Top PPC Companies in the United States
Pay-per-click advertising is one of the fastest ways to put a product or service in front of buyers who are actively searching for it — but campaign performance varies enormously depending on who's managing the account. The United States hosts the largest concentration of PPC agencies in the world, from boutique Google Ads specialists in New York and Chicago to full-service performance marketing firms operating nationally.
The strongest American PPC companies do more than set bids: they design landing page experiences, build out conversion tracking infrastructure, run A/B tests, and tie campaign spend directly to business outcomes like cost per lead or return on ad spend. Clutch's verified review process helps you compare agencies on actual client outcomes rather than self-reported case studies. Browse global PPC agencies on Clutch, explore PPC agencies in New York, or compare U.S. SEO companies if organic and paid search should work together.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 96 projectsAdVenture Media is a digital advertising agency specializing in Pay-Per-Click Advertising, including Google Ads and other paid media strategies. Across various reviews, clients consistently praise their data-driven approach, strategic insights, and seamless integration with internal teams. Approximately 90% of reviewers highlight their expertise in optimizing campaigns for better lead generation and ROI, with no significant areas for improvement mentioned.
$5,000+$150 - $199 / hr50 - 249Serves United StatesServices provided
See all 371 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click Advertising, Google Ads, and Search Engine Marketing. Reviews reveal a mix of positive and negative feedback, with approximately 85% praising their expertise, project management, and personalized approach, while about 15% note areas for improvement, such as campaign optimization and creative processes. Their commitment to increasing leads and improving metrics is frequently highlighted.
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 81 projectsBlack Propeller is a Pay-Per-Click Advertising agency specializing in Google Ads management and digital advertising campaigns. Despite having high ratings and expertise appreciated by clients, feedback indicates a mix of experiences, with approximately 72% positive reviews highlighting their communication and strategic approach, while around 28% express dissatisfaction, particularly concerning project execution and client service.
$5,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 49 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, including managing Google Ads and other online ad campaigns. Reviews highlight their expertise in increasing web traffic, improving Return on Ad Spend (ROAS), and achieving significant lead generation improvements. Approximately 67% of clients commend ATRA's transparency and strategic approach, while 83% note their impressive communication and responsiveness.
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$25,000+$150 - $199 / hr10 - 49Orlando, FL
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See all 2 projectsThe Advertising Media Specialist for Attractions, Destinations, & Outdoor Brands! At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and
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$1,000+< $25 / hr50 - 249Newark, NJ
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See all 4 projectsDesign Eminent is a web development company providing services such as website design, e-commerce setup, and online shop technical integration. Feedback is polarized; approximately 67% of reviewers express satisfaction due to responsive customer service and effective project management, while 33% report significant project delays and contractual breaches, describing their experience as negative and unprofessional.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Serves United StatesServices provided
See all 404 projectsKlientBoost is a digital advertising agency that specializes in Pay-Per-Click Advertising, managing Google Ads and other online ad campaigns with a focus on data-driven strategies and conversion rate optimization. They receive overwhelmingly positive feedback, with 100% of the reviews highlighting their effective project management and tailored solutions. Clients praise their responsive communication and ability to deliver measurable improvements in lead quality and cost per conversion.
$5,000+$50 - $99 / hr2 - 9Serves United StatesServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$10,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 26 projectsGatorworks is a digital advertising agency specializing in PPC, Google Ads, and digital marketing strategies. The company is praised for its effective project management, delivering campaigns on time, and offering proactive solutions, with 100% of reviewers highlighting client-centric service and successful campaign outcomes. Clients commend their responsiveness and innovative approach to digital advertising.
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$1,000+$100 - $149 / hr10 - 49Los Angeles, CA
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See all 39 projectsKobe Digital is a digital advertising agency specializing in Pay-Per-Click Advertising and other digital marketing services. The company has received overwhelmingly positive feedback, with clients reporting up to a 300% increase in revenue and a 50% rise in online sales within specific projects. Notably, 100% of reviewers highlighted Kobe Digital's effective project management and strong communication, attributing their business success to the agency's tailored approach and expertise in PPC and other digital strategies.
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$100,000+$150 - $199 / hr50 - 249Chicago, IL
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Crue - Fintech Marketing Agency is a Chicago, Illinois-based Digital Strategy company. They specialize in Digital Strategy and Pay Per Click and were founded in 2002.
