Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I’m the founder and owner of a boutique bankruptcy law firm in Southern Indiana.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Our engagement with Disruptive Advertising focused on Google PPC advertising and SEO services. A previous vendor we’d hired in November 2017 had only generated two leads in four months, one of which resulted in a sale. We needed to attract more potential customers and secure new business. 

What were your goals for this project?

Our primary objective was to create a more efficient set of campaigns. Ultimately, our work aimed to increase our overall conversion rate.

SOLUTION

How did you select this vendor?

After an unsuccessful past partnership, we began contacting SEO firms found through Google In February 2018. After interviewing several teams, we hired Disruptive in March 2018. The main point that sold us on Disruptive was their cautious optimism. They were willing to concede that it was impossible to guarantee a certain number of leads or sales.

Describe the project in detail.

We held numerous conference calls to pinpoint the requirements for this project. Throughout the first three months, we spoke on a regular basis to further hone my campaigns. The team was very forthright while describing all the factors and contingencies that determine a successful SEO and PPC strategy.

What was the team composition?

Disruptive Advertising assigned me a team that usually consisted of a lead strategist and a resource I called my "digital tactician."

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Since our partnership with Disruptive Advertising, we’ve been consistently showing up in the second or third rank within Google’s paid search results. I genuinely believe they’re doing everything in their collective power to increase my sales through our digital advertising campaigns.  I'm extremely satisfied with Disruptive Advertising and would recommend them to anyone. In fact, I already have.

How did the Disruptive Advertising perform from a project management standpoint?

My two points of contact have been very responsive. When I email them with questions, I typically hear back within 24 hours. Their standard response includes either a definitive answer OR a road map of how to obtain one for me along with a concrete timeline.

What impresses you about the Disruptive Advertising?

The team is very knowledgeable about the SEO and PPC space.  They never seemed to have an air of superiority or a supposed guild to protect. Disruptive Advertising is respectful and receptive to constructive criticism. 

Are there any areas for improvement?

The only way they could improve at this point would be to become experts in my firm’s industry. They’ve even assured me they already plan on studying the basic tenants of my field in their spare time. All this effort outside the scope of our engagement aims to serve my SEO needs even better.

BACKGROUND

Introduce your business and what you do there.

WANDRD manufactures and sells travel and photography gear like luggage, backpacks, and duffle bags. I’m the co-founder, and I’m in charge of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed a partner to take over our social media and AdWords campaign strategy. We wanted to outsource it completely while bringing in additional PPC revenue.

SOLUTION

What was the scope of their involvement?

They handle our Instagram, Facebook, and AdWords strategies. They create audiences, acquire new customers, and retarget visitors to our website. They’ve implemented some retargeting campaigns as well, building out the creative for those ads and managing those campaigns.

They also do website testing and conversion rate optimization (CRO) testing. They run A/B campaigns on our website to increase its conversion rates. We give them our assets and they take over the creative side of the advertising. It’s a collaborative effort.

What is the team composition?

We work with about five people consistently. I communicate directly with all of them.

How did you come to work with Disruptive Advertising?

We considered other agencies as well. I found out about them by driving past their offices and seeing their sign. I looked them up online and saw they were working with other reputable companies.

How much have you invested with them?

Since February, we’ve spent a total of $40,000 a month. We spend $30,000 a month in ad spend and $10,000 a month in management fees and website testing.

What is the status of this engagement?

We started working together in February 2018 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They consistently return above four times our ad spend. They quickly scaled what we were doing previously to increase our revenue and help us reach a bigger audience. Disruptive Advertising has increased our audience size, increased our as spend return, and done everything more cost-effectively than the agency we used before.

How did Disruptive Advertising perform from a project management standpoint?

We meet in person, talk on the phone, and use email. They’re better than anybody else we’ve worked with. Their communication is on point. I get weekly updates from each team member. When I need anything, they have a really quick turnaround time. I’m pleased with their attention to detail and their level of communication.

What did you find most impressive about them?

When we were vetting companies, we wanted to find someone who felt like a business partner. They’ve done a great job with that. Each team member is really excited about and interested in our brand. They show that they genuinely enjoy working on our projects. It’s important to us to know that they’re equally invested and interested in our business.

Do you have any advice for potential customers?

Be really open with your situation. It really helped us. One of the things I liked about the process is we could be super open about our situation and our goals. They were really upfront about whether they would be a good fit. Go in with an open mind and allow them to gauge how successful they could be.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Engagex, a marketing firm that focuses on phone-based customer outreach. We contact customers for various reasons on behalf of our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were looking for someone to help drive new lines of business. We wanted to add online leads, so we needed a firm to help us test if that was a productive segment or not.

