Disruptive Advertising

BACKGROUND

Introduce your business and what you do there.

I work for an education company that manages marketing efforts for a pair of universities that offer both traditional and online programs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

Our primary goal was lead acquisition, with a secondary goal of expanding brand recognition. All of this needed to occur at a lower our cost per conversion.

SOLUTION

What was the scope of their involvement?

The majority of our efforts with Disruptive has been focused on paid search and display advertising. We were especially focused on improving our conversion rates. They have also been very helpful with assisting in our advertising tracking efforts.

How did you come to work with Disruptive?

We received a sales call from them. We gave them a chance and checked out what they had to offer. They won us over and offered to help us out further. After a trial run, we enjoyed working with them, and we’ve been working with them ever since.

How much have you invested with Disruptive?

That information is private.

What is the status of this engagement?

We began our partnership with them sometime around October 2015, and continue to work with them on our advertising efforts.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We used to manage a lot of this in-house, but it got to be too much with our team. We told them from the start that if we were going to have outside PPC management, we’d need to lower our cost per conversion, and they exceeded our goals in that regard. They also helped to establish better practices with our search engine advertising. Their input and general expertise have been essential in our marketing efforts. They’re really good about following up on any ideas we might have to make sure they’re implemented the best they can be.

What did you find most impressive about Disruptive?

What I enjoyed most about them is their project manager. He has been incredibly helpful and receptive. If we need anything, it’s done within a couple hours, if not a couple of minutes. I have direct access to his cell phone if I need anything done in a hurry. They have gone above and beyond their normal responsibilities. They really seem to have a vested interest in our institutional objectives.

Are there any areas Disruptive could improve?

I’ve had no qualms with them. They have even given us good recommendations for additional contractors outside of their expertise. I have no complaints with them.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

Be clear with your goals and your expectations. It is also imperative to be open to new ideas to expand your marketing efforts.

BACKGROUND

Introduce your business and what you do there.

I’m the Director of Marketing for one of Florida’s largest residential drug detox facilities. We have multiple properties under our umbrella, but our bread and butter is helping people who are struggling with addiction and mental health issues. I’m in charge of all of the advertising and marketing, PPC, SEO and all of our social media and our website. Pretty much anything related to marketing or advertising has to come through me in one way or another.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

For a good many years, we were doing really well on our own. But recently we were spending the same amount on marketing but the industry had become more competitive. We needed to fine-tune our PPC spend, which is in the hundreds of thousands of dollars. We wanted to find a partner to manage our PPC but also to be a strategic partner who could help us make our PPC spend more efficient.

SOLUTION

What was the scope of their involvement?

We’re not doing social media management with them yet, but we probably will go into that. But when I say PPC management, I mean everything from conversion rates to general counsel about a lot of things. They go above and beyond and give us probably more than what’s in our contract, but their main role is to help us with PPC ads, plus retargeting ads and various ads being placed on various websites to help drive momentum.

How did you come to work with Disruptive?

Our former SEO partner actually recommended Disruptive Advertising to us. We’ve since moved on from that SEO partner but we kept Disruptive because they were perfect. We feel that was worth it to have gone through that SEO company just to have found Disruptive.

How much have you invested with Disruptive?

We spend $15,000 per month for management fees. We have $5,000-$10,000 per months spread around for additional advertising efforts, so you can round it out to about $20,000 per month on average.

What is the status of this engagement?

It’s been about since September 2016 and it’s absolutely an ongoing relationship. We are beyond pleased with their results.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When they came on in September, we’d had kind of a bad breakup with our last advertising agency. When they came on, they had literally no PPC data to work off of whatsoever. We took their recommendations and established that baseline first, rather than jumping in and trying things without being able to measure the results of those efforts. So we really started seeing traction from them in December of 2016. From there, Disruptive went in and really fine-tuned the process in terms of geography, day, time and websites, and they’ve really allowed us to test things we’d never tested before to figure out what’s working and what’s not. Now we’re not just wasting money on things that aren’t getting results. We used to spend $450,000 per month on our PPC budget; we’ve cut that down to $250,000 and our results have stayed the same. Cutting that much money and seeing stable results speaks volumes about Disruptive’s work.

