10 to 1 Public Relations

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Envoy America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We hired 10 to 1 Public Relations to help get the word out about our business and generate demand for our services. When we first hired them, we were a startup, so no one knew us and we needed to get some publicity.

SOLUTION

What was the scope of their involvement?

At the beginning of each plan, they take the time to understand who we are and what makes us unique from others in our industry for our goal. They then create a roadmap for the messaging and who we should be targeting and then execute those plans. 

What is the team composition?

At the beginning, Josh (President, 10 to 1 Public Relations) was our main point of contact. Over time, we’ve worked with a few of the account managers at the company. 

How did you come to work with 10 to 1 Public Relations?

We followed a referral from someone who knew Josh. We interviewed a few other agencies, but Josh seemed to understand us very quickly and did a great job pitching our story. 

How much have you invested with them?

We’ve spent between $200,000–$300,000 overall. 

What is the status of this engagement?

We started working together in November 2015 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their efforts resulted in us achieving a lot of publicity across newspapers, TV, radio, and other platforms. For example, we’ve received over 100 pieces of coverage in different markets across the country. 

How did 10 to 1 Public Relations perform from a project management standpoint?

They’re very responsive throughout the project. We primarily communicate through phone calls, email, and text, so they’re very accessible across all of those. Our communication style depends on what we’re trying to accomplish, so sometimes we meet in person, especially since we’re in the same location. 

What did you find most impressive about them?

They truly are a team of good people—they’re in it for the long run to get the best results. Rather than trying to nickle-and-dime someone, they work hard to find the right audience for our message. They guide the entire process from A to Z. They’re smart, creative people who know exactly what we’re trying to do. 

Are there any areas they could improve?

They’ve done a great job for us and the results speak for themselves, so I don’t have any areas for improvement. 

Do you have any advice for potential customers?

Make sure everyone is on the same page during the first few meetings. If everyone understands the goal and communicates regularly, it’ll make the project smoother. They are easy to work with because they understand us. 

BACKGROUND

Introduce your business and what you do there.

 I'm a co-owner of a real-estate broking company. We have four locations and have been in business since 2010.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

A year ago, we went through a rebrand. We used to have RE/MAX Franchises, and we decided to leave the brand and take our company independent in July 2018. When we did that, a lot of our competition was creating a negative backlash. Subsequently, we made the decision to create a better message, and when we hired 10 to 1, that's what we wanted to accomplish. We wanted to create a better message for our market.

SOLUTION

What was the scope of their involvement?

First, we had a meeting with Josh (President, 10 to 1 Public Relations), and several folks on his team, and we had a lengthy discovery meeting; they wanted to understand what we do as a company and what we do, how we could promote the company in a positive light, and how we could give good PR to it. They did press releases, article writing, and took other measures to promote our company in the most positive light possible. They wrote a lot of the content and gave it to us to review and approve, but they also connected us with different journalists. Overall, they got us a lot of exposure and got us access different publications, different interviews, and written press releases as the company has grown and we've continued to add agents. Most recently, they submitted our company to the Better Business Bureau's Torch Awards, and now we're a finalist.

What is the team composition?

Erica (Senior Account Executive, 10 to 1 Public Relations) is our dedicated account manager, but we have at least 5 members from their team on our account.

How did you come to work with 10 to 1 Public Relations?

We interviewed a couple of different companies and came across 10 to 1, and after meeting with Josh, and seeing how accommodating his team was, we knew they would be a good fit for us.  We had never worked with a PR firm before, so we didn't know what to expect, or the right questions to ask were. One of the nice things about talking with Josh was that he explained the process thoroughly to us and opened our eyes to some of the things our competitors weren't doing.

How much have you invested with them?

We've invested $54,000 to date with them.

What is the status of this engagement?

We began working together in February 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In addition to the BBB Torch Award nomination, we've gotten interviews with Scottsdale Progress and Inman News, which is a huge real international estate industry news platform. We've been covered by the channel 12 news, which 10 to 1 was instrumental in setting up.

A lot of my agents love them because every time we get a new agent, they'll write a press release and will get it out to several publications. They'll also do specialty articles on different industry-related topics, and we get the opportunity to feature our agents, and they've just been over the moon about that service. Overall, everyone's been really happy.

How did 10 to 1 perform from a project management standpoint?

