Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UTServices provided
See all 374 projectsDisruptive Advertising is a digital advertising agency specializing in PPC, Paid Search, and online ad campaigns, with a strong focus on Google Ads and Meta strategies. Client feedback is predominantly positive, with approximately 85% highlighting their effective communication, impressive campaign management, and measurable results, such as improved lead generation and cost efficiencies. However, a minority of reviews indicate room for improvement in campaign optimization and creative processes.
$1,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
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$1,000+$100 - $149 / hr2 - 9Farsley, England
Services provided
Colossal Search Ltd is a pay per click company. Established in 2011, the team focuses on Pay Per Click.
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UndisclosedUndisclosed10 - 49Los Angeles, CA
Services provided
1CentPPC is a PPC agency. The team is in Lima, Peru and Los Angeles, California, and their services include Pay Per Click.
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Featured
What are Featured Providers?
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 15 projectsPage Zero Media is a distinguished digital advertising and PPC agency, specializing in Google Ads and paid search campaigns. With a consistent track record of meeting and exceeding Return on Ad Spend (ROAS) targets, they have garnered overwhelmingly positive feedback from clients, with no negative comments identified. The agency is particularly praised for their professionalism, responsive communication, and in-depth industry knowledge, which 92% of reviewers highlighted as impressive.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 18 projectsLaunch Online is a digital advertising agency specializing in PPC and paid media services. With a high client satisfaction rate, over 90% of reviews highlight Launch Online's exceptional project management and their ability to increase revenue and ROAS through tailored Google Ads strategies. Clients commend their proactive approach, cultural alignment, and organizational skills, making them an effective partner for managing comprehensive online ad campaigns.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 15 projectsMediacharge is a leading digital advertising agency specializing in Pay-Per-Click (PPC) and Search Engine Marketing (SEM) services, with a strong focus on Google Ads management. With a client satisfaction rate near 100%, they are praised for their data-driven approach and proactive campaign management. Approximately 70% of reviewers highlight Mediacharge's professionalism and transparency, while around 65% commend the agency's ability to deliver measurable improvements in visibility and lead generation.
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UndisclosedUndisclosed2 - 9Victoria, Canada
Services provided
WaveFlow Marketing is a PPC company. The team provides Pay Per Click and Social Media Marketing and is based in Victoria, Canada.
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$1,000+$100 - $149 / hr2 - 9Hvidovre, Denmark
Services provided
Established in 2023, DERU Digital is a pay per click company. The team focuses on Pay Per Click and Social Media Marketing.
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$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Services provided
Scaling Peak is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) services. The company received overwhelmingly positive feedback, with clients noting their expertise in campaign optimization and exceptional customer service. Key outcomes include a 42% increase in website traffic and a 30% improvement in conversion rates, demonstrating their effectiveness in enhancing online presence and executing successful PPC campaigns.
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$1,000+$100 - $149 / hr2 - 9Reims, France
Services provided
Standa Media is a PPC agency. The team provides Pay Per Click and Social Media Marketing, and the company is based in Reims, France.
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UndisclosedUndisclosed2 - 9Bethesda, MD
Services provided
Established in 2012, Paid Search Done Well. Is a PPC agency. The firm focuses on Pay Per Click.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr10 - 49Berlin, GermanyServices provided
See all 53 projectsMONSOON is a performance-driven digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and social media campaigns. The company consistently receives positive feedback, with 100% of reviewers praising their strategic creativity, effective project management, and adaptability to client needs. Clients highlight MONSOON’s expertise in generating leads and increasing online sales through tailored online ad campaigns.
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 406 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing, with a strong focus on Google Ads and online ad campaigns. Reviewers consistently praise KlientBoost for their exceptional communication and project management skills, with over 90% highlighting their proactive and responsive approach. Clients are impressed by the agency's expertise in conversion tracking and data-driven strategies, noting significant improvements in lead quality and cost per acquisition (CPC).
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+< $25 / hr10 - 49Bengaluru, India
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Moksh Communication is a small Bengaluru, India-based pay per click agency. The team provides Pay Per Click and Social Media Marketing.
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$1,000+Undisclosed2 - 9
Services provided
Flowstaq, a PPC agency, is headquartered in San Diego, California. They offer Pay Per Click and were established in 2016.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr10 - 49Richmond, AustraliaServices provided
See all 23 projectsSIXGUN is a digital advertising company specializing in Pay-Per-Click Advertising and Search Engine Marketing services. With a focus on Google Ads and SEO, they have been praised for delivering measurable outcomes such as increased website traffic, qualified leads, and improved search visibility. Clients commend their effective communication, transparent approach, and project management, with 100% positive feedback across reviews noting their commitment to achieving business objectives.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 37 projectsSoup Agency, a digital advertising firm, specializes in Pay-Per-Click (PPC) advertising, Google Ads, and search engine marketing. Across multiple reviews, 100% of clients commend their expertise in optimizing online ad campaigns, with 80% specifically praising their project management and communication. Clients consistently note impressive improvements in conversions and cost efficiency, with one client reporting a 25% decrease in cost per conversion.
