Linear

BACKGROUND

Please describe your company and your position there.

I'm the current CEO of Penji, a on-demand graphic design service for teams that require scalable creative production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear, and what were your goals?

I hired Linear to help with improving all of our advertisements from Google to Facebook. The goal was to improve cost per conversion and have positive ROAS.

SOLUTION

How did you select this vendor and what were the deciding factors?

I interviewed several agencies, ultimately chose Linear because their website had the highest organic traffic and I kept seeing their retargeting ads after visiting their website, indicating they're capable of doing the same for me.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Campaign overall was to help improve conversion rate, lower conversion cost, and bring positive ROAS to Google, Youtube, Facebook, and Linkedin ads. Projects were created with clear scope of work, biweekly meetings, and reports. Additional to ads management, they also helped us with writing all the creatives and designing landing pages/graphics.

How many people from the vendor's team worked with you, and what were their positions?

3-4 were assigned to me. I had a project manager, a designer, an ad specialist, and Luke, their CEO was fairly involved in most of our meetings.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It took a few months to get the results we were looking for. Ultimately the linear team was able to achieve the majority of the original scope promised. For Facebook ads, our cost per conversion went down nearly 62%. Cost per click also greatly improved. Nearly doubled our ROAS. For Google ads, conversion rate went up 45% with cost per conversions dropping almost 58%. Overall, extraordinarily happy with the results.

Describe their project management style, including communication tools and timeliness.

I appreciated the clear communication, prompt responses, and deep understanding of our business. They didn't give us any cookie cutter template for the campaign. Early on Lindsay and Nick had several meetings with me to outline exactly what we were looking for, drafting up several campaign ideas, and constantly pitching new ideas to us.

What did you find most impressive or unique about this company?

This was refreshing, as most agencies I've worked with would make assumptions about what we want. Linear took the time to understand us to create a custom campaign tailored to our specific needs and that alone set them worlds apart from other agencies we've hired. They're also

Are there any areas for improvement or something they could have done differently?

Yes, the team could be more aggressive with A/B testing and more proactive with new campaign ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of an emergency service for property and commercial restoration. We attend to problems related to mold, wind, fire, radon, and other similar issues.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Linear Design?

We hired Linear Design to help us with our Google Ads management. We were transitioning from another company because we weren’t happy with them at all, and the cost per lead was very high.

SOLUTION

What was the scope of their involvement?

Linear Design helped us manage our Google Ads account.

What is the team composition?

Our first contact was with Linear Design’s owner, and we worked with three different people from their team throughout the engagement.

How did you come to work with Linear Design?

We found Linear Design on Google a year before we actually hired them. When we were ready to bring them in, we had an initial interview with them, and we decided to hire them based on that.

How much have you invested with them?

We spent $3,000 per month on their services, not counting the ad spend.

What is the status of this engagement?

We worked together from February 2021–March 2022. Although we found great success with Linear Design, we ended our collaboration because we became very busy with our amount of work. Thus, we decided to pause our paid advertising efforts and work only with our organic leads.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Before working with Linear Design, we were paying about $1,200 per lead to the other company. However, Linear Design got our cost per lead down to less than $200, which was a huge difference. Given that we have five different locations, every one of those had its ups and downs. Still, we had an average 25% increase in our ROI overall. If we ever decide to restart our PPC efforts, we will definitely hire them again.

How did Linear Design perform from a project management standpoint?

Linear Design’s project management was great, and they were very responsive from the start. Throughout our engagement, we had biweekly or monthly meetings, depending on the need. We also used DASH to manage the project and provide reports, which facilitated the work on our end.

What did you find most impressive about them?

Linear Design was very engaging since the first interview, and they offered a great onboarding process. That was a good quality of theirs from a business perspective because they were interacting with us, and we were not happy customers due to our past experience.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Send them the reports and be very communicative; don’t expect them to do all the work.

BACKGROUND

Please describe your company and your position there.

I am the director of operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design, and what were your goals?

We hired Linear Design for conversion optimization, we had the goals to improve our conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for top CRO agencies. We were impressed with the knowledge of Linear and their ability to communicate clearly. We were also persuaded by their great online reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting to discuss our goals and vision for the project with brainstorming. We meet weekly to discuss project updates, brainstorm on the project and discuss results. We ended with a final wrap up call.

How many people from the vendor's team worked with you, and what were their positions?

We had two people that we remained in constant communication with, Luke (CEO) and Nick (CRO designer).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Linear more than exceeded our expectations with results of over a 50% increase in conversion just within 3 months.

Describe their project management style, including communication tools and timeliness.

Communication was through Zoom calls with results and updates on results provided to us weekly.

What did you find most impressive or unique about this company?

I was most impressed with the results Linear yielded our company. I was also impressed with the communication and the fact that Linear went above and beyond in everything that they did. They always went the extra mile.

