Handcrafted Marketing

Founded in 2007, WrightIMC provides clients with unparalleled results for all types of marketing projects. WrightIMC brings the best people, resources, tools and project management together to provide consulting and integrated marketing solutions for select clients.

We don’t work with everyone, only those who are as committed to success as we are. We take pride in delivering more than expected – often what was thought impossible. No project is too big for the WrightIMC team. And we can knock the small projects out of the park as well.

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2008
Show all +
Allen, TX
headquarters
  • 550 S. Watters Drive Suite 241  
    Allen, TX 75013
    United States

Portfolio

Key clients: 

Travelocity, Ritz Carlton, American Heart Association, AED.com, many more listed on the web site.

Reviews

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Web Dev & SEO for Swim School

"Their team was always honest and cared about the success of our business rather than just making money."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2015 - Ongoing
Project summary: 

WrightIMC built a WordPress website for a swim school. They also integrated online booking software and assisted with SEO. 

The Reviewer
 
11-50 Employees
 
Dallas, Texas
Ellis Raymond
General Manager, Jim Montgomery Swim School
 
Verified
The Review
Feedback summary: 

WrightIMC’s work helped the client grow their business and increase their online presence. They kept the client informed and were excellent at explaining the technical aspects of the project. Customers can expect a friendly team with quick turnaround time. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager and co-founder of Jim Montgomery Swim School.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with WrightIMC?

We used WrightIMC to get our website launched and to help with SEO as we started our business.

SOLUTION

What was the scope of their involvement?

They built the whole website and optimized it for SEO. They also integrated the software that we use to make bookings so our customers could make reservations for lessons online. They used WordPress. 

They set up Google Analytics and showed us how to track what was being searched so we could better target our audience. 

What is the team composition?

There were three people that we worked with. John (Principal) was our main point of contact, but we also worked with someone that did graphics, and another teammate that managed the layout of the site. 

How did you come to work with WrightIMC?

We found them through an online search of companies local to us. We interviewed three vendors in person, and we felt like they understood our vision the best. 

How much have you invested in them?

I think we spent around $40,000 in total. 

What is the status of this engagement?

We started working with them in October 2015. Our business opened in January 2016. We finished the development aspect of our engagement, but they still provide maintenance and hosting services. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we first opened, the traffic on our website went up based on the strategies that they implemented. Our business has grown tremendously since we opened, and that is in part due to the work of WrightIMC. We started with seven students, and now we have 1,200–1,400 students each week. 

How did WrightIMC perform from a project management standpoint?

They do a great job and keep us informed. If I want something changed, they’re very accommodating. We had in-person meetings, and also communicated over the phone and via email. 

What did you find most impressive about them?

They do well with clients that aren’t technologically savvy. They were friendly and explained things in layperson’s terms. Their team was always honest and cared about the success of our business rather than just making money. 

They also had a quick turnaround time which we really appreciated as a small business because it gave us a competitive advantage. 

Are there any areas they could improve?

Organizationally, they could make their progress more clear by using a project management tool where they can track all the tasks they’ve done. 

Do you have any advice for potential customers? 

Make sure that you know what you want and what your vision is for your company. We went in and didn’t know what we wanted. WrightIMC was helpful, but the project would’ve been even easier if our ideas were better flushed out. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Dev & Search Optimization for Trailer Company

"They were extremely responsive to all of our needs."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2018 - Jan. 2020
Project summary: 

WrightIMC developed a website with the aim of strengthening an online presence while improving the budget for Google Ads.

The Reviewer
 
1-10 Employees
 
Dallas, Texas
Garrett Vilven
VP Sales, Advantage Trailer Rentals
 
Verified
The Review
Feedback summary: 

The client has conserved resources without decreasing website traffic by a significant amount. The site's organic search ranking has improved. The client communicated directly with the owner of the company. This streamlined communication style fostered an efficient workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

VP of Sales for a semi trailer and container leasing company in the Texas market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WrightIMC?

We hired WrightIMC to take to redevelop our website, and focus on building our organic search presence.

What were your goals for this project?

To stop paying a large amount of money on Google Adwords, develop our local search presence, and increase our organice search ranking.

SOLUTION

How did you select this vendor?

Tony was a friend of mine from high school. I'd seen his posts on Facebook, and found his posts to be knowledgeable concerning internet advertising.

Describe the project and the services they provided in detail.

Took back our website from Dex media. Redeveloped it and gave us complete ownership. Created our local search listings. Improved our organic search ranking.

What was the team composition?

We dealt directly with John Confer who is one of the principals of the company. He then deployed his team accordingly to manage our site.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We've been able to save a ton of money while not decreasing our website traffic by a significant amount.

How was project management arranged and how effective was it?

John had monthly calls that kept us up to date on the progress.

