Top Lead Generation Companies in the United States
From Silicon Valley SaaS startups to New York and Boston enterprise hubs, the United States is home to world-class sales development talent and data-driven demand engines. The right U.S. lead generation partner can build predictable pipelines through outbound lead generation, inbound nurture, appointment setting services, and rigorous lead qualification services.
Clutch helps you find trusted providers by vetting portfolios, verifying client reviews, and analyzing service focus, industries, and results. Use filters for budget, location, industry, and project size to quickly shortlist agencies that match your ICP, tech stack, and revenue goals. Explore national leaders or compare city specialists known for specific verticals like fintech, healthcare, manufacturing, and professional services. Start with these curated directories:
• Top Lead Generation Companies
• Lead Generation Companies in San Francisco
• Lead Generation Companies in New York
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Featured
What are Featured Providers?
$1,000+$25 - $49 / hr50 - 249Serves United StatesServices provided
Focus Areas
See all 56 projectsLevelUp Leads is a Sales Development Agency specializing in Sales Outsourcing Solutions and Sales Support Services. They have received overwhelmingly positive feedback for their ability to enhance sales performance and provide tailored lead generation services, with 100% of reviews noting their responsiveness and adaptability. Clients consistently praise their project management and the quality of leads, highlighting their commitment to delivering results and integrating seamlessly with in-house teams.
$1,000+$25 - $49 / hr10 - 49Serves United StatesServices provided
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See all 14 projectsAtlantic Growth Solutions is a Sales Outsourcing Solutions company that specializes in lead generation and sales process enhancement. The majority of reviews highlight their timely delivery, professionalism, and ability to generate qualified leads, with approximately 80% of clients mentioning improved sales performance and effective project management. The company is praised for its results-oriented approach and value for cost.
$1,000+< $25 / hr50 - 249Serves United StatesServices provided
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See all 64 projectsA-SALES AB is a sales agency specializing in sales outsourcing solutions, sales team outsourcing, and sales support services. They have received predominantly positive feedback, with 89% of reviews highlighting their ability to generate qualified meetings and expand market reach. Many clients appreciate their structured project management and capacity to tailor outreach, though some mention communication challenges, particularly in aligning messaging early on.
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$5,000+$25 - $49 / hr10 - 49Los Angeles, CA
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See all 2 projectsSmogu.Studio is a Sales Development Agency specializing in Sales Outsourcing Solutions. The company is praised for its efficient outreach strategies, resulting in significant lead increases and successful client expansion. With 100% positive feedback, clients commend their transparent management and impressive daily digest reporting for monitoring outreach performance.
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$5,000+$25 - $49 / hr50 - 249Cary, NC
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See all 8 projectsResponsePoint is a Sales Outsourcing Solutions provider with notable expertise in securing qualified meetings, particularly within the life sciences sector. They have been operating for 11 years, demonstrating consistent success. Overall feedback is positive, with clients appreciating their effective Sales Support Services and project management capabilities.
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$25,000+< $25 / hr50 - 249Washington, DC
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See all 6 projectsSalaria Sales is a Sales Outsourcing Solutions company specializing in Sales Team Outsourcing and Sales Performance Enhancement. Across their reviews, 100% of clients praised their ability to deliver high-quality meetings with qualified leads, noting a show rate of up to 70%. Clients also commended their professionalism and seamless integration into existing teams.
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Undisclosed< $25 / hr2 - 9Albuquerque, NM
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See all 1 projectsLead Avenger is a Sales Outsourcing Solutions provider known for their expertise in executing cold email marketing campaigns. Reviewers consistently praise their customer-centric approach and data-driven strategies, highlighting a significant increase in engagement and conversions. With 100% positive feedback, clients commend their project management and responsiveness, although they suggest more detailed reporting for further optimization.
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$10,000+Undisclosed250 - 999North Charleston, SC
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See all 2 projectsSales Focus Inc. provides services including Sales Team Augmentation, Sales Staffing, and Sales Performance Enhancement. Reviews highlight the company's effectiveness in driving sales and their strong alignment with clients' goals, praising their proactive and skilled approach. Overall, clients appreciate their results-oriented performance and robust communication.
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$1,000+$25 - $49 / hr10 - 49Glendale, CA
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See all 4 projectsWebStax Studio is a versatile digital agency specializing in web development, SEO optimization, and online marketing services. Clients consistently praise their professional and responsive project management, with 100% highlighting their effective communication and strategic expertise. The firm is commended for its creativity and technical prowess, with projects often resulting in increased traffic and improved conversion rates. Improvements could include more frequent updates and expanding technological expertise.
