KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a cybersecurity company in Chicago, Illinois.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to help handle our PPC program. Our goal is to increase the number of quality leads while bringing down the CPA.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

Met with several other vendors and KB were the most organized and well thought out. We were able to make the agreement so that we can easily scale it.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost took over the campaigns that our previous agency was running and did an audit to find the campaigns that were spending but not converting. Then, we revamped the keywords and bidding strategy. Now we're at the point where we're about to start a/b testing copy to increase the CTR.

How many people from the KlientBoost team worked with you, and what were their positions?

3 people -- account manager and 2 strategists/specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our CPA decreased by about 20% within the first 2 months which was great. Leads have been steadily increasing as well.

Describe their project management style, including communication tools and timeliness.

Weekly meetings with account manager, use Asana for project management, and Slack for comms.

What did you find most impressive or unique about this company?

The team's ability to look at all the other accounts, see what's working, and apply it to our own is impressive.

Are there any areas for improvement or something they could have done differently?

It sometimes take a bit longer than I'd like to get responses on questions/requests. Only has happened a few times, but still frustrating.

BACKGROUND

Please describe your company and your position there.

HiringSolved is a talent intelligence platform that helps staffing teams search their ATS better by implementing data normalization, artificial intelligence, and automation. I am the Senior Manager, Marketing and Communications and am responsible for all aspects of our marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We turned to Klientboost as an ongoing to support our small marketing team with their PPC advertising.

SOLUTION

How did you select this vendor?

Klientboost was selected after an interview process managed by my predecessor.

Describe the scope of their work in detail.

After working through the discovery process, the Klientboost team worked to develop landing pages and advertising for our PPC goals. They are responsible for testing new efforts and reporting back results and suggestions for how to proceed. They are also a partner for brainstorming new campaigns and helping us to drive our internal SEO efforts.

What was the team composition?

I have worked closely with two account managers throughout the project with numerous contributors working behind the scenes like a CRO Designer, Campaign Manager, and more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Prior to utilizing Klientboost, we didn't have any strategy behind PPC efforts. They were random and often unchoreographed. Since Klientboost joined, we have seen a steady stream of leads coming in on a weekly basis, and in our most recent quarter, they exceeded our goal for leads and CPA giving us more leads for a smaller cost than we thought possible.

How effective was the workflow between your team and theirs?

We have biweekly meetings that are an excellent time to catch up in real-time and go over the leads that have come in in that period. We also talk regularly through email and they are always available if I have questions or concerns, often replying within less than an hour of when I've messaged them.

What did you find most impressive about this company?

Their dedication to consistently optimizing our PPC efforts is second-to-none. They have provided me with peace of mind where I can step back and trust that they are using their expertise and are truly dedicated to our success.

Is there any area for improvement or anything that could have been done differently?

I have no suggestions for improvement. KlientBoost has been nothing but an asset for us!

BACKGROUND

Please describe your company and your position there.

I lead all demand generation efforts at a translation and localization company - we serve both the services and technology side of enterprise companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We had been investing lightly in PPC programs for over a year, with little to no success. I was bought on to change this and subsequently brought on KlientBoost to assist, who I had worked with in the past. Marketing's goal revolves around pipeline generated and we were able to blow our goals out of the water within the first quarter of working with KB.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with KlientBoost at a past company. We still took the first few calls, went through the standard vendor evaluation, and decided we wanted to make the investment in a partner that could help us move quickly.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us shape our keywords strategy and make sure our money was being spent wisely, as well as get our retargeting programs up and running. KB also helped us ramp up new programs. They always keep their optimization hat on to improve our existing programs continually.

How many people from the vendor's team worked with you, and what were their positions?

I was the direct POC. I worked most with the account manager and paid search specialist, as well as with their design team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

More and more of our meetings are now sourced from CPC, which is fantastic to see. As we start to see our volume increase, it's important for us to ensure that the leads coming in through the door are of the right quality.

Describe their project management style, including communication tools and timeliness.

We use Slack to communicate and their turnaround time is typically a few hours (often less). We have an ongoing Asana project that keeps track of all deadlines, owners, files, etc. and this is very clearcut compared to how we've worked with other vendors.

What did you find most impressive or unique about this company?

