What evidence can you share that demonstrates the impact of the engagement?
We’ve worked with large editorial names, like Vogue and Elle, which is really impressive to see. We attribute those opportunities to Punch PR and their ability to develop fantastic relationships. Lauren specifically is always thinking outside the box, keeping us ahead of the curve and helping us transition through changes in media. She’s agile and knows her clients intimately, allowing her to think bigger and act quicker than a traditional PR firm might be able to.
How did Punch PR perform from a project management standpoint?
The whole team, especially Lauren, works really hard. The team members at Punch PR are excellent idea generators. Often, I’ll offer big-picture ideas, and they’re fantastic at breaking it down into smaller, strategic pieces. Whatever our budget has been over the years, they’ve been able to build out forward-thinking plans across several focuses.
To track our projects, we use Google Docs, keeping specific deliverables tabbed so I can see snapshots of what we’re working on at any given time. Everything is transparent and I can keep up with it all in real-time, which has been a nice feature Punch PR offers.
What did you find most impressive about them?
Punch PR is a small firm of good, hardworking people. Their size allows them to be really nimble and develop a meaningful connection with us. We’ve always been happy with the amount of attention they provide; we have no complaints.
They’ve been great PR partners, but more than that, they’ve been great business partners. They’re knowledgeable about our industry and have built really key relationships for us over the years. They’re great at what they do.
Are there any areas they could improve?
Not really. Sometimes, the ideas they come up with are outside of our budget, and it can be tough to have to reel in the creativity, but it’s certainly not a negative thing.