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$10,000+$25 - $49 / hr10 - 49Cornelius, NC
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See all 2 projectsProphetLogic is a results-driven sales and marketing company specializing in outbound prospecting and pipeline development. They have consistently received positive feedback, with 100% of reviewers praising their effective lead generation and personalized service. Clients highlight their strong company culture, excellent project management, and focus on business success, with no significant areas for improvement mentioned.
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UndisclosedUndisclosed10 - 49Oakland, CA
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See all 5 projectsNuma is a communications solutions company offering services such as automated call management and text messaging integration for businesses. The reviews indicate a high level of customer satisfaction, with approximately 100% of reviewers emphasizing their exceptional customer service and efficiency. Clients appreciate Numa's ability to enhance communication accessibility and streamline operations, which has been critical in retaining customers and improving overall service delivery.
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$10,000+$150 - $199 / hr50 - 249Jamaica,, NY
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See all 2 projectsBranxify is a web development company known for creating e-commerce websites with a focus on design, development, payment processing, and shipping integration. The reviews indicate a 100% positive feedback rate, highlighting their timely delivery, competitive pricing, and the developer's strong design sensibility and responsiveness. Clients highly recommend Branxify for their efficiency and collaborative process.
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$1,000+< $25 / hr2 - 9Laguna Beach, CA
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See all 2 projectsSalesautomators is an automation and CRM implementation company praised for their expertise and effective communication. The reviews highlight their innovative approach and understanding of client needs, resulting in a threefold profit increase for one client. Feedback is overwhelmingly positive, with a minor suggestion to expand their team.
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$1,000+$50 - $99 / hr2 - 9Fox Lake, WI
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See all 6 projectsTwin Peak Strategies is a distinguished sales outsourcing solutions company, excelling in sales team augmentation, sales staffing, and sales operations consulting. Clients consistently praise their effective project management and strategic insights, with 100% of reviewers impressed by their communication and adaptability. Notably, 80% of reviews highlight their alignment with company values and culture, emphasizing their role as a trusted partner rather than just a service provider.
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$1,000+< $25 / hr50 - 249Miami, FL
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See all 2 projectsGIC BPO LLC is a social media management company lauded for its excellent communication and timely delivery of services. With 100% positive feedback, clients appreciate the company's strong cultural fit, alignment of values, and cost-effectiveness. The firm effectively supports growth and time management objectives for its clients.
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$1,000+$25 - $49 / hr10 - 49Philadelphia, PA
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See all 6 projectsAnswerFront is a dedicated Sales Outsourcing Solutions provider specializing in customer support, client communication, and sales process optimization. Reviews indicate a high level of customer satisfaction, with 20% to 25% increases in service-related performance metrics and operational efficiencies. The company is praised for its robust project management and commitment to client success.
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UndisclosedUndisclosed10 - 49Chicago, IL
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See all 1 projectsBizzBuzz.AI is a digital marketing services company specializing in marketing automation and data analysis to enhance productivity and efficiency. Client feedback highlights a 30% reduction in manual tasks and a 20% increase in lead conversion, with 85% adoption of their systems. Clients commend their project management and responsiveness, though some suggest more detailed training on advanced features.
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$1,000+< $25 / hr2 - 9Manhattan Beach, CA
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See all 2 projects89Bots.com is a chatbot development company specializing in customer support automation. They are praised for their modern vision and efficient project management, delivering a working prototype within two weeks. Reviewers highlight their transparent communication and effectiveness, with no negative feedback reported. This track record suggests a 100% satisfaction rate among clients.
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$1,000+< $25 / hr10 - 49Denver, CO
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See all 1 projectsVonBridge Solutions is a virtual assistance and contact center service provider, specializing in administrative and operational support. With 100% positive feedback, clients commend their reliability, swift understanding of business needs, and effective communication. The company excels in managing tasks efficiently, ensuring smooth daily operations, and adapting to clients' needs.
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$1,000+Undisclosed2 - 9Golden, CO
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See all 3 projectsExitVision is a sales outsourcing solutions company specializing in lead generation and sales performance enhancement. Reviews indicate a 100% positive feedback rate, emphasizing their dedication, transparency, and innovative approach. Clients appreciate the company's commitment to their success, with one noting they have generated 18+ warm leads within two weeks.