BACKGROUND

Please describe your company and your position there.

I'm the regional director for the Small Business Development Center in Box Elder County.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design, and what were your goals?

Our Main Street was holding an annual arts festival and we needed help driving awareness of the event and artists registering to display and showcase their art for the event. Linear was engaged to manage the google ads and PPC campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

Linear has done training for small business in Utah and had great competency in this area. They also have experience working with non-profits in our area which was very helpful.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Linear work with us to assess the goals which were primarily to increase the number of people attending the festival and the number of artists who came to display their artwork. They were able to craft targeted ads with appropriate landing pages. All aspects of the campaign were managed by Linear which took a great burden off of us!

How many people from the vendor's team worked with you, and what were their positions?

We worked with Luke Heinecke, the CEO and founder, along with Clytie Robinette and Nick Gibson.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ultimately we saw a 75% increase in site traffic, a 27% Increase in ad impressions, scaled google ads by 465%, and resulted in 405 conversions. The bottom line, we had the biggest and best arts festival to date!

Describe their project management style, including communication tools and timeliness.

Very collaborative and transparent. We were able to get them access to everything after defining the scope and targets, then they were off to the races.

What did you find most impressive or unique about this company?

Overall, Linear was very competent and effective. We just didn't have to worry about it and we were able to focus on the operations of the event. It was so incredibly helpful.

Are there any areas for improvement or something they could have done differently?

Perhaps we could have seen more real time reporting, but we were busy handling all of the registrations that came in.

BACKGROUND

Please describe your company and your position there.

I'm the founder of Audible Genius, a music education software company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

We hired Linear to plan and execute an online PPC campaign to promote our newest course Building Blocks.

SOLUTION

How did you select this vendor?

We found a handful of companies online and interviewed each one to get a feel for their methods and ability to promote our type of product. Linear's specialty in both advertising and conversion, along with the ability to communicate directly with the people who'd be doing the work, won us over.

Describe the scope of their work in detail.

After diving deep into our product to learn all about it Linear planned and executed PPC campaigns on several major social media platforms and google. They also designed and launched landing pages for these ads. They monitored conversion stats of both the ads and the landing pages, and optimized as the campaign progressed.

What was the team composition?

I work directly with both the ad account manager and the landing page designer, and occasionally touch base with the ad designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Linear's design quality of both their ads and landing pages are top-notch. They look fantastic and do a great job of conveying the benefits of our product. And their ability to pivot and make changes according to conversion data is quick and efficient.

How effective was the workflow between your team and theirs?

We're always able to reach both the account manager and landing page designer via email and they always respond the same day. We also have bi-weekly zoom meetings. Communication has been fluid, and I always feel like I'm being heard.

What did you find most impressive about this company?

With Linear Design, I feel like a valued client. I always feel heard by them, and they always take my requests and views into real consideration. I don't feel like a cog in the wheel as I have in the past with larger companies. Their personal touch is outstanding.

Is there any area for improvement or anything that could have been done differently?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

We own multiple pawn shops and lending institutions that offer short term financing. I’m a managing partner and oversee the advertising and marketing for all locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design, and what were your goals?

We hired Linear to overhaul our Google Ads, Facebook Ads, Bing Ads, and help us build landing pages to generate more leads.

SOLUTION

How did you select Linear Design and what were the deciding factors?

We followed Linear’s blog for quite a while and even had our in house guys following along, but eventually decided to outsource the project to them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Linear performed account audits and CRO audits before even sending us a proposal. They didn’t even charge us to do this and they really probably should have. After we signed up they had us fill out an intake form, scheduled a kickoff call, and then hit the ground running. I think we had everything up and running in 10 days or so.

How many people from the vendor's team worked with you, and what were their positions?

Three people our account manager, the director of PPC, and our Designer. Luke the CEO also is involved in overseeing everything. So four if you count him.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We’ve increased conversions by 750% while only doubling our ad spend. So we’ve drastically improved almost every KPI. I think our cost per lead is maybe 1/5 what it was before hiring them and the lead quality is phenomenal.

Describe their project management style, including communication tools and timelines.

Impeccable. From day one they set expectations and then followed through on everything. We have full access to their on boarding checklists and can always see what’s being done inside our accounts and landing pages.

What did you find most impressive or unique about this company?

They are actually a pretty small team, but you wouldn’t know it. They freaking hustle to get things done and hit goals. I’m seriously wondering how they do such good work so quickly.

Are there any areas for improvement or something they could have done differently?

Sometimes they miss an email or forget about small requests and we have to follow up with them. It happens but they own it and they’ve never dropped the ball on anything big.

BACKGROUND

Please describe your company and your position there.

