Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I am the marketing director at Advantage Technologies. I oversee strategy, budget, and ROI reporting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We needed to grow our client base and expand into new territories

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Disruptive after a comprehensive search of vendors - reviewing proposals, online reviews, and comparing the superior service objectives.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

As a fairly new account, we handed over all Google Adword strategy to their capable team to advise us on the best way to build our account and get the most for our money. We helped guide the account manager through our business model, ideal target audiences, and specific territory growth goals.

How many people from the vendor's team worked with you, and what were their positions?

We have had several account managers over the few years we've worked together - currently, our account manager has done an amazing job and taken us to the next level with lead generation.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our leads have increased, resulting in over 500k in new client revenue in 2021

Describe their project management style, including communication tools and timeliness.

We communicate via email in between monthly meetings as needed

What did you find most impressive or unique about this company?

They show a good level of knowledge and advice.

Are there any areas for improvement or something they could have done differently?

Better communication around account management changes

BACKGROUND

Please describe your company and your position there.

Our company is MalpracticeBrokers.com and we are Laser focused on medical malpractice insurance coverage. We utilize a time-saving, technology-driven process. All documents can be processed electronically.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Disruptive provides are lead traffic and online marketing.

SOLUTION

How did you select this vendor?

After interviewing several vendors, Disruptive had a vision that matched our Agency. We wanted to partner with Disruptive and Carlos.

Describe the scope of their work in detail.

Carlos is a great extension to our Agency. We can freely brainstorm and come up with solutions together to help our business grow. We truly believe that Carlos has our best interest at heart and he wishes to play a part in our development.

What was the team composition?

To grow our business

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our leads continually become more valuable leads due to Carlos.

How effective was the workflow between your team and theirs?

Their workflow has been fantastic. 

What did you find most impressive about this company?

How forthcoming they are and how they make you feel like you are in partnership together.

Is there any area for improvement or anything that could have been done differently?

None. 

BACKGROUND

Please describe your company and your position there.

We are a metal roofing manufacturer and supplier. I am controller for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

PPC strategy and management.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed several companies offering PPC and found Disruptive to be the highest rated and within our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They manage all of our PPC ads and provide strategies to increase our conversions and overall impressions.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with 2-3 consultants for our account. They all have been great to work with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had consistent growth over the past 3 years.

Describe their project management style, including communication tools and timeliness.

Great reports and weekly meetings to give us all the information we need to make good decisions.

What did you find most impressive or unique about this company?

Attention to detail and quick to respond.

Are there any areas for improvement or something they could have done differently?

No. They've done a great job.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Director for a global BPA company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We needed assistance setting up, running, and optimizing digital ads for lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose the vendor based on testimonials, business and engagement models, reviews, and price structure.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They assisted us in setting up our various ad platforms, connecting out websites using the proper codes and cookies, creating landing pages, creating display and search ads, optimizing the funnels, and providing detailed analytics via a reporting dashboard.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a primary account manager and his colleague.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The agency was very transparent about the timeline, investment, and potential outcomes. We were able to generate a steady pipeline of high-quality leads after some time of optimizing through a collaborative effort of sharing feedback.

How effective was the workflow between your team and theirs?

Our account manager meets with us weekly, holds a monthly strategy session, and is always available via email/Slack.

What did you find most impressive or unique about this company?

The account manager is helpful and personally invested in our success.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Marketing manager for a service plumbing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

PPC services with a goal of < $80 cost per conversion

SOLUTION

How did you select this vendor and what were the deciding factors?

interviewed several and appreciated their communication and understanding of our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took a look at our current campaigns and came up with a strategy to get started with. Then they set up our account with the necessary info. Every month they come up with new strategies to help make our ROI even better.

How many people from the vendor's team worked with you, and what were their positions?

Mostly just my Rep, Kyle.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our cost per conversion are lower than they have ever been for PPC, but quite a bit.

Describe their project management style, including communication tools and timeliness.

They regularly report and strategize, send me emails, and hold a phone meeting with me every 2 weeks.

What did you find most impressive or unique about this company?

They deliver on what they say they will. They also go far beyond what's needed to help in any way they can.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager at a roofing company in central Virginia.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

For Google Ads

SOLUTION

How did you select this vendor?

