KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing and Senior Copywriter for a startup. We teach career advancement to employees of all levels via live bootcamps and an online, year-round curriculum hosted on our own tech platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We've learned that informational email marketing is our strongest tool for conversion. However, we needed more D2C and B2B subscribers in our two career newsletters. We used KlientBoost for lead generation and brand awareness advertising.

SOLUTION

How did you select this vendor?

KlientBoost came recommended by a consultant. We ultimately decided to sign with them because of the array of services they can provide. They have a versatile, knowledgable, and dedicated team on deck to help with all aspects of our campaigns.

Describe the scope of their work in detail.

After a series of calls to align on business goals, they took over our D2C lead generation advertising and have consistently grown our list ever since. After this success, we added in shorter ad campaigns for our time-sensitive bootcamps.

KlientBoost handled our creative asset refresh and was prompt on deadlines. Most recently, we have started running a split lead gen campaign to find both D2C and B2B leads.

What was the team composition?

I spend the most one-on-one time with our fantastic account manager, who fields questions, feedback, and updates from the larger team. I also receive updates from all members of the team in a weekly communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our D2C newsletter subscriber list has increased nearly 50% over 5 months of working with KlientBoost to establish and refine an effective lead generation campaign. Of those new D2C subscribers, about 4% went on to convert to paid bootcamp attendees (with a test run of new, bootcamp-only ads).

As we continue to refine the D2C strategy, we are also in the process of building other, brand new lead generation campaigns to increase our B2B business.

How effective was the workflow between your team and theirs?

It has been very efficient. I have bi-weekly meetings with our account manager and receive a weekly update from all team members. We are able to keep this meeting cadence because everyone on the team is extremely responsive to email.

What did you find most impressive about this company?

They are all enthusiastic about the company's brand and love digging into the research around what we do! I am consistently impressed by the extra work they do to connect trends and audience groups to our mission.

Is there any area for improvement or anything that could have been done differently?

They are great at keeping communication minimal but informative and clear -- which means it's easy to go a few months at a time without talking to everyone on the team. This likely works very well for a lot of clients who are extremely busy. However, I realized it's great for my team to speak with other KlientBoost team members from time to time to hear more about their insights. We have a call with my Data Director later this week!

BACKGROUND

Please describe your company and your position there.

I'm the VP of Marketing at Webconnex. I oversee the marketing of our 4 brands: TicketSpice, RegFox, GivingFuel, and Red Podium.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to help us with our paid search, PPC, and SEO activities. The goals were to grow our customer base and better compete with our competitors.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were selected by our co-founder.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project began with Emil and his team creating our keywords and branded and non-branded campaigns. We would then meet every other week to see how our ads were performing. We tracked closely our web traffic and conversions to customers. Finally, we looked to create unique landing pages to better entice people to try our products.

How many people from the vendor's team worked with you, and what were their positions?

Emil was our main account manager and point of contact. He had other team members as well but I didnt interface with them as much.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Absolutely. Since working with Emil and Klientboost, our traffic has increased significantly. We have much more targeted key words and far better conversion rates.

Describe their project management style, including communication tools and timeliness.

Emil has always been fantastic on email and used awesome dashboards and other online tools to clearly communicate our progress. He's always been incredibly timely and responsive in all ways.

What did you find most impressive or unique about this company?

I've just loved their personal touch and friendliness mixed with professionalism. They have become true partners for us in our marketing efforts. We see Emil and Klientboost as members of our team. Emil has been extremely knowledgable in this space, he's taught me a lot, and we are very grateful to be working with him.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am marketing campaign manager at a additive manufacturing technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost to help develop and implement the SEO strategy for our website as well as discover high value keywords related to our company using PPC marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We viewed several vendors in the selection process and went with Klientboost due to the services offered were at a more competitive value, the logic behind how they implement SEO and SEM strategies was sound, and their reviews indicated a great reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For the SEO portion of the project, Klientboost outlined a 6 month process that included the following

• Initial onboarding
• Website analysis
• Technical website audit and recommendations
• Development of strategy and monthly deliverables which consisted of optimized content and backlinks
• Content calendar developed using strategy
• On going monthly deliverables (4 content pieces per month)

For SEM portion of the project, Klientboost outlined the below project scope:

• PPC onboarding and setup within Google Ads account
• Campaign strategy involving brand and industry-related terms
• Landing page creation.
• Campaign launch and ongoing optimization using individual keyword ad groups.

How many people from the vendor's team worked with you, and what were their positions?

