ATRA

BACKGROUND

Introduce your business and what you do there.

I’m a marketing coordinator at National Institute for Trial Advocacy, a nonprofit legal advocacy skills training provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We needed their expertise in digital marketing.

SOLUTION

What was the scope of their involvement?

The previous vendor we worked with failed to address our marketing challenges and didn’t manage our ad spend well. The pandemic has pushed us to look for a partner capable of delivering the results we need, so we’ve engaged Megethos.

Megethos leads our digital marketing pipeline by tracking our revenue and ad spend on Google Analytics. Their team has helped us determine the right SEO keywords to optimize our web content and attract more users. They’ve also introduced us to Facebook marketing, and they’re now in charge of generating and tracking our Facebook ads to augment our online presence.

What is the team composition?

We work with Adam (Senior Paid Media Analyst), Andrew (Director of Strategy), Keegan (CEO), and Janessa (Project Manager).

How did you come to work with Megethos?

I wasn’t part of the onboarding process, but I believe Megethos was referred to my boss.

How much have you invested with them?

We’ve spent between $10,000–$50,000 so far.

What is the status of this engagement?

Our ongoing engagement with Megethos commenced in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I can’t speak highly enough of Megethos’ work — they’ve rewarded us with nothing but positive and lucrative results. Their team really knows how to amplify our presence, track our spending, and make people curious about what we do. We’ve accumulated about $32,000 from our paid Google ads so far, an impressive ROI that’s even heightened by our lowered ad spend. 

As a nonprofit organization with a limited budget, we appreciate their team’s efforts in devising methods to help lower our expenditure and increase our profit through our online ads. We’ve recently started offering online summer courses again, and this won’t be possible without Megethos’ expertise in delivering high-yielding results.

How did Megethos perform from a project management standpoint?

Megethos is an extremely responsive team with high respect for our timelines and a thorough understanding of our business model. They manage our project well and only require meetings when necessary, which we also appreciate. Overall, they have an effective workflow that accommodates our schedule and business needs.

What did you find most impressive about them?

Their transparency definitely sets them apart from their competitors — with Megethos, we always know where our money is going and what we’ll be getting out of the engagement. They’re always prepared with detailed reports that we can refer to, and they keep us in the loop at all times.

Are there any areas they could improve?

Nothing comes to my mind at this point — Megethos has only delivered positive results so far.

Do you have any advice for potential customers?

Trust Megethos to help you get the word out about your business, especially if you’re a startup with particular needs. They’ll walk you through every step of the way.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Zents, a Denver-based spa and body care company. We mainly sell our products to luxury markets like hotels and resorts worldwide and offer retail products to high-end department stores.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We needed help in optimizing our digital marketing efforts through paid advertising.

SOLUTION

What was the scope of their involvement?

We were working with an advertising agency that couldn’t produce the results we needed to gain traction in paid advertising, so we decided it was best to move forward with a different partner. Once we onboarded Megethos, we tasked them with handling the PPC pipeline for our core business. They then created a landing page and highlighted our scent sampler to increase brand awareness and drive higher sales.

Apart from ensuring the efficiency of our paid advertisements, they also conducted an analytics audit and dashboard cleanup to guarantee the accuracy of our database.

What is the team composition?

We mainly communicated with the assigned project manager, and we were also in close contact with Andrew (Director of Strategy).

How did you come to work with Megethos?

Megethos contacted us via a cold email. We quickly saw their potential, so onboarding their team was an easy decision to make.

How much have you invested with them?

We spent about $35,000.

What is the status of this engagement?

The project ran from June 2020–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We set target rows to gauge the efficiency of Megethos’ work, and their team unfailingly met all of those and even exceeded some. Since they created transparent reports that allowed us to monitor our ad spend, we focused on improving our ROI. Additionally, their PPC efforts and target audience engagement led to an increase in our order value. 

How did Megethos perform from a project management standpoint?

We mainly communicated via email and relied on Google Sheets for progress monitoring. Megethos was a reliable team with an efficient and organized workflow. They offered additional support when necessary to help speed up the overall process.

What did you find most impressive about them?

Megethos was a team of genuine resources with a high level of integrity. They constantly showed up with productive ideas, so we were always confident about the project’s success.

Are there any areas they could improve?

Their future clients could benefit from an improved documentation system. During our project, there were instances wherein monthly reports were not consistently released. In my opinion, having those reports is important to help clients have access to integral project information.

Do you have any advice for potential customers?

Megethos is a reliable team that understands PPC through and through. If your industry is highly specialized like ours, make sure to communicate all your needs and expectations to their team.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of The Lash Professional, which is a beauty agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

I needed a partner to take care of my paid advertising.

SOLUTION

What was the scope of their involvement?

