KlientBoost

BACKGROUND

Introduce your business and what you do there.

My company creates digital care management solutions for health plans and health systems throughout the United States. Our technology is used to support care managers in helping manage the health and care of the members and patients they serve.  Our solution helps them deliver the right care, to the right member/patient at the right time.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We were struggling with lead conversion, so we hired KlientBoost to help us convert people visiting our site pages and content.

SOLUTION

What was the scope of their involvement?

We started the engagement with a meeting with the KlientBoost team and walked them through our goals. They gave us a survey where they learned about what we were trying to accomplish. Then, they put together a team for us; they searched for the right people to engage with us since we had unique challenges. 

Meanwhile, we did the same on our side; we pulled the right team together on our end, to set us up for success.

From there, they used our style guide and survey answers to build landing pages. As they built those, our resources started working on our ad copy. KlientBoost then gave us data around the keywords they believed would work best for us based on what we shared with them. 

Sometimes our team is over-prescriptive in our approaches to working with new vendors, but we really wanted to let them drive the engagement.  We hired them for their expertise!

Today, we’re working solely on PPC and retargeting, but anticipate expanding the scope of our partnership into social media advertising.  The initial scope of our partnership for this project is six months, but we anticipate it not only going on for much longer, but expanding in scope.

What is the team composition?

We have a team of heavy-hitters from Klientboost including our primary point of contact who ensures that we’re happy and that all projects are moving along.  We occasionally work with others assigned to our team - the people designing the landing pages for conversion optimization, or those working on the ad copy and keywords. If needed, there are more senior people on the team we can reach out to - but that hasn’t been necessary so far.

How did you come to work with KlientBoost?

I have used KlientBoost at other companies.  Initially, I found them by searching for best practices in optimizing Google ads - their founder/CEO (Johnathan) consistently came up having written articles on the topic, posted on a handful of websites that I trusted…I decided to give him a call.

I’ve referred them to a number of other companies, and was thrilled when the opportunity presented itself to bring them on board at my current company.

How much have you invested with them?

We pay KlientBoost around $5,000 per month. 

What is the status of this engagement?

We started working together in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we’re early in this partnership, we are currently measuring success by increases in traffic and conversions.  Early results show that we’re increasing in rank on some of our top keywords, and are seeing new leads coming in on our pages.  In fact, we had 4X more leads this past week compared to a similar week the month prior.

We’re also monitoring the number of visitors that visit our website in relation to our target keywords. Our team is also trying to drive the cost a bit over the next few months, so we’re not there yet. That being said, we’re getting people in the door and engaging with our content.

How did KlientBoost perform from a project management standpoint?

KlientBoost’s project management is 100% awesome. They’re energetic and fun to talk to; they always do what they say they’re going to do. Moreover, their resources are highly organized; they have everything on Asana and a Google Document. 

On top of that, our meetings are efficient. We usually get everything done in half of the allotted time, though we can also stay and talk to them — their team is simply great. To communicate, we use emails and meetings. We usually have scheduled meetings, but our teams can also hop on an impromptu meeting if necessary. 

What did you find most impressive about them?

We’ve worked with many other agencies, but KlientBoost feels different. We feel like they’re just in the next office, serving as an extension of our team. This project isn’t my favorite part of the job, but they make it fun. 

Moreover, since they’re a small agency, we don’t need an SoW for every little tweak we want to make. The engagement is highly fluid and flexible, which is what we have to be in this business. We don’t have this kind of relationship with other vendors. 

Are there any areas they could improve?

At this time, I can't think of anything that I'd call out.

Do you have any advice for potential customers?

Talk to the KlientBoost team and feel comfortable with them. Enjoy the fact that they love what they do; they love their customers, and they’re passionate about their engagements. On top of that, know that they’re highly talented — they’ve hired some of the smartest people I’ve worked with, and I have nothing but great experiences. 

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director of Wrapmate. I help manage and oversee all marketing & advertising strategies we execute as well as manage all vendor/client relationships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to manage our SEO, PPC and CRO. Our intiial goal was to decrease our acquisition cost by 20%, which we've accomplished by far already.

SOLUTION

How did you select this vendor and what were the deciding factors?

We spent one month looking through 10+ agencies before landing on KlientBoost. We were looking for an agency that could handle all our customer acquisition needs without costing too much.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost handles our SEO, PPC and CRO. In terms of SEO, they create and publish 4 pieces of content for us monthly. For PPC, they run Google Ads and Facebook Ads primarily. We have many campaigns currently running, some of which drive traffic to a CRO landing page that is being used to test messaging, imagery and CTA buttons. We have bi-weekly calls to stay updated on progress, review content, dashboard updates, and discuss lead quality & budget optimization plans.

How many people from the vendor's team worked with you, and what were their positions?