We currently have worked with a team of five team members directly (although I'm sure there is a larger support staff behind them). This primary team consists of:

• One account manager who coordinates the strategy and holds regular meetings.
• One SEO technical expert who analyzed and offers insights in how to improve the technical aspects of our company website.
• One SEO content expert who coordinates the content briefs and creation of the monthly content deliverables.
• Two PPC experts (one recently left the company so we were assigned a new one) who set up and manage PPC campaigns.
• One landing page expert who coordinated the development of a PPC-specific landing page.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO and SEM strategies. We have started to see an increase in inbound organic traffic, a rise on certain terms on SERPs and and increase in inbound leads from PPC campaigns.

Describe their project management style, including communication tools and timeliness.

We have regular meetings (initially weekly, now bi-weekly), QBRs once a quarter, and easy and frequent communication using Slack to communicate and Asana to manage aspects of the project.

What did you find most impressive or unique about this company?

They have a very organized project strategy. They're diligent in communicating with us with updates and suggestions for their strategies.

Are there any areas for improvement or something they could have done differently?

Some of the initial onboarding like the landing page required more back and forth and was more templated than I would have preferred, but no major issues that require improvement so far.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of Bunny studio. Our goal is to fulfil content and creative projects with our vetted network to allow other companies to scale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We needed to kickstart our Google Adwords account and we decided to hire Klient Bost. The goal was to test different campaigns and find the most effective cost/performance ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

After a referral, I decided to do a bit of research and ended up in a couple of meetings with them. They seemed to have the ideas and plan clear.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discovery phase where they took over the account, selected the best KW for each service, and created the ad structure. Then, they implemented some optimizations based on performance and launched other campaigns to have benchmark ready for our in-house team.

How many people from the vendor's team worked with you, and what were their positions?

They assigned the project to a project manager which I was in direct communication during meetings and a Google account manager which I had direct communication via Slack.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This was a kickstarting project and our goal was to achieve 1:1 ROA. This was not reached but the whole situation of the account improved considerably (even we kickstarted the account there were a couple of ads with low performance that showed this clearly).

Describe their project management style, including communication tools and timeliness.

They used generally Slack as we do not communicate via Email in our company. Also had an Asana project set up and worked with a Google Doc to review copy and others. We also had a biweekly meeting with the account manager to revise performance and expectations.

What did you find most impressive or unique about this company?

They seem young and willing to test while also having good experience and background. I liked their fresh and direct approach to each task.

Are there any areas for improvement or something they could have done differently?

I know is an agency so this is not related only to them, but one of the reasons we always looked for an in-house member is the dedication and the speed. Again, this is not specific to Klientboost.

BACKGROUND

Please describe your company and your position there.

I'm the owner of an online pets business where we connect prospective pet owners with reputable, caring breeders across the US & Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our primary goal was to increase the efficacy of our Google & FB ads, as this is our primary customer acquisition channel.

SOLUTION

How did you select this vendor and what were the deciding factors?

KlientBoost had great reviews, a responsive and knowledgeable team, and was willing to have us onboarded rapidly. They stood out from the competition by having the right experience and commitment level.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

KlienBoost took control of our Google and Facebook accounts, outlining short and long term priorities for changes we should make to improve our performance. The KB team reviews our performance weekly, making optimizations, and we collaborate bi-weekly to review opportunities for new campaigns and ideas to implement.

How many resources from the vendor's team worked with you, and what were their positions?

Two primary resources - a project manager and a campaign manager. There was one additional resource available if anything required additional review or support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our Facebook campaigns have improved significantly and we are continuing to put more budget behind those. Our Google campaigns are continuing to improve week over week as well, with our CPA decreasing steadily.

How effective was the workflow between your team and theirs?

Very effective - we collaborate over Asana and email.

What did you find most impressive or unique about this company?

They provided a team that was capable of handling both our Google and Facebook needs, allowing us to work with a singular agency for all of our advertising needs.

Are there any areas for improvement or something they could have done differently?

I think it would be great to have more data analytics support from KB's team, to help us ensure that our conversion tracking is at 100%, as this is a big driver in our ad performance.

BACKGROUND

Introduce your business and what you do there.

I was the former senior digital marketing manager at symplr. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We needed to simultaneously scale our digital advertising budget and expand our channels for social search and display. 

SOLUTION

What was the scope of their involvement?

Initially, KlientBoost asked for access to all of our primary platforms and analytics. These platforms included Google Analytics, Facebook, Microsoft, and Google Ads. They also asked us for Google Tag Manager. At that point, they did an audit of our progress. 

