Covert

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of personalEYES

Describe what your company does in a single sentence.

Eye Specialist

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Covert to accomplish?

• SEO Management
• SEM Management
• Growing online leeds

SOLUTION

How did you find Covert?

Referral

Why did you select Covert over others?

• High ratings
• Referred to me

How many teammates from Covert were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy Development and Planning
- Conduct comprehensive digital marketing audit of current presence and performance
- Develop detailed marketing strategy aligned with client's business objectives
- Create quarterly content calendars and campaign roadmaps
- Monthly strategy review and optimization meetings

Search Engine Optimization (SEO)
- Technical SEO audit and implementation of recommendations
- Keyword research and optimization
- Monthly content optimization for core landing pages
- Local SEO optimization and management
- Monthly backlink analysis and acquisition
- Regular crawl error monitoring and resolution

Pay-Per-Click (PPC) Advertising
- Google Ads campaign management
- Campaign strategy and setup
- Ad copy creation and testing
- Bid management and optimization
- Monthly budget management
- A/B testing of ad creative and landing pages

6. Email Marketing
- Email campaign strategy development
- Monthly newsletter creation and distribution
- Email template design
- List segmentation and management
- A/B testing of subject lines and content
- Performance tracking and optimization

Web Development
- Website development and updates
- New page development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Business Impact
- Increase in qualified leads and lead-to-customer conversion rates
- Improved ROI on marketing spend
- Reduced customer acquisition costs

Brand Authority and Visibility
- Improved search engine rankings for target keywords
- Increased organic website traffic
- Higher domain authority
- Growing social media following and engagement
- Stronger brand recognition in target markets
- Increased brand mentions and backlinks from reputable sources

Audience Engagement
- Higher engagement rates across social media platforms
- Improved email open and click-through rates
- Increased time spent on website
- Lower bounce rates
- More social shares and user-generated content
- Active community participation and discussion

Campaign Effectiveness
- Strong click-through rates on paid advertising
- Improved quality scores in ad platforms
- Higher conversion rates on landing pages
- Better targeting and audience segmentation results
- Successful A/B testing outcomes

Technical Performance
- Improved website speed and performance
- Better mobile optimization scores
- Reduced technical SEO issues
- Enhanced user experience metrics
- Improved conversion funnel efficiency

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Covert consistently delivers exceptional results, and their team is a pleasure to collaborate with. They demonstrate remarkable adaptability, efficiently handling ad hoc projects and seamlessly pivoting when necessary to achieve success.

What was your primary form of communication with Covert?

Email or Messaging App

What did you find most impressive or unique about this company?

Embracing flexibility and adapting to changing circumstances

Are there any areas for improvement or something Covert could have done differently?

As with all things, there is always potential for enhancement and growth.