R Public Relations

BACKGROUND

Introduce your business and what you do there.

I’m the director of operations for several restaurants focusing on burgers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R Public Relations?

We’ve been in business for 12 years and want to make sure we stay front and center in customers’ minds. 

SOLUTION

What was the scope of their involvement?

R Public Relations helps strategize press and marketing for our restaurants. Their work isn’t tied to a specific campaign; we just want their help increasing sales and visibility. Initially, they had a meeting with our sole owner. I’ve also talked with them about our brand identity and niche in the industry. We’ve talked through what comparable brands were doing and how we want people in the neighborhood and community to see us. We want to make sure we’re in front of families, especially younger families.

They’ve written press releases and organized media events. They’ve helped put together statements for media and organized visits for advertisers and influencers. They’ve also helped brainstorm other branding and advertising strategies. R Public Relations has helped with our social media, but not ad buys.

What is the team composition?

I work closely with one teammate, but there are about six in total who are pitching ideas.

How much have you invested with them?

We’ve spent $10,000 so far.

What is the status of this engagement?

We began working with R Public Relations in March 2023, and we’re still engaged with them.

How did you come to work with R Public Relations?

Emily (Founder) reached out to us because she’s a fan of the restaurant. After talking to her about her work, we talked through our goals. We’d never had a PR relationship before, so I scouted small and large PR companies in the Nashville area. R Public Relations understood our brand the best and was significantly more cost-effective, so it was a win-win.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

R Public Relations has a lot of connections with media and influencers. We’ve done three TV spots so far, which have been really productive. We’ve gotten several other write-ups about the restaurants; I’ve been really happy with R Public Relations’ contacts. 

There’s a steady stream of media attention, which is nice because it’s not all at once; it’s not an overwhelming workload for us and provides steady exposure, which is good. Sometimes you let off a bunch of fireworks, which is great when it happens, but it goes away. When you have a constant presence, that means more to customers. 

How did the company perform from a project management standpoint?

R Public Relations’ project management has been great. They’ve also met deadlines and are flexible with internal communication; they set meetings that fit all our schedules. As far as product deadlines, including getting releases and statements to us, everything’s been timely. We don’t use any project management tools aside from a calendar.

What did you find most impressive about them?

R Public Relations has a very human touch while also offering really high-quality outputs. They’re very thoughtful, considerate, and passionate about what they do. They think critically about our needs and are creative in coming up with solutions to those problems. 

R Public Relations wants the best for us. It doesn’t feel like we’re just a client to them; it feels like we’re both teams working in the industry, and they want to solve our problems. R Public Relations is easy to work with, and they’re about half the cost of other agencies. To be so thoughtful and check in with us so regularly while charging half as much is impressive.

Are there any areas they could improve?

No, I’m very happy overall.

Do you have any advice for future clients of theirs?

Find a PR agency that understands your business and can meet your needs. When you value thoughtfulness, creativity, and dedication, it makes sense to work with them. We’re not a huge restaurant chain, so I know they’re a great fit for smaller organizations, but I’m sure they could work with larger accounts too.

BACKGROUND

Please describe your company and position.

I am the Sr. Dr. eCommerce & Mkt of a consumer products company

Describe what your company does in a single sentence.

We are a CPG company with 8 different brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire R Public Relations to accomplish?

• Raise awareness of our brands in the US market
• Increase media presence to help with awareness of the brands
• Increase sales related to media coverage and better awareness of the brands

SOLUTION

How did you find R Public Relations?

Online Search

Why did you select R Public Relations over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from R Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creating quarterly pitches for media
• Creating a crisis management plan
• Creating media opportunities both locally and nationally
• Creating key relationships and collaborations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased site visits
• Increased traffic into physical locations
• National media coverage
• Increased sales for items covered in the media

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We receive a weekly update of all media coverage, pitch meetings, new placements and upcoming events. We meet bi-weekly to discuss any new projects or new needs. We receive reports, updates, and phone calls to match the required goals.

What was your primary form of communication with R Public Relations?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Their attention to our needs is outstanding.
• Their ability to listen and understand the problem.
• Their focus on what we want to have covered.

Are there any areas for improvement or something R Public Relations could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am a Department Manager at United Disabilities Services

Describe what your company does in a single sentence.

UDS has a variety of programs to help individuals who are aging, recovering from an illness or have a disability, to live more independently in the community.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire R Public Relations to accomplish?

• Provide more visability in the community about our services

SOLUTION

How did you find R Public Relations?

Online Search

Why did you select R Public Relations over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from R Public Relations were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

R PR Firm has helped provide more visibilty for UDS throughout our service area. They have located opportunities for us to participate in podcasts and print/online articles where we could provide our expert guideance.They have helped to promote several of our important fundraising events and have attracted local media to attend.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They regularly provide us opportuinites to participate in media articles and podcasts that may be relative to our customer base or industry. They have also attracted local media to some of our fundraising events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have incredible project management. They provide weekly updates and monthly online meetings with us. Whenever we have a question or suggestion, they are always there to assist.

What was your primary form of communication with R Public Relations?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love working with R PR! The staff values align well with our organization, they are always ready and willing to assist us in any way and they have great communication. They were a key piece of our marketing plan that we were missing.

Are there any areas for improvement or something R Public Relations could have done differently?

In the year we have worked with them, I can't say that there was anything that I would ask them to change.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Local Moves Studio, a fitness circuit training studio. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R Public Relations?

I was new to San Antonio, TX, and needed a PR agency to help me get my name out on the market.

SOLUTION

What was the scope of their involvement?

