Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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UndisclosedUndisclosed2 - 9
Services provided
NPPC Digital is a small pay per click agency. Established in 2023, the team specializes in Pay Per Click and Conversion Optimization.
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$10,000+Undisclosed10 - 49Tel Aviv-Yafo, Israel
Services provided
Pay per click agency Pareto Leads is located in Tel Aviv-Yafo, Israel. They focus on Pay Per Click and Performance Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Established in 2026, Ryn Digital is a small pay per click company. Their team provides Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr50 - 249Prague, Czech Republic
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Headquartered in Prague, Czech Republic and Bratislava, Slovakia, Effectix.com is a pay per click company. The team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
Services provided
See all 2 projectsEM Ranking specializes in enhancing website visibility, managing keyword rankings, and optimizing online presence, as reflected in their positive feedback on Clutch.co. Clients, including a fashion retailer and a hospital, praise EM Ranking for their in-depth understanding of client needs, effective project management, and delivering measurable improvements in leads and search engine rankings. Their ability to tailor strategies to specific industries and deliver on promises is consistently highlighted.
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$5,000+$150 - $199 / hr250 - 999London, England
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Advertising company London Consultancy Group was launched in 2016. The team focuses on Advertising and Pay Per Click.
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$25,000+$100 - $149 / hr10 - 49Montréal, Canada
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Dialekta is a media planning and buying agency. The Montréal, Canada-based firm was launched in 2010. Their services include Media Planning & Buying and Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$10,000+$100 - $149 / hr50 - 249
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LiveBits, a midsize branding agency, is located in Karachi, Pakistan and London, Alaska. The team provides Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Indianapolis, IN
Services provided
SteerPoint is a PPC agency. They provide Pay Per Click and Search Engine Optimization and were launched in 2004.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$10,000+Undisclosed10 - 49Minneapolis, MN
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Marketing Strategy company Br8kthru Consulting was established in 2017. The firm offers Marketing Strategy and Digital Strategy, and is small.
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$1,000+$100 - $149 / hr10 - 49Newstead, Australia
Services provided
Launch North is a social media marketing firm established in 2020. The firm focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Costa Mesa, CA
Services provided
BeBOLD Digital, a PPC agency, is headquartered in Costa Mesa, California. They specialize in Pay Per Click and Digital Strategy.
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$5,000+$100 - $149 / hr2 - 9Beverwijk, Netherlands
Services provided
Creative Corner is a web design company launched in 2016. Their services include Web Design and Pay Per Click.
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$10,000+Undisclosed10 - 49Singapore, Singapore
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Kaliber Asia is a PPC agency. The Singapore, Singapore-based team specializes in Pay Per Click and Digital Strategy.
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UndisclosedUndisclosed50 - 249Colchester, VT
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See all 1 projectsCPA Site Solutions provides website creation and maintenance services, specifically tailored for CPA firms to enhance networking and client communication capabilities. Reviews highlight their positive ratings and cultural compatibility. The feedback emphasizes successful client acquisition through the website, with a recommendation for keeping up with industry trends.
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$1,000+$25 - $49 / hr2 - 9Kharkiv, Ukraine
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Pay per click agency Pirogov Marketing was founded in 2013. The small team provides Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Tampa, FL
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Digital Neighbor - SEO Agency is a SEO agency based in Tampa, Florida. They focus on Search Engine Optimization and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Thessaloniki, Greece
Services provided
ORAMAD Digital is a small branding firm. They focus on Branding and Social Media Marketing and were founded in 2019.
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$1,000+$25 - $49 / hr2 - 9New York, NY, NY
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Pay per click agency PPC360Ads is in New York, NY, New York. They focus on Pay Per Click and Social Media Marketing.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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See all 1 projectsLandscaper SEO | Landscaper Marketing | Landscaper PPC Services
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$5,000+$25 - $49 / hr50 - 249Gurugram, India
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Located in Gurugram, India and london, England, Envigo is a SEO company. Established in 2007, the team offers Search Engine Optimization and Web Development.
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$1,000+< $25 / hr2 - 9
Services provided
North Marketing is a Content Marketing company launched in 2017. The small team specializes in Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Rincón de Milberg, Argentina
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Established in 2007, Active Marketing is a pay per click company. Located in Rincón de Milberg, Argentina, the team offers Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Surfers Paradise, Australia
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PPC company Tenacity Design Pty Ltd is located in Surfers Paradise, Australia. The team focuses on Pay Per Click and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Częstochowa, Poland
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Konrad Krauze Marketing Agency 360° is a web development firm founded in 2012. The team specializes in Web Development and Social Media Marketing.
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Undisclosed$25 - $49 / hr10 - 49
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SEO services firm and pay per click company rankervision llc was established in 2023. The small team provides Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Des Moines, IA
Services provided
Idea Rocket Labs Website Design & Digital Marketing is a Des Moines, Iowa-based web design agency. They provide Web Design and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
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Mission Driven Marketing is a small pay per click agency. Founded in 2019, the team provides Pay Per Click and Marketing Strategy.
