Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

Drone Legends creates K-12 drone-powered STEM programs that combine hands-on learning, storytelling, and technology to inspire students and equip educators with engaging tools for teaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed help with our Meta and Google ads strategy and management.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising helped us with our Meta and Google PPC ads strategy. Their work included ad creative and lifecycle management, focusing on strategy, visuals, and copy. The project had three phases: correcting our prior agency's mess, developing our Meta and Google PPC ad strategy and executing it, and measuring, monitoring, testing, and refining the strategy.

What is the team composition?

We worked with 5–6 teammates from Disruptive Advertising.

How did you come to work with Disruptive Advertising?

We found them through Clutch. We chose them because they demonstrated a solid understanding of Meta and Google ads strategy and management. We had been working with another agency that was sorely deficient in these areas, and Disruptive Advertising was able to look under the hood, identify our issues, and make recommendations for both a rapid fix and a longer-term strategic plan. They were also attentive and took the time to understand our hyper-niche business.

What is the status of this engagement?

We started working together in January 2025. The project just ended in September 2025, but only because our market is experiencing a level 10 disruption. Our market's budgets are being cut, so while Disruptive Advertising's work was outstanding, it was like pushing a rock up a hill. All the qualified leads in the world didn't make a difference if they didn't have the budget to purchase our programs. We paused the project for the moment, but we'll resume working with Disruptive Advertising when the market opens up.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Disruptive Advertising's work resulted in an increased qualified lead volume and more demos with sales teams. They lowered our CPL by 38%. We used to spend 3–4 times as much to produce much worse results. This savings allowed us to continue marketing in a down market for us. Disruptive Advertising literally maximized our limited ad spend. Our reps even commented on the significant improvement in lead quality.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising always delivered on time. They were attentive and professional. We communicated via email and biweekly status Zoom calls.

What did you find most impressive about them?

Disruptive Advertising's understanding of Meta and Google strategy was impressive.

Are there any areas they could improve?

There's nothing they could have done better or differently.

BACKGROUND

Please describe your company and position.

I am the Head of Growth Marketing of Leadership Circle

Describe what your company does in a single sentence.

Leadership Circle empowers leaders and organizations to unlock their full potential through transformative leadership assessments, insights, and development programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase Qualified Leads: Drive high-quality traffic and leads for Leadership Circle's programs and products across key markets.
• Improve Conversion Rates: Optimize campaigns to ensure better performance and cost-efficiency throughout the funnel.
• Drive Measurable ROI: Deliver clear, data-driven results that demonstrate the value and impact of paid advertising efforts.

SOLUTION

How did you find Disruptive Advertising?

Referral

Why did you select Disruptive Advertising over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disruptive Advertising will develop and manage paid advertising strategies across Google Display Network, LinkedIn, and Facebook/Instagram to drive qualified leads and improve conversion rates for Leadership Circle’s programs. They will create compelling ad content, conduct A/B testing, and provide recommendations for landing page optimization to maximize performance. Performance tracking tools and regular reporting will deliver insights on KPIs, including cost-per-lead and ROI, with actionable recommendations for continuous improvement. Additional support will include SEO-aligned strategies to enhance ad relevance and visibility where needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable success through a significant increase in qualified leads and improved conversion rates driven by optimized campaigns and landing page testing. Cost-per-lead decreased, enhancing the efficiency of ad spend, while a clear uplift in ROI demonstrated the direct impact on revenue growth. Comprehensive performance insights and reporting provided transparency and actionable data, enabling continuous refinements. These outcomes collectively showcased tangible progress and the value of the partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disruptive Advertising demonstrated strong project management by consistently delivering key deliverables on time and adhering to agreed-upon timelines. They were highly responsive to our needs, quickly addressing questions, implementing feedback, and adapting strategies as priorities shifted. Their proactive communication and regular check-ins ensured alignment, while their ability to pivot and provide solutions showcased their commitment to meeting our goals efficiently and effectively.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Disruptive Advertising was their ability to combine strategic expertise with a data-driven approach, delivering measurable results while remaining highly adaptable to our evolving needs. Their commitment to continuous testing and optimization, paired with proactive communication and creative problem-solving, set them apart. This combination of technical skill, creativity, and client-focused collaboration makes them an impressive partner.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

While Disruptive Advertising delivered strong results, one area for improvement could be providing more proactive insights or suggestions for long-term strategy beyond immediate campaign optimizations. Additionally, streamlining the reporting process to focus more on actionable takeaways and next steps could further enhance collaboration and efficiency. Overall, these refinements would help drive even greater strategic alignment and long-term success.