We looked on G2 and Clutch

Describe the scope of their work in detail.

They handle the google ads campaigns for 8 locations all under the roof of our one name.

What was the team composition?

I work closely with our account manager, Carlos who works diligently to keep me up to date on the success of the campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The CPA has gone down drastically since the first month of running our campaigns and continues to decrease as the months roll by.

How effective was the workflow between your team and theirs?

Easy to communicate and get tasks done with Disruptive.

What did you find most impressive about this company?

Their desire to communicate clearly and to provide feedback on how they are operating.

Is there any area for improvement or anything that could have been done differently?

I like everything I'm seeing so far.

BACKGROUND

Please describe your company and your position there.

I'm director of Marketing & Communications for a B2B software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We engaged Disruptive to have a resource to update/maintain our Google Adwords account with existing ads and creating new ones.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found them online and the budget was a fit as well as their ability to manage our account.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had an existing Adwords account managed by another vendor, however they were no longer a fit for us. Definitive was able to jump in and manage the account and make recommendations as well as help with deeper integrations to our CRM.

How many people from the vendor's team worked with you, and what were their positions?

Up to 3 from managers to VP

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are now able to measure the leads generated by Adwords and have good visibility on results/spend.

Describe their project management style, including communication tools and timeliness.

We have monthly meetings and communicate on email outside of that. We have a monthly strategy document we review as well.

What did you find most impressive or unique about this company?

They have a great understanding of how to use Adwords properly and get the most out of the budget.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and your position there.

I am a project manager at a Marketing Agency and we were working jointly with Disruptive on a Healthcare Client.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We needed dire help innovating on our social and paid ads campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Disruptive was professional, highly available, and extremely knowledgable.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Disruptive provided an outline of how to roll out a new Ad strategy. They worked with us every week to report on the progress and pivot according to our feedback.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an enterprise team of 3 people. a manager, a social expert, and a google expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The creative assets that were delivered were amazing and the strategic consulting was next level. We were able to see an uptick in engagement through our ads.

How effective was the workflow between your team and theirs?

The communication was always open and efficient.

What did you find most impressive or unique about this company?

Their expertise in this particular field stood out.

Are there any areas for improvement or something they could have done differently?

No, I can't think of anything.

BACKGROUND

Please describe your company and your position there.

I am the Director of Ecommerce for an online retailer of power tools.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Maximize the potential of our paid advertising to grow brand awareness and customer acquisition while meeting or exceeding targets for ROI.

SOLUTION

How did you select this vendor and what were the deciding factors?

We evaluated numerous potential agencies before selecting Disruptive Advertising. They checked all of the boxes and came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We partner with Disruptive Advertising to manage our paid advertising platforms on Google, Bing and Facebook/Instagram.

How many people from the vendor's team worked with you, and what were their positions?

We work with numerous Paid Marketing Strategists on the Disruptive team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive works to understand our business objectives and helping us achieve them. I've been very pleased with the performance of our campaigns under their purview.

Describe their project management style, including communication tools and timeliness.

We have weekly sync ups with the DA team which includes discussions about performance, strategy and growth opportunities.

What did you find most impressive or unique about this company?

They have a great group of team members who are highly skilled and work to understand our business and help us meet our objectives. Great communication, results-driven.

Are there any areas for improvement or something they could have done differently?

No, for us, they are the perfect partner.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing and E-commerce at a retail store that helps parents enjoy their parenting journey through knowledge and the best products out there--researched by us!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Ads and CRO

What were your goals for this project?

Changing conversion rate to 2%, and making more money on our website through ads

SOLUTION

How did you select Disruptive Advertising?

I had a meeting with them and really liked what they offered.

Describe the scope of their work in detail.

They run our ads and our CRO, and give feedback on next steps to take.

What was the team composition?

They work with me directly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still working on having a very successful ad strategy and how we want to change our website.

How effective was the workflow between your team and theirs?

It's moving along well.

What did you find most impressive about this company?

I love how much they truly want to help and see our company succeed.

Are there any areas for improvement?

I hope to see a lot more ROI soon.