Megethos manages my paid advertising on Google and social media platforms including Facebook and Instagram. While I do most of the creative work, they do the wording for the ads.

What is the team composition?

I’ve worked with 3–4 people from Megethos but generally, I work with two people from their team.

How did you come to work with Megethos?

I found them through a referral.

How much have you invested with them?

We’ve spent less than $10,000 on their services so far.

What is the status of this engagement?

I started working with them around June 2020, and the engagement’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our sales increase every month. We spent about $5,000 on a campaign that generated about $25,000 in revenue. That was a big increase for us. I worked with other companies that didn’t make an effort and didn’t produce much of an increase. Megethos, on the other hand, uses our dollars well.

How did Megethos perform from a project management standpoint?

I have never been disappointed with Megethos. I’m updated via email every week. Their team communicates much more than any other paid ad vendor I previously engaged. They’ve done well.

What did you find most impressive about them?

I have high expectations, and Megethos beats them. I love working with them.

They also listen to us. Their team works in many different industries, so it would be impossible for them to be knowledgeable about every industry. Megethos learned about my industry and listens to what I want to do. That’s a huge difference from other paid advertising companies.

Are there any areas they could improve?

There’s nothing that their team could do better. Of course, everyone wants to make more money. In reality, however, they’ve met my expectations.

Do you have any advice for potential customers?

Know your industry and articulate it to Megethos so they’re able to create ads that will work.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at American Vision Partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We were looking to bring in a company to work with us on managing our digital advertisement, both digital search and display, for all our different brands for the individual practices we own and manage.

SOLUTION

What was the scope of their involvement?

Initially, Megethos took on a few of the new accounts we had acquired, but now they manage a percentage of all the spend in the marketing department for all our practices. They’re involved in all paid advertising, specifically in the digital space.

They have done keyword searches, helped with analysis on historical data, and restructured accounts. They’ve worked on how we were tracking conversions and the structure of the ad groups and campaigns. 

The team also carried out multivariate testing, wrote copy and search campaigns, and did bidding strategies. For example, they ran responsive search ads, giving 15 different ad lines and body copy, and Google did an algorithm to determine the best. From there, A/B testing was done.

What is the team composition?

Their account manager is our main point of contact, and there is usually an assisting analyst.

How did you come to work with Megethos?

They came highly recommended by a client of theirs.

How much have you invested with them?

We’ve spent over $50,000 in service fees. 

What is the status of this engagement?

We began working together in December 2018, and we will be working together for the foreseeable future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Megethos is involved in many different areas. Lasik, one of the services we offer, has a very steep cost per click. They’ve done a good job of helping us stay within a competitive range, increasing leads, and lowering our cost per click. 

It was a challenge for us to see more than 100 leads for any particular brand, but they’ve helped us achieve and maintain that, mostly by changing some of the bidding strategies on our display. That is one of the biggest improvements as a result of working with them. 

How did Megethos perform from a project management standpoint?

They dedicate 15 hours per account per month, which was an important factor when hiring them. The team keeps an eye on conversion tracking, metrics, and methods using Google Analytics, among other tools. 

Megethos does a good job of itemizing what they did for the month, and what they’ll be doing in the upcoming month. They bring agendas to the meetings, which happen in person and over the phone. We also do monthly, quarterly, and annual lookback reports. The team is accessible and responsive.

What did you find most impressive about them?

They’ve become an inextricable part of our team, and I don’t foresee us ending the engagement. I’m very pleased by their punctual response time, and the way they care about their customers, striving to provide the best possible service.

Are there any areas they could improve?

I’ve voiced my interest in exploring the enterprise level of digital ads which is programmatic. They’ve started doing that this year.

Do you have any advice for potential customers?

Outline your expectations going into the project. They can do great on their own, but nobody should take that chance. Express what you’re looking for and what you need, specifically for your business, in order to get the best outcome.

BACKGROUND

Please describe your company and your position there.

I am the Director of Demand Generation at Heap, a Product Analytics SaaS company in San Francisco.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

We hired Megethos to manage all of our paid programs, including SEM, LinkedIn, Twitter, and display ads.

What were your goals for this project?

Generate MQLs and pipeline for the Heap business across our SMB and Mid-Market segments.

SOLUTION

How did you select this vendor?

The company was hired by the Head of Marketing before I started at Heap so I don't have any insights about the selection process.

Describe the scope of their work in detail.

Megethos built out the paid program strategy and then executed on agreed upon strategy, which included: + Building out the campaign structure in Google Adwords, LinkedIn, AdRoll, etc. + The Megethos team manage the campaigns on a daily basis, including bid management, ad optimization, etc. + Megethos provided detailed weekly and quarterly reporting on results from the paid programs.

What was the team composition?

I worked mainly with the CEO, Keegan Brown.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Megethos thoroughly managed our paid programs, stayed within set budget, delivered MQLs and pipeline for Heap.