What did you find most impressive about Disruptive?

These guys go above and beyond. They’re real people, not just a business. They care about our business and our bottom line, and they’re not just freelancers or contractors: they’re strategic partners with us. They’re taken the time to learn our industry, learn our business, and they’ve proven themselves in that. They’ve done some things outside of their scope that they don’t have to do, that were not included in their contract but that they’ve done out of goodwill for us. I know that I speak on behalf of my owner and the board when I say that we are very appreciative of what they’ve done to go above and beyond, because they didn’t have to. Whether it’s general counsel or helping us identify new SEO strategies, they really have gone outside of their contract and given us a lot of free time.

Are there any areas Disruptive could improve?

Honestly, I don’t think so. I’m sure they make mistakes like everybody else, but I haven’t seen them. Their communication is flawless; they set expectations but they never mislead us. We see them meet those expectations every time. I’ve never seen them do anything less than a stellar job.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

Just be honest with what you’re looking to do because they’re going to be able to custom tailor a solution to fit your needs. Even if they can’t meet those needs themselves, they’ll suggest to you the right avenues to pursue. Be honest about your expectations and what your spend is going to be. Be honest about what your past performance has been, and if you’re honest with them, they’re going to be able to better fine-tune the solution that will work for you.

BACKGROUND

Introduce your business and what you do there.

We provide seniors with independent living options and dementia care, and I’m the Marketing Director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

We’re working with Disruptive on lead generation. We’re looking for people who are searching for senior living solutions like ours. People typically start by Googling, so we want to capture the people who are looking for those options and have them raise their hand and say, “I’m interested in learning more about your company.” And then that lead goes to our sales people, who will call or email them back and start the conversation.

SOLUTION

What was the scope of their involvement?

They primarily pay-per-click management and CRO (conversion rate optimization). Soon they’ll be doing Facebook ads for us as well.

How did you come to work with Disruptive?

I had actually worked with them at a prior company and was really pleased with the work, so we didn’t go through a comparison process at all. I just called them up and we started the conversation about my current company.

How much have you invested with Disruptive?

When it’s all said and done, it will probably be about a $500,000 per year spend.

What is the status of this engagement?

It took us a little while to launch because we here had some internal things that we needed to work through with our CRM system. But in terms of their work, it’s been about two months that we’ve been live with the program. We started the work in September or October of 2016.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

What I like about them is that they’re really honest guys and they’re good problem solvers. I’ve often worked with agencies in the past where they try to be all things to you, and my experience with Disruptive is that they know exactly where their sweet spot is and they get in that lane. That’s the service that they provide to you and to do it extremely well. We’re very pleased with the service.

We don’t have any quantifiable results yet because ours isn’t the kind of product where somebody converts immediately online. A conversion to us is a new lead, but in terms of the quality of the lead, I don’t know that until I see how many of those leads actually result in somebody moving into one of our communities. It hasn’t been long enough to measure that yet.

What did you find most impressive about Disruptive?

Because they’re very clear on their area of expertise, which is PPC and CRO and social media advertising, they’re really good at finding those pockets of opportunity for the client, versus just kind of throwing out a general program that might not work specifically for my market or for the kind of people who are attracted to my product. They do a great job of getting to know my company and what makes my company special versus the competition.

Are there any areas Disruptive could improve?

You know, Jake is really good at asking if there’s anything they could be doing better, and I would be good at giving an honest answer if I could think of something. But they’re giving me what I want. I don’t have those kinds of suggestions, and if I did I would have already told him.

BACKGROUND

Introduce your business and what you do there.

I’m the Senior Marketing Manager for a multichannel e-commerce, call center, and marketplace company that sells music instruments and supplies to institutions to consumers, schools and other institutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

We brought them on to do a deep dive into our analytics and get that set up, but they’ve branched out into lots of other areas of assistance.

SOLUTION

What was the scope of their involvement?

