Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I'm the VP of Franchise development for a emerging travel industry franchise. I'm responsible for our effort of growing the number of franchisees in our system.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We needed Disruptive to provide organic lead generation through Facebook advertising to help in soliciting new franchise owners.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have been involved in franchising 25 years and was referred to Disruptive from a colleague of mine that has worked with them in the past. The deciding factors were responsiveness, cost and proven results with other customers.

Describe the project in detail and walk through the stages of the project.

We had a kick-off meeting and then they put together landing pages, ad sets and we reviewed everything and got the program launched within a few weeks. They also incorporated the landing page and ad sets from the previous company we worked with. They created the landing pages for the new campaign in UnBounce and we created in Hubspot.

How many resources from the vendor's team worked with you, and what were their positions?

We have our main account rep, our marketing strategy consultant and the VP of account services. Both have been great to work with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The lead generation effort has continued to grow steadily since we launched. The primary campaign runs at approximately $45-$50 / lead and we are generating close to 100 leads per month based on our current budget. We have closed 2 franchisees from the effort so far.

How effective was the workflow between your team and theirs?

We got the program launched in less than a month! There were bi-weekly calls at first and then monthly calls with monthly reporting showing results. Open lines of communication are always there and the timeliness of response to any questions is always first rate.

What did you find most impressive or unique about this company?

The quality of the leads is impressive. We are generating interest of people who truly see an opportunity with our franchise. I'd take quality over quantity any day and they are delivering. They are also very easy to adapt, take feedback and make adjustments based on what is going on with the campaigns.

Are there any areas for improvement or something they could have done differently?

They could increase the reporting to more of a dashboard style reporting, but we aren't running tons of different campaigns so what they provide is sufficient for our needs.

BACKGROUND

Please describe your company and your position there.

I am the owner of The Space & Meteorite Co., we make handmade meteorite jewelry

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired them to handle our Google Ads and our goals were to maintain a consistent $20k avg monthly revenue.

SOLUTION

How did you select this vendor and what were the deciding factors?

Good reviews and reputation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had multiple meetings before initiating ads. Disruptive took a lot of time to get to know my products, goals and provide me with expectations.

How many resources from the vendor's team worked with you, and what were their positions?

Mainly, I've been working with my assigned Google marketing Consultant Joey LeClear.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have mostly exceeded expectations. Joey L has been absolutely outstanding in nearly every way.

How effective was the workflow between your team and theirs?

Perfect in every way.

What did you find most impressive or unique about this company?

The fact that they really seem to be on the ball. They preemptively take steps that benefit my business. This is a big contrast to my previous firm, which I felt like I had to manage themm

Are there any areas for improvement or something they could have done differently?

Can not think of any, Joey LeClear asks me this every time we meet. He makes an effort to make sure everything is as good as it can be.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Director for a small DM and Creative agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We were growing ecommerce sites for our clients and needed help with platform advertising like Google Shopping, Amazon, Wal-Mart.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at expertise and reviews and costs. Disruptive is very affordable for our clients.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We use Disruptive for advertising and they helps ensure correct product information requirements and data feed details were all correct.

How many people from the vendor's team worked with you, and what were their positions?

Joey was assigned to our account and has taken care of everything.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive helped take the site revenue to 6 figures within 9 months.

Describe their project management style, including communication tools and timeliness.

They're very organized and clear about timelines and requirements. They consistently meet deadlines.

What did you find most impressive or unique about this company?

The expertise of the specialists is top notch. They know their capabilities and you can rely on their guidance.

Are there any areas for improvement or something they could have done differently?

Maybe tell a little more about their specialists backgrounds so we have some idea of their experience.

BACKGROUND

Please describe your company and your position there.

I'm one of the leaders at RemoteGurus, and Internet Company that provides a remote job board.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to handle our Facebook Advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Clutch to research potential vendors, and decided that Disruptive Advertising had the most expertise after interviewing 3 companies.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting, Disruptive Advertising quickly created the Facebook + Instagram Ad campaigns and refined those over several months. We did see an increase in engagement and traffic. Unfortunately, we had to end our engagement due to the business being on sale.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two Marketing experts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Facebook and Instagram generated a significantly large increase in site visitors, an conversions.

How effective was the workflow between your team and theirs?

Disruptive Advertising was quick in communicating with us in biweekly calls and meetings.

What did you find most impressive or unique about this company?

We were impressed with their level of expertise and attention to detail in creating the Facebook Ad campaigns.

Are there any areas for improvement or something they could have done differently?

No recommendations at this point.

BACKGROUND

Please describe your company and your position there.

Marketing Manager, The Good and the Beautiful Homeschool Curriculum Company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

Our Google Ads account needed the attention of a specialist. We needed to better understand how Google Ads worked, someone to untangle what had been previously set up, and we wanted to increase sales and ROAS.

SOLUTION

How did you select this vendor and what were the deciding factors?

We started by searching for reputable PPC companies, and how to pick the best company to outsource Google Ads with. Disruptive came up in nearly every search. After interviewing a handful of companies, it was determined the Disruptive understood our goals and knew how to help us reach them. We also felt that the value for the service provided was fair and reasonable.