$5,000+$150 - $199 / hr10 - 49Toronto, CanadaServices provided
See all 18 projectsArnold Street Agency is a digital advertising firm specializing in Pay-Per-Click Advertising and Online Ad Campaigns. They have been commended for their responsive and creative approach, with 100% of reviewers noting their alignment with company values and adaptability. Clients report increased engagement and inquiries, showcasing their effectiveness in managing Google Ads and social media content.
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$1,000+$50 - $99 / hr2 - 9Bratislava, Slovakia
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Launched in 2021, Kraftvertising is a pay per click company. The team provides Pay Per Click and Conversion Optimization.
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$1,000+$200 - $300 / hr2 - 9
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Small PPC agency PPC Artisan, is based in Altona Meadows, Australia. The team specializes in Pay Per Click and Social Media Marketing.
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$100,000+$200 - $300 / hr10,000+
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Df back link is a Content Marketing company. Established in 2024, the firm is headquartered in. Their services include Content Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49București, Romania
Services provided
PIXER Agency is a PPC company launched in 2018. Their team focuses on Pay Per Click and Graphic Design.
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$1,000+$100 - $149 / hr2 - 9London, England
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ILeads is a pay per click agency. Located in London, England, the team focuses on Pay Per Click and Email Marketing.
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$1,000+$50 - $99 / hr2 - 9Noida, India
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PPC Consultant is a PPC agency. They were founded in 2020, and their services include Pay Per Click.
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UndisclosedUndisclosedFreelancerLeipzig, Germany
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Adwoop is a PPC agency. They are headquartered in Leipzig, Germany and have small team. They specialize in Pay Per Click.
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$1,000+Undisclosed10 - 49Denver, CO
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SEMoptimize is a PPC company. They are based in Denver, Colorado. Their team offers Pay Per Click.
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$1,000+$50 - $99 / hr10 - 49London, England
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Toucan Ecommerce is a small PPC agency based in London, England. The team focuses on Pay Per Click and Digital Strategy.
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$1,000+Undisclosed2 - 9Victoria, Canada
Services provided
Ghostful, a PPC company, is headquartered in Victoria, Canada. They provide Pay Per Click and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Brooklyn, NY
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IZC Media is a pay per click company launched in 2016. In Brooklyn, New York, the team provides Pay Per Click.
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$1,000+$25 - $49 / hr2 - 9Timișoara, Romania
Services provided
Marva Marketing is a small PPC agency founded in 2022. Their team specializes in Pay Per Click and Ecommerce Marketing.
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$1,000+$25 - $49 / hr50 - 249
Services provided
Established in 2014, Slow Cross - Border is a midsize social media marketing agency and PPC company. Their team provides Social Media Marketing and Pay Per Click.
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Undisclosed$50 - $99 / hr2 - 9
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The Digi Marketing Clinic is a PPC agency. The agency is located in Birmingham, England. Their services include Pay Per Click and Digital Strategy.
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$1,000+$50 - $99 / hr2 - 9
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Based in Berlin, Germany, ATRCT Marketing is a PPC company. The team provides Pay Per Click and Ecommerce Marketing.
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$1,000+< $25 / hr2 - 9
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GA4 Specialist is a pay per click agency. The small Irvine, California-based team offers Pay Per Click. The company was founded in 2024.
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UndisclosedUndisclosedFreelancer
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Launched in 2023, MASPUBLI is a pay per click company. The team provides Pay Per Click and is in Hellín, Spain.
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$1,000+$25 - $49 / hr2 - 9Katy, TX
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Nexirise, a pay per click agency, offer Pay Per Click and Ecommerce Marketing. They were launched in 2024.
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$1,000+$25 - $49 / hr10 - 49Sheridan, WY
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Launched in 2021, AK Badhak LLC is a PPC company. The small team provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed250 - 999
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Smarketer Group Sp. Z o.o. Is a SEO company. Their midsize team of employees is in Szczecin, Poland. Their team offers Search Engine Optimization and Pay Per Click.
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$1,000+Undisclosed2 - 9
Services provided
Founded in 2020, MAKROZ PPC Marketing is a pay per click company. Their services include Pay Per Click.
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$1,000+$100 - $149 / hr2 - 9Scotch Plains, NJ
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Founded in 2025, Devilish Marketing is a PPC company. The team focuses on Pay Per Click and Social Media Marketing and is in Scotch Plains, New Jersey.
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$1,000+$25 - $49 / hr10 - 49
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PSC is a small pay per click agency. They offer Pay Per Click and Ecommerce Marketing and were founded in 2018.
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$1,000+$150 - $199 / hr2 - 9
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Founded in 2023, Hutch Agency is a pay per click company. Their team focuses on Pay Per Click and Conversion Optimization.
