personal. He took great responsibility in getting to know the business, sharing that information with his team, and ultimately following up with his team to ensure they were on the same track. 

How did you come to work with 10 to 1 Public Relations?

I met Josh, and we quickly became friends. Although I didn't need their help in the first five years, we kept in touch. When the chance came up, I reached out and began the collaboration.

What is the status of this engagement?

We worked with the team from January 2016–January 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were pleasantly surprised by 10 to 1 Public Relations' performance, as they exceeded our expectations. We observed a significant growth during our engagement. 

How did 10 to 1 Public Relations perform from a project management standpoint?

I had no complaints or issues with their services. They met all the deadlines and stayed within the budget. 

What did you find most impressive about them?

Josh was phenomenal from day one. The entire team from 10 to 1 Public Relations became integral to our organization. 

Are there any areas they could improve?

Their team grew rapidly, which made it challenging to maintain a consistent perspective. Despite this, 10 to 1 Public Relations did an excellent job as we were experiencing growth simultaneously. Fortunately, we worked with 1-2 individuals who led our project, making it more manageable. Nonetheless, as new team members joined, it felt like an interference. 

Do you have any advice for potential customers?

I suggest requesting to work with a consistent team. Choose the team you prefer and continue collaborating with them.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Partnership for Economic Innovation (PEI), an economic development nonprofit in Phoenix, Arizona. We’re focused on turning Arizona into a world-class economy. We have a few initiatives as we try to achieve that goal, such as applied research initiatives, research centers in wearable tech and blockchain, and others. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We’ve hired 10 to 1 to work across our various initiatives; they work with us as a whole organization but they also look for PR opportunities for each of our initiatives. 

SOLUTION

What was the scope of their involvement?

Recently, 10 to 1 has worked on our second annual State of Innovation Summit, where we get in front of our target audience in the Legislature and tell them why we should invest public funds into innovation. It’s a big event that we’ve been planning with a bunch of partners, and the team has helped us in terms of strategic setup. They look into everything we’re planning and search for PR opportunities. Their deliverables for this include an op-ed article that’s been published before the event aired. 

Apart from that, they’ve also done press releases. One of our stakeholders has also had an interview, and the team has written important talking points for that. Overall, they provide us with traditional PR services. They go after earned media in support of our initiatives. 

What is the team composition?

We work with a couple of primary account leads, but five people in total work on our account on any given day. We then have two main points of contact, including an account lead. 

How did you come to work with 10 to 1 Public Relations?

We previously had a different PR firm, but we decided to switch to another vendor As a result, I got a referral from another vendor that worked as a generalist marketing support team for us. They referred us to 10 to 1 — they sang praises about the team. As a result, we gave the engagement a go.  

How much have you invested with them?

We’ve invested around $32,000, though we’ve recently increased our monthly retainer with them by about 20%–30%.

What is the status of this engagement?

We started working with 10 to 1 in July 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

This year alone, we’ve already had around 40 media features. That’s already a lot if we start the count from January 2022. Moreover, we like that 10 to 1 keeps an organized media report that’s accessible to us. As a result, we can always go in and see the media features they’ve garnered for us.

How did 10 to 1 Public Relations perform from a project management standpoint?

10 to 1 is highly organized in terms of project management and documentation. This is one of their strongest suits. Moreover, the team is willing to use whatever tool we need. As a small company, we’ve struggled with figuring out the right tools for us, and 10 to 1 has always been on board with us on trying out different things. 

On top of that, they always keep us updated. We have a monthly standing call for all of our different initiatives. They also always make themselves available to us. 

What did you find most impressive about them?

We have a challenging space in terms of messaging; it involves big, high-level economic arguments, and we need to make these things relevant to people and turn them into human stories. Given these, 10 to 1 does a great job of providing communications that fit what we’re looking for; we’re also impressed with their organization and attention to detail.

Are there any areas they could improve?

10 to 1 could probably expand their service offerings. From the get-go, they’ve considered themselves as a traditional firm that goes after earned media. However, since they’ve done such a great job doing that, we’d be interested in asking them to write blog posts for us or do more social media-focused work. These things are outside the current scope of their offerings. 

Do you have any advice for potential customers?

Have clear goals so that 10 to 1 can help you reach them faster. Otherwise, they’re going to come in using their standard strategy. 

BACKGROUND

Introduce your business and what you do there.

I’m the COO and president of a youth sports program provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We engaged with 10 to 1 Public Relations to promote our wins and our brand. They created unique videos, content, and press releases to highlight a few of our partnerships.

SOLUTION

What was the scope of their involvement?

We started off with a few press releases that announced our new partnerships. They also handled social media posts around special events and holidays.

