Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I'm the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

To decrease our cost per acquisition better than the current $50 CPA and to scale spend.

SOLUTION

How did you select this vendor and what were the deciding factors?

They presented well and seem to have a grasp on the vision.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They were to manage Facebook Pay Per Click Advertising.

How many people from the vendor's team worked with you, and what were their positions?

A project manager, a their manager who was a facebook expert

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We launched and saw similar results, then after 5 months they CPA increased and they couldn't explain why. By the time we terminated the relationship they increased our CPA from $50 to $240.

Describe their project management style, including communication tools and timeliness.

In the beginning, they were quick to respond and get new creatives and audiences up and tested. By the end, what used to take days, too weeks and the ads were not polished.

What did you find most impressive or unique about this company?

Nothing. They are a typical ad agency that over promises and under delivers.

Are there any areas for improvement or something they could have done differently?

Be more responsive and work at the same pace with which they started.

Company Responses

The vendor responded on February 25, 2023.

Thank you for taking the time to leave a review and share your feedback. We're sorry that we were unable to succeed in hitting your CPA goals together, and we wish you the best as you move forward.

BACKGROUND

Please describe your company and your position there.

We are a B2B hair extension company that specializes in a variety of extension methods and education for hair stylists. I am the head of content marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

The project is a PPC service, and we hired disruptive to audit our Google accounts! the insight provided was so in-depth and tailored to our business goals, we knew we found our dream team!

SOLUTION

How did you select this vendor and what were the deciding factors?

They did an in depth audit and met with us multiple times to make sure we were all on the same page with our goals! We selected them because of their expertise and attention to detail. You can tell Sarah LOVES her job - and when someone loves their job they do a great job!

Describe the project in detail and walk through the stages of the project.

They started our PPC campaigns after meeting with us and doing a deep dive into our business. We then created a detailed strategy as to how we’re going to meet our goals. Disruptive has helped grow our business and even provide value with our other marketing channels. They’ve helped us identify many areas of opportunity in our business!

How many resources from the vendor's team worked with you, and what were their positions?

Sarah is our strategy expert! Nicole is our account manager. They’re an absolute rockstar duo!!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a 50% lift in leads and 22% reduction in CPA

How effective was the workflow between your team and theirs?

Amazing! They are so flexible with our schedules and easy to contact when we have questions!

What did you find most impressive or unique about this company?

Their passion, knowledge, and expertise is unmatched. Sarah and Nicole are the kind of people you dream of having work on your account!

Are there any areas for improvement or something they could have done differently?

Nothing!

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager at Doctor Aromas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Their team provided us Digital Marketing services (Facebook Ads & Google Ads) but also is always open to advising in other areas as well.

SOLUTION

How did you select this vendor?

We found 3 companies on specific websites and after interviewing them all, we selected Disruptive because they were the best pitching agency.

Describe the scope of their work in detail.

We had discovery meetings until they understood our products and we set the rhythm of work.

What was the team composition?

We worked closely with Joey, the best account manager ever! He was always helpful, suggesting optimizations not only in his area but also in our MKT team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our traffic increased a lot. Also, we were able to scale in sales and improve our offers on the website.

How effective was the workflow between your team and theirs?

We had weekly meetings and the rest of the communication was handled via email. They were always open to schedule other calls if needed.

What did you find most impressive about this company?

Their structure is big, but big because they have a huge team of experts in different business verticals. Their customer relationship is managed as in a boutique agency, in which customers were nicely and fully assisted.

Is there any area for improvement or anything that could have been done differently?

Maybe sometimes understanding that scaling budget is an option but also there are other clever ways to scale

BACKGROUND

Please describe your company and your position there.

I'm a Senior Digital Marketing Manager at a B2B SaaS company that provides modern payroll and insurance services to the entertainment industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

PPC advertising on Google, Facebook, and LinkedIn.

SOLUTION

How did you select this vendor?

They had a successful track record of working with B2B software companies.

Describe the scope of their work in detail.

Paid media strategy, campaign execution & optimization, and reporting.

What was the team composition?

DA worked closely with the company's Senior Digital Marketing Manager as well as internal stakeholders such as the Creative, Content, and Marketing Ops/Analytics team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased SQLs per month by 100% while decreasing the cost per SQL by over 70%.

How effective was the workflow between your team and theirs?

We had weekly meetings to review results, managed projects in Asana, and met separately to discuss specific channel strategy.

What did you find most impressive about this company?

We were impressed with their ability to think 'out-of-the-box' in order to reach our target audience, which is in a niche industry.

Is there any area for improvement or anything that could have been done differently?

N/a

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a Amazon full service marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I hired them to handle our paid advertising on google.