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$5,000+$150 - $199 / hr10 - 49Houston, TX
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Social media marketing firm MARION Marketing was established in 1981. The small team focuses on Social Media Marketing and Search Engine Optimization.
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$1,000+< $25 / hr2 - 9Lakewood, NJ
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See all 2 projectsCreative Next Solutions is a web development and SEO agency that specializes in WordPress design, development, and online marketing. The overall feedback from reviews is highly positive, with 100% of reviewers noting improved sales and satisfaction with their responsiveness. The company's focus on clear communication and effective project management is frequently highlighted.
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$5,000+$100 - $149 / hr10 - 49Arlington, TX
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See all 5 projectsmadison/miles media is a digital marketing and content creation agency specializing in publishing, strategic content development, and digital marketing solutions. The company receives overwhelmingly positive feedback, with approximately 100% of reviewers praising their professionalism, responsiveness, and high-quality work. Clients highlight their ability to exceed expectations, deliver on time, and manage projects efficiently, with many noting their expertise in both traditional and digital media spaces.
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$1,000+$100 - $149 / hr10 - 49Miami, FL
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See all 2 projects1GS Digital Agency is a marketing and sales enablement firm offering services such as SEO and sales strategy development. Reviews reveal mixed feedback, with one client experiencing unmet expectations and communication issues, while another praised the agency's structured strategy and effectiveness, leading to increased market presence. Overall, 50% of reviewers indicated positive outcomes related to strategic development and execution.
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$1,000+Undisclosed10 - 49Boston, MA
Services provided
See all 9 projectsFetch & Funnel is a digital advertising agency specializing in Pay-Per-Click Advertising and Paid Media. While 75% of reviews highlight their ability to drive tangible results, such as increased sales and app downloads, 25% cite communication issues impacting project success. Their strengths lie in paid search campaigns and creative strategy, with some clients noting positive ROAS achievements and professional project management.
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UndisclosedUndisclosed10 - 49Indianapolis, IN
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See all 1 projectsExact IT Consulting is an IT support and consulting firm specializing in ongoing monitoring and technical support for small businesses. The company received overwhelmingly positive feedback, with 100% of reviewers highlighting their diligent and professional approach, particularly in urgent situations. Clients appreciated their effective communication and commitment to resolving issues promptly.
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UndisclosedUndisclosed10 - 49Appleton, WI
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See all 1 projectsSCM Marketing Solutions is a digital marketing agency specializing in enhancing brand presence and scaling revenue through strategies for Google and social media platforms. The company is praised for its exceptional customer service, transparent reporting, and responsiveness, with 100% positive feedback highlighting their dedication and professionalism. Many reviewers appreciate their ability to integrate seamlessly with clients and deliver timely results.
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$1,000+$150 - $199 / hr10 - 49Allen, TX
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See all 14 projectsWrightIMC is a digital advertising agency specializing in Pay-Per-Click Advertising, SEO, and online ad campaigns. The company is praised for its expert management of PPC strategies and SEO, with 100% positive feedback noting their responsive communication and insightful guidance. Clients frequently mention significant improvements in marketing performance and website traffic growth.
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$5,000+$150 - $199 / hr10 - 49New York, NY
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See all 19 projectsGrowthcurve is a digital advertising agency specializing in Pay-Per-Click Advertising and comprehensive digital marketing strategies. Reviews highlight their ability to deliver impressive results, such as a 1000% increase in brand recognition and doubling ROI on paid social spend, with 100% of reviewers praising their innovative techniques and excellent project management. Additionally, Growthcurve is commended for their seamless communication and alignment with client values.
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$1,000+Undisclosed10 - 49American Fork, UT
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Nu Dawn eCommerce is a pay per click agency. The small American Fork, Utah-based team focuses on Pay Per Click and Search Engine Optimization. The agency was established in 2021.
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$1,000+$25 - $49 / hr10 - 49Wilmington, DE
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MADA | TikTok Shop Agency, a PPC agency and Ecommerce Marketing company, is in Wilmington, Delaware. They specialize in Pay Per Click and Ecommerce Marketing and were founded in 2024.
