Dune7

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Redpoint Travel Protection

Describe what your company does in a single sentence.

Redpoint Travel Protection provides comprehensive and customizable travel insurance solutions, including medical evacuation, trip cancellation, and emergency assistance worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dune7 to accomplish?

• As we are in a very competitive industry, we wanted to improve our SEO results
• Direct business is a priority for us
• We don't have the bandwidth to create all the necessary content for our website, so needed support to do that

SOLUTION

How did you find Dune7?

Referral

Why did you select Dune7 over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Dune7 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Dune7 to build optimize our SEO performance through content creation, linking improvement, and technical improvements. We are now moving to the second phase of our partnership where we'll continue to focus on technical improvements as well as a PR campaign. We have an additonal plan to asses our google analytics and back linking as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Currently, our direct sales have increase by 27% YOY. We're thrilled!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Each member of the team has been extremely communicative and responsive with their deliverables. I've found them to be easy to work with, helpful with my incessant questions and quick with action!

What was your primary form of communication with Dune7?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Each person is incredibly knowledgeable and easy to trust. Additonally, if curve balls presented themselves they were dealt with swiftly and effectively.

Are there any areas for improvement or something Dune7 could have done differently?

No! I can't say enough good things about the team. They've made the part of my job that always felt daunting and overwhelming enjoyable. I've learned so much from them! Thank you!

BACKGROUND

Please describe your company and position.

I am the CEO of CyclingHero.cc

Describe what your company does in a single sentence.

CyclingHero offers supported self-guided cycling trips in Northern Italy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dune7 to accomplish?

• Refine brand positioning via competitor analysis and target customer interviews
• Establishing SEO best practices to help with visibility in SERPs
• Creating strategies to build our site's domain authority

SOLUTION

How did you find Dune7?

Online Search

Why did you select Dune7 over others?

• Great culture fit
• Company values aligned

How many teammates from Dune7 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Phases 1 & 2: Brand Strategy Workshop + Creative Development

• ½ day workshop with Cycling Hero team
• All notes and summary of session
• Up to (3) brand positioning statements
• (3-5) headlines/taglines

Phase 3: Concept Testing & Research

• Survey creation, up to 10 questions with (1) round client revisions
• Respondent/panel sourcing
• Fielding research
• Final report & recommendations
• Gift cards/interviewee incentives

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We acheived a much clearer idea of our positioning and related messaging, and also the key purchasing drivers for customers in our target segment. 

In addition, we ended up with clear next steps for improving our SERP ranking. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deliverables were timely, and responses to any questions were answered promptly. 

What was your primary form of communication with Dune7?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Despite the small size of our young organisation and the relatively narrow scope of our project, Dune7 dedicated a lot of time and effort to ensure they added value and provided clear actionable insights. 

Are there any areas for improvement or something Dune7 could have done differently?

Everything delivered by Dune7 met or exceeded expectations. 

BACKGROUND

Please describe your company and position.

I am the Executive Director of Seamester / Global Expeditions Group

Describe what your company does in a single sentence.

International experiential education programs for teens, gap year, and college students.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dune7 to accomplish?

• Content strategy
• Creative Writing - Blog Post creation
• SEO evaluation

SOLUTION

How did you find Dune7?

Referral

Why did you select Dune7 over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Dune7 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Discovery + Content Strategy:

• Full SEO tech audit
• Competitive analysis
• Content gap analysis
• Internal and external interviews with staff and alumni
• In-depth KWR, top keyword list
• 12-month editorial calendar to guide production 

Content Production:

• 3 articles per month, (2) short-form (750 words) (1) long-form (1,200+ words)
• SEO optimization of existing pages, based on discovery
• SEO checklist
• Tech SEO implementation support (1 month)
• Reporting and rank tracking on monthly basis 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic site traffic and SERP rankings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jared and his team were active and engaged. They worked hard to keep me on track.

What was your primary form of communication with Dune7?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Since this is the first time utilizing these types of content creation services, it's hard to benchmark. I learned a lot throughout the process, and while I was skeptical that the secret sauce of having raking "content" was still potent after the advent of AI, I am now convinced that we need to keep content creation as part of our marketing budget.

Are there any areas for improvement or something Dune7 could have done differently?

Nope. They did exactly what they said they would, even modifying the plan midway through their work to take advantage of the analytics and metrics they were seeing.

BACKGROUND

Please describe your company and position.

I am the CEO of Safely

Describe what your company does in a single sentence.

Insurance for Airbnb, Vrbo, and other short-term home rentals. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dune7 to accomplish?

• Identify our core customer personas

SOLUTION

How did you find Dune7?

Referral

Why did you select Dune7 over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dune7 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To launch our marketing campaign we worked with Dune 7 to define our buyer personas and uncover their unmet and unstated needs. The final deliverable was a report that we referenced as we built the rest of our marketing program.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had a guide for our customer personas, their needs, and our methods for meeting their needs for building our marketing plan. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strong property management. 

What was your primary form of communication with Dune7?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed with Tom and Jared's knowledge and insights.

Are there any areas for improvement or something Dune7 could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Growth marketing manager of WeTravel

Describe what your company does in a single sentence.

WeTravel is payment and booking software for multi-day and group travel companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dune7 to accomplish?

• Build SEO strategy
• Write SEO-focused content

SOLUTION

How did you find Dune7?

Referral

Why did you select Dune7 over others?

• Pricing fit our budget
• Referred to me
• Industry-specific expetise

How many teammates from Dune7 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Develop an SEO strategy targeting high-intent keywords.
• Create content for optimized website pages.
• Assist in prioritizing website optimization tasks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Saw some promising initial improvements in rankings for target keywords. Unfortunately, I left the company before I could fully analyze the overall project results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every project deliverable was completed on time, and they were always excellent and fast at responding to questions and emails.

What was your primary form of communication with Dune7?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Dune7’s expertise in the travel industry is unmatched! They have an insider’s understanding of how the industry operates and a keen grasp of the unique nuances and needs of travel businesses.

Are there any areas for improvement or something Dune7 could have done differently?

Provide more insights into results or highlight early promising indicators. That said, we worked on a short-term, one-time project (3 months), so I would expect them to offer more detailed insights on longer projects.