We mainly work with 4 people on their team directly. These include an Account Manager, Graphic Designer, SEO Strategist and Data Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far, KlientBoost's initial goal was to reduce our acquisition costs by 20%. They've smashed our goal out of the water and still see possibilities to keep getting better!

Describe their project management style, including communication tools and timeliness.

We can reach them basically anytime on Slack. They respond in a timely manner via email as well. Anytime there is an issue, we discuss it quickly and then it is resolved shortly after that.

What did you find most impressive or unique about this company?

Their ability to get us hundreds more leads for the same budget spent compared to our last agency is extremely impressive.

Are there any areas for improvement or something they could have done differently?

We are working on solving some data accuracy challenges with dashboards & reporting, but I'm confident we'll get everything resolved.

BACKGROUND

Please describe your company and your position there.

Airport Van Rental has been the industry leader in van rentals for the past 20 years. Being the first van rental company in metropolitan cites such as Los Angeles, San Francisco, San Jose, Oakland, and Las Vegas, Airport Van Rental provides specialized and personal services that no other car rental company can match to date. As Marketing Director, its my job to ensure that we position our company in the best place to ensure our customers can find us with ease through all channels of paid advertisement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Lowering our CPA during our slower seasons, while ensuring our money is being spent in the most effective way.

SOLUTION

How did you select this vendor and what were the deciding factors?

There team was very welcoming and answered our questions timely. The constant communication was key to selection .

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We engage Klientboost services to lower our CPA by 20% over the initial term. They were to optimize paid advertising spend while accomplishing the project.

How many people from the vendor's team worked with you, and what were their positions?

Lead CRO Strategist, Cody Senior Account Manager, Lauren Campaign Manager, Alex

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far we have seen, 54% increase in CTR, 30% increase in ROAs, 22% increase in Revenue, and 17% increase in conversion rate.

Describe their project management style, including communication tools and timeliness.

The communcation from KlientBoost has been exceptional. All of there projects are labeled and tracked through Asana. While all data driven results through data studio.

What did you find most impressive or unique about this company?

Not only have they achieved the results, they have been able to walk us through how they get there. They spend the time to effectively communicate all of there success and how they got there.

Are there any areas for improvement or something they could have done differently?

Not at this time.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for a SaaS company for the transportation and logistics industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We hired them to handle our paid media strategies.

SOLUTION

What was the scope of their involvement?

KlientBoost is managing our PPC and social media retargeting activities. They also manage our display and Google ads. While we’re doing various activities, they help us understand if we’re meeting our cost per lead (CPL) as well as see where our investments are going.

What is the team composition?

I only work with their enterprise account manager, and he works directly with a marketing team to help execute the project.

How did you come to work with KlientBoost?

KlientBoost was already working with our company long before I knew them, but if I had to guess, their team was probably referred to us.

How much have you invested with them?

We spend around $12,000 a month.

What is the status of this engagement?

My partnership with them began in December 2019, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen substantial growth this year because of KlientBoost’s work, and they’ve supported us in getting our name out. We’re in a really great industry and it’s just really been great to have a partner that helps us take advantage of the market. On top of that, we see that our investment is really attributing to our bottom line. 

How did KlientBoost perform from a project management standpoint?

We only have one point of contact, which is nice because we don’t have to track down a bunch of people to get updates on the project. We have a very good relationship with KlientBoost, and they’re always available when we need them. They do a good job of staying on top of our projects, and they’re respectful of our time. We use Asana, Slack, Google Meet, email, phone calls, text messaging, and more.

What did you find most impressive about them?

They’ve helped me jump into projects and help give me a really good understanding of why we’re working on the strategies we have. I also appreciate the knowledge that they have in the channels that we’re running, and we can tell that they have a good understanding of where we need to put our ads and where to put our money.

I trust them and rely on them to make smart decisions on where our investments need to be spent. Overall, their knowledge, recommendations, and expertise have really helped us make sure that our partnership is successful.

Are there any areas they could improve?

We’ve had some challenges regarding deadlines because they’re working on a lot of things. I hope that once things settle down, that will improve again. However, in general, they show up for meetings on time.

Do you have any advice for potential customers?

I’d definitely refer KlientBoost because they can really help you in identifying what channels make the most sense, and they have a robust environment that can help you learn and optimize your strategies. Overall, if you’re looking for a paid media partner, you can’t really go wrong with KlientBoost.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for an e-learning company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We needed someone to help us with our paid media efforts. Our goal was to drive awareness and get conversions.

SOLUTION

What was the scope of their involvement?

KlientBoost handles all of our paid media efforts. To start the project, they did extensive research on our brand. After that, they proceeded with the work, running ads across Facebook and Google to get people to sign-up for a seven-day free trial of our services. They helped with setting up landing pages as well.

At times, they also assist us in any way they can to take more work off our plate.

What is the team composition?