Describe the project in detail and walk through the stages of the project.

After the initial kick-off meeting, where we discussed goals and strategies, our new rep, Joey, came up with a plan on how to begin to help us reach the goals. Since then, he has continually worked to help us see why he's doing what he's doing, showing us the process, and what to expect. He has been able to help us untangle the mess that Google reps got us into, and has now been organizing the account so that the data we receive is accurate.

At this point, we are working on new ads, as well as working old ones over to be more efficient. Joey has also helped us understand ways that we can increase Brand Awareness and increase traffic with new customers.

How many resources from the vendor's team worked with you, and what were their positions?

I initially met with Micah, who told me all about the company. After I met with Luke and Daryl, I had complete confidence that this was the company we needed for our goals. Lisa helped with the onboarding call, where I met Joey, our account rep. Everyone that I've interacted with at Disruptive has been great. Recently I met Jace, who is in the CRO department, and we may be working with him in the future.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Initially, all of our data from our ads were scrambled. What we thought were search ads turned out to have keywords that made them branded ads more than anything. We thought we were having great success with new customers, but in looking at the account with Joey, he found that was not the case. We've been able to really clear up the data and see what improvements we can make.

How effective was the workflow between your team and theirs?

Joey and I meet weekly to go over what he's working on, copy for new ads, and the data for the week. As we are still working out all the kinks, these meetings are very good for our team to be able to see and really understand where the money is going and what the benefits are from the work Joey is doing in the account. The communication with Disruptive has been top-notch.

What did you find most impressive or unique about this company?

Joey clearly understands and knows how to make our ads work for us. He was able to meet with our CEO and help them see what we were doing and gave them confidence in his skills. There are many services that the company offers, and the departments appear to be well-connected with one another that they can share with me how the other services could benefit the company. However, there is absolutely no pressure to use them for any other services. They are entirely pressure-free and respectful. The company has earned their stellar reputation.

Are there any areas for improvement or something they could have done differently?

Nothing at this time.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a sporting goods online company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to create brand awareness and conversion for our business through Facebook, Google, and Amazon.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising handled my Facebook and Google advertising, Google Analytics, and my Amazon sponsored ads — they were my complete marketing team, and their efforts included design as well.

What is the team composition?

We worked with three people from their team, including Jesse (Marketing Consultant), Summer (Marketing Strategist), and Noelle (Account Strategist), which were our main points of contact.

How did you come to work with Disruptive Advertising?

I found them on Clutch and selected them based on their reviews. After I reached out to them, I liked their team, and it seemed like they had a good grasp of their work.

How much have you invested with them?

We spent $700,000–$800,000 with them.

What is the status of this engagement?

We worked together from February–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They helped us increase our Amazon’s ROI; we were at 5x ROI, and we’re now at 18.5x ROI. On the Google side, we went from 10x ROI to 15x ROI — these numbers are quite an improvement.

How did Disruptive Advertising perform from a project management standpoint?

They were good; we were in constant contact with them, and there was no wall in contacting them — they did what we asked and had no issues with them. In terms of communication, we had weekly calls, and they instantly implemented any change needed. We communicated via email and phone calls.

What did you find most impressive about them?

Their full transparency was what stood out from them.

Are there any areas they could improve?

I don’t think there’s anything they can improve on, but it’d be beneficial for them to expand their services into content creation.

Any advice for potential customers?

Lean back against the content side of the project; they have good content and have their unique approach. Disruptive Advertising’s team only needs someone to manage their social, Google, and Amazon spend.

BACKGROUND

Please describe your company and your position there.

Sales Manager at a Cybersecurity Consulting Firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We were looking for a company to manage some marketing and run google ads for us to help us promote our products and create brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have heard about disruptive and they were recommended to us by another company. We knew that they were trusted and could achieve great results for us.

Describe the project in detail and walk through the stages of the project.

We started running PPC Ads for our DFARS Cybersecurity Online Workshop. These were very successful to begin with, disruptive was able to walk us through how changing our ads can optimize our ad spend. There were then a series of PPC Ad Campaigns that we ran due to the success we had to begin with.

How many resources from the vendor's team worked with you, and what were their positions?

We had an account manager, who often worked with a graphics team and content department to write ad copy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to generate an outstanding amount of quality leads in a number of different ways through the different ads they were able to run. Almost all of our leads have been qualified and ready to act.

How effective was the workflow between your team and theirs?

During our bi-weekly meetings we were able to go over reports that were generated as a month to date summary on how well our ads were doing. Communication was great and they were able to work well with our team and explain some of the more technical concepts for us.

What did you find most impressive or unique about this company?

We appreciated the dedication of our account manager in helping us to find solutions when ads were not performing as expected.

Are there any areas for improvement or something they could have done differently?

Something we would have liked to see is just more in-depth and organized reports on what was happening with our ads and within the industry. We were able to go over those things, but our bi-weekly reports were pretty minimal.

BACKGROUND

Please describe your company and your position there.

I am the Vice President Account Executive for MalpracticeBrokers.com

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We are a nation wide insurance agency and wanted to launch a full-scale advertising campaign. We wanted their team to run our marketing and advertising efforts to expand our reach and generate more leads.

