Sales as a Service®
MarketStar: The Specialist-Led, AI-Enabled B2B Sales Partner
MarketStar is a Sales-as-a-Service® pioneer and recognized Leader in Everest Group’s 2025 B2B Sales Services PEAK Matrix®. With nearly 40 years of experience, the company helps global B2B enterprises achieve scalable, predictable growth through a people-led, AI-enabled delivery model built for global complexity.
Their approach blends specialized sales talent, structured delivery frameworks, and AI-enabled workflows to execute full-funnel programs across the commercial value chain — from demand generation and inside sales to partner enablement, customer success, and renewals.
Industries served include Software & SaaS, IT Services & Solutions, AdTech and MarTech, Semiconductors, Cybersecurity, Cloud Infrastructure, and eCommerce. MarketStar teams operate as embedded extensions of client organizations, supporting strategic motions such as market expansion, partner development, lifecycle growth, and customer onboarding.
Technology enablement includes proprietary platforms such as Nytro.ai for AI-driven coaching and message consistency, as well as Scriptly, AIMTrack, and integrated tooling that support guided selling, workflow orchestration, and performance analytics that link activity to outcomes.
Headquartered in Ogden, Utah, MarketStar operates delivery hubs in the United States, Ireland, Bulgaria, India, and the Philippines, supporting programs across EMEA, APAC, and LATAM. Regional teams bring cultural and linguistic fluency while upholding unified processes, brand standards, and rigorous security and data protection requirements, including GDPR and CCPA.
Trusted by leading global enterprises, MarketStar helps organizations scale sales execution, strengthen partner ecosystems, and deliver consistent, repeatable revenue outcomes.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
1,000 - 9,999
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Locations
Ogden, UT
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Year founded
Founded 1988
5 Locations
- Ogden , UT
- Salt Lake City , UT
- Sofia , Bulgaria
- Bengaluru , India
- Hyderabad , India
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Our Story
We are MarketStar, a global B2B team founded in 1988 that builds and embeds Sales-as-a-Service® teams to drive revenue across demand gen, direct & partner sales, customer success, RevOps and strategy. Rooted in expertise across SaaS, cloud, AdTech, MarTech and IT, our people-focused culture (the “Live the Six” values) pairs local execution with global scale, proven frameworks, tech enablement and measurable client outcomes.
Locations (5)
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