I don’t use them for paid search, but our sister company does, and they’ve very happy with Disruptive. We use a different agency for paid search. But Disruptive helps us in a bunch of different ways. They completely audited our analytics program and created a foundation for us to measure everything we needed to. So they were getting into the weeds to make sure everything worked, but then also giving us analysis to reach our business goals. They are also our partner in testing, optimization, and CRO, so they’ve been super helpful in hundreds of different tests and projects and making our website better. Those learnings are leveraged across all our different channels. They also help with some ad hoc development, which we then hand off to our developers. So that’s been really helpful.

How did you come to work with Disruptive?

We were referred by one of our internal enterprise partners. It just made sense based on personalities and business goals.

How much have you invested with Disruptive?

It’s probably around $300,000 with them over the past few years.

What is the status of this engagement?

We started with them two or three years ago, and we’re still working with them. We continue to find ways to leverage all their resources for our own business.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It’s been paramount in our growth. I don’t have any stats offhand, but we transitioned to a new e-commerce platform so a lot of the work they had done was changed because we now have a brand new website.

What did you find most impressive about Disruptive?

One of the big selling points for us is their CTO and CEO. Jake is fantastic, but their CTO has so much experience with Adobe Tag Manager that for our business, where we have limited resources, it’s been incredibly helpful for someone to really understands the product to be able to jump in and give guidance. They’re not just doing tests, but they’re also helping with our enterprise development team. I can’t emphasize enough how important their CTO is.

Are there any areas Disruptive could improve?

We use them for so much that sometimes there are opportunities to prioritize better, but that’s not a negative. It’s just a learning process.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

As with any agency, just make sure your goals are absolutely defined. They have the resources to get it done.

BACKGROUND

Introduce your business and what you do there.

We’re the second largest direct mortgage company behind Quicken Loans, and I oversee most online marketing functions as well as all the websites and app initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive?

They’re just a good all-around partner. They have expertise in testing, analytics, and ad management. We have a lot of unique code and marketing-related challenges that they’re able to solve for us, in addition to having them as a paid search partner. We historically do everything in-house because we’re regulated by the federal government and everything is a real challenge to do without some external support, so you find one or two good partners and you make do.

SOLUTION

What was the scope of their involvement?

Disruptive does PPC management for us. They do paid search, testing, trying to convert more traffic that we bring in with a third-party platform we use, and then mostly analytics.

How did you come to work with Disruptive?

I had worked with them at the world's largest musical instrument retailer prior to coming to my current company a year ago. I’ve got a long history with them. They did most of everything I just described for us at my previous job, so I knew that they’d be a perfect partner after I came here and understood the business climate here.

How much have you invested with Disruptive?

We’re on pace to spend about $60,000-$80,000, but at my previous firm we did around $100,000 per year. But I foresee that continuing to grow.

What is the status of this engagement?

We started working with them in early 2012.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Without a doubt, our work has been successful. I’ll continue to be one of their biggest proponents. I’m quoted on their website somewhere, and I only allow that because of the return I get. They’re good people. It’s hard to give solid statistics because of the nature of the work we’re doing now, which is mostly baseline metrics. They’re not really useable to demonstrate Disruptive’s success. But at my last job, there were a number of big wins. We needed a bunch of product recommendation tests and they’re forecasted out to net additional $7 million in revenue if it’s annualized.

What did you find most impressive about Disruptive?

What I’ve always liked about them is that Jacob, their CEO is always accessible. He’s a really good guy. And then also they’re not nickel-and-dimers. They’re kind of cheesy when you talk to them because they’ll tell you exactly how much they want to invest in your success. But that really is 100% true: they genuinely do care about all their clients. You’ll get that kind of lip service from just about every other digital agency, but they’re just good folks from Utah and they just love what they do. All around they’re just a fantastic partner in terms of cost, through-put and talent. Their head analytics guy is one of the four beta testers for Adobe’s tag manager. He basically wrote Adobe’s tag manager program when it got acquired. They have serious expertise on the team. They’ve been a great partner for me.

Are there any areas Disruptive could improve?

Not from my perspective. They’ve always fit our needs. I suppose everybody could do something better, but they’ve always met my needs and been flexible. It’s always been a good partnership.

