ATRA

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at American Vision Partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We were looking to bring in a company to work with us on managing our digital advertisement, both digital search and display, for all our different brands for the individual practices we own and manage.

SOLUTION

What was the scope of their involvement?

Initially, Megethos took on a few of the new accounts we had acquired, but now they manage a percentage of all the spend in the marketing department for all our practices. They’re involved in all paid advertising, specifically in the digital space.

They have done keyword searches, helped with analysis on historical data, and restructured accounts. They’ve worked on how we were tracking conversions and the structure of the ad groups and campaigns. 

The team also carried out multivariate testing, wrote copy and search campaigns, and did bidding strategies. For example, they ran responsive search ads, giving 15 different ad lines and body copy, and Google did an algorithm to determine the best. From there, A/B testing was done.

What is the team composition?

Their account manager is our main point of contact, and there is usually an assisting analyst.

How did you come to work with Megethos?

They came highly recommended by a client of theirs.

How much have you invested with them?

We’ve spent over $50,000 in service fees. 

What is the status of this engagement?

We began working together in December 2018, and we will be working together for the foreseeable future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Megethos is involved in many different areas. Lasik, one of the services we offer, has a very steep cost per click. They’ve done a good job of helping us stay within a competitive range, increasing leads, and lowering our cost per click. 

It was a challenge for us to see more than 100 leads for any particular brand, but they’ve helped us achieve and maintain that, mostly by changing some of the bidding strategies on our display. That is one of the biggest improvements as a result of working with them. 

How did Megethos perform from a project management standpoint?

They dedicate 15 hours per account per month, which was an important factor when hiring them. The team keeps an eye on conversion tracking, metrics, and methods using Google Analytics, among other tools. 

Megethos does a good job of itemizing what they did for the month, and what they’ll be doing in the upcoming month. They bring agendas to the meetings, which happen in person and over the phone. We also do monthly, quarterly, and annual lookback reports. The team is accessible and responsive.

What did you find most impressive about them?

They’ve become an inextricable part of our team, and I don’t foresee us ending the engagement. I’m very pleased by their punctual response time, and the way they care about their customers, striving to provide the best possible service.

Are there any areas they could improve?

I’ve voiced my interest in exploring the enterprise level of digital ads which is programmatic. They’ve started doing that this year.

Do you have any advice for potential customers?

Outline your expectations going into the project. They can do great on their own, but nobody should take that chance. Express what you’re looking for and what you need, specifically for your business, in order to get the best outcome.

BACKGROUND

Please describe your company and your position there.

I am the Director of Demand Generation at Heap, a Product Analytics SaaS company in San Francisco.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

We hired Megethos to manage all of our paid programs, including SEM, LinkedIn, Twitter, and display ads.

What were your goals for this project?

Generate MQLs and pipeline for the Heap business across our SMB and Mid-Market segments.

SOLUTION

How did you select this vendor?

The company was hired by the Head of Marketing before I started at Heap so I don't have any insights about the selection process.

Describe the scope of their work in detail.

Megethos built out the paid program strategy and then executed on agreed upon strategy, which included: + Building out the campaign structure in Google Adwords, LinkedIn, AdRoll, etc. + The Megethos team manage the campaigns on a daily basis, including bid management, ad optimization, etc. + Megethos provided detailed weekly and quarterly reporting on results from the paid programs.

What was the team composition?

I worked mainly with the CEO, Keegan Brown.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Megethos thoroughly managed our paid programs, stayed within set budget, delivered MQLs and pipeline for Heap.

How effective was the workflow between your team and theirs?

We had weekly check-ins as well as set up a Slack channel with the Megethos team. They were very quick to respond and diligent with their follow-up.

What did you find most impressive about this company?

They were easy to work with, knowledgeable, and thorough in execution and preparation.

Are there any areas for improvement?

Nope

BACKGROUND

Please describe your company and your position there.

I am Director of Marketing for an event in the telecommunications and data center arena.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

Social media marketing.

What were your goals for this project?

To create awareness and increase attendance.

SOLUTION

How did you select this vendor?

I found their reviews on Clutch.co and they were very good and they had experience with high tech accounts.

Describe the scope of their work in detail.

Megethos developed and implemented a last-minute social media campaign in two weeks without knowing anything about our event. They analyzed our current efforts, developed a strategy and a media plan.

They advised on the creative aspects of the campaign and implemented A/B testing to discover the most effective creative and messaging. They provided weekly reports and an analysis of the campaign upon completion.

What was the team composition?