I am the owner of a Chiropractic clinic in northern KY. We have 4 locations with a total of 5 Chiropractors. I run 2 locations and see patients at 1 location.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

We were looking for brand identity for all 4 locations and combined our marketing efforts and will be merging websites.

What were your goals for this project?

We wanted to increase the number of new patients at each location and start attracting specific types of patients.

SOLUTION

How did you select Linear Design?

A colleague of mine has been using Linear for a couple years prior and had nothing but great things to say about them. I looked into different companies but since hiring Linear, I made the best decision.

Describe the scope of their work in detail.

At the beginning, after several phone and zoom meetings, Linear's team flew out to our location and we did a series of meetings and videos. The meetings included staff training as well as finalizing the strategies and website designs.

What was the team composition?

I have a dedicated account manager. We utilize email as our form of communication the most, mostly because that works best for me. We schedule phone call meetings on a regular basis and discuss any changes in our strategies.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning with Linear, our new patient numbers have soared. In the past, most of our new patients came from existing patients, now are largest source of new patients come from our online and digital marketing efforts.

How effective was the workflow between your team and theirs?

Our project manager is great. She actively works to get us the best results. She is open to my ideas and shares her strategic ideas with me on a regular basis.

What did you find most impressive about this company?

The amount of knowledge they have regarding the chiropractic industry is amazing. I have met with other companies and they do not provide anything similar to Linear.

Are there any areas for improvement?

To date, everything has been great.

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer of Williams Entertainment Group which is the corporate umbrella for our suite of brick-and-mortar entertainment offerings. Our list of WEG brands includes Airborne Trampoline Park, Labyrinth Reality Games, Alcatraz Escape Games DFW, and Golden Axe Throwing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

We hired Linear Design to help us with our digital advertising. As Williams Entertainment Group began to rapidly scale (13 new parks and 2 new brands in a year) we quickly realized that the digital advertising and marketing, along with other growing pains, left our accounts an unscalable mess.

It was at this point we knew we had to stop slapping bandaids on problems and properly set for scaling. Linear helped us clean up the mess that was our accounts. They laid down a foundation that now allows us to scale our digital advertising as we scale our entertainment businesses.

What were your goals for this project?

We had a few main goals in hiring Linear.

• Goal 1: Get our digital advertising accounts set up to scale with our businesses.
• Goal 2: Keep our advertising consistent. For a long time, we would only run one-off campaigns. i.e. ads for events, holiday sales, new product launches, and flash sales. I don't think we ever ran constant brand awareness campaigns before Linear. Linear helped us create consistent campaigns that matched our brands while maximizing our budget.
• Goal 3: Free up my time. As a one-man-band, running marketing for 17 stores and 5 unique brands doesn't give me a lot of time to focus on the details of our ad accounts. I needed Linear to free up my time to focus on the other aspects of my job, but I also needed someone I could trust to do the work.
• Goal 4: Develop KPI's with actionable data. One of the issues we had run into while scaling is that not every system we set up is a one size fits all.

For example, we use 3 different points of sales, unique waiver systems that tie into the POS's, some locations have different prices, multiple websites, and beyond that, we have even more miscellaneous revenue streams (it's a lot! and it was a mess!) Aggregating all that mixed data into one place was a challenge that we needed Linears guided help to accomplish.

SOLUTION

How did you select Linear Design?

We selected Linear Design after we met Luke during the sale of one of our escape room brands. After working with him during the sale and transition of our escape room brand, I was able to see that he really knew what he was doing and that he was a trustworthy guy.

Once I knew what Luke could do, we approached him about taking us on as a client. He offered us a stellar deal that made the decision to hire Linear a no brainer.

Describe the scope of their work in detail.

After we decided to go with Linear my main goal was to get our accounts into a position that could be scaled. In order to do that Linear needed access to more accounts than I can remember. Immediately after we signed, Luke and I got together to get him set up on all of the relevant accounts and he began an audit that led to a restructuring of our accounts.

Linear was helpful in aggregating data into actionable reports and was able to set up specific tracking tags that gave us actionable data on customer behavior that we weren't able to see because one of our POS's is a closed system that does not API with any digital advertising platform.

My role in this project was overseeing the success of the advertisements by giving placement advice, determining budgets, delivering creative that we had done in house, as well as signing off on branding and copy.

Linear's main responsibilities were to rebuild our accounts into a scalable system and to use the new system to consistently buy and place ads while optimizing our budget to get the most out of our spending.

What was the team composition?

I've worked with two people at Linear. Luke, who at the beginning was needed to take on some of the more glaring and troublesome issues with our accounts. I also had an account manager, Clytie, who handled the day-to-day account management, ad-buying, and account optimization. Linear did offer a designer but because I already have a designer in-house I decided to do the creative side on our own.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since signing Linear all of our accounts are now consistently advertising and properly scaling. They have continually hit benchmarks and goals every month.