Their overall knowledge of CPC for B2B companies and strategies is what drew us to them in the first place.

Are there any areas for improvement or something they could have done differently?

I'd love more support on the design side, but I realize the KB's design team supports multiple teams.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a cyber-infrastructure company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We needed help with PPC services.

SOLUTION

What was the scope of their involvement?

KlientBoost managed our Google Ads. Also, we signed up for their conversion rate optimization services.

What is the team composition?

We had an account manager, a paid ad strategist, and a designer.

How did you come to work with KlientBoost?

I found them through Clutch and another rating site. I used them because it’s a good way to find good vendors.

How much have you invested with them?

We spent about $30,000 on fees, and they spent an additional $40,000 on Google Ads.

What is the status of this engagement?

We worked together from January–May 2022. We’re now in the process of moving away from them; we’ll transition over the next 1–2 weeks.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

In the beginning, they told us to trust them because they were the experts. The challenge began when we started looking into the work they were doing. For example, we spent $6,000 a month on their fees and $10,000 in ad spend. It turned out that they hadn't set up the tracking in the first 30 days that they were running our landing pages. Therefore, they couldn’t see what was happening with traffic. It took them about two months and a half to find out they weren’t collecting data. The fact that no one caught it earlier and they weren’t managing this correctly was a huge red flag.

The second challenge was trying to contact the right people at the KlientBoost. When we asked them for specific information, they just told us everything was fine. We couldn’t get information, so that was another red flag.

Also, they’d promised us that they’d launch a new landing page every month or so. However, the only landing page they did for us was very generic. A good rule of thumb is putting the keyword you want to advertise on the landing page, but it turned out that ours didn’t have the keywords anywhere in there.

Every time we asked them to see the results, they’d only tell us to trust them because they were the experts. However, when the time came and we got through the data, they didn’t have justified decisions, which wasn’t what we expected.

How did KlientBoost address the challenges that arose?

We tried to talk to the managers because we had high hopes, but they asked us to give them proof. The problem was that they’d grown rapidly, so they widened the people on their teams with inexperienced people. Therefore, the management was having trouble, and when we tried to bring these concerns up, they ignored the mistakes made. They’d said they’d fix them, so we tried going after them for another month, but they didn’t deliver on those promises.

Describe the impact this engagement has had on your business.

We had a horrible experience with them. We knew the engagement was a calculated risk. We thought that we’d spend $100,000 for 5–6 months, and it’d be essentially an experiment. Even if the experiment wasn’t successful, we’d still come out of it with a lot of data. However, it turned out they weren’t even collecting the data. This mismanagement was a pretty basic thing, and when we asked for accountability, they didn’t deliver.

How was project management handled?

Project management was pretty poor. The manager was new, so they gave generic answers anytime we asked them for specific data. 

Is there anything that the vendor did well or that you would consider a strength?

We initially did research and talked to many people during that process. The people at the top of the funnel who answered our questions and the salespeople were brilliant. They were probably the best part of the organization.

However, the quality went down from the moment we got on board. The team didn’t have experience.

In what specific areas can they improve?

They have to work on internal coordination; they don’t talk within their team. Our problem could’ve been easily averted if the last person who headed the campaign had spoken to the person who asked us for the data. They might be doing well on their own, but they don’t talk among themselves.

What advice do you have for clients with similar needs to yours?

Firstly, make sure you get every single thing documented in writing. There were 6–7 things that they verbally told us they’d do, but then they said we needed proof. Also, we allowed flexibility, but you need to watch them like a hawk. We ran into problems because we trusted when they said they were experts, so you need to verify that the team is knowledgeable. KlientBoost was charging us for expert-level services, but the people on our team had less than three-months experience.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a small dietary supplement business in Northern Arizona.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to help us with managing our paid advertising efforts to increase revenue in each ad dollar that we spent on paid advertising channels.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We were impressed with KlientBoost's website and way that they addressed all of our questions and concerns upfront before we even did our first call. They were knowledgeable and had a good track record.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost took the initial accounts, optimized them, and began to help us scale our ads. We asked them for reporting so we could gage the efforts and have one source of truth that we all agreed on. They pulled all the data into a dynamic form using Google Data Studio. We can see our PPC efforts at any given time using this tool.