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$1,000+< $25 / hr50 - 249Tempe, AZ
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See all 1 projectsCalibrus is an outbound services company that focuses on enhancing customer contact and service quality. Clients appreciate their efficient, safe, and friendly service, with over 80% of feedback highlighting their good communication and attentive customer interaction. While most reviewers are satisfied, a small portion suggests quicker response times for company calls.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
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See all 3 projectsGrowth Geyser is a proficient CRM consultancy specializing in Active Campaign and HubSpot implementations and lead generation strategies. The company has received universally positive feedback, with 100% of reviewers praising their communication and reliability. Clients highlight their technical expertise and the ability to provide strategic recommendations, resulting in improved lead conversion rates and operational efficiencies.
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$1,000+< $25 / hr10 - 49Ceres, CA
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See all 2 projectsWC Call Center is a call center service provider specializing in outbound sales calls, telemarketing, and appointment setting. Reviews indicate a high level of satisfaction, with clients praising their quick response times and ability to improve company services. Positive feedback is prevalent, with 100% of reviewers highlighting their strengths in service delivery and cost efficiency.
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UndisclosedUndisclosed2 - 9Troy, NY
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See all 2 projectsTen Talents is a sales development agency specializing in Sales Outsourcing Solutions and Sales Performance Enhancement. With a 100% positive review rate, clients commend their attention to detail, responsiveness, and ability to significantly increase qualified opportunities by 30-40%. Their strategic market analysis and personalized approach are consistently highlighted as impressive attributes.
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$1,000+< $25 / hr50 - 249Fairfax, VA
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Sales Outsourcing company Zaphyre offers Sales Outsourcing and Email Marketing. They are headquartered in Fairfax, Virginia.
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$250,000+$50 - $99 / hr250 - 999Phoenix, AZ
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Televerde is a Sales Outsourcing company in Phoenix, Arizona. They offer Sales Outsourcing and Call Center Services and were launched in 1994.
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$1,000+Undisclosed10 - 49New York, NY
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See all 2 projectsGrowleads is a B2B demand generation partner that books qualified meetings with decision makers for companies between $1M and $100M+ ARR globally. Our lead generation processes are powered by
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UndisclosedUndisclosed1,000 - 9,999Winchester, VA
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Centro is a HR Outsourcing company. The Winchester, Virginia-based firm specializes in HR Outsourcing and Call Center Services.
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$1,000+$100 - $149 / hr50 - 249Carrollton, TX
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Based in Carrollton, Texas, Dotcomsourcing is a Staffing company. The team provides Staffing and Back Office Outsourcing.
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$1,000+Undisclosed250 - 999Canton, OH
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Incept is a telephone answering service in Canton, Ohio. Founded in 1993, the team offers Call Center Services and Customer Service Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Farmers Branch, TX
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Answering service Telvista was launched in 1997. The company specializes in Call Center Services and Sales Outsourcing, and is large.
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$5,000+Undisclosed250 - 999Chelmsford, MA
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Established in 1997, By Appointment Only (BAO Inc.) is a Sales Outsourcing company. The agency offers Sales Outsourcing and Market Research, and is midsize.
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UndisclosedUndisclosed1,000 - 9,999Dallas, TX
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See all 1 projectsSupportNinja provides ongoing communication, real-time responses, and educational training to support managerial tasks and improve guest satisfaction. Clients highlight increased positive feedback, improved training models, and enhanced quality of service. The time saved and the value for cost are frequently commended in their reviews.
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$5,000+< $25 / hr10,000+Tampa, FL
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SYKES is a Customer Service Outsourcing company. They are headquartered in Tampa, Florida and Chicago, Illinois, and their services include Customer Service Outsourcing and Call Center Services.
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UndisclosedUndisclosed250 - 999New York, NY
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Partnerize is a New York, New York-based PPC agency and Sales Outsourcing company. Established in 2010, the team provides Pay Per Click and Sales Outsourcing.
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UndisclosedUndisclosed1,000 - 9,999Ogden, UT
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MarketStar is a Sales Outsourcing company. Established in 1988, the firm is in Ogden, Utah and Dublin, Ireland. Their services include Sales Outsourcing and Customer Service Outsourcing.
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$1,000+$25 - $49 / hr10 - 49San Diego, CA
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ZipQuote is a Sales Outsourcing company. Founded in 2008, the firm is located in San Diego, California. Their team offers Sales Outsourcing.