UPDATED REVIEW

This review was published on November 22, 2022. 

VP of Marketing, Leadership Development FirmConsulting

Draper, Utah

51-200 Employees

Sep 2022 - Ongoing

Confidential

Verified

Project summary
Disruptive Advertising provides paid advertising services to a leadership development firm. They build strategies for the firm's e-commerce and lead generation aspects, work on targeting, and create ads.

Feedback summary
Disruptive Advertising delivers every single time, ensuring the campaigns' success. They act fast, decisively, and strategically. Moreover, their team is responsive and very persistent when needed. They also provide effective communication via email and Slack.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for a company that specializes in leadership development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Simple. We hired Disruptive to increase our lead flow across three separate units of our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've known and worked with Disruptive for years. This is the 4th company I've been with where I've hired them. In every single case, it's been a success. To me, they feel like a true partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rather than go into huge specific detail as that would give away some of our business model that I'm not really interested in talking about, let me say this. We have a complicated set of objectives. There is an e-commerce portion of our business and a straight-up lead gen portion. In both cases, Disruptive set out to build a strategy, worked with us on ad creation and targeting and set everything in motion quickly. Right now, all I can tell you is that the campaign has been successful!

How many people from the vendor's team worked with you, and what were their positions?

My account manager is Jonni and she is amazing. I've also been working with Michael on the Google side (who has been doing a bang up job) and Dane on the social media side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Nothing specific, but let's say this. They have moved fast, decisively, and strategically. Just like I always expect from Disruptive.

Describe their project management style, including communication tools and timeliness.

We use email almost exclusively but we did use slack for a while. Look, Jonni is always on top of the communication. Like, always. I never have to wait for a response, she always has to wait on me. But she's very persistent when she needs to be in a good way. It's a skill.

What did you find most impressive or unique about this company?

They deliver. Every. single. time. That's it. That's the thing.

Are there any areas for improvement or something they could have done differently?

There always are, but honestly, I'll keep that in house. The reality is that no agency is perfect, and neither is Disruptive, but they're so focused on making sure the experience is good AND that they deliver results. Anything they need to improve upon is more situational based than anything else.

STAR RATINGS
Overall rating: 5
They are a great partner
Quality: 5
Top notch
Cost: 4.5
It's a tad more expensive, but you get excellence, so...
Schedule: 5 
SUPER easy
Willing to refer: 5
I do all the time

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Revival Today

Describe what your company does in a single sentence.

Revival Today is an evangelistic ministry that prioritizes soul winning and provides biblical teaching on faith, healing, financial prosperity, freedom from sin, and living a victorious life. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• More attendees to church
• More attendees to events

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO, PPC, Meta Ads, and creative assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in attendance to church and events

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Disruptive Advertising's communication is impressive.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Nope they are great

BACKGROUND

Please describe your company and position.

 I am the Owner of an engineering company 

Describe what your company does in a single sentence.

PPC, SEO, and Email Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Drive traffic
• Drive brand awareness

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full-cycle digital marketing for ecommerce company

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic and revenue grew considerably

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always delivered on time. 
• Remembered deliverables I would forget. 
• Held themselves accountable.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm very happy with Disruptive Advertising's attention to detail, support, and extensive knowledge. Their expertise has continued to impress me, and I've been pleased with their skills throughout our partnership, particularly in paid search. They take time to understand my needs, and their dedication to delivering results has made a real difference. I highly recommend them! 

Are there any areas for improvement or something Disruptive Advertising could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Buena Vista Health and Recovery Centers

Describe what your company does in a single sentence.

