What evidence can you share that demonstrates the impact of the engagement?
Not long after partnering with Matter, we acquired a new education software company that gave us a modern product in higher education. We’ve had so much education coverage from that point, and I honestly believe Matter’s work has driven business sales in that sector.
We also have a special monthly report that every country adheres. It provides a score based on quality and quantity of coverage: how positive an article is, how good the publication is, how many pieces of coverage were achieved that month, etc. Each country is expected to increase their annual overall score by at least 10% every year, and Matter consistently accomplishes that. In their first year, they achieved 180% of their full year target.
How did Matter Communications perform from a project management standpoint?
Project management is one of their strong suits. I don’t have a team around me, so when a project requires a high level of input and logistics-handling, I turn to them. They meet deadlines and make sure I stick to the schedule, as well. They have direct contact with many of our executives, who they’re not afraid to reach out to.
What did you find most impressive about them?
If they think something won’t work, they tell us. They’re honest and provide actual consultancy rather than just doing everything we ask for. If they don’t think it’s a good idea, they’ll come up with suggestions to improve our content for that market. I’m confident in their skills.
They understand us as a business and what media outlets we need to reach with what stories. I’ve worked with quite a few different agencies, and none of them have been as successful as Matter.
Are there any areas they could improve?
I’d like more coverage. They managed to get a lot of traction in higher education and AI, but that’s slowed down now. Our presence isn’t very strong in North America, so that awareness can be hard to foster, but they do a good job.