How effective was the workflow between your team and theirs?

We had weekly check-ins as well as set up a Slack channel with the Megethos team. They were very quick to respond and diligent with their follow-up.

What did you find most impressive about this company?

They were easy to work with, knowledgeable, and thorough in execution and preparation.

Are there any areas for improvement?

Nope

BACKGROUND

Please describe your company and your position there.

I am Director of Marketing for an event in the telecommunications and data center arena.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

Social media marketing.

What were your goals for this project?

To create awareness and increase attendance.

SOLUTION

How did you select this vendor?

I found their reviews on Clutch.co and they were very good and they had experience with high tech accounts.

Describe the scope of their work in detail.

Megethos developed and implemented a last-minute social media campaign in two weeks without knowing anything about our event. They analyzed our current efforts, developed a strategy and a media plan.

They advised on the creative aspects of the campaign and implemented A/B testing to discover the most effective creative and messaging. They provided weekly reports and an analysis of the campaign upon completion.

What was the team composition?

This is a small firm so the CEO worked with us to develop the strategy and then an analyst was also on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaign was a success and we gathered benchmark data to build on for next year.

How effective was the workflow between your team and theirs?

Since this was such a short term campaign, our teams had a lot of interaction to launch in a very short period of time.

What did you find most impressive about this company?

"Megethos was extremely responsive to our needs and was willing to take on a short-term campaign without much time to plan or implement." They understood our business very quickly. They have a solid understanding of social media, back-end set up, and analytics. We are looking forward to working with them next year and expanding the program with them.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

The company specializes in providing Internet-powered connectivity solutions to educational institutions. I am the Senior Digital Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

Refreshing out Google Ads program and starting a LinkedIn advertising campaign.

What were your goals for this project?

Increase sales qualified leads and reduce the cost-per-lead.

SOLUTION

How did you select this vendor?

I researched several different PPC/SEO vendors, and Megethos seemed like they were the best option for a company of our size.

Describe the project in detail.

I inherited a Google Ads campaign schema which wasn't generating many qualified leads. The cost-per-lead was also higher than our industry average. I contacted Megethos to help me improve the ROI of our Google Ads campaign and to make sure the back end of our Google Ads set up was organized appropriately.

What was the team composition?

I worked directly with an account manager and a paid media analyst. Occasionally the Marketing Director at the company also participated in the conversations.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to targeting recommendations from Megethos, our cost-per-lead from Google Ads was greatly reduced. They also created a framework for an extremely successful LinkedIn campaign.

How effective was the workflow between your team and theirs?

The Megethos team was extremely communicative and readily explained their decision-making process. They understood that the goal of the project was for them to create a framework for me, and that I would manage our digital advertising going forward. They were very respectful of this goal and 'coached' me through their decision-making process.

What did you find most impressive about this company?

Megethos was extremely responsive to my questions and explained their decisions in detail.

Are there any areas for improvement?

Some of their recommendations did not align with our business model (IE focusing on Google Ads over LinkedIn even though our audience is a very narrow slice of B2B) but that could have been due to a miscommunication on my end.

BACKGROUND

Please describe your company and your position there.

I am the owner of Sacred Roots Holistic Healing - a therapeutic massage and wellness center in Kansas City, MO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megethos?

After getting our website launched we had Megethos setup Google Analytics to track website behavior and help us understand performance of online booking. Megethos created reports for me to easily understand our website performance on a day-to-day basis. Megethos also began running ppc ads for us on Google and social media platforms.

What were your goals for this project?

My goals were to build a foundation online to grow the business and to increase new clientele. Megethos has far exceeded these goals.

SOLUTION

How did you select this vendor?

I did a searched for top agencies on Clutch.co. I was impressed after my first conversation with them. Over the course of a few calls they showed how they could help me with growing my business.

Describe the project in detail.

Megethos was able to take the information we gave them in the first few calls of getting to know each other and run with it.

They first set up Google Analytics, creating goals for online appointments and creating reports for me to understand our website traffic. Then they setup ads on Google and Facebook. They deliver reports each month showing our spend, bookings and other metrics.

We also meet once or twice a month to discuss the campaigns and talk through any promotions or events we have going on. They even give us recommendations on the site to improve appointment bookings which has been a huge help to our business.

What was the team composition?

We have an account manager and an analyst who we speak to regularly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

To start, I now know exactly how to track performance from my website. But most importantly, Megethos has delivered a low cost per acquisition for new clients leading to a healthy ROI. When I started with Megethos Sacred Roots only had one location and I am now in the process opening our third - thanks in large part to the work they have done.

How effective was the workflow between your team and theirs?

Extremely effective. They explain why things work in a way you’ll understand, and they deliver. I feel more intelligent and confident about my business after every conversation.

