Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I'm a Senior Digital Marketing Manager at a B2B SaaS company that provides modern payroll and insurance services to the entertainment industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

PPC advertising on Google, Facebook, and LinkedIn.

SOLUTION

How did you select this vendor?

They had a successful track record of working with B2B software companies.

Describe the scope of their work in detail.

Paid media strategy, campaign execution & optimization, and reporting.

What was the team composition?

DA worked closely with the company's Senior Digital Marketing Manager as well as internal stakeholders such as the Creative, Content, and Marketing Ops/Analytics team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased SQLs per month by 100% while decreasing the cost per SQL by over 70%.

How effective was the workflow between your team and theirs?

We had weekly meetings to review results, managed projects in Asana, and met separately to discuss specific channel strategy.

What did you find most impressive about this company?

We were impressed with their ability to think 'out-of-the-box' in order to reach our target audience, which is in a niche industry.

Is there any area for improvement or anything that could have been done differently?

N/a

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a Amazon full service marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I hired them to handle our paid advertising on google.

SOLUTION

How did you select this vendor?

We vetted a bunch of agencies and felt most comfortable with this one.

Describe the scope of their work in detail.

Deploy ad assets across all of googles network including search, youtube and display.

What was the team composition?

I worked hand in hand with an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My account manager has consistently driven results within the bounds that our budget and strategy have asked for.

How effective was the workflow between your team and theirs?

Super easy. Our account manager is a strong communicator and a knowledgeable advertiser and it seems the systems they have enhance his performance as well.

What did you find most impressive about this company?

My account manager is awesome. I also love the automated surveys that are accompanied by a strategy approval on my end.

Is there any area for improvement or anything that could have been done differently?

If I had to say one thing, it would be to increase creativity in someway. I know paid ads is a fairly data driven and "scientific" discipline if you will, but how do you incorporate the creative and artistic side of advertising to improve those efforts?

BACKGROUND

Please describe your company and your position there.

We are a 3D rendering company providing digital 3D rendering services to architects, builders, developers, and more! I own the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed an expert digital marketing company to bring in quality leads.

SOLUTION

How did you select this vendor?

Disruptive Advertising came highly recommended.

Describe the scope of their work in detail.

We just needed someone to bring in quality leads via PPC.

What was the team composition?

We have worked with many different Google PPC experts at Disruptive over the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The relationship is ongoing now for over 10+ years. They do a great job and continue to do so.

How effective was the workflow between your team and theirs?

Very effective regular communication.

What did you find most impressive about this company?

The quality leads that came in and continue to come in are great!

Is there any area for improvement or anything that could have been done differently?

There were some minor issues in the past but they were resolved quickly.

BACKGROUND

Please describe your company and your position there.

We are an online coffee roaster, shipping direct to consumers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Needed a better email marketing strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and spoke to a number of different firms.

Describe the project in detail and walk through the stages of the project.

Helped us with creating professional looking emails, targeted marketing, and switched to a new email marketing service.

How many resources from the vendor's team worked with you, and what were their positions?

1, Alexx. She was my account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Switched to the new email marketing service, with much needed help!

How effective was the workflow between your team and theirs?

We met every other week and spoke about monthly deliverables and outcomes.

What did you find most impressive or unique about this company?

They were very metric-driven.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Immigration Law Firm, Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

PPC campaign for O-1 and E-2 visa services. Our goals were to generate leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their reviews and reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Create landing pages for different visa types as well as generate new leads.

How many people from the vendor's team worked with you, and what were their positions?

Two people. Marketing Consultant Team Lead and a Senior Marketing Consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We increased our leads by 5x.

Describe their project management style, including communication tools and timeliness.

They have been wonderful at handling our needs for growing our business clientele. We have regular, ongoing communication with them and they are always super responsive and great at coming up with solutions for anything we ask. We are so happy with their services.

What did you find most impressive or unique about this company?

Their ability to so smoothly grow our lead intake over the year we have been working with them. They can always help us with whatever we need, and we have complete confidence and trust in them with handling our business needs.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Demand Generation Manager at our company, and I oversee all our digital promotional efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive Advertising to manage our Google Ads to help us drive more traffic to designated landing pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and took recommendations and found Disruptive Advertising had the skills and resources we needed to feel comfortable in moving forward.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Manage Google Search Ads, reporting via Google Analytics and month-month strategy.

