Wingard

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and communications for a national shopping center organization. We own, operate, and manage shopping centers across the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wingard?

We were looking to improve our digital advertising presence to help drive more leads to our corporate website. We also wanted to tie the visitation statistics into our HubSpot platform so we could better understand and quantify our leads.

SOLUTION

What was the scope of their involvement?

They develop and produce digital, search engine, display, and print ads. These ads are tailored to reach brokers, retail representatives, and retailers in the specific markets where we operate. The regional focus of these ads is critical to us. We wanted to be more intentional with our digital advertising to drive increased traffic.

What is the team composition?

We work with six members of their team.

How did you come to work with Wingard?

Their office is across the street from ours, so we knew about them for a long time. We had previously engaged them on some smaller projects. When it came time to bring in a vendor for this project, we held an RFP and ended up choosing them. Their knowledge, working relationships with HubSpot developers, and proximity to us made them stand out.

How much have you invested with them?

We’ve spent between $200,000–$999,999 with them.

What is the status of this engagement?

We’ve been working together since July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their advertising campaign began in the fourth quarter of last year. At this point, we saw an immediate increase in site visitation and lead generation via HubSpot. People weren’t just visiting the site, they were exploring and providing their contact information so we could reach out.

How did Wingard perform from a project management standpoint?

They created a project management dashboard for us using Google Data Studio. I can go in at any time and see how our digital ads are performing based on various filters and metrics. This was a big benefit for us. We’ve communicated via Zoom and email.

What did you find most impressive about them?

They do a great job with customer relations.

Are there any areas they could improve?

They could sometimes stand to follow up a little better than they do, but that goes both ways.

Do you have any advice for potential customers?

Have a clear idea of what your key performance indicators are when working with an agency. This will help you get the most out of working with any company, not just Wingard.