Our main point of contact is their account manager and campaign manager.

How did you come to work with KlientBoost?

We had a direct connection with a Facebook representative, who recommended them to us.

How much have you invested with them?

We’ve spent between $50,000–$100,000 so far.

What is the status of this engagement?

We started working with them in September 2021, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s too early to share any metrics, but we’ve been working together on setting up new KPIs. 

How did KlientBoost perform from a project management standpoint?

They’ve managed the project exceptionally well. We communicate mainly through Asana, email, and re-occurring meetings.

What did you find most impressive about them?

What’s been most impressive about their team is their communication and organization — they’re very straightforward and easy to work with.

Are there any areas they could improve on?

It’s still too early into the engagement to point out any room for improvements.

Do you have any advice for potential customers?

Give them everything they need as quickly as possible to make the most out of your partnership.

BACKGROUND

Please describe your company and your position there.

I am the Founder of a real estate investment company. We offer a lucrative opportunity that can yield $10,000 per month NET cash flow for you as well as those who you are survived by.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired Klientboost for PPC ad management and implementation.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed four other companies and decided on Klientboost because of their professionalism, their team dynamics, and the fact that their offerings most aligned with what we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Klientboost manages our Facebook and Google ads accounts, including ad development, landing page design, and implementation/followup.

How many people from the vendor's team worked with you, and what were their positions?

We have worked closely with four team members at Klientboost.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since our first ads were published with Klientboost, we have seen immediate return in lead quality improvement. The team is transparent and forthcoming when it involves things that need to be tweaked and changed and they have been quick to let us know what is not working and how to fix it.

Describe their project management style, including communication tools and timeliness.

Klientboost is extremely professional when it comes to communication. We have held bi-weekly status meetings and had many emails back and forth between the scheduled meeting times. They are quick to respond and thorough in their answers.

What did you find most impressive or unique about this company?

Klientboost has far exceeded our expectations thus far. From the onboarding to the implementation, the team has been transparent and helpful. We are impressed by how well they are able to manage things on the fly.

Are there any areas for improvement or something they could have done differently?

None that we have observed.

BACKGROUND

Please describe your company and your position there.

I am a Social Media Advisor for Finning Canada, the largest Caterpillar dealership in the world. I manage paid and organic content for all business segments while also providing support in Google Ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Our main goal is to generate more leads for each of our business segments on our Google and Facebook channels. KlientBoost was hired to provide support in managing, setting up and providing insight into our campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was selected before I started.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The KlientBoost team helps us set up, manage, execute and optimize on all of our Google and Facebook PPC campaigns. Team will have weekly meetings with KB to go over performance while KB provides their recommendations.

How many people from the vendor's team worked with you, and what were their positions?

1 Account Manager, 1 PPC Specialist and 1 Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen positive trends from our Google Ads account, specifically with the TCRS segment. Facebook, we were able to maintain our benchmarks/goals.

Describe their project management style, including communication tools and timeliness.

With my position, the only tool I use is Slack where I submit my campaign briefs. KB usually confirms within 24 hours when they receive it and within a 3 day turn around time, has the campaigns up and ready to go. I've seen in meetings that they also use Asana for project management.

What did you find most impressive or unique about this company?

Coming from an agency, we usually have multiple people on the call where one person speaks to strategy, another to Google performance, another to social, etc. It's nice to have a knowledgeable team of all different channels and be able to answer questions well.

Are there any areas for improvement or something they could have done differently?

I think a lot of ideas we have (as a team, KB x Finning) to improve performance is to change bid strategies and how to structure campaigns. With frequent roll outs of new features (specifically Google), I'd love KB to think about more testing for us and think about how we can use these features as they become available.

BACKGROUND

Please describe your company and your position there.

I'm a senior marketing coordinator managing lead generation efforts at the corporate sponsorship division of a public media company. We sell advertising spots across audio, digital, and event platforms to brands to support the non-profit side of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

Before hiring Klientboost, our company had not tried a consistent, large-scale campaign in paid search. We were working with another agency, but had not seen the results we were hoping for, and so we were looking for a new partner. Our goals was to efficiently drive new leads to our Sales team.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched various PPC agencies online and shared an RFP with agencies we were initially interested in. Klientboost shared back a proposal, and we were pleased with the enthusiasm, relevant case studies, and transparency in methodology that they shared.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work focused on Google Ads. Klientboost looked at the prior performance of our Google Ads account, set up new campaigns in accordance with their SKAG strategies, and built new landing pages to kick off CRO efforts. In the first three months, they were able to significantly decrease the cost per qualified lead and helped bring in new revenue that leadership was thrilled to see.

With these early successes, we were able to add more budget to our original scope, and Klientboost helped us expand to experimenting with video ads on Youtube as well. With the expertise, by the end of our first year with them, we've added another extension to assist in our email marketing efforts.