From there, they conducted interviews, promoted parent testimonials, and featured local managers in videos in three of our biggest markets. Then they created videos to show how unique our programs are, wrote articles, and ensured our content got exposure on major news outlets.

What is the team composition?

At one point, there were five people involved in the project, but there were two people who were primarily working on it. We worked with Josh (President), but our primary contacts were Sharda and Erica (Senior Account Executives).

How did you come to work with 10 to 1 Public Relations?

We found them through a mutual contact. They had worked with 10 to 1 Public Relations in the past and were really happy with their work. We interviewed several companies, but we liked how personal they made everything. They communicated well and paid attention to detail.

How much have you invested with them?

We invested around $20,000.

What is the status of this engagement?

We started working with them in October 2020 and we recently paused the project in April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw great results. Whenever a big campaign went out in areas, we saw an uptick in program registrations. Our open and click-through rates were the highest that we’ve ever had. We also saw an uptick in incoming franchise leads.

We’re pausing our partnership because we’re not sure how successful our camps will be this summer due to COVID-19. Once we have a better understanding of how the business looks, we hope to work with 10 to 1 Public Relations again.

How did 10 to 1 Public Relations perform from a project management standpoint?

Their communication was fantastic. Not only did we have weekly calls, but they also sent an email at the end of every week that showed the results of their campaigns.

On top of that, they were very responsive. Whenever we needed something, they were there to support us. They delivered on time and on budget.

What did you find most impressive about them?

They’re engaged with many different clients, but they made us feel like we were their main priority. They gave us a ton of one-on-one attention even though we were just a small piece of their overall business.

Are there any areas they could improve?

There were some markets that picked up our releases that we don’t operate in. That wasn’t their fault, but we needed to be more specific about the markets we wanted to target.

Do you have any advice for potential customers?

They’re really good at what they do, but you need to understand your goals and clearly outline your deliverables. They’re a great company that can help you achieve your goals.

BACKGROUND

Introduce your business and what you do there.

I’m the chief strategy officer for Title Alliance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We hired them to help with our PR initiatives.

SOLUTION

What was the scope of their involvement?

10 to 1 provided bi-monthly press releases that their team wrote for us. They then pitched the stories to local news outlets.

What is the team composition?

I worked with 10 to 1’s owner and his team members, including Jeff (Senior Account Executive) and Laura (Account Manager).

How did you come to work with 10 to 1 Public Relations?

I connected with them through a referral by one of my partners who utilized their services. After interviewing several PR firms, I decided that 10 to 1 most aligned with our business needs and approach to forming relationships.

How much have you invested with them?

We spent roughly $72,000 on their services.

What is the status of this engagement?

We started with them around June 2019, and we ended our contract with them in March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

10 to 1 kept track of any notable pick-ups or any article mentions in a spreadsheet. We also kept track of the number of releases issued. The results of their work were national pick-ups, local pick-ups, and 1–2 podcast appearances. Overall, I was satisfied with their services.

How did 10 to 1 Public Relations perform from a project management standpoint?

They were great at meeting deadlines. On a weekly basis, their team met with one of my team members. During the call, they shared updates as well as what their team needed to be able to move forward.

What did you find most impressive about them?

I appreciated their humility and ability to understand our niche. Their team wasn’t afraid to ask questions. They genuinely cared about our relationship and the services their team provided to us.

Are there any areas they could improve?

Depending on the industry, there’s an opportunity for them to focus on appropriate publications, podcasts, and interview opportunities for those markets.

Do you have any advice for potential customers?

Having open communication, regular meetings, and a clear vision for how to measure success would put you in a great position. The 10 to 1 team cares and wants to perform but needs your guidance to understand what performance looks like to you.

BACKGROUND

Introduce your business and what you do there.

I’m the production manager at Afterthought, an indie game company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We had a big crisis that had to do with potential past misgivings with a contractor of ours and the fact that those actions could reflect badly on us by association.

SOLUTION

What was the scope of their involvement?

10 to 1 Public Relations helped us to keep the situation from snowballing into something greater than it needed to be. Josh (President) provided a lot of clarity and stability during the time in mostly how to interface with the community during a time of crisis to minimize the damage done. 

Josh helped to formulate some of our PR statements, and I would go through each one to make sure that it reflected our policies and our overall general demeanor when it comes to delivering to our community. 

That way, it didn't come off as disingenuous. We wanted to make sure that every statement that we put forth was honest and came from us, which it did. So, Josh would often draft the copy and then go over it with me.

In addition to those deliverables, 10 to 1 Public Relations also did a lot of interfacing with the community directly at large in a candid fashion. Josh made sure to address those situations ahead of time to make sure that all of the information that was coming from our company was concise and clear. 

What is the team composition?

I worked closely with Josh.

How much have you invested with them?

We spent about $15,000–$20,000.