SOLUTION

How did you select this vendor?

We interviewed multiple companies for our marketing and advertising efforts. Once we heard Disruptive’s proposal, we knew they were the right fit for us. Their expertise, communication and over all dynamic is exactly what we were looking for.

Describe the scope of their work in detail.

We began with a few discovery meetings, focusing on important factors of our business and spoke with multiple key members of our team. They then came up with an advertising and marketing plan that was digital media-driven.

What was the team composition?

Our dedicated marketing strategist is Carlos L.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase in lead generation since beginning our project.

How effective was the workflow between your team and theirs?

We have bi-weekly meetings with our marketing strategist. Additionally, we communicate over email regularly and he provides updates as needed. He is always asking for our feedback and things are implemented quickly.

What did you find most impressive about this company?

Disruptive is very transparent. They have always been very upfront with what they can and cannot deliver. They are also always open for discussion on any ideas we have and give us their honest feedback.

Is there any area for improvement or anything that could have been done differently?

At this time, I can honestly say there is nothing that needs to be improved or could have been done differently.

BACKGROUND

Please describe your company and your position there.

I am the business devlopment manager for Generations Home Care. I run all of our online marketing campaigns and interact with Disruptive on a regular basis to oversee those campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Pay per click advertising, retargeting, and online presence. We hoped to increase our client leads and our online brand, capturing relevant leads related to our senior care industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed several companies that manage PPC and Disruptive stood out with their infrastructure and follow-through.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Carlos sends a report each month, we go through a strategy and budget and a plan to try to increase the number of leads and lead quality. We generate 20+ qualified leads per month.

How many people from the vendor's team worked with you, and what were their positions?

Carlos Lorio has been my account specialist and he has been attentive, responsive, helpful, and friendly!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've had an excellent return on investment. We trimmed our budget about a year ago, but we spend $1000/month roughly on the PPC campaign and we generate many qualified leads.

Describe their project management style, including communication tools and timeliness.

They use technology effectively and are really respectful of client's times.

What did you find most impressive or unique about this company?

They are really loyal, thoughtful, and helpful. They explain things in a way that is approachable. My favorite part is that they continue to refine the process over and over again. They're a team that's never content with yesterday's success.

Are there any areas for improvement or something they could have done differently?

Nope.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of operations for a nutritional supplement company with a heavy presence online and in doctors’ offices around the country.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were looking for a leader in digital advertising — someone who we could rely on to perform most of our digital advertising and take our business to the next level. That’s why we engaged with Disruptive Advertising.

SOLUTION

What was the scope of their involvement?

We’ve had various projects ongoing with Disruptive Advertising at any given time. They handle our Google, Microsoft, Facebook, and Instagram Ads. Overall, they manage our entire digital advertising efforts.

We share information back and forth in a collaborative effort to define our target audience for the ads. We also have metrics in place to determine if the ads are working or not.

What is the team composition?

We work with a variety of people from Disruptive Advertising who range in positions, from a digital marketer all the way up to their head of revenue. At this point, we’ve worked with 4–5 people from their team. Each of them brings something different to the table, and they all have their areas of expertise.

We’re constantly talking, for example, to an expert on Facebook Ads, an expert on Google, and such; that’s the knowledge base that they have.

How did you come to work with Disruptive Advertising?

We searched for a new advertising company specifically focused on digital ads. We didn’t want to work with the average marketing company; we needed a company that worked with digital advertising every day.

I had seen Disruptive Advertising ads before, so they were already on our list. We went through a couple of companies, but they really stood out from the rest.

How much have you invested with them?

We’ve spent around $150,000.

What is the status of this engagement?

We started working together around April 2019, and the engagement is ongoing. We continue to use them for projects and look for new ways to get them involved because every time we give them something, they deliver.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measure the success of their involvement both quantitatively and qualitatively. From a metrics standpoint, when we deliver the ads, we expect to get more sales to have an ROI. So far, the ads have often been more successful than not, so we’re extremely happy with them.

We also have other ads in place to increase our brand awareness, so each part of the funnel has different metrics. Disruptive Advertising has delivered on each one of them. They’re also very professional and extremely knowledgeable about everything that they do.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising is excellent. When they bring an idea to the table and we start a project, there’s a lot of communication going on. Additionally, when they tell us that they’re going to get us something, they do; their deliverables are great.

They try to manage everything so that we put the minimal effort. They’re the experts, and they do a great job. We communicate via email and Zoom calls — they’re very collaborative. We have monthly or biweekly calls depending on the project.

What did you find most impressive about them?

Disruptive Advertising has high-level expertise in their field. For someone new to digital advertising, looking at everything that’s involved can be overwhelming. However, they do a great job breaking it down and setting realistic expectations.

Their results are also impressive; they deliver better results than other providers.

Are there any areas they could improve?

There’s nothing that Disruptive Advertising could improve on.

Do you have any advice for potential customers?

Set up everything so that they could do their audits. When they come in, they’re honest about what is working and what is not. They’ll evaluate your options — you’ll be impressed.