They're awesome. They stick to timelines and are totally on the ball. We've never worked with a PR firm before, so I didn't know what to expect, but it has been nothing short of amazing. We have been so excited about everything they've done with us. We're opening a new office, and they're already working on a new press release for that. They're just incredible. We will continue to work with them as long as we can. 

We communicate via email, typically, but if there's an interview will be over the phone. They also attend a lot of our events and always supply us a link to see how all of the things they've published for us have been going.

What did you find most impressive about them?

Their knowledge and connections with the different news publications are definitely astounding

Are there any areas they could improve?

No, we've been very impressed with them.

Do you have any advice for potential customers?

My advice is to respond and work with them. They can't do their job if you're not on time, especially since a lot of the reporters they work with are working on a deadline. You have to make sure you're engaged as much as they are, otherwise, you're going to miss out on opportunities.

BACKGROUND

Introduce your business and what you do there.

I’m the executive director of sales and marketing at LifeStream Complete Senior Living. We have five senior communities in Arizona.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

Although we’ve been serving residents in the Phoenix valley for forty years, we needed to expand our brand awareness. There are many senior centers in Phoenix, as this is a very sought-after destination for retirement, and we really wanted to build up our reputation and expertise, since we know how to take care of and address seniors needs.

Also, we were introducing a short-term rehab home, an entirely new service offering. We converted one of our existing assisted-living buildings into a rehab environment that is unlike anything else in the Phoenix valley. The innovative home environment allows for real-life rehabilitation in a home environment, rather than a traditional facility. We wanted to make sure we launched that service effectively while tying that into the larger LifeStream story and driving the brand awareness that we’ve been looking for.

SOLUTION

What was the scope of their involvement?

First, 10 to 1 Public Relations did a deep dive analysis of our five communities; they strove to understand each community’s story so that they could relay it under a unified umbrella brand. Although we adhere to the same core values throughout our five communities, each one has its own unique offerings and characteristics.

Then, we brainstormed different story ideas. Each community has different activities, from a pet parade to beanbag baseball, and we featured these activities in marketing materials and press releases that 10 to 1 Public Relations wrote for us. They also marketed our new short-term rehab home. The team turned many of our press releases into blog posts.

What is the team composition?

I typically have a single point of contact, but I can reach out to anyone at 10 to 1 Public Relations. Each of their team members knows exactly what is going on in our project.  

How did you come to work with 10 to 1 Public Relations?

In a previous role, I started to look at who was making waves in the PR industry. Having been in the valley for a while and on the agency side for about 80% of my career, I had a pretty good knowledge of the PR firms and community. After shortlisting a few firms, I had a long talk with Josh (President, 10 to 1 Public Relations). We got along well, and he was very aggressive about taking on what we needed to do.

How much have you invested in them?

My company has spent between $25,000–$50,000 so far.

What is the status of this engagement?

We began working with them in January 2019, and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10 to 1 Public Relations is very energetic about going after different story ideas and making suggestions. They’ve secured several meaningful stories that effectively capture our brand and core values. We’ve received several media mentions, and our brand awareness continues to grow. My team closely monitors how potential leads hear about our company, and many seniors report that they saw one of our stories.

How did 10 to 1 Public Relations perform from a project management standpoint?

10 to 1 Public Relations performs well in this regard. The team delivers reports on all secured media placements, which our sales team shows to prospective residents. I initially thought we’d need to have weekly scheduled meetings, but this didn’t work with my challenging schedule. 10 to 1 Public Relations has been very accommodating in working around my schedule, which I’ve appreciated. We communicate via phone, email, and text.

What did you find most impressive about them?

Their enthusiasm for finding new stories and angles is impressive. The way they function as a team is unique, and their fluidity in working with my team is remarkable as well.  

Are there any areas they could improve?

At this point, there aren’t.

Do you have any advice for potential customers?

Make sure that you are empowering 10 to 1 Public Relations with the right tools to be successful. Be clear on what your brand story is, and have your spokespeople ready to go. You have to be as much of a team member as they are to you, which I see as a good thing.

BACKGROUND

Introduce your business and what you do there.

I am the former senior vice president of marketing and sales at The CORE Institute, which is a large orthopedic and neurology practice based in Arizona and Michigan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We engaged 10 to 1 Public Relations to increase the exposure of our practice from an earned media perspective. We had an internal team to execute paid strategies, but we were not proactive in releasing information or success stories about ourselves or our patients.