What tips or recommendations could you share that might increase the likelihood of success with Disruptive?

Be open and set your expectations with them, what you expect from them. They’re more than happy to comply. If you just let them know what you’re expecting and when you expect it, they won’t fail you.

BACKGROUND

Please describe your company and position.

I am the Head of Growth Marketing of Leadership Circle

Describe what your company does in a single sentence.

Leadership Circle empowers leaders and organizations to unlock their full potential through transformative leadership assessments, insights, and development programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Increase Qualified Leads: Drive high-quality traffic and leads for Leadership Circle's programs and products across key markets.
• Improve Conversion Rates: Optimize campaigns to ensure better performance and cost-efficiency throughout the funnel.
• Drive Measurable ROI: Deliver clear, data-driven results that demonstrate the value and impact of paid advertising efforts.

SOLUTION

How did you find Disruptive Advertising?

Referral

Why did you select Disruptive Advertising over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Disruptive Advertising will develop and manage paid advertising strategies across Google Display Network, LinkedIn, and Facebook/Instagram to drive qualified leads and improve conversion rates for Leadership Circle’s programs. They will create compelling ad content, conduct A/B testing, and provide recommendations for landing page optimization to maximize performance. Performance tracking tools and regular reporting will deliver insights on KPIs, including cost-per-lead and ROI, with actionable recommendations for continuous improvement. Additional support will include SEO-aligned strategies to enhance ad relevance and visibility where needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable success through a significant increase in qualified leads and improved conversion rates driven by optimized campaigns and landing page testing. Cost-per-lead decreased, enhancing the efficiency of ad spend, while a clear uplift in ROI demonstrated the direct impact on revenue growth. Comprehensive performance insights and reporting provided transparency and actionable data, enabling continuous refinements. These outcomes collectively showcased tangible progress and the value of the partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Disruptive Advertising demonstrated strong project management by consistently delivering key deliverables on time and adhering to agreed-upon timelines. They were highly responsive to our needs, quickly addressing questions, implementing feedback, and adapting strategies as priorities shifted. Their proactive communication and regular check-ins ensured alignment, while their ability to pivot and provide solutions showcased their commitment to meeting our goals efficiently and effectively.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Disruptive Advertising was their ability to combine strategic expertise with a data-driven approach, delivering measurable results while remaining highly adaptable to our evolving needs. Their commitment to continuous testing and optimization, paired with proactive communication and creative problem-solving, set them apart. This combination of technical skill, creativity, and client-focused collaboration makes them an impressive partner.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

While Disruptive Advertising delivered strong results, one area for improvement could be providing more proactive insights or suggestions for long-term strategy beyond immediate campaign optimizations. Additionally, streamlining the reporting process to focus more on actionable takeaways and next steps could further enhance collaboration and efficiency. Overall, these refinements would help drive even greater strategic alignment and long-term success.

UPDATED REVIEW

This review was published on November 22, 2022. 

VP of Marketing, Leadership Development FirmConsulting

Draper, Utah

51-200 Employees

Sep 2022 - Ongoing

Confidential

Verified

Project summary
Disruptive Advertising provides paid advertising services to a leadership development firm. They build strategies for the firm's e-commerce and lead generation aspects, work on targeting, and create ads.

Feedback summary
Disruptive Advertising delivers every single time, ensuring the campaigns' success. They act fast, decisively, and strategically. Moreover, their team is responsive and very persistent when needed. They also provide effective communication via email and Slack.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for a company that specializes in leadership development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Simple. We hired Disruptive to increase our lead flow across three separate units of our business.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've known and worked with Disruptive for years. This is the 4th company I've been with where I've hired them. In every single case, it's been a success. To me, they feel like a true partner.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rather than go into huge specific detail as that would give away some of our business model that I'm not really interested in talking about, let me say this. We have a complicated set of objectives. There is an e-commerce portion of our business and a straight-up lead gen portion. In both cases, Disruptive set out to build a strategy, worked with us on ad creation and targeting and set everything in motion quickly. Right now, all I can tell you is that the campaign has been successful!

