IT-Creed Consultancy Services

BACKGROUND

Please describe your company and your position there.

I'm the founder of a music school that offers online music lessons for kids and adults in the Philippines.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IT-Creed Consultancy Services, and what were your goals?

During the pandemic, we wanted to launch an online music school. We needed a full-service company that can make our vision a reality. We need someone with expertise in building the website and ensuring that it is SEO and conversion-optimized. We also needed guidance in driving paid traffic and handling our digital marketing in general after the website has launched. We want a website that generates revenue, not just a brochure website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a website development company in our area and shortlisted 3. After interviewing them, we choose ITCREED because they can handle everything from website building to digital marketing. We can focus more on the other task at hand while they're building the website and preparing for the digital marketing efforts. We were kept informed throughout the process and we were very satisfied that they delivered on time and on budget.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a discovery phase to share our short and long-term plans for the company. We provided them with the branding guidelines and website copy. They then put together a detailed timeline for each task from website development to digital marketing strategy.

How many resources from the vendor's team worked with you, and what were their positions?

we worked with a project manager, a web developer, and a PPC specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

IT-CREED has done a great job for us. Their services included website development and SEO and PPC advertising. Since 2019, their team has handled everything from our website SEO ensuring that we rank on Google's first page for our main keywords. They're also handling our PPC like Google and Facebook ads campaigns. Both campaigns are profitable we're getting 30-40 leads per month on Facebook and Google. Without these lead-generating machines they set up we don't have a business.

They send us weekly and monthly reports. They're very transparent with their process. We have monthly meetings with the team to ensure that our goals are aligned, and they give us insights on how to improve our landing pages to increase our conversions. They were the best decisions I made in my business. If you don't know where to begin and you're just starting, I highly recommend them. We're now the #1 online music school in the Philippines with their help. They took our business from 0 to $10,000 per month on recurring revenue.

How effective was the workflow between your team and theirs?

They send us weekly and monthly reports. They're very transparent with their process. We have monthly meetings with the team to ensure that our goals are aligned, and they give us insights on how to improve our landing pages to increase our conversions.

What did you find most impressive or unique about this company?

They're very transparent with their process. We have monthly meetings with the team to ensure that our goals are aligned

Are there any areas for improvement or something they could have done differently?

If they have an in-house landing page copywriter it would have been a lot easier, but since they help us in the whole process including giving guidance to the copywriter it still works out.