SOLUTION

What was the scope of their involvement?

We established a budget with Disruptive and gave them some messaging to work with. They extracted the value points to build a landing page that would drive business. They have an analytical and scientific approach to creating the marketing material, and most of the work was for AdWords. They tested a variety of keywords and messaging options to see which most effectively engaged our customers. The A/B testing lasted until Disruptive identified the best way to drive traffic.

Although they were able to generate interest, we eventually decided to not move forward with the program because it didn’t fit well into our business model.

What is the team composition?

The project manager was our main point of contact.

How did you come to work with Disruptive Advertising?

Disruptive had a good reputation in the business community. Many people I respect have had great success with them, so they came highly recommended. I reached out to them and struck up a relationship.

How much have you invested with them?

We spent about $50,000.

What is the status of this engagement?

The partnership lasted from March 2015–March 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a specific goal of generating 30 inbound leads per day, and Disruptive exceeded that. They quickly proved the value of what we were selling.

How did Disruptive Advertising perform from a project management standpoint?

Our project manager was efficient, proactive, and always available. She regularly checked in and reported back to us, keeping the lines of communication open. She took real-time data on a daily basis and provided feedback on how the leads were performing and what adjustments needed to be made.

We mainly communicated via email and phone, but they just recently launched a dynamic portal.

What did you find most impressive about them?

They took time to effectively understand our business and made sure we succeeded. When you hire someone to do your marketing, it can be hard for them to represent you accurately, but Disruptive’s work aligned perfectly with who we are as a company.

Are there any areas they could improve?

No, I wouldn’t have changed anything about our experience.

Do you have any advice for future clients of theirs?

Follow their process and trust that they know what they’re doing. Their methodology is well-tested, so you can let them take charge. Follow their lead, and you’ll have more success.

BACKGROUND

Please describe your company and your position there.

I’m the owner of Dana Ball Legal Services. We help small business owners avoid common legal mistakes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I needed resources to generate leads through Google AdWords.

What were your goals for this project?

I wanted to increase our visibility to target small business owners.

SOLUTION

How did you select this vendor?

Another business owner who had previously worked with Disruptive Advertising referred them to me.

Describe the scope of their work in detail.

Initially, we had several phone calls to discuss our objectives, review our intended market, and answer any questions. Because my practice differs from typical law firms, they needed to test our keywords, search terms, and ads, identifying the ideal social media channels to promote my business. Using this information, they’ve led my social media campaign and AdWords to generate leads. Every month, they give me a report on all of our marketing efforts.

What was the team composition?

I work with two people who oversee my account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re amazed to see the quality of leads we’re receiving. The team has a great system in place to accomplish our goals. They always informed me when we should halt unproductive outlets and shift our focus to more fruitful ones, which prevents me from wasting money.

How effective was the workflow between your team and theirs?

They’ve been extremely helpful, delivering quality responses to my inquiries and concerns. They’re on top of their customer service and maintain open communication. I can easily reach my contact by phone or email. Currently, we have a monthly phone call to review the previous month’s report and discuss the next month’s strategy. They consistently follow up on tasks, and I always know what to expect.

What did you find most impressive about this company?

Their team members are proactive; they strive to make sure that I understand the process and know what to expect.

Are there any areas for improvement?

No, nothing comes to mind.

BACKGROUND

Introduce your business and what you do there.

I’m the director of e-commerce for The Tool Nut, an online retailer for power tools and related accessories. I'm in charge of our online activities, including marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We needed to replace our PPC advertiser.

SOLUTION

What was the scope of their involvement?

The agency that we were using before was based in Israel, so the time difference and lack of communication led us to switching. We do a lot of PPC advertising, and our account wasn’t getting the resources it needed. When we partnered with Disruptive, there was a bit of a learning curve, but that was expected. After about three months, they understood our demographic and product mix. They do PPC advertising on Google, Bing, and Facebook.

They restructured parts of the account to make it easier to manage, and we even met with them and some Google representatives. Because they’re a premier partner, they have access to Google resources and personnel. They presented a few strategies, which we began implementing. We currently have plans to work with Disruptive on conversion rate optimization within the next month.

How did you come to work with Disruptive Advertising?

I did some research online to find the top PPC agencies in the U.S. We interviewed 5–6 of them and ultimately decided to hire Disruptive. They felt like a good fit and seemed like a knowledgeable and capable company. We were impressed by their eagerness and enthusiasm.

What is the status of this engagement?

We’ve been working together since July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 20%–25% increase in our ROI since working with Disruptive. They’ve done a great job growing that and helping it continue to grow. Even during the initial months of our partnership, their performance was better than our previous partner.