The team then set up an introduction call to talk through their findings and verify them. From there, we did a follow-up call to go into the specifics of the strategy; we talked about the timeline of implementation and the areas of business we’d be focusing on first. 

After that, we moved into executing the campaigns. The KlientBoost team took one of our main business units and simultaneously deployed campaigns across social display and paid channels. 

What is the team composition?

We directly worked with three primary contacts. They used additional resources internally; there was also a fourth resource assigned to us.

How did you come to work with KlientBoost?

We chose to work with KlientBoost because they were extremely approachable and transparent about how they assess and run campaigns. The team was performance-oriented in everything they did; all of their work was relevant to producing leads. Moreover, their resources were conscientious and truly interested in the intricacies of our business. 

On top of that, their pricing model was extremely affordable for how many dedicated resources they’d provide for us. We also had a change in leadership in the middle of our vendor selection process. As a result, we had to put the brakes, and they had to reposition themselves based on the new leadership — they did amazingly well. Ultimately, they won us over because of their strategic approach and their personality as a team.

How much have you invested with them?

As of December 2021, they’ve managed up to $150,000 in digital ad spend for my former company. They’ve also charged a 10% management fee 

What is the status of this engagement?

The start date of the contract was in October 2021, and their engagement with my former company is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With KlientBoost’s help, we reduced our campaign production time by 30%. We also saw an increase in landing page conversion rates, while our cost per acquisition decreased by 40%. These results were instant and happened right out of the gate; we didn’t have to wait for them to ramp up their efforts just to see improvements. 

How did KlientBoost perform from a project management standpoint?

Their project management was phenomenal. The KlientBoost team had to deal with two separate changes in stakeholders, which also changed their responsibilities and primary point of contact. Despite those things, they performed incredibly well.

In terms of communication, we had five weekly status calls. We also had a Slack channel, their resources were highly responsive. Our teams also had some communication over email. 

What did you find most impressive about them?

KlientBoost was highly creative in their strategies. They didn’t use any cookie-cutter solutions. Instead, they took their time to figure out exactly what our business was and came up with creative ideas on how to solve our challenges.  

Apart from that, their pricing model transparency was also impressive. There wasn’t any complex negotiation, which was fantastic. 

Moreover, the sales representative that we initially worked with wasn’t just a salesperson; he also understood digital advertising strategies. He even workshopped with us to help us know if we could work well together. Overall, he was knowledgeable and awesome. 

Are there any areas they could improve?

I wasn’t initially impressed with KlientBoost’s branding; they didn’t look as skilled and knowledgeable as they truly were because they looked a bit unprofessional. Their branding was bubbly, and our new CMO at that time had a strong negative response to it. 

That said, this was the only time we weren’t impressed with them, and they’d since adjusted their presentations to address our sentiments. 

Do you have any advice for potential customers?

Let KlientBoost run with the project. Give them the keys, and let them go.  Don’t get in their way.

BACKGROUND

Please describe your company and your position there.

We're a B2B SaaS company for life insurance agents. I head up the Growth team and oversee all marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We brought on KlientBoost to manage our Google and YouTube ads.

SOLUTION

How did you select this vendor?

I had actually hired and worked with KlientBoost at a previous company and saw a lot of success. They were the first people I called when I was looking to hire another agency!

Describe the scope of their work in detail.

Upon onboarding, KlientBoost made it a priority to truly learn and understand our product and key objectives. They now handle daily maintenance of our Google Search ads and YouTube ads, including any keyword research, bid adjustments, campaign expansion, remarketing, etc. They also have built and A/B tested landing pages for us and advised on strategy for our Google and YouTube ads.

What was the team composition?

I primarily work with our account manager, but have access to a campaign manager and CRO designer as well. For larger initiatives, their account director has also joined in.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since KlientBoost started optimizing our search ads, we've seen a 64% increase in CTR, 229% increase in search impression share, and 11% decrease in CPA!

How effective was the workflow between your team and theirs?

The KlientBoost team is incredibly organized and communicative. While we do have regular meetings to touch base on KPIs and goals, they also are great about email communication and proactively updating their Asana board.

What did you find most impressive about this company?

Unlike agencies that offer cookie-cutter solutions, KlientBoost acts like an extension of our marketing team. Taking the time to truly understand our business and objectives from the start has paid off tenfold, as they now proactively offer ideas and solutions that would help us hit our strategic business initiatives.

Is there any area for improvement or anything that could have been done differently?

None!

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a production studio and app development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

The iOS 14 update affected our Facebook advertising efforts, so we were looking for an agency with a better relationship with Facebook to pivot our business quickly and be more prepared for challenges.

