What evidence can you share that demonstrates the impact of the engagement?
Prominent media coverage has increased by about 200% over the last couple of years. Our CMO recently had this in a deck that he used for our regional sales kickoff. We’ve never had that kind of coverage before at a business-press level. We’ve been in the Wall Street Journal, Forbes, CNBC Broadcast, and Business Press. We now have a lot of really strong relationships at the business-press level that we never had before. They come to us for questions on different stories that they’re writing.
The increase has been pretty phenomenal from a thought leadership perspective. We have a metric that we call a “signature story”, which is a big KPI that goes into the deck that my CMO uses to report back to his leadership and board. Last year, our goal was 120 global signature stories between the U.S. and Europe, and we actually reached 150. We had big increases even with a stretched goal. The year before our goal was 80, but we hit 100.
How did Matter Communications perform from a project management standpoint?
They’re always five steps ahead of me and I never have to follow up on their work. If I bring something up, they’ve already thought of it or are pitching it. I don’t have to micromanage them at all because they really have it together.
We work with demand generation content and product marketing on any deliverables we do from a project standpoint that require team collaboration (e.g., surveys) and tie back to the surveys. They’re really good at making sure they get us what we need in time to execute the other pieces. I’ve never had any issues with that.
What did you find most impressive about them?
I worked at an agency for almost nine years, so I knew what we were and weren’t looking for in an agency when we did the review. I picked Matter because they were not a typical agency and had a flat-budget model. They were immediately willing to work with me on scalability in order to build the team out more than initially proposed. Their team is comprised of really good people. I said I would never go back to an agency because I worked at one for so long, but if I did, it would be there’s.
Are there any areas they could improve?
I do a lot of reference calls for them for new business. They’ve been fantastic and a huge partner for us. All the people here see that and know that they’re a really good agency.