What did you find most impressive about this company?

The way they are able to use data to target our perfect clientele and consistently grow our revenue from our campaigns.

Are there any areas for improvement?

Not at this time. They are the best and continue to drive results!

BACKGROUND

Introduce your business and what you do there.

I’m the senior brand manager at FUEL CYCLE, a market research online platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

We needed help in expanding our PPC efforts.

SOLUTION

What was the scope of their involvement?

Megethos helped us move our PPC efforts from Facebook—which wasn’t the ideal platform for a B2B software platform—to advertisements on LinkedIn and Google Ads. Their team manages all our PPC ads. They generate landing pages monthly for our content downloads and oversee our budget, timelines, and all things administrative.

On occasion, we work together to make content. Megethos advises us on best PPC practices for our graphics, and our in-house design team makes sure that our branding is up to par.

What is the team composition?

We mainly work with Keegan (CEO, Megethos), who is our account manager.

How did you come to work with Megethos?

We were searching for a PPC agency, and Andy (Director of Growth, Megethos) actually found us and asked to do a demo. To me, their ability to know when people are looking for them highlights how good their internal expertise is. They only take on a set number of clients that they believe they can do cool things with. Megethos chose us, and it ended up being a match made in heaven.

What is the status of this engagement?

The collaboration started 6–8 months ago and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It took a while for Keegan and his team to fully understand our niche industry and its terms. But over the past few months, we’ve seen incredible results. FUEL CYCLE had the best month we’ve had in our history, and that definitely has to do with our PPC and SEO efforts. The average cost of booking demo has dropped fourfold. We’re saving a lot of money and seeing a lot more interest thanks to Megethos.

How did Megethos perform from a project management standpoint?

Keegan is always super timely with answers. I email him about 15 times a week, and he always answers within half an hour, no matter the time of day. Our meetings are quick, easy, and informative. It’s nice to have a partner that’s willing to teach you new things and walk you through concepts.

What did you find most impressive about them?

Both the quality of work and the people stand out to me about Megethos. Keegan is always available to answer any question at any time, no matter how silly or irrelevant. His patience and willingness to teach us are appreciated. Plus, he’s there to make edits, perform site audits, and ensure that everything looks perfect. As a result, we see more leads and demos from Megethos’ work.

Are there any areas they could improve?

It took a while to get the right account manager. I would have appreciated it if Megethos adjusted for our needs a little sooner, but ever since we’ve been with Keegan, everything has been great.

Any advice for potential customers?

Teach Megethos as much about your industry as possible—you’re the expert in your field, and they need that information to target keywords and deploy their strategies. However, Megethos catches on quickly once you do that prep work.

BACKGROUND

Introduce your business and what you do there.

I'm the director of lead generation for Green Bits. We are a leading point-of-sale company in the legal cannabis space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megethos?

From the beginning, we’ve contracted them to help us develop a strategy for our paid social and search ads.

SOLUTION

What was the scope of their involvement?

We didn't have any plan in place before we began, so they built our strategy over the last year. They developed our paid ad campaigns on Google, Bing, LinkedIn, and Facebook as a full-service vendor. We're in a unique market, and some arenas don't allow cannabis advertising. We had to balance those terms of service with our goals, and they did a good job navigating the space.

We gave them a blank slate, and they did a lot of the ideating. Originally, we weren't sure we could even use Google as a platform due to restrictions. They developed all the assets based on our brand guidelines, and they made sure everything was connected and in the right place.

What is the team composition?

We had one main point of contact, and we interacted with three people on their team.

How did you come to work with Megethos?

They were recommended by another agency. In a challenging industry, they offered the perfect combination of creativity and knowhow.

How much have you invested with them?

We've spent between $40,000-$60,000 on their work.

What is the status of this engagement?

We started working together in fall 2018, and we still collaborate with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Not many people are willing to work in such an uncertain market, but they're receptive and reactive to our needs. They were willing to jump into the deep end of a brand-new industry and work through the challenges to develop a playbook that's never been written before. We really respect and appreciate all the work they do.

How did Megethos perform from a project management standpoint?

They were incredibly well organized. They updated us and hounded us if there was ever anything we needed to provide. We were relatively hands-off, and they reported clearly on their results. They were always honest and fair.

What did you find most impressive about them?

I was most impressed by their willingness to follow through with their promises. Regulations in our market are ever-changing, but they proved to us that they could service our market well. A company we hired before them overpromised and underdelivered, but Megethos was the complete opposite. They came in and showed us what they could do, and they really earned our trust.

Are there any areas they could improve?

I don't have anything they should improve. Their data reporting is really strong, and their clarity is spot on. They're a great team, and I'd recommend them to anybody.

Do you have any advice for potential customers?

Just say yes and hire them.