This is a small firm so the CEO worked with us to develop the strategy and then an analyst was also on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was a success and we gathered benchmark data to build on for next year.

How effective was the workflow between your team and theirs?

Since this was such a short term campaign, our teams had a lot of interaction to launch in a very short period of time.

What did you find most impressive about this company?

"Megethos was extremely responsive to our needs and was willing to take on a short-term campaign without much time to plan or implement." They understood our business very quickly. They have a solid understanding of social media, back-end set up, and analytics. We are looking forward to working with them next year and expanding the program with them.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

The company specializes in providing Internet-powered connectivity solutions to educational institutions. I am the Senior Digital Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

Refreshing out Google Ads program and starting a LinkedIn advertising campaign.

What were your goals for this project?

Increase sales qualified leads and reduce the cost-per-lead.

SOLUTION

How did you select this vendor?

I researched several different PPC/SEO vendors, and Megethos seemed like they were the best option for a company of our size.

Describe the project in detail.

I inherited a Google Ads campaign schema which wasn't generating many qualified leads. The cost-per-lead was also higher than our industry average. I contacted Megethos to help me improve the ROI of our Google Ads campaign and to make sure the back end of our Google Ads set up was organized appropriately.

What was the team composition?

I worked directly with an account manager and a paid media analyst. Occasionally the Marketing Director at the company also participated in the conversations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to targeting recommendations from Megethos, our cost-per-lead from Google Ads was greatly reduced. They also created a framework for an extremely successful LinkedIn campaign.

How effective was the workflow between your team and theirs?

The Megethos team was extremely communicative and readily explained their decision-making process. They understood that the goal of the project was for them to create a framework for me, and that I would manage our digital advertising going forward. They were very respectful of this goal and 'coached' me through their decision-making process.

What did you find most impressive about this company?

Megethos was extremely responsive to my questions and explained their decisions in detail.

Are there any areas for improvement?

Some of their recommendations did not align with our business model (IE focusing on Google Ads over LinkedIn even though our audience is a very narrow slice of B2B) but that could have been due to a miscommunication on my end.

BACKGROUND

Please describe your company and your position there.

I am the owner of Sacred Roots Holistic Healing - a therapeutic massage and wellness center in Kansas City, MO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

After getting our website launched we had Megethos setup Google Analytics to track website behavior and help us understand performance of online booking. Megethos created reports for me to easily understand our website performance on a day-to-day basis. Megethos also began running ppc ads for us on Google and social media platforms.

What were your goals for this project?

My goals were to build a foundation online to grow the business and to increase new clientele. Megethos has far exceeded these goals.

SOLUTION

How did you select this vendor?

I did a searched for top agencies on Clutch.co. I was impressed after my first conversation with them. Over the course of a few calls they showed how they could help me with growing my business.

Describe the project in detail.

Megethos was able to take the information we gave them in the first few calls of getting to know each other and run with it.

They first set up Google Analytics, creating goals for online appointments and creating reports for me to understand our website traffic. Then they setup ads on Google and Facebook. They deliver reports each month showing our spend, bookings and other metrics.

We also meet once or twice a month to discuss the campaigns and talk through any promotions or events we have going on. They even give us recommendations on the site to improve appointment bookings which has been a huge help to our business.

What was the team composition?

We have an account manager and an analyst who we speak to regularly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

To start, I now know exactly how to track performance from my website. But most importantly, Megethos has delivered a low cost per acquisition for new clients leading to a healthy ROI. When I started with Megethos Sacred Roots only had one location and I am now in the process opening our third - thanks in large part to the work they have done.

How effective was the workflow between your team and theirs?

Extremely effective. They explain why things work in a way you’ll understand, and they deliver. I feel more intelligent and confident about my business after every conversation.

What did you find most impressive about this company?

The way they are able to use data to target our perfect clientele and consistently grow our revenue from our campaigns.

Are there any areas for improvement?

Not at this time. They are the best and continue to drive results!

BACKGROUND

Introduce your business and what you do there.

I’m the senior brand manager at FUEL CYCLE, a market research online platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We needed help in expanding our PPC efforts.

SOLUTION

What was the scope of their involvement?

Megethos helped us move our PPC efforts from Facebook—which wasn’t the ideal platform for a B2B software platform—to advertisements on LinkedIn and Google Ads. Their team manages all our PPC ads. They generate landing pages monthly for our content downloads and oversee our budget, timelines, and all things administrative.

On occasion, we work together to make content. Megethos advises us on best PPC practices for our graphics, and our in-house design team makes sure that our branding is up to par.