How many resources from the vendor's team worked with you, and what were their positions?

Account Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Steady stream of conversions on landing pages.

How effective was the workflow between your team and theirs?

Weekly meetings with something to always talk about.

What did you find most impressive or unique about this company?

They solved every problem we had within a reasonable window. We tried several different ideas and had some great results.

Are there any areas for improvement or something they could have done differently?

Could have offered up a few more strategies to fine tune existing campaigns but we saw consistent results month after month.

BACKGROUND

Please describe your company and your position there.

I am the marketing director at Advantage Technologies. I oversee strategy, budget, and ROI reporting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We needed to grow our client base and expand into new territories

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Disruptive after a comprehensive search of vendors - reviewing proposals, online reviews, and comparing the superior service objectives.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As a fairly new account, we handed over all Google Adword strategy to their capable team to advise us on the best way to build our account and get the most for our money. We helped guide the account manager through our business model, ideal target audiences, and specific territory growth goals.

How many people from the vendor's team worked with you, and what were their positions?

We have had several account managers over the few years we've worked together - currently, our account manager has done an amazing job and taken us to the next level with lead generation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our leads have increased, resulting in over 500k in new client revenue in 2021

Describe their project management style, including communication tools and timeliness.

We communicate via email in between monthly meetings as needed

What did you find most impressive or unique about this company?

They show a good level of knowledge and advice.

Are there any areas for improvement or something they could have done differently?

Better communication around account management changes

BACKGROUND

Please describe your company and your position there.

Our company is MalpracticeBrokers.com and we are Laser focused on medical malpractice insurance coverage. We utilize a time-saving, technology-driven process. All documents can be processed electronically.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive provides are lead traffic and online marketing.

SOLUTION

How did you select this vendor?

After interviewing several vendors, Disruptive had a vision that matched our Agency. We wanted to partner with Disruptive and Carlos.

Describe the scope of their work in detail.

Carlos is a great extension to our Agency. We can freely brainstorm and come up with solutions together to help our business grow. We truly believe that Carlos has our best interest at heart and he wishes to play a part in our development.

What was the team composition?

To grow our business

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our leads continually become more valuable leads due to Carlos.

How effective was the workflow between your team and theirs?

Their workflow has been fantastic. 

What did you find most impressive about this company?

How forthcoming they are and how they make you feel like you are in partnership together.

Is there any area for improvement or anything that could have been done differently?

None. 

BACKGROUND

Please describe your company and your position there.

We are a metal roofing manufacturer and supplier. I am controller for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

PPC strategy and management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed several companies offering PPC and found Disruptive to be the highest rated and within our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They manage all of our PPC ads and provide strategies to increase our conversions and overall impressions.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with 2-3 consultants for our account. They all have been great to work with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had consistent growth over the past 3 years.

Describe their project management style, including communication tools and timeliness.

Great reports and weekly meetings to give us all the information we need to make good decisions.

What did you find most impressive or unique about this company?

Attention to detail and quick to respond.

Are there any areas for improvement or something they could have done differently?

No. They've done a great job.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Director for a global BPA company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We needed assistance setting up, running, and optimizing digital ads for lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose the vendor based on testimonials, business and engagement models, reviews, and price structure.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They assisted us in setting up our various ad platforms, connecting out websites using the proper codes and cookies, creating landing pages, creating display and search ads, optimizing the funnels, and providing detailed analytics via a reporting dashboard.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a primary account manager and his colleague.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The agency was very transparent about the timeline, investment, and potential outcomes. We were able to generate a steady pipeline of high-quality leads after some time of optimizing through a collaborative effort of sharing feedback.

How effective was the workflow between your team and theirs?

Our account manager meets with us weekly, holds a monthly strategy session, and is always available via email/Slack.

What did you find most impressive or unique about this company?

The account manager is helpful and personally invested in our success.

Are there any areas for improvement or something they could have done differently?

None.