We are aggressive. We are tenacious. We Deliver

Bronze
VERIFIED

Interdependence is a tech-powered public relations firm powering fast conversion for brands through today’s complex media landscape. Our team activates creative campaigns with remarkable tangible results.

 
$5,000+
 
Undisclosed
 
50 - 249
 
Undisclosed
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Chicago, IL
headquarters

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PR for Baby Products Retailer

“We’re very happy with their work.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2019 - Ongoing
Project summary: 

They provide PR services to a baby products company. They do press releases, which internal stakeholders feature on the company website, and pitch articles to journalists. The team previously did social media.

The Reviewer
 
1-10 Employees
 
San Jose, California
General Manager, Baby Products Company
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the results they’ve seen from working with Interdependence, whose performance and deliverables supplement continued engagement. The team is professional and flexible, working to accommodate objectives and overcome challenges. Their costs are reasonable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of a company that sells baby carriers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interdependence?

Our product is different than anything else in the market, so we needed a PR company to help us promote it.

SOLUTION

What was the scope of their involvement?

Interdependence provides PR services. They do press releases and pitch to journalists to get them interested in reviewing our product and including it in their coverage. 

They work with me on articles that I draft. They basically copywrite the draft and make it a readable copy to the journalists. They also did social media for us for a few months, but we decided that it was easier to handle in-house.

What is the team composition?

We interact with 5–6 people. We have a main point of contact for PR, and we had one for social media.

How did you come to work with Interdependence?

We looked at three companies and chose Interdependence because we felt that they were the best match for us. They were very specific and did due diligence when sending their proposal. 

What is the status of this engagement?

We started working together in May 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done all of our press releases, and we have many of them on our website. They’ve done a lot more than the ones we have online, but we’ve been too busy launching to keep the site updated. We like the result of working with them.

How did Interdependence perform from a project management standpoint?

They do a decent job. The staff is quite professional. We have bi-weekly calls and emails.

What did you find most impressive about them?

The team is professional. They’re also flexible in working with our constraints and goals.

Are there any areas they could improve?

We’re happy with the relationship; it’s been positive. We’re constantly reaching out for help. 

Do you have any advice for potential customers?

Be very assertive about your need and constraints. Everyone has different goals, so create a project design that’s specific to your need. They’re quite flexible.

5.0
Overall Score We’ve been very happy with them, which is why we continue working with them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They deliver.
  • 5.0 Cost
    Value / within estimates
    The service they provide and the fees they charge are very reasonable.
  • 5.0 Quality
    Service & deliverables
    We’re very happy with their work.
  • 5.0 NPS
    Willing to refer
    We’d recommend them.

PR & Marketing for Real Estate Software Company

“Interdependence helped us gain more brand recognition within the industry.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
June 2018 - Mar. 2019
Project summary: 

Interdependence did PR for a real estate software company. The team did press releases, marketing campaigns, and collateral. They helped the team contribute to industry articles and publish their own pieces.

The Reviewer
 
51-200 Employees
 
Irvine, California
Chief of Staff, SetSchedule
 
Verified
The Review
Feedback summary: 

Their efforts increased the number of articles that internal stakeholders contributed to or published each month, ultimately bolstering market presence. The team delivered content that coincided with current events, relayed any pertinent PR opportunities, and executed quick turnaround times.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the chief of staff at SetSchedule. We’re in the real estate industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interdependence?

We wanted to get more of a foothold in the marketing industry and increase our brand recognition.

SOLUTION

What was the scope of their involvement?

Interdependence focused on media. They were involved in all of our press releases and helped with marketing campaigns and collateral. To establish our company as knowledgeable in the industry, Interdependence also helped us in our efforts to contribute to articles within our industry and to write original pieces.

What is the team composition?

We worked with four people from Interdependence. Our main point of contact was Laura (VP of Client Services, Interdependence), and she oversaw the entire team. Another team member wrote content pieces, and a few other people contributed as well.  

How did you come to work with Interdependence?

One of our founders came across Interdependence when someone recommended them.

How much have you invested with them?

My company spent around $60,000.

What is the status of this engagement?

The engagement lasted from June 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Interdependence helped us gain more brand recognition within the industry. We also had a lot more publications when we were working with them, averaging about three original published pieces a month.