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$5,000+$100 - $149 / hr2 - 9Los Angeles, CA
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See all 1 projectsDigital Stairway is a digital advertising agency specializing in Pay-Per-Click Advertising and managing Google Ads campaigns. They have been praised for their innovative strategies and excellent project management, achieving a 60% leads-to-account conversion rate for clients. Reviewers appreciate direct interaction with the CEO, highlighting personalized service and strategic expansion into platforms like Bing.
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UndisclosedUndisclosed2 - 9Orlando, FL
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See all 1 projectsSwish is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Reviews highlight their agile and transparent approach, with 100% of feedback praising their ability to quickly adapt and optimize campaigns. Clients commend their ability to drive up conversions and lower costs, exemplifying Swish as a strategic partner in digital marketing efforts.
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UndisclosedUndisclosed2 - 9Los Angeles, CA
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See all 1 projectsFurniture Branding is a digital advertising agency specializing in Pay-Per-Click Advertising and social media management. Reviews highlight a strong expertise in Google Ads and a thorough understanding of the furniture industry. The partnership results in a 200% increase in website traffic and a 100% increase in leads, with 100% of feedback emphasizing their proactive communication and innovative approach.
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$1,000+Undisclosed10 - 49Detroit, MI
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The Shepler Group is a PPC company. Founded in 2019, the team specializes in Pay Per Click and Search Engine Optimization. The agency is based in Saginaw, Michigan and Detroit, Michigan.
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Undisclosed$50 - $99 / hr2 - 9Belmar, NJ
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Lazworld.com Inc is a PPC company. They provide Pay Per Click and Marketing Strategy and were founded in 1998. The company is in Belmar, New Jersey.
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UndisclosedUndisclosed10 - 49Middletown, DE
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Small pay per click agency eZanga, is based in Middletown, Delaware. Their services include Pay Per Click.
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$1,000+$25 - $49 / hr10 - 49Orange, CA
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The Techload is a dynamic digital advertising agency specializing in Pay-Per-Click advertising and eCommerce marketing. With a 100% positive feedback rate, clients praise their budget-friendly solutions, timely communication, and personalized strategies. Approximately 75% of reviewers highlight their expertise in PPC management, making them a top choice for boosting sales and online presence.
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$1,000+$200 - $300 / hr2 - 9Los Angeles, CA
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See all 2 projectsOnline Business Consulting LLC is a digital marketing firm specializing in website creation, management, and SEO services. Client feedback is mixed, with 50% expressing satisfaction due to successful lead generation and effective communication, while others noted a lack of expected business growth and insufficient guidance. Despite this, the firm is recognized for its personalized attention.
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$1,000+$100 - $149 / hr2 - 9Fort Lauderdale, FL
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Hop2TheTop PPC Management is a Conversion Optimization and PPC agency launched in 2016. Their team focuses on Conversion Optimization and Pay Per Click.
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$1,000+< $25 / hr50 - 249Emeryville, CA
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Make My Brand is a branding agency. The Emeryville, California-based team focuses on Branding and Web Design.
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$1,000+Undisclosed10 - 49Boise, ID
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Ridgeline Insights is a PPC company. The Boise, Idaho-based firm was established in 2012. Their services include Pay Per Click and Ecommerce Marketing.
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$1,000+$150 - $199 / hr10 - 49Midvale, UT
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See all 15 projectsWebaholics is a digital advertising agency specializing in web design, SEO, and PPC campaigns. Across their reviews, 100% of clients praise their timely delivery, effective communication, and personalized solutions, highlighting impressive growth in client leads and conversions. Their expertise in Pay-Per-Click Advertising and Search Engine Marketing is consistently commended, with no noted areas for improvement.
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$10,000+$200 - $300 / hr10 - 49Portland, ME
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Flyte new media, a SEO services firm, was founded in 1997. The team provides Search Engine Optimization and Web Design.
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$1,000+$100 - $149 / hr2 - 9Albuquerque, NM
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Great Results Online is a PPC company. Headquartered in Albuquerque, New Mexico, their team provides Pay Per Click and Conversion Optimization.
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$5,000+$150 - $199 / hr10 - 49New Orleans, LA
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See all 1 projectsEmerald Digital provides content creation, UX enhancements, and SEO recommendations. Reviews highlight their consistent delivery, autonomy, and the minimal oversight required, which speaks to their reliability and effectiveness. Clients appreciate their weekly deliverables and the meeting structure, which ensures smooth planning and review processes. Overall, Emerald Digital consistently exceeds client expectations.