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$1,000+Undisclosed10 - 49Eatontown, NJ
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Sales Outsourcing company Commence Corporation was launched in 1990. Based in Eatontown, New Jersey, the team focuses on Sales Outsourcing and Email Marketing.
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$50,000+$200 - $300 / hr2 - 9West Fargo, ND
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Scott Growth Strategies is a PR firm. Launched in 2017, the agency provides Public Relations and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Austin, TX
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DJM Sales & Marketing is a Sales Outsourcing company. Founded in 1997, the team provides Sales Outsourcing and Back Office Outsourcing.
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UndisclosedUndisclosed250 - 999Los Angeles, CA
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Get B2B Leads is a midsize Los Angeles, California-based Sales Outsourcing company. The team provides Sales Outsourcing and Social Media Marketing.
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$1,000+Undisclosed50 - 249New Providence, NJ
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Stafford Communications Group, a Customer Service Outsourcing company, was founded in 1995. They specializes in Customer Service Outsourcing and Back Office Outsourcing.
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$5,000+Undisclosed250 - 999Fairfax, IA
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Commercial Development and Sales Outsourcing company Advanced Traffic Control was established in 2004. The firm provides Commercial Development and Sales Outsourcing.
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UndisclosedUndisclosed10 - 49Takoma Park, MD
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Pzmeer is a Sales Outsourcing company established in 2021. Their services include Sales Outsourcing and Market Research.
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UndisclosedUndisclosed10 - 49Austin, TX
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SkipForce is a Sales Outsourcing company launched in 2019. The team focuses on Sales Outsourcing and Commercial Property Management and is in Austin, Texas.
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$1,000+< $25 / hr2 - 9Dallas, TX
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Small Sales Outsourcing company Outboundify, is in Dallas, Texas. Their services include Sales Outsourcing and Call Center Services.
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$1,000+Undisclosed10 - 49Los Angeles, CA
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Based in Los Angeles, California, RevGen Labs is a Sales Outsourcing company. They offer Sales Outsourcing.
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$10,000+Undisclosed2 - 9Fort Worth, TX
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Panther City Marketing, a SEO company, was launched in 2018. The team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed10 - 49Tampa, FL
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Craft Impact is a Content Marketing company. Launched in 2012, the agency focuses on Content Marketing and Search Engine Optimization.
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$10,000+Undisclosed50 - 249New York, NY
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Located in New York, New York and Nicosia, Cyprus, Apects is a Conversion Optimization and Sales Outsourcing company. The team provides Conversion Optimization and Sales Outsourcing.
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$100,000+$300+ / hr10,000+San Francisco, CA
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Established in 1999, SalesForsaas is a Data Annotation Services company. Their services include Data Annotation Services and CRM consulting and SI.
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UndisclosedUndisclosed10 - 49Minneapolis, MN
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Sales Outsourcing company B2B Lanes provides Sales Outsourcing. They were launched in 2020.
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UndisclosedUndisclosed10 - 49Orlando, FL
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Founded in 2022, ProspectLeap is a small Sales Outsourcing company headquartered in Orlando, Florida. Their team provides Sales Outsourcing.
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List of the Top 15 United States Lead Generation Services
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$1,000+$25 - $49 / hr250 - 999San Francisco, CA
Ability to deliver
39.8/40.019.8/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing50% B2B Lead Generation30% Other -
$1,000+< $25 / hr50 - 249Denver, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Sales Outsourcing65% B2B Lead Generation30% Other -
$1,000+$25 - $49 / hr50 - 249Laguna Beach, CA
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$1,000+< $25 / hr250 - 999Portland, OR
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$1,000+$100 - $149 / hr250 - 999St. Louis, MO
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
75% Sales Outsourcing20% B2B Lead Generation25% Other -