Buena Vista Health and Recovery Centers are drug and alcohol treatment facilities in Arizona.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• SEO & Search optimization
• UX and Website improvement

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Initial Audit: analysis of the current SEO setup.
• Real-Time Reporting Dashboard Access: Ongoing access to a live dashboard.
• Custom Strategy Roadmap: A tailored plan that outlines the specific steps and strategies.
• Custom Content Creation and Revision: Development or revision of content to align with SEO strategies.
• Competitor and Market Research: Analysis of competitor strategies and market trends.
• Backlink Cleanup and Acquisition Strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Decrease in cpc, cost and client acquisition cost.
• All cost reduced by minimun of 20% 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes all deliverables have been finished on-time and under budget. The team responds quickly and with meaningful answers or questions.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture, values, and integrity of the team were most impressive

Are there any areas for improvement or something Disruptive Advertising could have done differently?

There are no areas I can honestly say need improvement at this time.

BACKGROUND

Please describe your company and position.

I am the CEO of Juvenon

Describe what your company does in a single sentence.

We market Healthy Aging nutritional supplements in e-commerce (direct to the consumer).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Improve digital advertising and grow sales.

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grow social media, search, organic and Amazon advertising and profitability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue grew 77%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on the key items.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their employees are learning and updating skills continuously. Good in house training program.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Creative Strategy

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of a digital marketing agency.

Describe what your company does in a single sentence.

Help businesses grow with clear, effective value proposition messaging, a smarter digital marketing strategy, and data-informed conversion rate optimization.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Google Ads Management

SOLUTION

How did you find Disruptive Advertising?

From a Client

Why did you select Disruptive Advertising over others?

Partnered via a Client

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google Ads Setup & Management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Growth of the Google Ads channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Did a great job with the daily management of Google Ads and executing holiday campaigns with limited resources from the client.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their willingness to adapt, problem-solve, and try new things for better results.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

They likely could have accomplished more with additional resources and assets from the client.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a jewelry retailer

Describe what your company does in a single sentence.

We're an online jewelry retailer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• PPC management
• UI/UX and CRO
• Branding

SOLUTION

How did you find Disruptive Advertising?

• Online Search
• Clutch Site

Why did you select Disruptive Advertising over others?

• High ratings
• Good value for cost

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They managed our Meta, Google, and TikTok ad accounts as well as provided CRO optimization services. They delivered in terms of ROI and overall revenue goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROI (return on ad spend as well as conversion rates and overall revenue relative to marketing budget)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They typically delivered on time. For some deliverables such as dev work or content work, they sometimes took longer than quoted.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication was top notch. They ask a lot of questions to make sure they fully understand our business and our goals

Are there any areas for improvement or something Disruptive Advertising could have done differently?

I have no complaints about their service.

BACKGROUND

Please describe your company and position.

I am the Graphic Design of a design company

Describe what your company does in a single sentence.

Website design for non-profits

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Digital Marketing

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helped with the website design and structure organization as well as consulting the content and context in which it was presented.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the team's work, the website has become much more user-friendly and easily reachable by anyone.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did a wonderful job at listening to our expressed need and what we were looking for as to the design and overall look of our brand and website. The communication every step reassured us of their expertise and thoughtfulness.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Mainly, their communication skills and how they show themselves as truly interested in the success of your company.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

None, I think they did a great job.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Climbing Steps

Describe what your company does in a single sentence.

Healthcare Products for people with limited mobility

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Digital Marketing
• SEO

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing projects for SEO & digital marketing on platforms such as Google and Facebook across three brands.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're still ongoing, but so far they have increased our conversions & lead well over double what they were before!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team we work with is incredible! They are always incredibly responsive, understanding, prompt, and I can genuinely say that I know they are here to help us succeed - and care about it too.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

The culture/vibes - easily. Everyone is great to work with - caring, knowledgeable in their field, and all of them have a great sense of humor. I can only imagine how hard it is to find actually amazing people and put them all together

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Honestly, none that I can think of