Although we had some tracking issues regarding conversions with our closed system POS, we have seen gross revenue increase by 15% across all of our parks. We believe that the revenue increase can be attributed to the consistent advertising and campaign structure of our digital advertising channels.

How effective was the workflow between your team and theirs?

The project manager I was assigned was highly effective and communicative. There was never a time where she wasn't checking in and proactively working on our accounts. We mostly used email to communicate and would schedule bi-monthly phone calls to discuss new ideas and implementations.

My project manager was very open to feedback but also stood her ground if she thought a decision I wanted to make was a bad one, and she'd explain her logic. It was a very healthy and helpful working relationship.

What did you find most impressive about this company?

What I found most impressive about Linear was their consistent performance, their ability to undo the mess I had created without making me feel inept, and the constant communication with me even when I would frequently miss calls.

Many digital marketing agencies I've encountered often times will quickly build your ad accounts, set em and forget em, and then continue charging a fortune for what seems like zero maintenance of the account. Linear was not like this.

Linear constantly managed my ads, worked with me and my creative vision, and always showed their work optimizing our accounts. Linear proved to be an accountable agency because of its consistent communication, reporting, awesome customer service, and quality results.

Are there any areas for improvement?

Sometimes I felt like my opinions and the ad creative I was feeding to Linear were disregarded and/or unused. I personally don't get offended when my creativity doesn't get used, I just want to have the most effective ad.

At the beginning of our relationship, I didn't see any of my creative being AB tested against any of the designs Linear had created in house. This was frustrating at first but once I began working with Clytie she heard my frustrations and worked closely with me to make sure the best creative was being tested and deployed.

I don't know if what I just said is much of a suggestion for "areas of improvement" but I do think it would be nice to have your designers, account managers, or whoever is interfacing with a client, provide an argument as to why certain creative decisions are being made, especially when going up against a client whos providing their own creative.

BACKGROUND

Please describe your company and your position there.

We are a certified and practicing Health and Wellness Center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

Google Ads, Facebook Ads, and Landing Page Design.

What were your goals for this project?

Increase new memberships and new patients.

SOLUTION

How did you select this vendor?

After reading many of Linear's blog posts they seemed to have the knowledge and expertise we were looking for.

Describe the scope of their work in detail.

They onboarding all of our online advertising account from Google Ads to Facebook Ads to Google Analytics. They restructured the accounts, implemented new bid strategies, and set up advanced retargeting.

What was the team composition?

We worked with a dedicated account manager and a designer as well as the CEO and director of PPC.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

About six months after hiring linear we expanded to a second location and have continued growing each month. Much of this success can be attributed to better results from our Google Ads and improved conversion rates. Our landing page is converting 250% higher than it was before working with Linear and our Google ads Cost/conv. has dropped by almost 40%.

How effective was the workflow between your team and theirs?

Great workflow and communication. We always knew what to expect right from the day we started with them. There was never any doubt that their team was working towards our goals.

What did you find most impressive about this company?

Results. Out of the three different companies we worked with they are the first to really deliver on their promises. We've added $50k-$60k a month in new revenue thanks to the team.

Are there any areas for improvement?

Not that I can think of at the moment.

BACKGROUND

Please describe your company and your position there.

Alcatraz Escape Games is Utah's premier escape room destination. I'm the chief marketing officer and one of the partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Linear Design?

Linear was hired to improve and expand our online advertising. Specifically our Google Ads, Facebook Ads, and YouTube Ads.

What were your goals for this project?

Drive more online sales and do so profitably.

SOLUTION

How did you select this vendor?

We read several of the blogs and eventually reached out. They stood out because they really seemed to understand PPC on a deeper level than most agencies.

Describe the scope of their work in detail.

They consolidated some of our ad accounts into single accounts to allow for better data and tracking. I oversaw this process and made sure they had the access and assets they needed. After this initial consolidating they restructured our search campaigns, designed new facebook ad campaigns, and eventually expanded to YouTube Ads.

What was the team composition?

We worked with 5 people. The PPC Director, Account Manager, CRO Designer, CRO Director, and Content Writer. Primarily we worked with our account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We increased online sales by 200% while lowering our cost per acquisition by close to 50%.

How effective was the workflow between your team and theirs?

Communication was scheduled every other week and reporting was provided each week. They took our feedback really well and we have consistently been happy with the end results. However, they will push back when they feel like one of our ideas isn't a good one. We actually really appreciate this.

What did you find most impressive about this company?

The speed of execution and depth of knowledge is unmatched. We've worked with several other agencies before Linear, but they will definitely be our last.

Are there any areas for improvement?

Reporting can be a bit extensive. We know the results are good, so a smaller less detailed report would be helpful.