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$1,000+Undisclosed2 - 9
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Bluefin Labs is a small PPC company launched in 2026. Their team offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Singapore, Singapore
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Sterling Impreglon Asia pte ltd, a pay per click agency, is headquartered in Singapore, Singapore. They focus on Pay Per Click and Mobile & App Marketing and were launched in 2020.
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UndisclosedUndisclosed2 - 9Toms River, NJ
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Cherri Stone is a PPC agency. They are located in Toms River, New Jersey and have small team. They provide Pay Per Click and Fractional CMO Services.
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UndisclosedUndisclosedFreelancer
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SEM Genie is a PPC agency. Based in पुणे, India, the company was established in 2026. Their team provides Pay Per Click.
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$1,000+Undisclosed10 - 49
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Elevik: Amazon Growth Agency for PPC, Listings and Account Management is a pay per click company. The London, England-based agency specializes in Pay Per Click and Ecommerce Marketing.
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$1,000+Undisclosed2 - 9Albany, NY
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Founded in 2026, Superior Marketing is a small PPC agency. Their services include Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9Northport, AL
Services provided
EVE Digital Marketing, a PPC agency, is in Northport, Alabama. Launched in 2008, the team provides Pay Per Click and Performance Marketing.
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$1,000+$25 - $49 / hr10 - 49
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London PPC Agency is a pay per click company. The team provides Pay Per Click and is headquartered in London, United Arab Emirates.
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$1,000+$25 - $49 / hr2 - 9
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Established in 2026, Ryn Digital is a small pay per click company. Their team provides Pay Per Click and Conversion Optimization.
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UndisclosedUndisclosed2 - 9
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Digital Marketing Paths is a PPC agency headquartered in London, England. Their services include Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49
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Founded in 2018, Hillflare is a pay per click agency. Located in San Pedro Garza García, Mexico, the team specializes in Pay Per Click and Search Engine Optimization.
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$1,000+$150 - $199 / hr10 - 49
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The PPC People is a PPC agency. Launched in 2021, the team offers Pay Per Click and Conversion Optimization.
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$1,000+$50 - $99 / hr2 - 9
Services provided
Mbark Marketing is a pay per click agency. The firm is headquartered in Jodhpur, India. Their team provides Pay Per Click and Social Media Marketing.
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UndisclosedUndisclosed2 - 9
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Established in 2026, LeadTailors is a small pay per click company. Their team focuses on Pay Per Click.
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$1,000+$50 - $99 / hr2 - 9
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Ad Impact, a pay per click company, was founded in 2026. The team focuses on Pay Per Click and is based in Montréal, Canada.
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$1,000+$25 - $49 / hr2 - 9
Services provided
Gadspro is a PPC company. Their team is based in dhaka, Bangladesh. The firm offers Pay Per Click and Conversion Optimization.
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Undisclosed$25 - $49 / hr2 - 9
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Q Marketing is a small PPC company. They offer Pay Per Click and were founded in 2025.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
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We evaluate service providers using a structured methodology that combines:
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
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Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
38.6/40.019.6/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
38.2/40.020/20 Reviews10/10 Clients & Experience8.2/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Kyiv, Ukraine
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
36.6/40.020/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
36/40.020/20 Reviews10/10 Clients & Experience6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
35.7/40.020/20 Reviews10/10 Clients & Experience5.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
36.7/40.020/20 Reviews10/10 Clients & Experience6.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
35.3/40.020/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
35.1/40.020/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
35/40.020/20 Reviews10/10 Clients & Experience5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
34.9/40.019.6/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
34.9/40.019.8/20 Reviews10/10 Clients & Experience5.1/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
33.9/40.017.4/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
33.9/40.020/20 Reviews10/10 Clients & Experience3.9/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
36.9/40.020/20 Reviews10/10 Clients & Experience6.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$25 - $49 / hr2 - 9
Ability to deliver
33.4/40.019.6/20 Reviews9.8/10 Clients & Experience4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
32.7/40.017.4/20 Reviews10/10 Clients & Experience5.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
32.7/40.018.2/20 Reviews10/10 Clients & Experience4.5/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
32.6/40.018.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
32.6/40.018/20 Reviews9.5/10 Clients & Experience5.1/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr10 - 49London, England
Ability to deliver
34.7/40.018.2/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr10 - 49Panevėžys, Lithuania
Ability to deliver
32.3/40.018.2/20 Reviews10/10 Clients & Experience4.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
32.3/40.018.6/20 Reviews10/10 Clients & Experience3.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249T'bilisi, Georgia
Ability to deliver
32.2/40.018/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
32/40.017.8/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr10 - 49Liverpool, England
Ability to deliver
31.8/40.016.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
31.7/40.018/20 Reviews9.4/10 Clients & Experience4.3/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
32.8/40.017.4/20 Reviews10/10 Clients & Experience5.4/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
31.6/40.017.4/20 Reviews10/10 Clients & Experience4.2/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
34.8/40.018.4/20 Reviews10/10 Clients & Experience6.4/10 Market PresenceService focus
25% Pay Per Click75% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns based on a proprietary methodology. The top PPC agencies for 2026 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.