What is the status of this engagement?

We worked with them in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They helped us to minimize the speculation, negativity, and poor perception of our company during this situation, as well as to narrow down the direct information that we should be delivered to the community to make sure that they felt comfortable in our ability to handle the situation.

10 to 1 Public Relations’ contributions helped immensely with the tone and demeanor of our community and their reaction towards the PR that we put out. We were satisfied with their work, and we look forward to working with them in the future beyond crisis management.

How did 10 to 1 Public Relations perform from a project management standpoint?

The team was always accessible, even round the clock, which is a top priority for a company in a crisis. I can’t speak highly enough about their availability. Having a company that was available at any time was wonderful.

What did you find most impressive about them?

10 to 1 Public Relations’ professionalism and punctuality were impressive. Everything was well-structured, and we didn’t have to wait to get any correspondence; it was very swift.

Additionally, they were very proactive and didn’t wait to get any information from us. The team took the initiative to draft up statements, to see some of the press that was out there, and to bring that press to our attention.

Are there any areas they could improve?

No, I have no suggestions. Overall, it was a pleasurable experience, especially during a time of stress and crisis. 

Do you have any advice for potential customers?

10 to 1 Public Relations is very trustworthy. You should have a game plan in mind for your business and the team will help you to reach that goal and navigate hurdles swiftly and professionally. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing for Worzalla, a 128-year-old book manufacturer headquartered in Wisconsin.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We’re a manufacturer and, as a result, we’re not great at promoting ourselves. We wanted to establish brand consistency and use social media in a stronger way. We also wanted to use their skills to help us advertise and get savvier at hiring employees.

SOLUTION

What was the scope of their involvement?

Most importantly, we've turned over the management of our social media to them. I was doing our social media, and I was average at best. They've taken on making sure that we have a consistent and regular message across all of the platforms. We were previously only on Facebook, and now we're on Instagram and LinkedIn as well. 

It was very important to me to maintain the company’s proper tone and image, and it didn’t take 10 to 1 long to figure this out. Within a couple of weeks, I was able to turn over complete control of the writing. 

They’ve also done an incredible job making sure we get PR in both industry news and local media. They also helped us create a series of videos that can be used for advertising the company and recruiting future employees.

What is the team composition?

In general, we have a main account manager who does an excellent job. Then, we’ve worked with and received guidance on some tough issues from Josh (President). We have direct contact with him and have used him multiple times. Then, we’ve worked with a third member of their team who has a background as an in-front-of-the-camera TV reporter. She was very helpful when we created the video series.

How did you come to work with 10 to 1 Public Relations?

Networking helped us find them. As a small Midwestern manufacturer, we’re not experts at advertising and marketing, and we found their comprehensive approach to be helpful. We were most impressed by the ease of working with them. 

How much have you invested with them?

We’re on a monthly retainer that is comfortable for us.

What is the status of this engagement?

Our work together began in April 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don't need to edit what they put out; I have complete confidence in their ability to write content that matches our tone. They provide a monthly recap of all of the successful media we’ve had in the previous month. They measure the number of stories we’re featured in. There are very few publications in the industry, and they’re able to get us in those regularly. Since we’ve employed them, we’ve maintained a regular presence in all of the industry publications and been featured at least once a month in the local news or on local TV stations.

We’ve measured social media traffic, and that’s up dramatically. Most importantly, we’ve been able to measure their work through word-of-mouth. We have a very small customer base that is predominantly in Manhattan, which is where the book publishing headquarters are. They have all commented with regularity the increased awareness they have about our company and the results of 10 to 1’s efforts.

How did 10 to 1 Public Relations perform from a project management standpoint?

They are excellent. We primarily communicate through phone and email. They handled one of our most successful projects, which was a naming competition for our recently installed press equipment. The majority of what we produce are children's books, so we had a competition in the community and invited any school to nominate names for the press. It was a 4–6-week effort, culminating in an online vote. 

The community chose the winner, and we put a plaque with the winning name on the side of the press. We gave awards to the kids whose class won. We were planning to hold a pizza party and have the kids come and see the piece of equipment, but unfortunately, that's been indefinitely postponed because of COVID. 10 to 1 handled the entire project, and it was quite a success.

What did you find most impressive about them?

The speed at which they got comfortable with our business was impressive. We’re unique in that book printers are custom manufacturers; we make whatever our customers need and then ship it. Understanding this business’s unique nature and the associated rhythms isn’t easy, but they were quick to get it.

Are there any areas they could improve?

No, I’m pretty pleased.

Any advice for potential customers?

I’d encourage you to invite them into the inner-most elements of the company. We had them sign NDAs and have included them on all internal documents. In order for them to truly help us, they need to understand everything. That’s proven to be quite successful.