Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$1,000+$100 - $149 / hr2 - 9Vancouver, Canada
Services provided
Vantage Search Marketing is a PPC company. Their small team is based in Vancouver, Canada and focuses on Pay Per Click and Social Media Marketing. The company was established in 2008.
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$1,000+$50 - $99 / hr2 - 9渋谷区, Japan
Services provided
Krows Digital is a PPC company. Their small team of employees is headquartered in 渋谷区, Japan. Their team provides Pay Per Click and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 17 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising with a strong focus on PPC, Google Ads, and digital marketing strategy. With overwhelmingly positive reviews, they have been praised for their excellent project management, strategic approach, and ability to drive measurable outcomes, such as increased Return on Ad Spend (ROAS) and improved conversion rates. Approximately 100% of reviewers commend their culture fit and alignment with client values.
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$1,000+$50 - $99 / hr2 - 9Burgess Hill, England
Services provided
Launched in 2020, Addicted 2 PPC is a pay per click agency. The firm specializes in Pay Per Click and Search Engine Optimization, and is small.
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$1,000+$25 - $49 / hr2 - 9Bratislava, Slovakia
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Magneting is a pay per click agency. The Bratislava, Slovakia-based team focuses on Pay Per Click and Search Engine Optimization.
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$5,000+$25 - $49 / hr10 - 49
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Latamclick, a Marketing Strategy company, was founded in 2009. The team provides Marketing Strategy and Pay Per Click and is based in Asunción, Paraguay.
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$1,000+UndisclosedFreelancerEast Ballina, Australia
Services provided
Dawson Digital is an East Ballina, Australia-based pay per click company. The team offers Pay Per Click and Digital Strategy.
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$1,000+$150 - $199 / hr2 - 9Toronto, Canada
Services provided
See all 1 projectsGrow Digital Agency is a Revenue-driven Digital Marketing Agency operating out of Toronto, Canada. We deliver professional digital marketing solutions tailored for businesses in Canada and the
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a digital advertising agency specializing in Pay-Per-Click advertising, including Google Ads and Bing, with a focus on strategic campaign management and SEO. The company is praised for its professionalism, strategic planning, and effective communication. Approximately 90% of reviews highlight their ability to increase leads and improve online visibility. Clients often commend the agency's tailored approach and expertise in PPC and digital advertising.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 405 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr250 - 999New York, NYServices provided
See all 97 projectsNinja Promo is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing, including Google Ads and SEO services. With over 95% positive feedback, clients frequently commend their ability to improve lead quality, decrease cost per lead, and enhance online visibility. Approximately 40% of reviews highlight their effective project management and transparent communication style.
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$10,000+$150 - $199 / hr10 - 49
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Redwood Creative is an Austin, Texas-based social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$50 - $99 / hr2 - 9Miami, FL
Services provided
6C Marketing is a PPC company. Located in Miami, Florida and AAP, Argentina, their team offers Pay Per Click and Digital Strategy.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 22 projectsSIXGUN is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. Reviews highlight their effective communication, transparency, and attention to detail, with 100% satisfaction reported by clients. They have notably increased high-quality leads and search visibility, with significant improvements in Google rankings and traffic for their clients.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$25 - $49 / hr50 - 249Singapore, Singapore
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SellerApp is a pay per click company launched in 2017. The midsize team offers Pay Per Click and Advertising.
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$1,000+$50 - $99 / hr1,000 - 9,999
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Based in Raleigh, North Carolina, Rooftop Talks, LLC is a large social media marketing agency. The team offers Social Media Marketing and Content Marketing.
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$1,000+$300+ / hr2 - 9Niagara Falls, Canada
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Profitable Ads Inc. Is a social media marketing company and PPC agency located in Niagara Falls, Canada and Stratford, Canada. The team offers Social Media Marketing and Pay Per Click.
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Undisclosed$200 - $300 / hr10 - 49Temecula, CA
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Pulse Marketing, Inc., an Advertising company, was established in 2013. The team offers Advertising and Market Research and is in Temecula, California.
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$5,000+$150 - $199 / hr10 - 49
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Sinuate Media is a Digital Strategy company. The team provides Digital Strategy and Social Media Marketing, and the firm is located in Mesilla, New Mexico.
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$1,000+$25 - $49 / hr10 - 49
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Search Results Media is a small PPC agency based in Canada and Ahmedabad, India. The team offers Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Melbourne, Australia
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PPC agency Web Planners is based in Melbourne, Australia. Their services include Pay Per Click and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Oslo, Norway
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Solid Media AS, a pay per click agency, was launched in 2016. The small team focuses on Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49București, Romania
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Launched in 2013, Gun Media, a small pay per click agency, is located in București, Romania. Their team provides Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr10 - 49Sint-Martens-Latem, Belgium
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Small pay per click company and social media marketing agency Landing Partners, is headquartered in Sint-Martens-Latem, Belgium. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Dresden, Germany
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Namox GmbH is a SEO agency and PPC agency. Their small team of employees is based in Dresden, Germany. Their team offers Search Engine Optimization and Pay Per Click.
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Undisclosed$50 - $99 / hr10 - 49Northampton, England
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Located in Northampton, England, Recruitment Traffic is a SEO services firm and pay per click agency. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$200 - $300 / hr10 - 49Medellín, Colombia
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Small PPC company and Sales Outsourcing company elev8.io, is headquartered in Medellín, Colombia. The team focuses on Pay Per Click and Sales Outsourcing.