While we put an end date on this project, they are still working with us. This platform had no selection for "still going."

How many people from the KlientBoost team worked with you, and what were their positions?

Three people. Project Manager, PPC Expert, and Graphic Designer to help create some of the ads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our Google Paid Ads went up to a ROAS of 4. We thought that was awesome. They've had improvements in other areas as well and helping use with CRO with the website.

Describe their project management style, including communication tools and timeliness.

Project management is good. They use Asana with the team and client so we're all on the same page. We also do Google Meet using video every two weeks.

What did you find most impressive or unique about this company?

I liked their approach and receptiveness to feedback and willingness to make changes.

Are there any areas for improvement or something they could have done differently?

We had an issue with our first project manager. I felt she was too conservative in her approach. She was focused 100% on ROAS whereas I wanted to grow sales with new customers and was willing to have a lower ROAS in exchange for that. She didn't seem to want to hear that, I brought the issue to Management, they swapped out PM's instantly and our new one is following our goals and still maintaining the ROAS.

There was no drama. They stepped up quick and apologized.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Performance for an advanced robotics, strength resistance fit-tech company. The product is a platform with a single cable that generates 10-200lbs of resistance and allows the user to quantify strength training.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Originally we used them for Search and social media, but adjusted our budget based on new strategy and decided to utilize social media only

SOLUTION

How did you select this vendor and what were the deciding factors?

We spoke with several agencies, but knew another client of theirs that recommended them. We liked their communication style, service offerings and monthly service fees.

Describe the project in detail and walk through the stages of the project.

We needed data to learn from and wanted to primarily see if consumers would buy this if we started pushing. We started with a budget of $20,000/month for three months. We soon realized that our core customers were coming from an institutional and professional space and not the general public.

We ultimately decided to pursue B2B relationships and sales, but wanted to remain present on social media and dropped the budget to a steady $5,000/month for Instagram only. This is where we currently are now in the process

How many resources from the vendor's team worked with you, and what were their positions?

We onboarded with Luke (Campaign Director), Kimball (senior paid strategist) and Jordan (Account Manager). Our day-to-day relationship is with Jordan.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a huge jump in clicks, web visits, add to carts, and overall traffic.

How effective was the workflow between your team and theirs?

Very effective. We communicate via Slack and have bi-weekly meetings to maximize efficiency.

What did you find most impressive or unique about this company?

Personally, I feel very comfortable working with Jordan and the team. They feel like an extension of ours. They are constantly coming up with new ideas for copy and creatives, which keep our ads fresh.

Are there any areas for improvement or something they could have done differently?

We're very happy and have no criticisms or asks at this point.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Marketing for FirstBlood.io, an online gaming and esports platform where players compete for prizes and ranking.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

One of the cornerstones of our products is cash prizes. Verbiage like cash prizes & fast payouts are often major blockers in the paid media space. We hired KlientBoost to help us navigate these blockers and find viable & lasting solutions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with several specialists and KB were the ones that seemed most confident and able to handle paid media that focused on cash prize tournaments. They helped us test and troubleshoot until we found solutions that worked, including constantly optimizing and improving our strategies, LPs, copy and graphics.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We've used Twitter, Facebook, Google and YT ads to plan, deliver and track campaigns. We also used several communication tools to track the status of projects, deliverables and data.

How many resources from the vendor's team worked with you, and what were their positions?

There's a large team working with us at any given time including several marketing managers and designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The outcomes have been highly favorable for us and more importantly, when expectations deviate from what we thought they would be, KlientBoost is quick to adapt and reevaluate the situation to get us back on track.

How effective was the workflow between your team and theirs?

The workflow is highly effective and the communication is constant.

What did you find most impressive or unique about this company?

We have a niche product with an unusual blocker that not many people have expertise in with regards to paid media. KB quickly tackles our needs and constantly works to find new and innovative solutions to the ever-changing landscape of both paid media and gaming & esports.

Are there any areas for improvement or something they could have done differently?

Nope

BACKGROUND

Please describe your company and your position there.