SOLUTION

What was the scope of their involvement?

Our agreement with 10 to 1 Public Relations called for them to serve as an extension of our marketing team. We relied on them to pitch ideas and write drafts of news releases or newsworthy patient features. Once their work received our approval, 10 to 1 Public Relations distributed the story and served as the point of contact for any follow-ups.

What is the team composition?

We worked primarily with Josh (President, 10 to 1 Public Relations) and the rest of his team.

How did you come to work with 10 to 1 Public Relations?

A mutual connection introduced Josh to our CEO. Josh presented a solution to our troubles, and we agreed to a year-long agreement. We briefly considered hiring for an internal team member, but we saw more value in Josh’s team, so we extended them for several more years.

How much have you invested with them?

We probably spent close to $200,000 in my time there.

What is the status of this engagement?

I’d estimate that we started working together in 2013. The relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In our first year of the engagement, 10 to 1 Public Relations helped to increase our web sessions by 61%. They also managed to increase our media exposure, but I don’t have specific metrics for that readily available.  

How did 10 to 1 Public Relations perform from a project management standpoint?

We worked very well together. Their team has the resources necessary to help companies like ours that cannot do this kind of work internally, and they held us accountable. It’s refreshing to have a partner come to the table with solutions.

What did you find most impressive about them?

I found 10 to 1 Public Relations to be small but mighty. You’re getting a team dedicated to your company that helps you gain the exposure you’re looking for.

Are there any areas they could improve?

No, I can’t recall any pain points.

Do you have any advice for potential customers?

Talented as they are, they can’t do all of this on their own. It’s crucial for the client to be engaged, as well.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Core Matters, LLC. We’re a recruitment marketing agency that works with small to medium-sized businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

There’s a lot that goes into cultivating brand awareness and letting a community know you’re a contender in the marketplace. We lacked the skills to accomplish that internally, so we hired 10 to 1 Public Relations to function as our PR department.

SOLUTION

What was the scope of their involvement?

10 to 1 Public Relations leads our PR and marketing efforts by utilizing a variety of different approaches. This includes traditional media placement via newspapers, magazines, and trade publications. They also take advantage of local digital media websites to further increase our brand awareness. As our company continues to grow, it’s their responsibility to promote our messaging and let customers know that we’re continually launching new products. We also subcontract them to provide PR services to our clients.

What is the team composition?

I work almost exclusively with Josh (President, 10 to 1 Public Relations), but have also interacted with a senior account executive.

How did you come to work with 10 to 1 Public Relations?

I don’t remember how exactly I met Josh, but I’m sure it was through some form of networking. We got to talking about opportunities and I connected with his PR philosophy.

How much have you invested with them?

We’ve spent at least $100,000 for their services over the last four years.

What is the status of this engagement?

We started working together in June 2014 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to the work of 10 to 1 Public Relations, we’ve been highlighted in online and print publications as an influential thought leader. That kind of coverage solidifies our credibility and authority within the marketing space. They’ve also done some work for our clients that was picked up by several news outlets.

Josh suggested we get involved with a local charity event to boost our public goodwill. We took his advice and donated to a nonprofit. The whole community rallied around this event and everything came together seamlessly.

How did 10 to 1 Public Relations perform from a project management standpoint?

They’re super responsive. If Josh doesn’t pick up the phone, I get a call a back before the day is over. They get busy at times, but we never feel like we’re left out of the loop. Josh and his team organize the entirety of our large events. All we do is show up and the events take off.

What did you find most impressive about them?

Their overall approach to marketing and PR is what differentiates them from other providers. They help us get credit for good projects so that when we receive negative press, the impact isn’t as significant. I also appreciate that Josh isn’t afraid to challenge me when I present an idea. He actively collaborates with me to find the best way to promote my brand.

Are there any areas they could improve?

They’re relatively hands-on, but I wish they used a project management system so I could always know what’s happening.

Do you have any advice for potential customers?

You’re hiring 10 to 1 Public Relations to be the experts, so trust them to be the experts. They’ll absolutely deliver.

BACKGROUND

Introduce your business and what you do there.

I'm an account supervisor at a full-service ad agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

One of our clients was organizing an event and we needed a PR company to help us with media coverage.

SOLUTION

What was the scope of their involvement?