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$1,000+$50 - $99 / hrFreelancerHelsingborg, Sweden
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Founded in 2019, Malmstedt Marketing is a small Helsingborg, Sweden-based pay per click agency. Their team specializes in Pay Per Click and Conversion Optimization.
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$1,000+$25 - $49 / hr2 - 9
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Headquartered in Summit, Illinois and Kharkiv, Ukraine, All 4 You Agency is a social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249Topeka, KS
Services provided
Branding firm Logo Octa Web design and development agency is headquartered in Topeka, Kansas. Launched in 2020, the team offers Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr1,000 - 9,999Karachi, Pakistan
Services provided
SEO SPOT is a large Content Marketing company launched in 2018. Their team provides Content Marketing and Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9Patra, Greece
Services provided
SEO company flowcreations offers Search Engine Optimization and Pay Per Click. They were launched in 2012.
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$1,000+Undisclosed50 - 249Paris, France
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Ad's up Consulting is a pay per click company. Launched in 2012, the team provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9
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See all 1 projectsWith a wealth of experience collaborating with agencies of all sizes, networks, and independents, we’ve encountered the full spectrum of the industry – the highs, lows, and everything in
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$1,000+$50 - $99 / hr2 - 9
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Pivot Media is a London, England-based PPC company. The team provides Pay Per Click and Ecommerce Marketing.
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Undisclosed$25 - $49 / hr2 - 9
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Advertising company REVV Agency is based in Gaal, Austria. Their services include Advertising and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Miami, FL
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Launched in 2019, PPC Agency Miami is a pay per click agency. The team focuses on Pay Per Click and Advertising.
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$1,000+$50 - $99 / hr2 - 9
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The Social Shepherd - Toronto, a PPC company, was founded in 2023. The team provides Pay Per Click and Social Media Marketing and is headquartered in Toronto, Canada.
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Undisclosed$100 - $149 / hr10 - 49Norwich, England
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Based in Norwich, England, Selesti is a SEO services firm. The team specializes in Search Engine Optimization and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Tamarac, FL
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Advertising Avenue is a web design agency headquartered in Tamarac, Florida. They offer Web Design and Ecommerce Marketing.
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Undisclosed$50 - $99 / hr10 - 49Northampton, England
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Founded in 2015, Springhill Marketing is a small Northampton, England-based pay per click agency and SEO company. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hrFreelancerKolkata, India
Services provided
See all 1 projectsArpan Saha (Digital Marketer) specializes in managing and optimizing Google Ads campaigns with a focus on PPC services. Reviews highlight their expertise in creating effective ad campaigns that generate significant leads, as well as their professionalism and responsiveness in addressing client needs. Clients commend their ability to deliver results and recommend their services for anyone seeking to enhance their paid search efforts.
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$5,000+$150 - $199 / hr2 - 9Shefford, Canada
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Located in Shefford, Canada, LEAD Québec is a PPC company. They specialize in Pay Per Click and Conversion Optimization and were founded in 2024.
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$1,000+$200 - $300 / hr2 - 9
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Triangle Digital, a PPC agency and Corporate Training & Coaching company, was launched in 2020. They specializes in Pay Per Click and Corporate Training & Coaching.
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$5,000+Undisclosed2 - 9Brooklyn, NY
Services provided
Launched in 2016, Shalmie - PPC Agency is a pay per click agency. Their team provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Manchester, England
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PPC agency Redglow Solutions Limited was launched in 2010. The firm provides Pay Per Click and Web Design.
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$1,000+< $25 / hr2 - 9Écully, France
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GetPeople.io is a PPC agency. They specialize in Pay Per Click and Search Engine Optimization and are located in Écully, France.
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$1,000+$50 - $99 / hr2 - 9
Services provided
PPC agency Your Digital Clarity was established in 2017. Based in Faro, Portugal, the team provides Pay Per Click and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49
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Small social media marketing agency Seohunks, is in Dubai, United Arab Emirates and Lahore, Pakistan. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+Undisclosed50 - 249New York, NY
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Emplicit is an Advertising company in New York, New York. Their services include Advertising and Marketing Strategy.
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Undisclosed$25 - $49 / hr2 - 9
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PPC agency Remarketing Agencija was established in 2020. Located in Sesvete, Croatia, the team focuses on Pay Per Click and Advertising.
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$50,000+$100 - $149 / hr50 - 249Hong Kong, Hong Kong
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SEO agency The Egg is located in Hong Kong, Hong Kong and Singapore, Singapore. They focus on Search Engine Optimization and Pay Per Click and were established in 1998.
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$10,000+Undisclosed10 - 49New York, NY
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Permission Data is a pay per click agency. The New York, New York-based company specializes in Pay Per Click and Direct Marketing.
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$1,000+$25 - $49 / hr10 - 49
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SEM Boutique GmbH is a PPC agency. Based in München, Germany, their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49New Delhi, India
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Founded in 2013, Pixel Edge is a small New Delhi, India-based PPC agency. Their team focuses on Pay Per Click and Search Engine Optimization.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
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- Market presence
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
38.9/40.019.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249
Ability to deliver
38.6/40.020/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37.2/40.017.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
37.2/40.019.4/20 Reviews9.8/10 Clients & Experience7.9/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.6/40.017.8/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.5/40.017.4/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.5/40.017.6/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
36/40.017.4/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
90% Pay Per Click10% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
35.8/40.018/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.1/40.018.6/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.