How did Disruptive Advertising perform from a project management standpoint?

We have weekly calls to discuss our project, and they’re always engaged and interested in what’s going on. They listen to our feedback and take direction, respecting our final decisions. They provide great insight and expertise on different methods or ideas we should implement.

Even though their fee is based on a percentage of our PPC spend, they’ve never been reluctant when we’ve cut back on ads. They look out for our best interest as well as their own.

What did you find most impressive about them?

They’re an enthusiastic and proactive group. They’re good people that we can trust. A lot of companies are willing to bend rules, but Disruptive does things honestly.

Are there any areas they could improve?

They did some graphic design work that wasn’t homogenous with our site and brand.

Do you have any advice for future clients of theirs?

Maintain clear communication and be in touch with them on a regular basis.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of a company that manufactures and sells streaming media players.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired them to manage and improve our Facebook advertising campaigns. We had been doing it on our own with good results, but a professional team was needed to take it to the next level.

What were your goals for this project?

We wanted to increase conversions while lowering conversion costs.

SOLUTION

How did you select this vendor?

I went to a digital marketing comparison site and contacted the top three vendors that work with companies of our size. Disruptive seemed to offer the best value.

Describe the scope of their work in detail.

Disruptive has complete control of our Facebook marketing campaign. Jared (Marketing Consultant, Disruptive Advertising) helped us identify audiences that were receptive to our product offerings. He then implemented a dynamic retargeting campaign that has been extremely profitable.

What was the team composition?

Jared is our main point of contact. He also manages our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Disruptive has executed solid campaigns that have produced great results. Jared has helped lower the costs of our retargeting campaigns.

How effective was the workflow between your team and theirs?

It is wonderful. The communication between us and Disruptive has been solid.

What did you find most impressive about this company?

They are extremely professional and friendly. They really care about their customers.

Are there any areas for improvement?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a growing startup in California.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We are ramping up our digital marketing and decided to partner with Disruptive to help us manage our digital marketing and drive results.

What were your goals for this project?

Our goals are to increase customer acquisitions and decrease the overall cost per acquisition.

SOLUTION

How did you select this vendor?

We evaluated several agency partners and but decided to go with Disruptive. Primarily, they provided the best audit of our existing marketing situation. They demonstrated their expertise and creativity. They also seemed to have a well-run business with happy employees. 

Describe the scope of their work in detail.

They processed an initial audit and then started the onboarding process. They worked with us to create a 90-day plan and got to work. Their team is currently creating high converting landing pages for the various campaigns. They are handling all the creative designs, development, and the analytics to track results. They operate autonomously but check in every week to review performance and discuss strategy. They continuously work to implement changes and run A/B tests— always looking for opportunities to improve our account.

What was the team composition?

I work with a strategist, a digital executor, a designer, and additional personnel as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're are still working together, but we are relying on them as an extension of our marketing team and they have yet to disappoint. Our work has grown significantly and our KPIs show improvements so far. 

How effective was the workflow between your team and theirs?

Their communication and workflow are great. They are professionals and have great project management skills. They always clearly follow up after meetings and have a solid agenda before we start.

What did you find most impressive about this company?

Their value is great and their team's quality of work is amazing for the price I am paying. Other professionals of the same caliber would charge me two or three times more.

Are there any areas for improvement?

The team is managing other clients and are not only working on my project. I wish I was assigned more staff, but I can see that they are working hard to fulfill all their clients and their CEO said they are going to increase their staff's size. 

BACKGROUND

Introduce your business and what you do there.

I'm the VP of Davinci Virtual Office Solutions. We provide offices, live answering services, and live web chat services in 1,500 locations worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We have a healthy budget that we spend on paid marketing, so we wanted to leverage that budget, primarily with Google and Bing marketing platforms. In addition, we were looking to do social marketing on Facebook and Instagram. We started looking for a company that was agile and competent to help us develop marketing strategies.

SOLUTION

What was the scope of their involvement?

They oversee our social and paid marketing campaigns and do conversion rate optimization. They also help us with A/B testing based on the images and the look of our website: they make content changes to let customers experience an altered look and feel of the website based on the tests we're performing. Those changes are not permanent–Disruptive makes indirect changes through additional software.

What is the team composition?

We work with a large team that includes our main point of contact, marketing specialists for various platforms, an analyst, a video production team, and the owner. Their video team meets with us monthly to discuss different strategies and the performance of videos. In addition, we work closely with A/B testers.

How did you come to work with them?

We did a lot of research trying to find a local company. We also asked for recommendations from our partners. After 3–4 months of looking for the right vendor, we found Disruptive. They had the qualifications we needed, so we hired them.

How much have you invested with them?