SOLUTION

What was the scope of their involvement?

KlientBoost is providing us with social media advertising, PPC, Google Ads, and YouTube marketing, as well as web and graphic design services.

What is the team composition?

I mainly work with Jordan (Account Manager), Kimball (Senior Paid Strategist), Justin (CRO Designer).

How did you come to work with KlientBoost?

I found them while researching through Google and decided to hire them based on their website, experience, and positive reviews. I looked at some of the bigger companies they’ve worked with and it gave me the confidence that they could help us achieve what they have.

How much have you invested with them?

We spend $5,000 a month on their services, but our budget can range from $15,000–$30,000 a month depending on ad spend.

What is the status of this engagement?

Our ongoing partnership started in October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within a two-week period, KlientBoost is able to present a landing page that was far more efficient, professional, and fresh than our previous landing page. They have an eye for modern design and we like the fact that they can deliver an excellent output with agility.

So far, their work has had a significantly higher conversion rate than our previous landing page, and it’s only going to improve once we optimize our targeting efforts.

How did KlientBoost perform from a project management standpoint?

Their project management is very transparent compared to the previous company I used to work with. KlientBoost consistently meets their deadlines and stays on budget, which helps us build a healthy professional relationship with trust.

We typically communicate through email and Slack.

What did you find most impressive about them?

With KlientBoost, I always look forward to our meetings because we always have good discussions concerning our projects — we like that we’re able to fix issues so we can keep moving forward.

Are there any areas they could improve?

I can’t think of anything they could improve on, because most of our issues stem from our previous partner and Facebook.

Do you have any advice for potential customers?

If you’re looking to hire KlientBoost, make sure you take the time to help them with what they need from you because once that’s done, they can take ownership of the project without much handholding. You need to be available so they can help you achieve your goals quickly.

BACKGROUND

Please describe your company and your position there.

I am the Director of Growth. I manage all demand gen efforts, including paid advertising, webinars, and email marketing. We are a Saas B2B software designed for us by HR and Recruiting leaders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We are a small and nimble marketing team. We brought on Klientboost to fill a gap for ppc, paid search, campaign management as well as creative asset creation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Klientboost after a 1-2 month vetting process where we evaluated 3 other agencies. Klientboost had the best vision, pricing, and track record.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. We went through a discovery phase where Klientboost did a complete audit of our current strategy. We then went through an onboarding phase where Klientboost went in and cleaned up our google platform. This was followed by a launch of new and existing campaigns, follow up meetings on a bi weekly basis, and optimizations and insights made along the way.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, campaign manager, CRO, Team Director, and executive producer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

KB has decreased our cost per lead and increased the number of conversions by google ads.

How effective was the workflow between your team and theirs?

KB is readily available on Slack and we have a very detail Asana instance that tracks progress. We also meet weekly to discuss the health of our campaigns.

What did you find most impressive or unique about this company?

They are creative, attentive, and have very quick turnaround times.

Are there any areas for improvement or something they could have done differently?

The team had some turn over which affected our productivity for a short period. I would say if there is turn over to not let anything fall between the cracks or lapse while they are assigning a new team member.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for a Point of Sales Saas solution provider with a specialty in independent hardware, lumber and retail stores.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We needed help in developing our digital/paid ad strategy through channels including Google and Facebook.

SOLUTION

How did you select this vendor and what were the deciding factors?

After speaking with several agencies, KlientBoost seemed like the best fit for what we were looking to accomplish. Their capabilities presentation and undertsanding of our business convinced my CEO that they were the best choice.

Describe the project in detail and walk through the stages of the project.

After a kickoff/onboarding session. We provided recent market research studies, competitive information and all of our marketing materials to help them craft our campaign. From there the KlientBoost team did some additional research and began the process of establishing our campaigns and developing engaging creative to generate action from our target audience.

How many resources from the vendor's team worked with you, and what were their positions?

The whole team was made available to us. We closely interact with an account manager but also have visibility into the creative process, campaign build process and much more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

So far we have seen a big jump in the quality of form fills on our site and overall volume of phone calls to our sales team generating from Google/Facebook campaigns established by KlientBoost.

How effective was the workflow between your team and theirs?

We have ongoing weekly/biweekly status checks to review results. They are also always available via email slack to answer any last minute quetsions.

What did you find most impressive or unique about this company?

We're impressed with their knowledge of campaign management and optimization. We used to do that in house to some degree but with standards and technology constantly changing, KlientBoost helps keep us current on the digital landscape without exhausting our internal resources.

Are there any areas for improvement or something they could have done differently?

Not really. We enjoy working with them.