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$1,000+Undisclosed2 - 9
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Pilot Pipeline, a small PPC agency, is in Nashville, Tennessee. Their services include Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
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Clean Digital is a pay per click agency headquartered in Edinburgh, Scotland. They specialize in Pay Per Click and Social Media Marketing.
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$1,000+$200 - $300 / hr2 - 9Orem, UT
Services provided
RevAmp is a social media marketing company and pay per click company. Founded in 2020, their team provides Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosed10 - 49Vancouver, WA
Services provided
See all 1 projectsEffective Web Solutions offers expert SEO and lead generation services. Their team is recognized for delivering timely, high-quality results and exemplary customer service. Clients appreciate their deep knowledge and effective project management, making them a highly-recommended choice for businesses aiming to enhance their online visibility and generate more leads.
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$1,000+$50 - $99 / hr10 - 49Vancouver, Canada
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Wise Digital Group is a pay per click company. The team is located in Vancouver, Canada and Bolton, England, and their services include Pay Per Click and Content Marketing.
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$1,000+$200 - $300 / hr10 - 49Cancún, Mexico
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Tachuela Growth Marketing is a pay per click company. Located in Cancún, Mexico and Monterrey, Mexico, the firm provides Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Leatherhead, England
Services provided
Broadplace Advertising Ltd is a pay per click agency. They were launched in 2005, and their services include Pay Per Click and Social Media Marketing.
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$10,000+$50 - $99 / hr10 - 49Mueang Chiang Rai, Thailand
Services provided
MunkongSEO, a small pay per click company, is located in Mueang Chiang Rai, Thailand. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+Undisclosed2 - 9Oak Park, IL
Services provided
Solitude Marketing is an Email Marketing company. The Oak Park, Illinois-based agency focuses on Email Marketing and Web Design.
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$1,000+$50 - $99 / hr10 - 49Mechelen, Belgium
Services provided
In Mechelen, Belgium, JIKOODigital is a PPC company. The team provides Pay Per Click and Social Media Marketing.
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$5,000+$200 - $300 / hr2 - 9Manchester, NH
Services provided
SEO company Braveheart Digital Marketing was established in 2001. The firm offers Search Engine Optimization and Social Media Marketing.
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$5,000+$150 - $199 / hr10 - 49Roseville, MN
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ThinkSEM is a PPC agency. Their team is based in Roseville, Minnesota and specializes in Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49București, Romania
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WebDigital is a pay per click agency. The București, Romania-based agency was established in 2011. Their team specializes in Pay Per Click and Digital Strategy.
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$1,000+$25 - $49 / hr10 - 49Bogotá, Colombia
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Marketeros Agencia is a SEO services firm. The team focuses on Search Engine Optimization and Pay Per Click, and the agency is headquartered in Bogotá, Colombia and Ciudad de México, Mexico.
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$1,000+$100 - $149 / hr10 - 49Beograd, Serbia
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PPC agency Diligent is located in Beograd, Serbia. Launched in 2018, the team provides Pay Per Click and Conversion Optimization.
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$5,000+Undisclosed2 - 9London, England
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Quechua Digital Advisory is a small London, England-based pay per click agency. The team provides Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr10 - 49Hyderabad, India
Services provided
See all 1 projectsFlying Stars Informatics offers services including creating digital presence, logo design, brand guidelines, website development, business emails, and search engine optimization. The reviews highlight their strong project management, approachable nature, and extraordinary support, with clients expressing high satisfaction and positive feedback on the outcomes.
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$1,000+$25 - $49 / hr2 - 9
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See all 1 projectsNexa Growth is a leading digital marketing agency in UK, revolutionizing the boosting parameters for online businesses. All those digital marketing services that you need are just a click away from
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$5,000+$150 - $199 / hr10 - 49London, England
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Established in 2014, Platypus Digital is a small London, England-based pay per click company. Their services include Pay Per Click and Social Media Marketing.
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$5,000+Undisclosed2 - 9Cebu City, Philippines
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See all 1 projectsZELDIGITAL offers comprehensive digital marketing services, specializing in PPC, Google Ads, and paid search. Reviews consistently highlight their expertise in cost-efficient campaign management, resulting in substantial sales growth and improved ROI. Clients praise their professionalism, responsiveness, and data-driven approach, with a focus on continuous optimization and client-centric service.
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UndisclosedUndisclosed2 - 9Culver City, CA
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Pay per click agency z is headquartered in Culver City, California. They focus on Pay Per Click and Search Engine Optimization and were established in 2024.
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$1,000+$25 - $49 / hr2 - 9
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UAB 2066 is a pay per click agency. Established in 2017, the team specializes in Pay Per Click and Digital Strategy. The company is located in Kaunas, Lithuania.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.