Pareto Leads

Pareto Leads is a Google Ads and paid media agency built exclusively for home-services businesses. We generate inbound phone calls and booked jobs for contractors - not impressions, not traffic.

We manage paid acquisition for service companies across the United States, Australia, and Canada, with deep specialization in high-intent, emergency-demand verticals.

Why clients choose us

We also operate our own home-services brands on a revenue-share basis, complete with an in-house call center and contractor dispatch network. We spend our own money on the same keywords, in the same auctions, and we live with the cost per booked job. That means we come to your account with tested campaign structures, negative keyword libraries, and bid strategies already proven at our own expense.

Every account has a named campaign manager, a documented account structure, and a monthly scorecard tied to cost per lead, lead-to-booked rate, and revenue - reviewed with you, not emailed at you.