Powerful ideas that build strong brands

We help businesses launch products, manage their brands, and connect with the right people through stories and experiences. 

Public relations. Built to work smarter.

 
$5,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2010
Show all +
Milwaukee, WI
headquarters
  • 316 N. MILWAUKEE ST. Suite 316
    Milwaukee, WI 53202
    United States

Portfolio

Key clients: 

Generac Power Systems, In-Sink-Erator, Harley-Davidson Footwear, KEEN Utility, Fromm Family Foods, Miss Mary's Mix, Summerfest

Fromm Petfest

Now in its sixth year, Punch PR produces the Petfest event with Fromm Family Foods in partnership with Milwaukee World Festival, Inc.
Fromm Petfest Image

Fromm Petfest

Punch PR plans and executes Fromm Petfest, the country's largest single-day pet festival earning over 10,000 people and thousands of pets each year.

Manchester work boot launch - Site Crash

To help launch the new Manchester work boot, Punch worked with iconic contractor and content creator, @Toolaholic, to crash a job site and put new boots on some tired feet.
KEEN Utility Media Event 2019 Image

KEEN Utility Media Event 2019

In 2019, challenged to bring a sharper edge to our Media Event while earning the hearts and cameras of our attendees, we packed a welcome back with all the essentials... and a custom-engraved axe handle for an excursion unlike anything they've done before.

KEEN Utility Media Event 2019

We invited over 20 journalists and content creators to Portland, Oregon to meet KEEN Utility, tour the American Built factory, build their own pair of work boots and enjoy a bit of the Pacific Northwest lifestyle that makes our brand so unique. Over 34,055,714 digital impressions were created in August 2019 (8/4 through 8/7) about the KEEN Utility Media Event. Over 400 Instagram stories were shared by attendees. 60 Instagram
photo and video posts were created.

Reviews

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Media Relations & Digital Strategy for Footwear Company

"They’ve been great PR partners, but more than that, they’ve been great business partners."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2013 - Ongoing
Project summary: 

Punch PR is the longstanding PR partner for a major footwear company. Their services have spanned from traditional media engagement, editorials, and press releases, as well as digital strategy.

The Reviewer
 
1,001-5,000 Employees
 
Grand Rapids, Michigan
Jenna Ludeman
Marketing Director, Wolverine Wolrdwide
 
Verified
The Review
Feedback summary: 

Securing high-profile placements in publications like Vogue and Elle, Punch PR expertly leverages relationships to deliver consistent success. A nimble, agile group, they know their client intimately and have been able to offer more than a traditional firm. The team is personable and professional.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Wolverine Worldwide, a footwear company. We’re a family of about 12 brands, and I work on the Harley-Davison team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Punch PR?

We work really closely with Punch PR for our PR needs.

SOLUTION

What was the scope of their involvement?

Their role and responsibilities have morphed over the years of our engagement, but they’re essentially our PR partner. When I first joined the team, Punch PR was operating in a very traditional way. The team hosted press previews for industry and enthusiast editors twice a year at our New York showroom. They managed all of our media relationships, editorials, and the securing of media placements and gaining impressions for the brand. 

As media has changed, so has our relationship with Punch PR. They’re still involved with traditional press releases, but they’ve also taken a digital, strategic approach to our account as well. The team works with influencers and other key partnerships.

What is the team composition?

My main point of contact has always been Lauren (Principal), though she’s shifted roles and responsibilities to her other supporting team members. 

How did you come to work with Punch PR?

They came on board before I joined the team. However, I believe Lauren was a member of the agency my company was previously working with. When she started Punch PR, we reached out to continue working with her due to their prior relationship, her expertise in the motorcycle industry, and her proximity to the motor company in Milwaukee.

How much have you invested with them?

We’ve spent between $500,000 and $1,000,000 so far.

What is the status of this engagement?

We began working together in March 2013, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve worked with large editorial names, like Vogue and Elle, which is really impressive to see. We attribute those opportunities to Punch PR and their ability to develop fantastic relationships. Lauren specifically is always thinking outside the box, keeping us ahead of the curve and helping us transition through changes in media. She’s agile and knows her clients intimately, allowing her to think bigger and act quicker than a traditional PR firm might be able to. 

How did Punch PR perform from a project management standpoint?

The whole team, especially Lauren, works really hard. The team members at Punch PR are excellent idea generators. Often, I’ll offer big-picture ideas, and they’re fantastic at breaking it down into smaller, strategic pieces. Whatever our budget has been over the years, they’ve been able to build out forward-thinking plans across several focuses.

To track our projects, we use Google Docs, keeping specific deliverables tabbed so I can see snapshots of what we’re working on at any given time. Everything is transparent and I can keep up with it all in real-time, which has been a nice feature Punch PR offers.

What did you find most impressive about them?

Punch PR is a small firm of good, hardworking people. Their size allows them to be really nimble and develop a meaningful connection with us. We’ve always been happy with the amount of attention they provide; we have no complaints.

They’ve been great PR partners, but more than that, they’ve been great business partners. They’re knowledgeable about our industry and have built really key relationships for us over the years. They’re great at what they do.

Are there any areas they could improve?

Not really. Sometimes, the ideas they come up with are outside of our budget, and it can be tough to have to reel in the creativity, but it’s certainly not a negative thing.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer