Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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UndisclosedUndisclosed10 - 49Guang Zhou Shi, China
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PPCOps, a pay per click agency, was launched in 2014. The small team provides Pay Per Click and Public Relations.
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UndisclosedUndisclosed2 - 9
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Launched in 2022, Glover Marketing is a PPC agency. The agency focuses on Pay Per Click, and is small.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosedFreelancer
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Search Lucid is a pay per click company. They offer Pay Per Click and were founded in 2022. The firm is in London, England.
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$1,000+$25 - $49 / hr2 - 9
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Digitalac SPOT ON d.o.o. Is a PPC agency. They were launched in 2018, and their services include Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hr10 - 49
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SITEGEEK INFOTECH, a small pay per click agency, is located in Noida, India. The team provides Pay Per Click and Conversion Optimization.
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$1,000+< $25 / hrFreelancer
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PositionWorks is a pay per click agency. Launched in 2017, the team offers Pay Per Click. The agency is headquartered in London, England.
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$5,000+$150 - $199 / hrFreelancer
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Stefan Riemeyer is a PPC agency. The Berlin, Germany-based agency was founded in 2022. Their services include Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$5,000+Undisclosed10 - 49Barcelona, Spain
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Established in 2015, LOUD Creative Digital Agency is a Digital Strategy company. The team focuses on Digital Strategy and Advertising.
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$1,000+$100 - $149 / hr2 - 9Wantagh, NY
Services provided
See all 1 projectsDeclare Media offers specialized services in paid search traffic, Google Ads, LSA's GSP, and YouTube advertising. The overall feedback highlights their expertise and personalized service, with clients appreciating direct communication with knowledgeable professionals rather than salespeople. Declare Media's ability to identify and rectify account weaknesses and opportunities is particularly commendable.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$5,000+$150 - $199 / hr250 - 999London, England
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Advertising company London Consultancy Group was launched in 2016. The team focuses on Advertising and Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Lethbridge, Canada
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Hybrid Creative is a branding company. The Lethbridge, Canada-based agency was established in 2012. Their services include Branding and Web Design.
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$1,000+$100 - $149 / hr2 - 9Santa Rosa, CA
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Net101 is a pay per click company located in Santa Rosa, California. Established in 1995, the team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed10 - 49Lublin, Poland
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Vilaro is a SEO services firm. Founded in 2014, the firm is in Lublin, Poland. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49București, Romania
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ALLSoft Agency is a pay per click company. Launched in 2020, the agency is located in București, Romania. Their team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49London, England
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Propel Digital, a pay per click agency, was established in 2018. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$200 - $300 / hr10 - 49Cancún, Mexico
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Tachuela Growth Marketing is a pay per click company. Located in Cancún, Mexico and Monterrey, Mexico, the firm provides Pay Per Click and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9Luzern, Switzerland
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See all 1 projectsThe Zone Media GmbH is a specialised performance marketing agency based in Lucerne for Swiss SMEs. We are a team of four specialists who combine strategy, implementation and measurement. We plan,
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$1,000+$25 - $49 / hr10 - 49
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See all 1 projectsDigital Guru specializes in PPC and Google Ads, offering comprehensive online marketing strategies to maximize customer acquisition and conversions. Feedback consistently highlights their professional approach, effective communication, and ability to deliver significant returns on investment. Clients appreciate their deep understanding of market dynamics and innovative strategies that go beyond typical SEO services.
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$1,000+$50 - $99 / hr10 - 49Eatontown, NJ
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See all 2 projectsAmazonXperts is a digital advertising agency specializing in Pay-Per-Click (PPC) management and search engine marketing. With 100% positive feedback, clients commend their expertise in optimizing PPC costs while boosting sales and traffic, evidenced by a 400% sales increase. Reviewers frequently mention their integrity, dedication, and adaptability in project management.
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$1,000+Undisclosed10 - 49
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PPC company Monastic Media is in Surat, India. The team provides Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9L'viv, Ukraine
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Atlant Digital is an Advertising company. They are based in L'viv, Ukraine and have small team. They focus on Advertising and Pay Per Click.
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$5,000+$150 - $199 / hr10 - 49Morristown, NJ
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Branding agency Kraus Marketing is in Morristown, New Jersey and New York, New York. Their services include Branding and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Jhelum, Pakistan
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GoFlare, a PPC company, was founded in 2011. The team focuses on Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hr10 - 49Modesto, CA
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AnjasDev is a SEO company in Modesto, California and Chittagong, Bangladesh. They provide Search Engine Optimization and Social Media Marketing.
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$5,000+$50 - $99 / hr10 - 49
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ADvantage Digital Agency is a small Plovdiv, Bulgaria-based Digital Strategy company. Their services include Digital Strategy and Pay Per Click.
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$1,000+Undisclosed2 - 9
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Pilot Pipeline, a small PPC agency, is in Nashville, Tennessee. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+< $25 / hr50 - 249
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See all 2 projectsEM Ranking specializes in enhancing website visibility, managing keyword rankings, and optimizing online presence, as reflected in their positive feedback on Clutch.co. Clients, including a fashion retailer and a hospital, praise EM Ranking for their in-depth understanding of client needs, effective project management, and delivering measurable improvements in leads and search engine rankings. Their ability to tailor strategies to specific industries and deliver on promises is consistently highlighted.