$5,000+Undisclosed50 - 249Boca Raton, FL
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Sales Outsourcing50% B2B Lead Generation20% Other -
$10,000+$25 - $49 / hr250 - 999Simi Valley, CA
Ability to deliver
35.2/40.015.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Sales Outsourcing40% B2B Lead Generation30% Other -
UndisclosedUndisclosed1,000 - 9,999Los Angeles, CA
Ability to deliver
34.1/40.016.6/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
60% Sales Outsourcing83% B2B Lead Generation40% Other -
$1,000+Undisclosed250 - 999Nashville, TN
Ability to deliver
33.1/40.015/20 Reviews8.4/10 Clients & Experience9.7/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$1,000+< $25 / hr50 - 249Las Vegas, NV
Ability to deliver
37.1/40.018.2/20 Reviews9.8/10 Clients & Experience9.1/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$1,000+$25 - $49 / hr10 - 49Los Angeles, CA
Ability to deliver
34.6/40.016.6/20 Reviews9.4/10 Clients & Experience8.7/10 Market PresenceService focus
40% Sales Outsourcing100% B2B Lead Generation60% Other -
$5,000+$25 - $49 / hr250 - 999Home, KS
Ability to deliver
34/40.016.6/20 Reviews9.2/10 Clients & Experience8.2/10 Market PresenceService focus
25% Sales Outsourcing60% B2B Lead Generation75% Other -
$1,000+< $25 / hr50 - 249Chicago, IL
Ability to deliver
35.4/40.016.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
15% Sales Outsourcing100% B2B Lead Generation85% Other -
$1,000+$50 - $99 / hr50 - 249Farmington, CT
Ability to deliver
33.2/40.015.2/20 Reviews8.3/10 Clients & Experience9.7/10 Market PresenceService focus
100% Sales Outsourcing55% B2B Lead Generation -
$25,000+Undisclosed1,000 - 9,999Ogden, UT
Ability to deliver
32.7/40.016.2/20 Reviews9.7/10 Clients & Experience6.8/10 Market PresenceService focus
75% Sales Outsourcing30% B2B Lead Generation25% Other -
$5,000+$25 - $49 / hr50 - 249Austin, TX
Ability to deliver
34/40.017.2/20 Reviews10/10 Clients & Experience6.8/10 Market PresenceService focus
25% Sales Outsourcing100% B2B Lead Generation75% Other -
$5,000+Undisclosed250 - 999Austin, TX
Ability to deliver
33.4/40.018/20 Reviews7.1/10 Clients & Experience8.3/10 Market PresenceService focus
40% Sales Outsourcing30% B2B Lead Generation60% Other -
$25,000+$50 - $99 / hr10 - 49Willoughby, OH
Ability to deliver
31.3/40.016.2/20 Reviews9.8/10 Clients & Experience5.3/10 Market PresenceService focus
70% Sales Outsourcing79% B2B Lead Generation30% Other -
$5,000+$100 - $149 / hr50 - 249Denver, CO
Ability to deliver
32.8/40.016.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
90% Sales Outsourcing50% B2B Lead Generation10% Other -
$1,000+< $25 / hr50 - 249Berkeley, CA
Ability to deliver
35.6/40.017.6/20 Reviews9.2/10 Clients & Experience8.8/10 Market PresenceService focus
20% Sales Outsourcing50% B2B Lead Generation80% Other -
$5,000+Undisclosed50 - 249Salt Lake City, UT
Ability to deliver
30.2/40.015.6/20 Reviews7.2/10 Clients & Experience7.5/10 Market PresenceService focus
100% Sales Outsourcing100% B2B Lead Generation -
$5,000+Undisclosed250 - 999Dallas, TX
Ability to deliver
32.1/40.015.2/20 Reviews8.4/10 Clients & Experience8.4/10 Market PresenceService focus
25% Sales Outsourcing40% B2B Lead Generation75% Other -
$1,000+$100 - $149 / hr10 - 49Plano, TX
Ability to deliver
32.6/40.017.4/20 Reviews9.5/10 Clients & Experience5.8/10 Market PresenceService focus
60% Sales Outsourcing50% B2B Lead Generation40% Other -
$5,000+< $25 / hr250 - 999Miami Beach, FL
Ability to deliver
32.9/40.016/20 Reviews9.6/10 Clients & Experience7.2/10 Market PresenceService focus
10% Sales Outsourcing50% B2B Lead Generation90% Other -
$5,000+$25 - $49 / hr10 - 49Dover, DE
Ability to deliver
32.8/40.018.2/20 Reviews10/10 Clients & Experience4.6/10 Market PresenceService focus
60% Sales Outsourcing40% B2B Lead Generation40% Other -
$1,000+$150 - $199 / hr10 - 49Iowa City, IA
Ability to deliver
38.6/40.019.6/20 Reviews9.9/10 Clients & Experience9/10 Market PresenceService focus
20% Sales Outsourcing10% B2B Lead Generation80% Other -
$5,000+$25 - $49 / hr50 - 249Evanston, IL
Ability to deliver
30/40.015.2/20 Reviews7.9/10 Clients & Experience6.8/10 Market PresenceService focus
85% Sales Outsourcing60% B2B Lead Generation15% Other -
$1,000+< $25 / hr50 - 249New York, NY
Ability to deliver
35.8/40.018.2/20 Reviews8.7/10 Clients & Experience8.9/10 Market PresenceService focus
25% Sales Outsourcing25% B2B Lead Generation75% Other -
$10,000+< $25 / hr250 - 999Overland Park, KS
Ability to deliver
33.8/40.017/20 Reviews8.2/10 Clients & Experience8.6/10 Market PresenceService focus
15% Sales Outsourcing30% B2B Lead Generation85% Other -
$5,000+Undisclosed250 - 999Beverly, MA
Ability to deliver
29/40.015/20 Reviews5.2/10 Clients & Experience8.9/10 Market PresenceService focus
30% Sales Outsourcing50% B2B Lead Generation70% Other
Latest Lead Generation Articles
See all articles![How to Build a Budget for Call Center Services [With Template] cover image](https://img.shgstatic.com/clutch-static-prod/image/resize/715x400/s3fs-public/article/ba3fb126c373d45b88403b0272fa9201.jpg)
How to Build a Budget for Call Center Services [With Template]
Call center costs can add up over time, so it’s important that companies establish a thorough budget plan before outsourcing.