We wanted a heightened local focus in Phoenix, so we relied on their expertise almost every step of the way. Both our in-house team and our client (a casino) had constant communication with 10 to 1 Public Relations. They presented us with a timeline and a communications plan, helping us come up with the deliverables. Then, they wrote press releases, arranged free onsite interviews, and assisted with media coverage. They were also available the day before and the day of the event, helping us with some political high points. They continued to keep us updated on the media coverage, even after the event.

What is the team composition?

I mostly worked with their owner and two other members of their team.

How did you come to work with them?

They were recommended to us by someone we trust. We were impressed with their in-depth knowledge of the Phoenix market, so we hired them.

How much have you invested with them?

We spent between $10,000–$20,000.

What is the status of this engagement?

We worked with them between March and August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received praise from the client and they were very thankful for everything 10 to 1 Public Relations did. Also, we were able to monetize the value that we had provided to the client because 10 to 1 Public Relations gave us very detailed reports.

How did they perform from a project management standpoint?

We talked to them daily and had bi-weekly phone calls where we discussed the progress.

What did you find most impressive about them?

Working in the casino industry can be challenging due to the fast pace and involves multiple parties being very hands-on in the process. 10 to 1 Public Relations was very comfortable dealing with the approval process. They understood the delicate nature of what we were doing and handled everything very professionally.

Are there any areas they could improve?

I can’t think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Forrest Anderson Plumbing and Air Conditioning. We do service, repairs, maintenance, and installation. We also do construction for both plumbing and air conditioning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We needed help to get our name out in the community.

SOLUTION

What was the scope of their involvement?

We initially began working with them to get nominated for an award that we wanted, and we are a finalist for that award this year.

We hired them to handle our PR for both plumbing and mechanical. They have a non-compete clause that's exclusive to Phoenix, so we are the only plumbing and mechanical company that does business with them. They send out all the press releases for us and give us ideas for different types of spots that we can do. They have arranged for members of our team to be on the news multiple times, which have always been good segments. They also handle the PR campaign for our air conditioner donations to deserving veterans each year.

What is the team composition?

I work with the owner and a senior account executive.

How did you come to work with 10 to 1 Public Relations?

We were referred to them by the marketing company that we use. We didn’t interview anyone else as we liked them and what they did.

How much have you invested in them?

We’ve spent $39,000 since we started working together.

What is the status of this engagement?

We began working with them in September 2015 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we started using them, our company has received a lot of awards that I didn’t even know existed. They have really helped us become a household name. We are in the news or a publication at least 10 times per year right now, and before working with them, it was zero.

How did 10 to 1 Public Relations perform from a project management standpoint?

They are awesome and I really enjoy working with them. We are a small, family company and I wear many hats. They are very diligent about helping me to choose the right wording for applications and making sure that they all get in on time. They help me write speeches and advised me about what to wear to an awards ceremony.

What did you find most impressive about them?

They are extremely easy to work with, but they don’t let me slack on deadlines. They are good at getting a hold of me and persisting and not taking it personally if I don’t answer. Before working with 10 to 1, we viewed PR people as slick salesmen, but 10 to 1 are the exact opposite. They are very down to earth, very nice, and not pushy at all. We just love them.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I was the vice president of operations in Arizona for Mainstreet Health Rapid Recovery Centers, a business that provides transitional care services. We help patients move from a hospital setting to a skilled nursing stay and finally to their home setting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We were opening new buildings and wanted to optimize brand management and recognition. We wanted to reach the communities we were operating in and the partners we’d be working with.

SOLUTION

What was the scope of their involvement?

10 to 1 met with our local leadership and spent a lot of time understanding our core business and services we offer. They identified areas that would be a strength to market in the communities we were targeting. From there, they developed a plan and coached us through radio interviews, print stories, and in-person meetings with the community and the local Chamber of Commerce.

What is the team composition?

Our two main points of contact were the president and our account executive.

How did you come to work with 10 to 1 Public Relations?

We had a consultant who brought 10 to 1 as one of our final three firms we were going to work with. They had excellent references from people we knew personally in other companies, and we liked how available and accessible their leadership was. They listened to our ideas and packaged them in a professional way to show their expertise, so we hired them.

How much have you invested with them?

We spent between $50,000—$100,000.

What is the status of this engagement?

Our partnership lasted from August 2017—March 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10 to 1 secured numerous opportunities for us to present our services through radio, print, and in-person interactions. Of the 10 stories we submitted to get coverage, eight were picked up. The partnership was highly successful.