What is the team composition?

We mainly work with Keegan (CEO, Megethos), who is our account manager.

How did you come to work with Megethos?

We were searching for a PPC agency, and Andy (Director of Growth, Megethos) actually found us and asked to do a demo. To me, their ability to know when people are looking for them highlights how good their internal expertise is. They only take on a set number of clients that they believe they can do cool things with. Megethos chose us, and it ended up being a match made in heaven.

What is the status of this engagement?

The collaboration started 6–8 months ago and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It took a while for Keegan and his team to fully understand our niche industry and its terms. But over the past few months, we’ve seen incredible results. FUEL CYCLE had the best month we’ve had in our history, and that definitely has to do with our PPC and SEO efforts. The average cost of booking demo has dropped fourfold. We’re saving a lot of money and seeing a lot more interest thanks to Megethos.

How did Megethos perform from a project management standpoint?

Keegan is always super timely with answers. I email him about 15 times a week, and he always answers within half an hour, no matter the time of day. Our meetings are quick, easy, and informative. It’s nice to have a partner that’s willing to teach you new things and walk you through concepts.

What did you find most impressive about them?

Both the quality of work and the people stand out to me about Megethos. Keegan is always available to answer any question at any time, no matter how silly or irrelevant. His patience and willingness to teach us are appreciated. Plus, he’s there to make edits, perform site audits, and ensure that everything looks perfect. As a result, we see more leads and demos from Megethos’ work.

Are there any areas they could improve?

It took a while to get the right account manager. I would have appreciated it if Megethos adjusted for our needs a little sooner, but ever since we’ve been with Keegan, everything has been great.

Any advice for potential customers?

Teach Megethos as much about your industry as possible—you’re the expert in your field, and they need that information to target keywords and deploy their strategies. However, Megethos catches on quickly once you do that prep work.

BACKGROUND

Introduce your business and what you do there.

I'm the director of lead generation for Green Bits. We are a leading point-of-sale company in the legal cannabis space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

From the beginning, we’ve contracted them to help us develop a strategy for our paid social and search ads.

SOLUTION

What was the scope of their involvement?

We didn't have any plan in place before we began, so they built our strategy over the last year. They developed our paid ad campaigns on Google, Bing, LinkedIn, and Facebook as a full-service vendor. We're in a unique market, and some arenas don't allow cannabis advertising. We had to balance those terms of service with our goals, and they did a good job navigating the space.

We gave them a blank slate, and they did a lot of the ideating. Originally, we weren't sure we could even use Google as a platform due to restrictions. They developed all the assets based on our brand guidelines, and they made sure everything was connected and in the right place.

What is the team composition?

We had one main point of contact, and we interacted with three people on their team.

How did you come to work with Megethos?

They were recommended by another agency. In a challenging industry, they offered the perfect combination of creativity and knowhow.

How much have you invested with them?

We've spent between $40,000-$60,000 on their work.

What is the status of this engagement?

We started working together in fall 2018, and we still collaborate with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Not many people are willing to work in such an uncertain market, but they're receptive and reactive to our needs. They were willing to jump into the deep end of a brand-new industry and work through the challenges to develop a playbook that's never been written before. We really respect and appreciate all the work they do.

How did Megethos perform from a project management standpoint?

They were incredibly well organized. They updated us and hounded us if there was ever anything we needed to provide. We were relatively hands-off, and they reported clearly on their results. They were always honest and fair.

What did you find most impressive about them?

I was most impressed by their willingness to follow through with their promises. Regulations in our market are ever-changing, but they proved to us that they could service our market well. A company we hired before them overpromised and underdelivered, but Megethos was the complete opposite. They came in and showed us what they could do, and they really earned our trust.

Are there any areas they could improve?

I don't have anything they should improve. Their data reporting is really strong, and their clarity is spot on. They're a great team, and I'd recommend them to anybody.

Do you have any advice for potential customers?

Just say yes and hire them.

BACKGROUND

Introduce your business and what you do there.

I’m the membership director of the American Alpine Club. We’re a national nonprofit focused on policy, advocacy, education, and community within the climbing sphere.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

As a nonprofit, we receive a monthly Google Ads grant of $10,000 and we were struggling to spend that in a valuable way and our strategy was outdated. We have multiple sub-domains for our platform and we needed help setting up comprehensive analytics accounts for each. We hired Megethos to help with this as well as PPC efforts.

SOLUTION

What was the scope of their involvement?