SOLUTION

How did you select this vendor?

We vetted a bunch of agencies and felt most comfortable with this one.

Describe the scope of their work in detail.

Deploy ad assets across all of googles network including search, youtube and display.

What was the team composition?

I worked hand in hand with an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My account manager has consistently driven results within the bounds that our budget and strategy have asked for.

How effective was the workflow between your team and theirs?

Super easy. Our account manager is a strong communicator and a knowledgeable advertiser and it seems the systems they have enhance his performance as well.

What did you find most impressive about this company?

My account manager is awesome. I also love the automated surveys that are accompanied by a strategy approval on my end.

Is there any area for improvement or anything that could have been done differently?

If I had to say one thing, it would be to increase creativity in someway. I know paid ads is a fairly data driven and "scientific" discipline if you will, but how do you incorporate the creative and artistic side of advertising to improve those efforts?

BACKGROUND

Please describe your company and your position there.

We are a 3D rendering company providing digital 3D rendering services to architects, builders, developers, and more! I own the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed an expert digital marketing company to bring in quality leads.

SOLUTION

How did you select this vendor?

Disruptive Advertising came highly recommended.

Describe the scope of their work in detail.

We just needed someone to bring in quality leads via PPC.

What was the team composition?

We have worked with many different Google PPC experts at Disruptive over the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The relationship is ongoing now for over 10+ years. They do a great job and continue to do so.

How effective was the workflow between your team and theirs?

Very effective regular communication.

What did you find most impressive about this company?

The quality leads that came in and continue to come in are great!

Is there any area for improvement or anything that could have been done differently?

There were some minor issues in the past but they were resolved quickly.

BACKGROUND

Please describe your company and your position there.

We are an online coffee roaster, shipping direct to consumers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Needed a better email marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and spoke to a number of different firms.

Describe the project in detail and walk through the stages of the project.

Helped us with creating professional looking emails, targeted marketing, and switched to a new email marketing service.

How many resources from the vendor's team worked with you, and what were their positions?

1, Alexx. She was my account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Switched to the new email marketing service, with much needed help!

How effective was the workflow between your team and theirs?

We met every other week and spoke about monthly deliverables and outcomes.

What did you find most impressive or unique about this company?

They were very metric-driven.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Immigration Law Firm, Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

PPC campaign for O-1 and E-2 visa services. Our goals were to generate leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their reviews and reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Create landing pages for different visa types as well as generate new leads.

How many people from the vendor's team worked with you, and what were their positions?

Two people. Marketing Consultant Team Lead and a Senior Marketing Consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased our leads by 5x.

Describe their project management style, including communication tools and timeliness.

They have been wonderful at handling our needs for growing our business clientele. We have regular, ongoing communication with them and they are always super responsive and great at coming up with solutions for anything we ask. We are so happy with their services.

What did you find most impressive or unique about this company?

Their ability to so smoothly grow our lead intake over the year we have been working with them. They can always help us with whatever we need, and we have complete confidence and trust in them with handling our business needs.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Demand Generation Manager at our company, and I oversee all our digital promotional efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive Advertising to manage our Google Ads to help us drive more traffic to designated landing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and took recommendations and found Disruptive Advertising had the skills and resources we needed to feel comfortable in moving forward.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Manage Google Search Ads, reporting via Google Analytics and month-month strategy.

How many resources from the vendor's team worked with you, and what were their positions?

Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Steady stream of conversions on landing pages.

How effective was the workflow between your team and theirs?

Weekly meetings with something to always talk about.

What did you find most impressive or unique about this company?

They solved every problem we had within a reasonable window. We tried several different ideas and had some great results.

Are there any areas for improvement or something they could have done differently?

Could have offered up a few more strategies to fine tune existing campaigns but we saw consistent results month after month.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at Advantage Technologies. I oversee strategy, budget, and ROI reporting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We needed to grow our client base and expand into new territories

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Disruptive after a comprehensive search of vendors - reviewing proposals, online reviews, and comparing the superior service objectives.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As a fairly new account, we handed over all Google Adword strategy to their capable team to advise us on the best way to build our account and get the most for our money. We helped guide the account manager through our business model, ideal target audiences, and specific territory growth goals.

How many people from the vendor's team worked with you, and what were their positions?

We have had several account managers over the few years we've worked together - currently, our account manager has done an amazing job and taken us to the next level with lead generation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our leads have increased, resulting in over 500k in new client revenue in 2021

Describe their project management style, including communication tools and timeliness.

We communicate via email in between monthly meetings as needed

What did you find most impressive or unique about this company?

They show a good level of knowledge and advice.

Are there any areas for improvement or something they could have done differently?

Better communication around account management changes