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$1,000+$100 - $149 / hr10 - 49Falmouth, England
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Small Digital Strategy company Peaky Digital, is headquartered in Falmouth, England. Their services include Digital Strategy and Email Marketing.
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$10,000+$50 - $99 / hr10 - 49Berlin, Germany
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Bissfest, a branding company, is in Berlin, Germany. The team offers Branding and Web Design.
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$1,000+< $25 / hr10 - 49Филиповци, Bulgaria
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Established in 2021, IMPROVE is a pay per click company. The team specializes in Pay Per Click and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Edinburgh, Scotland
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Clean Digital is a pay per click agency headquartered in Edinburgh, Scotland. They specialize in Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed10 - 49Bangkok, Thailand
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See all 1 projectsMarketyze-Digital Marketing Agency specializes in managing and monitoring ad accounts, as well as creating advertisements for clients. Reviews highlight the agency's excellent responsiveness, communication, and cost-effective services. Clients are particularly impressed with the agency's performance, knowledge sharing, and ability to exceed expectations.
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$5,000+$100 - $149 / hr10 - 49Miami, FL
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See all 1 projectsLandscaper SEO | Landscaper Marketing | Landscaper PPC Services
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$1,000+< $25 / hr2 - 9New York, NY
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See all 2 projectsThe Fox Services offers comprehensive digital marketing and e-commerce solutions, specializing in PPC, Google Ads, and conversion optimization. The overall feedback highlights their professionalism, responsiveness, and expertise in boosting online presence and sales. Clients praise their ability to deliver measurable outcomes, such as increased sales and improved search engine rankings, while maintaining efficient project management and communication.
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$10,000+$150 - $199 / hr50 - 249New York, NY
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Public relations company Journey Further provides Public Relations and Search Engine Optimization. They are headquartered in New York, New York and Leeds, England.
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$10,000+$100 - $149 / hr50 - 249
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LiveBits, a midsize branding agency, is located in Karachi, Pakistan and London, Alaska. The team provides Branding and Social Media Marketing.
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$10,000+Undisclosed10 - 49Singapore, Singapore
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Kaliber Asia is a PPC agency. The Singapore, Singapore-based team specializes in Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr50 - 249Abu Dhabi, United Arab Emirates
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See all 2 projectsTechsaga Corporations offers services including project development, social media marketing, lead generation, and website management. Reviews highlight their effective project management, timely delivery, and strong communication. Clients appreciate their user-centric approach, efficient team coordination, and alignment with company values, which have led to significant progress and success in their projects.
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$1,000+$50 - $99 / hr2 - 9Tallinn, Estonia
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Mission Driven Marketing is a small pay per click agency. Founded in 2019, the team provides Pay Per Click and Marketing Strategy.
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$5,000+$150 - $199 / hr10 - 49London, England
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Established in 2014, Platypus Digital is a small London, England-based pay per click company. Their services include Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Cúcuta, Colombia
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Goowin.co is a PPC company. The company is headquartered in Cúcuta, Colombia. Their services include Pay Per Click and Search Engine Optimization.
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$1,000+$50 - $99 / hrFreelancer
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See all 1 projectsI run Google Ads and the measurement behind it from Kyiv, on budgets from $300 a month to $3,000 a day. I'm Anastasiia. Ad Adastra Marketing is one person, on purpose: whoever audits your account is
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$1,000+$50 - $99 / hr10 - 49
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Founded in 2008, SeoSamba is a small Dover, Delaware-based SEO agency. Their team focuses on Search Engine Optimization and Web Design.
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$1,000+$50 - $99 / hr10 - 49Vancouver, Canada
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Wise Digital Group is a pay per click company. The team is located in Vancouver, Canada and Bolton, England, and their services include Pay Per Click and Content Marketing.
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$1,000+< $25 / hr2 - 9
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North Marketing is a Content Marketing company launched in 2017. The small team specializes in Content Marketing and Search Engine Optimization.
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$1,000+$100 - $149 / hr10 - 49Indianapolis, IN
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SteerPoint is a PPC agency. They provide Pay Per Click and Search Engine Optimization and were launched in 2004.
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$1,000+$25 - $49 / hr10 - 49Rincón de Milberg, Argentina
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Established in 2007, Active Marketing is a pay per click company. Located in Rincón de Milberg, Argentina, the team offers Pay Per Click and Social Media Marketing.
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$1,000+$150 - $199 / hr10 - 49Surfers Paradise, Australia
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PPC company Tenacity Design Pty Ltd is located in Surfers Paradise, Australia. The team focuses on Pay Per Click and Digital Strategy.
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$5,000+$100 - $149 / hr10 - 49Częstochowa, Poland
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Konrad Krauze Marketing Agency 360° is a web development firm founded in 2012. The team specializes in Web Development and Social Media Marketing.
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$1,000+$50 - $99 / hr50 - 249Prague, Czech Republic
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Headquartered in Prague, Czech Republic and Bratislava, Slovakia, Effectix.com is a pay per click company. The team specializes in Pay Per Click and Search Engine Optimization.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.