How did Interdependence perform from a project management standpoint?

Interdependence performed and communicated very well. They made sure to connect with us regarding any opportunities that came up, and they were constantly relaying what was going on in the real world. For instance, the government shutdown affected our industry, so they tried to create relevant content while it was happening. 

Our teams had weekly meetings, during which we went over the traction Interdependence had gotten and any new pitch ideas that they had for media. They provided regular updates about when content pieces would be released. 

What did you find most impressive about them?

They pushed to get all of the content pieces that we wanted. The fact that they could turnaround three original pieces each month was impressive.

Are there any areas they could improve?

No, not necessarily. The only thing is that we’re based in California and they’re in Chicago, so there were time and location differences, but that wasn’t something they could control.

Any advice for potential customers?

Communicate with them and make sure that everyone’s on the same page. Have a clear understanding of what you want to do so that they can drive results in that area.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They definitely met every deadline that we gave them.
  • 4.0 Cost
    Value / within estimates
    We got a lot from them, but media and PR are always going to be expensive.
  • 4.5 Quality
    Service & deliverables
    They generated a lot of content. They were also in contact with many different people while communicating constantly to our team what was going on.
  • 4.5 NPS
    Willing to refer
    I’ve already been referring them and sharing my experience working with them.

Public Relations for Global Manufacturing Company

"The way they did research on us ahead of time helped make the whole process very streamlined."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Sept. 2018
Project summary: 

Interdependence provided PR services, including writing and interviewing, in order to place articles in European markets.

The Reviewer
 
51-200 Employees
 
Seattle, Washington
Barbara Kiliz
Marketing Manager, AeroGo
 
Verified
The Review
Feedback summary: 

Interdependence met the goal for the number of articles, which received positive feedback from key stakeholders. They efficiently kept the project moving and on deadline. The team’s quality deliverables and client-focused approach set them up for potential future engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing manager for AeroGo, a 50-year-old manufacturing company based out of Seattle that sells globally.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Interdependence?

We needed to get placements in European publications. We wanted to create educational awareness in the industrial market about our products.

SOLUTION

What was the scope of their involvement?

The process was pretty simple. Interdependence held an overview call to learn about our technology. Then they assigned a writer to us. He conducted a couple of interviews to get additional background on the specific manufacturing sectors we focused on. He wrote some short pitches specific to our targets. Once they got some placements, we did expanded interviews to finish off the stories. Each story was around 1,000–1,500 words.

What is the team composition?

We had an overall account manager, and we worked with 2–3 other people.

How did you come to work with Interdependence?

I might have found them on Thumbtack, but I'm not sure. I contacted several firms I found online that focus on Europe. They called me back quickly, which was amazing because I needed to move fast.

How much have you invested with them?

We spent about $4,500.

What is the status of this engagement?

We worked together from June–September 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a specific goal of the number of articles we wanted to publish per month. They absolutely 100% met that goal. The way they did research on us ahead of time helped make the whole process very streamlined. They totally delivered, which made it an excellent interaction from my perspective.

How did Interdependence perform from a project management standpoint?

They provided good, clean project management. They were very efficient. They didn't waste time by giving us weekly updates. They told us what the track was going to be, and then they ensured the project stayed on track. We mostly communicated by email.

What did you find most impressive about them?

I was impressed by their focus on my needs. They met my goals, objectives, and budget without any extra fluff or sales pitches. I don't have time to go through multiple emails just to be told the project is on track. Other people would perhaps feel they didn't communicate enough, but to me, they communicated the right amount. They told me exactly what I needed to know and not a lot of vendors do that.

Are there any areas they could improve?

I don't think so. I'm definitely going to use them again on a new project.

5.0
Overall Score They deliver what they promise. It was quite a good experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They're organized, efficient, and stick to deadlines.
  • 5.0 Cost
    Value / within estimates
    They’re on par with others that I've engaged for this kind of work.
  • 4.5 Quality
    Service & deliverables
    If I was being picky, they could’ve given more detail on a couple of things.
  • 5.0 NPS
    Willing to refer
    I’d for sure recommend them.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Nevada
ID
NV20191524561
Date of Formation
Jul 24, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
3
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
October 24, 2019