How many people from the vendor's team worked with you, and what were their positions?

Initially we had a team of 2; one CRO designer and 1 account manager. At one point, we had a staffing change and Klientboost replaced the original AE with a new AE + 1 campaign manager. For the email project, we received consultation from their head of email.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Klientboost's work has helped lift ROAS of paid search by 300%, decrease CPQL by nearly 30%, and continues to bring in leads that generate new revenue for the company.

Describe their project management style, including communication tools and timeliness.

The Klientboost team has always communicated well! We've been happy with their timely replies, letting us know about OOO in advance, and their adaptability to strategic or budgetary changes that come from our team. They use Slack and Asana, and provide excellent transparency into their work.

What did you find most impressive or unique about this company?

From the beginning, working with Klientboost has felt like working with great people -- though our budget is small, they have always been attentive to us, and we've never felt lost among their accounts. Their collection of case studies across a wide array of industries is impressive. They prove that their strategies work.

Are there any areas for improvement or something they could have done differently?

The departure of our original account manager was a bit sudden -- we're not exactly sure what happened, but it seems that the handoff between prior and current account managers could have been smoother, in terms of Klientboost helping to make sure the new account manager could get up to speed. We also have a small budget, and so the ratio of agency fee to ad spend is almost 1:1, which is not ideal. Klientboost did try to accommodate us and lower our monthly fee a little bit.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a direct-to-consumer brand on Shopify.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

After the iOS 14.5 update, which reduced our ad return on Facebook drastically, we were looking for a company that could take over our Facebook account, secure the ROAS and scale it, as well as expand our efforts on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We checked various review platforms and interviewed other companies as well. The resources that Klientboost has on their website were a great sign of knowledge.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They took over the accounts, made sure that tracking and reporting were accurate, then took over existing ads and slowly modified them and added new ones. 30 days after the ad launch they set the current ROAS as baseline with the goal to improve upon it 10% every three months. They create the creatives, ad-copy and also do some conversion-optimization via AB-tests with Google Optimize.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager, a campaign manager and a CRO strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We surely have difficulties for PPC agencies given the recent changes that impacted particularly Facebook Marekting. But when we hired them the iOS update and its impacts had already happened and were visible. Klientboost was well aware of the challenges and did not make any promises (naturally), but still communicated possibilities and expectations that were not even remotely met.

Our accounts performance has declined since they took over. Unfortunately they have not managed to keep our Facebook ROAS at a steady and good level (while the goal was to increase it). When trying to scale our account our ROAS plummeted to unacceptable levels and we had to pull the breaks.

Describe their project management style, including communication tools and timeliness.

Communication is via Email and Asana. Asana is great as it allows us insights on progress and upcoming projects, milestones and the general timeline. Datastudio is used as a dashboard to compile the results like ad-spend, ROAS etc from the various platforms. Everything is very organized. We have bi-weekly meetings to discuss progress and issues.

What did you find most impressive or unique about this company?

Their level of transparency towards the client and style of communication are excellent. Everything is super-transparent in Asana. Goals are set and agreed-upon logically and Klientboost hold themselves accountable. They really seem to have a lot of experience in the company, which they use to set things up properly.

Everyone we have met and worked with at Klientboost is really friendly and nice to work with. They also understand the value of a brand and make sure to keep ad-copy and creatives in line with our premium-segment marketing touch. No sell-out for short-term results.

Are there any areas for improvement or something they could have done differently?

Onboarding-phase took longer than promised. It then took quite some time to fix attribution / tracking issues with our shopify store before any ads were launched. Expectations management could be better - particularly in the initial sales pitches. It's not enough to make the klient sign an agreement that says "no results are promised".

BACKGROUND

Please describe your company and your position there.

Shipley Energy is a B2B and B2C energy company. I work as a Marketing Project Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We wanted a partner who could help with our ongoign CRO and paid advertising efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been following KlientBoost for a number of years and reading their blog. Through self-application of some of their principles, and seeing results, we chose to use their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our project included pay-per-click advertising optimization where they understood our account, optimized current campaigns and landing pages, and have continued ongoing maintenance and testing.

How many people from the vendor's team worked with you, and what were their positions?

Roughly 5 to 8 people have worked with us from KlientBoost, including account managers, campaign managers, customer relations managers, sales, and conversion rate optimizers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen strong growth in our pay-per-click campaign results and a clear understanding of how to optimize these campaigns from KlientBoost.

Describe their project management style, including communication tools and timeliness.

The projects have been managed well using Asana software, regular bi-weekly check-ins, and quick responses via email.

What did you find most impressive or unique about this company?

They have a clear understanding of how to test, measure, and optimize campaigns to drive results in a systematic and technical nature.

Are there any areas for improvement or something they could have done differently?

If they could give an understanding of the bandwidth they have to work on our projects each month that would be helpful.