How did 10 to 1 Public Relations perform from a project management standpoint?

10 to 1 not only communicated with our leadership but also worked well with the overall team. Whenever we didn’t have time to provide feedback, they would be proactive and find something else to work on until we responded. They worked well with the marketing team to develop projects and reported directly to our leadership. Their project management was excellent, adapting well to any changes in the timeline.

What did you find most impressive about them?

They genuinely wanted to understand our business and make sure we connected with the public. They dug into our core values and business model to create a campaign that was accurate and effective. They maintained personal interaction that built a great relationship.

Are there any areas they could improve?

No, they met and exceeded all our goals and expectations.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Advanced Genomic Solutions (AGS), a genetic testing company focused on improving individuals’ health and wellness. We provide genetic testing results for people to be empowered by their own unique information and to make healthier lifestyle choices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We’re a new startup, so we needed to get our message out to the public via press releases, local news, national press, etc. We wanted to hire a PR firm.

SOLUTION

What was the scope of their involvement?

When 10 to 1 first came in, they did their best to understand our company and what we’re trying to accomplish. They wanted to better grasp our goal of making genetics accessible and actionable to the public. Once they understood what we offer, they began contacting news organizations, newspapers, and business journals to find interest and get our name out there.

What is the team composition?

Our main contact was 10 to 1’s president. We also worked with their senior account executive.

How did you come to work with 10 to 1 Public Relations?

We were looking for a PR firm when someone recommended 10 to 1 to my co-founder.

How much have you invested with them?

We spent about $2,500–$5,000 a month.

What is the status of this engagement?

We’ve been working together since March 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10 to 1 consistently delivers. We were recently featured nationally on Telemundo, which opened us up to a whole new market. They’ve also been able to secure press opportunities all over the U.S. Whenever I travel for different sales events, they schedule me for the local news, which almost always leads to a spike in sales. When the news station puts their content online, we’ll see some residual sales also.

A lot of our business focuses on the corporate wellness space, so press releases that highlight how we’re working with certain companies inspire others to contact us and get more information. 10 to 1 keeps us relevant and in the know.

How did 10 to 1 Public Relations perform from a project management standpoint?

We can be difficult to work with sometimes, but 10 to 1 stays organized and is flexible when we’re unable to meet a deadline. They keep us moving forward and debrief us quarterly on how we’re doing and next steps.

What did you find most impressive about them?

10 to 1 goes the extra mile—they’re always thinking about how they can improve our messaging. They work late and on weekends, which not all companies will do. We’d use them more if our budget allowed it, and we’d definitely recommend them to anyone.

Are there any areas they could improve?

No, they’re doing a good job.

BACKGROUND

Introduce your business and what you do there.

I’m the Western regional sales director for Teleradiology Solutions, a company that reads radiology studies for medical facilities when they don’t have a radiologist available. We have clients all over the world and typically send them their reports within 30 minutes of receiving the scan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10 to 1 Public Relations?

We wanted to gain better traction with the radiology and medical press, specifically in the journals, magazines, and websites. We also wanted a better presence at the second largest medical tradeshow in the world.

SOLUTION

What was the scope of their involvement?

10 to 1’s main focus was to help build case studies and reach out to the press to discuss our services. They connected us to various press outlets through phone and on-site interviews. At the tradeshow, the press came by our booth to interview me and our CEO.

What is the team composition?

We worked mainly with Josh (President, 10 to 1 Public Relations).

How did you come to work with 10 to 1 Public Relations?

Josh and I are both based in Arizona, and I met him through some former coworkers. I’ve known him for years and worked with him in different positions, so when I began working at Teleradiology Solutions, I decided to hire him.

How much have you invested with them?

We spent around $20,000.

What is the status of this engagement?

We worked together from September 2015–January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10 and 1 got us access to every significant press entity in our industry—we had contact with all their editors. Of about 20 publications and sites relevant to us, we were featured in about eight of them.

How did 10 to 1 Public Relations perform from a project management standpoint?

They have excellent project management. Josh was always available and communicated constantly by phone and email. During the tradeshow, he came into town and spent a few days with us on the floor.

What did you find most impressive about them?

10 to 1 is accessible and honest. They work hard and foster a good relationship. I’ll definitely use them again.

Are there any areas they could improve?

No, I can’t think of anything. I was pleased with their services.