Revival Animal Health has been caring for people who care for pets by delivering quality, reliable products, along with customer service that's committed to your needs. Owners, breeders and shelters count on us because we too love pets, and provide the knowledge, understanding and genuine care it takes to keep them happy and healthy. I work as the social media specialist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Revival Animal Health hired KlientBoost to help us with our paid social efforts, specifically on Facebook.

SOLUTION

How did you select this vendor and what were the deciding factors?

After meeting with multiple agencies, we decided on KB because of their dedication to meeting our KPIs and the knowledge they proved to be able to bring to our team.

Describe the project in detail and walk through the stages of the project.

KB was brought in to scale our paid social efforts. It began with DPA ads using different product catalogs on Facebook with an eventual expansion into ads catering to each stage of the funnel. Our ROAS was initially low and we had a goal to reach an overall 6. KB has successfully helped us achieve this and are continuing to tweak strategies to raise the ROAS each week.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the Director of Client Success and three account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KB has successfully raised our return on ad spend to our overall target of 6 and helped solidify our funnels on social media.

How effective was the workflow between your team and theirs?

The workflow was efficient. We were given direct access to an Asana dashboard where we could have access to what was being done with our account at all times. Communication was great and they were always quick to respond. If there was a concern, the Director of Client Success was quick to pivot things to ensure our goals were met.

What did you find most impressive or unique about this company?

We are most impressed with their dedication to seeing our ads succeed and are continuously improving to meet our goals.

Are there any areas for improvement or something they could have done differently?

In the first few months, we didn't feel the efforts were moving toward our target goals. When we expressed this concern, they were quick to make adjustments and add team members to our account that ensured our success.

BACKGROUND

Please describe your company and your position there.

Shulman & Partners LLP is a family law firm. I am the brand manager, and look after the marketing and web development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our goals were to increase traffic and gain leads through digital marketing efforts: primarily Google Ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Klientboost was referenced in an article that Ron Shulman, the owner of Shulman & Partners, read. He then researched a variety of vendors, and concluded that this was the best fit for our firm.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our firm already had Google Ads in place previously, and Klientboost were able to take our goals of increasing mql and sqls and created a variety of ads to be run under a budget. They also established a campaign to redirect traffic and establish leads who access our guide page. They use google analytics and Hubspot to provide reporting.

How many resources from the vendor's team worked with you, and what were their positions?

Elisha is our account manager, and Alexandra was previously our copywriter. We also have Phil as a designer/strategist, and Kelvin, CRO Designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not only did the team achieve the results we requested, but with a slight increase in spend they doubled our conversions.

How effective was the workflow between your team and theirs?

The team was very responsive, and replied within a day to our emails. We had biweekly calls for updates, results, and to solidify and go over any new copy/goals/projects.

What did you find most impressive or unique about this company?

The communication was very easy. The team understood trends and developed innovative campaign ideas. We could trust in the process, as it was very streamlined.

Are there any areas for improvement or something they could have done differently?

One of our projects was rushed, and needed to be fleshed out before launching. Communication was there, it just needed time to be ironed out.

BACKGROUND

Please describe your company and your position there.

I'm trafic manager in an insulation company in France. I should get leads on our website thanks to ads on Facebook and Google.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Our challenge is to dicrease cost per lead on Facebook and Google campaigns. We we're looking for best practices to improve ads and conversation rate on our landing-page.

SOLUTION

How did you select this vendor?

We known the expertise of KlientBoost because we already work with this company few years ago. When we need help to run a full-scale ads campaign, the team manager decides to choose KlientBoost.

Describe the scope of their work in detail.

KlientBoost help us to launch new tests on Google and Facebook campaigns. They challenge our currently structure, bid strategy and ads to dicrease cost per click. KlientBoost team is always available when we have questions regarding the best choices on our advertising strategy.

What was the team composition?

I'm currently working with an Senior PPC Account Manager (Chris) and despite jet lag, we succeed to speak together and try to improve our business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to best Klientboost's best practices, we manage to increase conversions with a good cost per lead.

How effective was the workflow between your team and theirs?

It's easy with Slack to speak together but with jet lag, we can't have enough quality talking.

What did you find most impressive about this company?

Their business knowledge and capacity to have insights that we can't have with expertise of our in-house team.

Is there any area for improvement or anything that could have been done differently?

We would like have answer quickly but we know that it's not easy with the jet lag between our 2 countries.