We've spent about $90,000–$92,000.

What is the status of this engagement?

We started working with them in October 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We're definitely on track with the project. We've established a marketing spend versus return point of view, which is based on the number of leads converted into customers, but that's still work in progress. After that, we're going to offer incentives based on the increased traffic and conversions.

How did they perform from a project management standpoint?

Every week we have a video conference with most of their team. They give us an executive report and have internal dashboard reports that they custom-built for us. In addition, we have access to Google AdWords, which is another dashboard for us to see the progress. Then, we use in-house tools to analyze that information and evaluate how many visitors are coming in and converting from a lead into a customer.

What did you find most impressive about them?

This is the first time we've had a large team that is helping us reach our goals. Other agencies usually assigned one person to us who funneled everything to different team members. At Disruptive, each team member has their own purpose and responsibility, so we can work on five goals at a time.

Are there any areas they could improve?

I don't think so. We requested that we have video conferences with them and we would love them to have a video camera that would capture an entire room and all the team members. But that is a minor detail.

Do you have any advice for potential customers?

Push them from an analytical point of view from the start. They're an excellent team and we would use them again and again.

BACKGROUND

Please describe your company and your position there.

Security National Life Insurance Company provides affordable life insurance and annuity products to fund prearranged and prepaid funerals. Preneed products offer lifetime protection against funeral inflation costs by pre-planning and funding funerals at participating establishments before the need at time of death. Final expense services specialize in affordable and convenient products that “make sense” for a family to cover funeral costs and additional expenses. As marketing coordinator, I oversee the social media, online and print advertising, and marketing for the preneed and final expense divisions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive to manage our Google AdWords accounts.

What were your goals for this project?

We wanted to create and continue to increase a consistent flow of independent insurance agent leads to our in-house recruiter.

SOLUTION

How did you select this vendor?

After doing some online research, I set up several calls with a few companies in the area. Disruptive's presentation on how to achieve our goals far exceeded that of the other vendors. I was overwhelmingly impressed with their strategy and approach.

Describe the project in detail.

My sales rep, a dedicated market consultant, and myself met with them in person to go over goals, consumer types, and the state of our current efforts. They came back with a game plan that we discussed together and included landing pages for an A/B test. After approval, they dove in and started optimizing our campaigns.

What was the team composition?

I work directly with a marketing consultant. We have regularly scheduled calls during which he answers my questions, provides an account summary, and asks what I would like to see moving forward. He explains things in detail so that I feel like I'm a part of the effort. I feel comfortable that I can ask for further clarification without hesitation.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Prior to working with Disruptive, it was becoming increasingly more difficult to give time and attention to the accounts. The lack of attention resulted in weeks of lead downturn. Disruptive has taken the workload off my plate and really improved the consistency and quality of each lead.

How did the Disruptive Advertising perform from a project management standpoint?

Disruptive is very open and communicative. My dedicated marketing consultant has gone above and beyond to provide me with valuable information that exceeds his scope. When considering alternative pay-per-click options, he is quick to offer his strategy for our company, provide assistance, and send me information that is key to the decision making process.

What impresses you about the Disruptive Advertising?

Disruptive's transparency and overall presentation continues to impress me. They are truly interested in creating a mutually beneficial and lasting partnership.

Are there any areas for improvement?

Our first representative wasn't quite hitting our goals. When we were reassigned to another rep, all the pieces fell into place.

BACKGROUND

Please describe your company and your position there.

I'm the president of a medium-sized plumbing, heating, and air conditioning company located in New England. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed a vendor to create and manage a successful advertising campaign.

What were your goals for this project?

We wanted to bring new, high-quality leads to our company. 

SOLUTION

How did you select this vendor?

I spent hours researching various companies but couldn't find many that matched Disruptive Advertising’s reputation. After I spoke with their contact on the phone, I knew I’d called the right company.

Describe the scope of their work in detail.

We had multiple conference calls with the team assigned to us and received a list of what they needed. Once I sent everything to them, the work happened quickly. They built awesome landing pages, created multiple campaigns with zip-code targeting, set up Google analytics, and worked with me to develop a budgeting plan that would benefit my company.

What was the team composition?

Adam (Senior Marketing Strategist, Disruptive Advertising) acts as our account manager and is an incredibly nice guy. He explained the benefits of having Disruptive Advertising build and manage my pay-per-click (PPC) campaign. Manny (UI Designer, Disruptive Advertising) built the landing pages, which work amazingly well.

Ashlynn (Marketing Consultant, Disruptive Advertising) built the campaign and continues to manage it; she is my go-to person for everything, I have biweekly phone calls with her for a half hour so we can update the campaign. I can’t praise her enough; she really is the best.