Megethos helped rebuild our Google Ads account from the ground up. They assist us with everything from generating ad copy to identifying keywords. They set up different PPC and Google Ads campaigns for us. Every quarter, their team assesses our progress and give us recommendations for our next strategy.

What is the team composition?

My main contact after diving into the work has been Keegan (Co-Founder & Director of Strategy, Megethos). Although Andy (Director of Growth, Megethos) was my contact at the start, I’ve worked exclusively with Keenan since we started the project.  

How did you come to work with Megethos?

Clutch helped guide my search, and I contacted one company. Though they ended up not being the right fit, they suggested their partner for PPC projects, Megethos. We chose them because of that recommendation.

How much have you invested with them?

For the PPC campaign and analytics account set up, we spent $1,500. There is also a $1,500 quarterly strategy consulting fee.

What is the status of this engagement?

The majority of the work was completed between February–March 2019, but they still conduct the quarterly assessments.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A major result of working with Megethos has been gaining a clear idea of the traffic our sub-domains receive. Additionally, we’re now spending our Google Ads grant more effectively and utilizing the funds. Megethos support has helped us create strong strategies and have a more informed approach.

How did Megethos perform from a project management standpoint?

Having one primary point of contact is helpful, and we mainly communicate via email. When we were setting up our strategies, Keegan would send us video recordings to walk us through the process, and he’d record his answers to our questions, as well. They’ve been very reliable and responsive during our engagement. If I have an issue, they go above and beyond to help.

What did you find most impressive about them?

Their integrity and flexibility stand out—they deliver on their promises and are willing to go the extra mile. All of our deadlines are met, and they work within our budget. They’ve helped us create a structure that is very valuable to our organization. Additionally, their responsiveness has been great for us.

Are there any areas they could improve?

I don’t have any suggestion for improvement.

Do you have any advice for potential customers?

Any time you’re working with a company like Megethos, make sure you have a strong understanding of your needs and what you’re hoping to get from the engagement.

BACKGROUND

Please describe your company and your position there.

I’m a partner at a marketing consulting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

We engaged Megethos to manage and optimize paid search campaigns on behalf of our clients.

What were your goals for this project?

We wanted to decrease the cost per lead and increase total conversion volume for our clients.

SOLUTION

How did you select this vendor?

An SEO specialist referred Megethos to us.

Describe the scope of their work in detail.

Megethos performed a thorough and detailed audit to find opportunities for our potential PPC clients. The team then presented their results to our clients; if the clients approved of Megethos’ recommendations, the team then implemented their strategies.

What was the team composition?

Megethos led a larger team behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In one client’s case, Megethos increased conversion volume by 20% and decreased the cost per lead by 40%. We’re thrilled with their results.

How effective was the workflow between your team and theirs?

Megethos led bi-weekly calls to update us on progress and to discuss strategy and potential challenges. They were very responsive, agile, and easy to work with.

What did you find most impressive about this company?

The team could pivot on client demands and objectives with only short notice.

Are there any areas for improvement?

No, we’re satisfied with Megethos’ work.

BACKGROUND

Please describe your company and your position there.

I am a demand generation manager for a B2B SaaS company that specializes in event technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

We engaged Megethos to manage paid media campaigns in LinkedIn and Google AdWords.

What were your goals for this project?

We wanted to increase the volume and quality of our leads.

SOLUTION

How did you select this vendor?

I had a prior working relationship with the company’s founder. We reached out to them because we were interested in how they could help our organization achieve our goals.

Describe the scope of their work in detail.

Megethos handles all of our paid media efforts. They first took the time to understand our goals and challenges. The team then solved our tracking problems between our various business systems. They also provided reporting solutions that accommodated our workflow.

Throughout the project, Megethos has kept us regularly updated on progress and issues. They provide weekend touchpoints to discuss any roadblocks, accomplishments, or action items.

What was the team composition?

We first worked with a sales development representative that helped onboard us. We now regularly interact with an account manager and a strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a 40% lift in our conversion rate after six months of working with Megethos. The quantity and quality of our paid media leads have also noticeably improved; they’re turning into active deals and sales opportunities more often.

How effective was the workflow between your team and theirs?

Megethos makes our collaboration seamless. Their team is highly flexible and provides well-considered solutions to any issues that fall outside their typical processes. We feel we can trust them as a reliable partner to our small marketing team.

What did you find most impressive about this company?

Megethos delivers the best reporting I’ve seen from a paid media agency. They present information in a thoughtful and accessible manner and their reports cater to our company’s unique goals.

Are there any areas for improvement?

No, we’re highly satisfied with their work.