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UndisclosedUndisclosed250 - 999New York, NY
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Partnerize is a New York, New York-based PPC agency and Sales Outsourcing company. Established in 2010, the team provides Pay Per Click and Sales Outsourcing.
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$5,000+$150 - $199 / hr10 - 49Minneapolis, MN
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Established in 2009, Voro is a small PPC company. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Austin, TX
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PPC company Adlucent is based in Austin, Texas. They focus on Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Fayetteville, AR
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Discosloth, a small pay per click company, is headquartered in Fayetteville, Arkansas. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Naperville, IL
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See all 1 projectsRoundTwo Digital is a performance media agency specializing in Pay-Per-Click Advertising, including paid search on platforms like Google Ads and Bing. Feedback highlights a 25%–35% improvement in paid channels within four months. Clients commend their strategic, innovative approach and effective communication. A remarkable 100% of reviewers express satisfaction, with no areas identified for improvement.
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UndisclosedUndisclosed10 - 49Maitland, FL
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See all 1 projectsJKR Advertising and Marketing is a full-service advertising agency specializing in automotive dealership advertising and consulting, offering services such as TV, radio, and online ads, including pay-per-click campaigns. The company received 100% positive feedback, with clients praising their detail-oriented professionals, seamless workflow, and impressive customer support, leading to record-breaking sales for all dealerships involved.
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$10,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Headquartered in Jacksonville, Florida, CTRL+ALT Digital is a small software development firm. Their services include Custom Software Development and Pay Per Click.
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$1,000+$100 - $149 / hr50 - 249Vancouver, WA
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Launched in 2006, Netrush is a PPC company. The team provides Pay Per Click and Fulfillment.
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$5,000+$150 - $199 / hr10 - 49Morristown, NJ
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Branding agency Kraus Marketing is in Morristown, New Jersey and New York, New York. Their services include Branding and Social Media Marketing.
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$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
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See all 17 projectsWebsite Depot Inc. is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Feedback indicates a strong capability in enhancing website visibility and user experience, with 100% of reviewers noting improved search rankings. Clients highlight Website Depot's cost-effectiveness and understanding of project needs, though some suggest room for improvement.
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$1,000+$150 - $199 / hr2 - 9West Hartford, CT
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AdWords Nerds is a pay per click company. Their team is in West Hartford, Connecticut. The firm focuses on Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
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Nativa is an Advertising company. The Columbus, Ohio-based company specializes in Advertising and Pay Per Click.
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$10,000+$200 - $300 / hr50 - 249Arlington, VA
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BIG Linden, a social media marketing firm, was established in 2010. Located in Arlington, Virginia and Long Beach, California, the team offers Social Media Marketing and Content Marketing.
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Undisclosed$150 - $199 / hr10 - 49Chicago, IL
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The PPC Guys is a PPC agency. Established in 2010, the agency is located in Chicago, Illinois. Their team provides Pay Per Click and Conversion Optimization.
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$1,000+$100 - $149 / hr10 - 49Englewood, CO
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Denver PPC is a small Englewood, Colorado-based pay per click agency. Their services include Pay Per Click and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Austin, TX
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Established in 2016, Adspace is a PPC agency. The team focuses on Pay Per Click and Social Media Marketing.
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$5,000+$150 - $199 / hr2 - 9Laguna Beach, CA
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Adalystic Marketing is a PPC agency. Their team is based in Laguna Beach, California. The firm specializes in Pay Per Click and Media Planning & Buying.
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Undisclosed$25 - $49 / hr2 - 9Long Grove, IL
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KeyKit is a social media marketing firm launched in 2020. In Long Grove, Illinois, the team focuses on Social Media Marketing and Search Engine Optimization.
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$10,000+$100 - $149 / hr10 - 49Langhorne, PA
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Vincodo is a small PPC agency. Launched in 2010, the team offers Pay Per Click and Digital Strategy.
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$1,000+$100 - $149 / hr2 - 9Cary, NC
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Established in 2002, Winfield & Associates is a PPC agency. Located in Cary, North Carolina, the team specializes in Pay Per Click and Advertising.