At the start of the project, I only used R Public Relations for marketing and exposure. Most of what they did was media-related, but I also wrote some content that was published in local magazines. R Public Relations was able to tie that content into releases for the local and global news. Three months into the project, I expanded the scope to include social media management. 

What is the team composition?

I worked with Emily (Founder) and worked with a local representative from the company. 

How did you come to work with R Public Relations?

I wasn't looking to reinvent the wheel — I knew I wanted a local company already active in the market. 

How much have you invested with them?

I invested $15,000–$20,000 with R Public Relations. 

What is the status of this engagement?

My engagement with R Public Relations was from October 2021–May 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I was able to get a lot of exposure in magazines thanks to R Public Relations' work. They were able to get my company noticed by local news networks too. 

How did R Public Relations perform from a project management standpoint?

R Public Relations had exceptional project management. We had Monday phone calls to discuss the previous week's metrics and if we met our expectations. I talked to my local contact once a week — if I ever needed anything from them, I could reach out, and they'd respond promptly. We usually communicated through emails and texts. R Public Relations was great at meeting my expectations. 

What did you find most impressive about them?

R Public Relations was client-driven. They understood exactly what I needed to accomplish and collaborated closely with me —- they put my needs and the company's needs first. 

Are there any areas they could improve?

It is very hard to anticipate the next step in social media management because everything is constantly evolving and changing. There's a difference between engagement and engagement that leads to a positive ROI. When running social media marketing, it's important to sit down and address changes to each branch of social media and how they can be used. It is also important to understand the target audience. So, I wouldn't say it was a fault of R Public Relations, but I think they could've assigned a social media specialist that could be more hands-on with my project. 

Do you have any advice for potential customers?

I signed a long agreement at a considerable fee expecting a significant ROI, but I didn't experience that. So, I'd recommend that anyone who plans to do business with R Public Relations start with a 90-day contract to evaluate the ROI and scale up from there.

BACKGROUND

Please describe your company and your position there.

I am the founder of a QR menu that simplifies menu management, powers a restaurants marketing and sells more food & drinks with pictures that pop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire R Public Relations, and what were your goals?

Our company hired RPR to help us build buzz and our brand as we soft launched in Nashville and now are rolling out to cities across the Southeast.

SOLUTION

How did you select this vendor?

We were familiar with the great work Emily and the RPR team did with other businesses in Nashville.

Describe the scope of their work in detail, including any steps and the final deliverables.

It began with a series of initial meetings to let Emily and the RPR team understand our goals, mission and brand voice. They developed an initial pitch plan to help us refine our messaging and create a timeline for media opportunities before and after our launch. We have on going calls with the RPR team to keep everyone on the same page as they continue to support our media strategy as we scale our business.

How many people from the vendor's team worked with you, and what were their positions?

I work directly with Emily and Madison to support our account. They have also given me access to their copy writer for one off projects I’ve conducted as part of my business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our National press opportunities (digital publications and industry publications) have continued to come in steadily and as we are expanding to new markets, we are expanding our opportunities to be featured in local press (local news, online publications and magazines).

Describe their project management style, including communication tools and timeliness.

Communication is great. We receive weekly updates to where current projects stand in addition to our weekly call. The team is incredibly responsive to answering questions or providing information when asked.

What did you find most impressive or unique about this company?

Their willingness to really take time to learn and understand our business is impressive. They've brought new ideas to us for how to message our brand externally.

Are there any areas for improvement or something they could have done differently?

Email is their preferred communication but personally I’m a big fan of slack and wish we could use that more to ensure team members not on the weekly call / PR update emails are aware of external press conversations.

BACKGROUND

Introduce your business and what you do there.

I own a baby and children’s gift and apparel boutique.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R Public Relations?

We needed their team’s PR services.

SOLUTION

What was the scope of their involvement?

We’ve been relying on R Public Relations’ PR efforts for the past six years. Our company has initially hired them to tackle a campaign launch. We’ve since given them similar responsibilities, taking charge of our retail sales and event campaigns and getting the word out about our services.

R Public Relations produces creative marketing solutions to launch earned advertisements and not paid ones. They regularly relay their creative pitches and ideas for our team’s approval and create press releases to tell our story once they’ve secured that.

We have an ongoing awareness and charitable campaign that R Public Relations supports us with. Their team conducts thorough research and secures solicitations from the press through the owner stories and press releases they write.

What is the team composition?

I’ve worked directly with the owner and collaborated with R Public Relations’ relationship manager, an intern, and a PR specialist.

How did you come to work with R Public Relations?

I met one of R Public Relations’ photographers when I was still part of the banking industry and their specialty was in food and beverage. I knew of their expertise and visibility in their field, so I contacted them when we needed a reliable PR team.

How much have you invested with them?

We’ve spent about $60,000 so far.

What is the status of this engagement?

We started in March 2015, and our collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received marketable results for every month that we’ve relied on R Public Relations’ services. There was never a time wherein we had to wait another month to get media exposure. R Public Relations is just keen on making everything work to our company’s advantage.

How did R Public Relations perform from a project management standpoint?

We communicate via phone calls, texts, and emails and have monthly in-person meetings. Our long-term engagement with their team is the main proof of their successful and efficient project management.

What did you find most impressive about them?

R Public Relations remains persistent in fleshing out creative ideas, and that common trait they share really makes things happen for our business. They always get things done with the right balance of creativity and determination.

Are there any areas they could improve?

It would be great if we worked with the same people over the years. However, I understand that career changes are inevitable, and the company would then take on the responsibility to train new employees and have them take over our project.

Do you have any advice for potential customers?

Maximize your ad spend and budget — paying attention to this will really reward you with extensive results.