Please describe the scope of their work.
We’re doing both organic SEO work and paid advertising online. There’s a monthly retainer. Part of it goes to SEO, and the other part goes to pay them. They’ve been real instrumental in helping us gain a presence. They redid our website and worked with us as far as the gallery and a little social media marketing. If you look our website, the pages that get the most hits are the galleries.
We do landscaping and concrete work, so pictures sell. We require monthly meetings with them to see what’s working and what’s not working. As president of the company, I was getting all the phone calls, so I knew what kind of traffic we were getting. We required their help with the analytics, where we can track our calls. We have different phone numbers and different Web addresses for different campaigns. If we think we want to try something, they’ll tell me why we should and why we shouldn’t. The ultimate decision is mine, but we have a good working relationship.
What was your process for selecting WrightIMC with which to work?
I met them at a SEO marketing meeting and engaged them eight months later. Their CEO spoke one day about back links and I just enjoyed listening to him. I called him and we met him. We didn’t jump right in with him immediately. The main reason was because I had dealt with three other SEO companies before. There’s so many people doing this and everyone thinks that they’ve got a magic formula and are experts.
I came to realize after spending a lot of money with other companies, there are a lot of companies that don’t know what they’re doing. They’re dabbing in it, and they’ve learned one or two tricks and they stick with it, but it doesn’t get around all the bases. We talked to them about a lot of different things for eight months and finally decided to engage, and I’ve not looked at doing work with other agencies because I’m happy. If there were ever a time that I wasn’t happy about something, then I’d just let him know. The big thing is communication and I think that monthly meeting helps a lot.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
The total spend for our work with WrightIMC is more than $200,000.