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List of the Best U.S. Pay Per Click Agencies and PPC Management Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$10,000+$100 - $149 / hr50 - 249Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+Undisclosed250 - 999New York, NY
Ability to deliver
39.1/40.019.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
85% Pay Per Click15% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.6/40.020/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
38/40.020/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.8/40.018.4/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$50 - $99 / hr50 - 249Tenafly, NJ
Ability to deliver
37.6/40.018/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
37.5/40.018.4/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.1/40.019.4/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.7/40.017/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.5/40.019/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click55% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
35.4/40.016.8/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$100 - $149 / hr50 - 249Scottsdale, AZ
Ability to deliver
35/40.015.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$150 - $199 / hr50 - 249Sandy, UT
Ability to deliver
34.9/40.017.2/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+Undisclosed10 - 49Milwaukee, WI
Ability to deliver
34.6/40.017.4/20 Reviews10/10 Clients & Experience7.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$10,000+Undisclosed50 - 249Arlington, VA
Ability to deliver
37.1/40.017.4/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$50 - $99 / hr10 - 49Sheridan, WY
Ability to deliver
34.3/40.016.4/20 Reviews7.9/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249San Diego, CA
Ability to deliver
34.2/40.016.2/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr2 - 9Denver, CO
Ability to deliver
35.9/40.017/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49Los Angeles, CA
Ability to deliver
34/40.017.4/20 Reviews10/10 Clients & Experience6.6/10 Market PresenceService focus
100% Pay Per Click -
$1,000+Undisclosed50 - 249Colorado Springs, CO
Ability to deliver
39.2/40.019.2/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other
U.S. PPC Services FAQs
A U.S.-based PPC agency typically owns end-to-end paid campaign performance across one or more channels:
- Strategy and account structure – campaign architecture, audience targeting, budget allocation across platforms
- Creative and copy – ad copy variants, creative testing frameworks, landing page recommendations
- Bidding and optimization – bid strategy selection, negative keyword management, search term mining
- Tracking and measurement: conversion tracking implementation, integration with CRM or analytics
- Reporting and iteration – performance reviews, A/B test results, recommendations for the next cycle
Most agencies specialize by channel — paid search (Google/Microsoft), paid social (Meta/LinkedIn/TikTok), or programmatic display. Some are full-funnel; others are single-platform shops with deep certification depth.
American PPC agencies operate in the same market, currency, and business environment as most clients. U.S.-based teams are available during local business hours for real-time decisions — important when a campaign needs to be paused quickly or a budget needs reallocation mid-month. U.S. agencies also tend to have direct Google and Meta partner relationships, providing access to beta features, dedicated platform support, and occasionally promotional ad credits.
According to Clutch pricing data, monthly management fees for U.S. PPC agencies typically range from $1,000 – $3,000 per month for small accounts to $5,000 – $15,000 or more for mid-market or multi-channel engagements.
It’s worth noting that these fees are separate from the actual ad spend budget. Minimum ad spend requirements also vary — boutique agencies may work with $3,000 – $5,000 per month in spend, while larger agencies often require $15,000 – $50,000 or more. Always clarify whether landing page work, creative production, and analytics setup are included.
Start by outlining your project’s specific requirements and objectives to guide your search for the ideal team. Then, browse through Clutch to explore trusted agencies and narrow your options by following these crucial steps:
- Match channel expertise to your needs. Check their portfolios and case studies to determine their depth.
- Ask how they report on performance. Assess whether they fit your team’s workflow and how transparent they are.
- Confirm account ownership stays with you. This helps ensure you have a clear vision on key metrics, historical data, and brand assets.
- Check client review recency. Read more about their clients’ experiences on Clutch reviews; check their timeliness, flexibility, and project management.
- Ask for transparency on budget allocation. You should always know exactly how much of your total budget goes to ad spend vs. management fees.
- Agencies that retain ownership of your ad accounts (you lose all data if you leave)
- Guarantees of specific results; no conversion tracking setup
- Opaque reporting without raw data access
- Lock-in contracts without performance clauses
No legitimate PPC firm can guarantee a specific cost per lead or ROAS before running campaigns. Be critical when assessing potential service providers. Address and avoid these red flags as soon as you spot them.