U.S. Lead Generation FAQs
U.S.-based teams bring deep familiarity with domestic buyer behavior, time zones, and compliance frameworks like TCPA, CAN-SPAM, and state privacy laws (including CCPA). That matters when you’re scaling sales lead generation to enterprise buyers who expect compliant outreach and timely follow-ups.
Local agencies also have stronger access to U.S. data vendors and enrichment sources, better SDR training for North American markets, and established media/partner ecosystems. If your pipeline depends on complex B2B lead generation services with multi-threaded accounts, a United States partner can accelerate ramp-up and increase meeting acceptance rates.
Pricing varies because of factors like model, industry complexity, and deliverables. According to Clutch’s pricing data, most lead generation firms in the U.S. charge:
- Monthly retainer: $3,000 – $15,000 for SMB and mid-market; $20,000+ for enterprise programs with multi-channel orchestration.
- Per-appointment: $200 – $1,000 per qualified meeting, depending on ICP seniority and industry.
- Cost per lead (CPL): $50 – $350+ based on qualification depth and data enrichment.
- Outsourced SDR teams: $6,000 – $12,000 per rep per month including tooling and management.
- Strategy/audit and playbook build: $5,000–$25,000 for ICP research, messaging, and channel design.
Clarify what’s included (data, tools, copy, deliverability management, and reporting) to compare apples to apples.
- Technology and SaaS (security, AI, DevOps, martech)
- Healthcare and life sciences (with HIPAA-aware outreach processes)
- Financial services and fintech (compliance-forward programs)
- Manufacturing, logistics, and industrial (account-based, multi-plant buyers)
- Professional services and consulting (thought leadership–driven funnels)
- Real estate and proptech
- Education and nonprofit
Many firms specialize in B2B lead generation services for long, complex sales cycles that require account-based targeting and layered stakeholder buy-in.
- Define your project’s success metrics and requirements — meetings set, pipeline created, or opportunities won — and agree on MQL/SQL definitions upfront.
- Inspect their methodology — ask for sample sequences, call frameworks, and how they run outbound lead generation across email, phone, and LinkedIn.
- Verify data and compliance — sources (e.g., ZoomInfo, Apollo), enrichment methods, opt-in processes, and deliverability/warm-up plans.
- Check tech stack fit — Salesforce/HubSpot, Outreach/Salesloft, intent tools, and reporting dashboards.
- Review proof — case studies, vertical expertise, and Clutch reviews. Speak with 2–3 references.
- Confirm operations — ramp timelines, SDR management, QA for lead qualification services, and SLAs for cadence, reschedules, and no-shows.
- Guaranteed meetings with no qualification criteria or industry context
- No visibility into data sources, domain health, or email deliverability metrics
- Vague ICP discovery or generic messaging templates reused across clients
- Minimal compliance posture for TCPA/CAN-SPAM/CCPA
- Limited reporting (no attributable pipeline, reply reasons, or stage conversion)
- Overpromising speed — complex segments typically need 4–8 weeks to ramp
- No plan for appointment setting services handoffs, reschedules, or show-rate optimization
Part of mitigating risks is proactivity when evaluating potential partners. Identifying and avoiding these red flags early prevents headaches and costly mishaps.