How many people from the vendor's team worked with you, and what were their positions?

My account manager is Jonni and she is amazing. I've also been working with Michael on the Google side (who has been doing a bang up job) and Dane on the social media side.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Nothing specific, but let's say this. They have moved fast, decisively, and strategically. Just like I always expect from Disruptive.

Describe their project management style, including communication tools and timeliness.

We use email almost exclusively but we did use slack for a while. Look, Jonni is always on top of the communication. Like, always. I never have to wait for a response, she always has to wait on me. But she's very persistent when she needs to be in a good way. It's a skill.

What did you find most impressive or unique about this company?

They deliver. Every. single. time. That's it. That's the thing.

Are there any areas for improvement or something they could have done differently?

There always are, but honestly, I'll keep that in house. The reality is that no agency is perfect, and neither is Disruptive, but they're so focused on making sure the experience is good AND that they deliver results. Anything they need to improve upon is more situational based than anything else.

STAR RATINGS
Overall rating: 5
They are a great partner
Quality: 5
Top notch
Cost: 4.5
It's a tad more expensive, but you get excellence, so...
Schedule: 5 
SUPER easy
Willing to refer: 5
I do all the time

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Revival Today

Describe what your company does in a single sentence.

Revival Today is an evangelistic ministry that prioritizes soul winning and provides biblical teaching on faith, healing, financial prosperity, freedom from sin, and living a victorious life. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• More attendees to church
• More attendees to events

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO, PPC, Meta Ads, and creative assets

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in attendance to church and events

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

Disruptive Advertising's communication is impressive.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Nope they are great

BACKGROUND

Please describe your company and position.

 I am the Owner of an engineering company 

Describe what your company does in a single sentence.

PPC, SEO, and Email Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Drive traffic
• Drive brand awareness

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full-cycle digital marketing for ecommerce company

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic and revenue grew considerably

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always delivered on time. 
• Remembered deliverables I would forget. 
• Held themselves accountable.

What was your primary form of communication with Disruptive Advertising?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm very happy with Disruptive Advertising's attention to detail, support, and extensive knowledge. Their expertise has continued to impress me, and I've been pleased with their skills throughout our partnership, particularly in paid search. They take time to understand my needs, and their dedication to delivering results has made a real difference. I highly recommend them! 

Are there any areas for improvement or something Disruptive Advertising could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Buena Vista Health and Recovery Centers

Describe what your company does in a single sentence.

Buena Vista Health and Recovery Centers are drug and alcohol treatment facilities in Arizona.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• SEO & Search optimization
• UX and Website improvement

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Initial Audit: analysis of the current SEO setup.
• Real-Time Reporting Dashboard Access: Ongoing access to a live dashboard.
• Custom Strategy Roadmap: A tailored plan that outlines the specific steps and strategies.
• Custom Content Creation and Revision: Development or revision of content to align with SEO strategies.
• Competitor and Market Research: Analysis of competitor strategies and market trends.
• Backlink Cleanup and Acquisition Strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Decrease in cpc, cost and client acquisition cost.
• All cost reduced by minimun of 20% 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes all deliverables have been finished on-time and under budget. The team responds quickly and with meaningful answers or questions.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The culture, values, and integrity of the team were most impressive

Are there any areas for improvement or something Disruptive Advertising could have done differently?

There are no areas I can honestly say need improvement at this time.

BACKGROUND

Please describe your company and position.

I am the CEO of Juvenon

Describe what your company does in a single sentence.

We market Healthy Aging nutritional supplements in e-commerce (direct to the consumer).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Disruptive Advertising to accomplish?

• Improve digital advertising and grow sales.

SOLUTION

How did you find Disruptive Advertising?

Online Search

Why did you select Disruptive Advertising over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Disruptive Advertising were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grow social media, search, organic and Amazon advertising and profitability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue grew 77%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on the key items.

What was your primary form of communication with Disruptive Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their employees are learning and updating skills continuously. Good in house training program.

Are there any areas for improvement or something Disruptive Advertising could have done differently?

Creative Strategy