What did you find most impressive about this company?

They were extremely responsive to all of our needs. Having the a direct point of contact that is one of the owners of the company allowed us to move fast.

Are there any areas for improvement?

We did struggle a bit to duplicate market success in other markets. That being said, that was also the case for our very expensive PPC campaign we had before. So may have just been due to market factors more than anything else.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Services for Tea Subscription Service

"They put together a package that handled our needs, on a scale that we could put to full use."

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2019 - Ongoing
Project summary: 

WrightIMC provides SEO and content services for a tea subscription service. Their work includes blog writing, content strategy, and managing PPC campaigns.

The Reviewer
 
1-10 Employees
 
Fayetteville, Arkansas
Co-Owner, Simple Loose Leaf
 
Verified
The Review
Feedback summary: 

WrightIMC’s efforts have been met with praise and results. The team is efficient, responsive, and available. Customers can expect an effective team that gets the job done with thought leadership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a direct-to-consumer tea service. I'm one of the founders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WrightIMC?

We were looking to get our SEO in order. We were doing a pretty good job, internally, at following best practices. We hired WrightIMC to take care of it in a more professional manner.

SOLUTION

What was the scope of their involvement?

The first step with them was getting our site up to best practices within the SEO industry. There were a lot of behind the scenes cleaning up, in terms of where we were hosting the content, the site speed, and all of the elements that go with that. They also did a light brush up on copywriting and content. We wanted thought leadership from them, since we didn't have the knowledge to do it properly. We also wanted very clear and concise reporting, so that we could look at the information and understand it. Finally, we do a little bit of PPC, and they're leading the way with that.

What is the team composition?

I work with three different people from their team including an account lead, someone who handles the website changes, and a PPC contact. We also have a separate later of 4-6 people working on development.

How did you come to work with WrightIMC?

We went to an SEO referral site and we narrowed down their referrals to the best 10 that fit the size of our company and the size of our needs. After doing interviews, WrightIMC ended up being the right fit.

What is the status of this engagement?

We began working together in March 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're great. We went from asking them to do one blog every other week, to four blogs a week. Another KPI we've been looking at is traffic; we have 37.6 times more traffic.

How did WrightIMC perform from a project management standpoint?

Their reporting and communication have been excellent. The team has been very responsive and the leadership of the company has been very available, in light of everything that's been going on. We used Slack, Asana, phone, and email.

What did you find most impressive about them?

The biggest reason we were able to work with them is because they were able to offer a package that was small enough to fit our budget. A lot of the companies we were looking at were on the scale of enterprise size companies, and we're not that. They put together a package that handled our needs, on a scale that we could put to full use.

Are there any areas they could improve?

No, nothing I could say right now. As a caveat, we do have a new, more challenging phase of work coming up soon.

Do you have any advice for potential customers?

A good description of your company's internal assets is crucial. It's important for them to know what they're working with. Make sure you know what you have available to you and what you can provide.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Campaign for Baptist University

"The team has deep expertise. We rely on them for implementation, as well as their feedback and advice."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Aug. 2016 - Ongoing
Project summary: 

WrightIMC provides SEM and PPC services, handling AdWords, Bing Ads, and Facebook and YouTube digital campaigns. They will soon assume SEO responsibility.

The Reviewer
 
201-500 Employees
 
Texas
Digital Marketing Manager, Hardin-Simmons University
 
Verified
The Review
Feedback summary: 

Student enrollment has improved dramatically since WrightIMC was first engaged. Expertise and meticulousness are hallmarks of their work. Their consistent communication and responsiveness justify the investment and make them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for Hardin-Simmons University, a liberal arts university in Abilene, Texas. We have online programs and as well as a physical campus, and we're affiliated with the Texas Baptist Convention.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WrightIMC?

The university got a new administration about two years ago. Before the new president and other administrators came on board, we’d not undertaken any sort of advertising or marketing campaigns. The new marketing manager realized that we needed to do some digital advertising in order to meet our goals for the number of applicants.

SOLUTION

What was the scope of their involvement?

WrightIMC was engaged to implement and manage various digital campaigns. These include: video advertising on Facebook and YouTube, retargeting, PPC, search engine marketing on Google and Bing, and display advertising. The engagement is set up as a strategic consulting agreement, which means we have access to any of the services they offer. We have recently engaged them for SEO as well. We’re about to launch a new website, so they'll be helping us with the optimization of the new WordPress site.

The goal for all of the campaigns is to create the lead funnel for applicants. We hadn’t done much previously to set the strategy. WrightIMC helped us identify our target market, which is 16–18 year olds. As minors, there are rules to protect them from being targeted in advertising. There are some avenues available for us as a legitimate higher education institution. WrightIMC helps us set the strategy, target the right people, and implement the digital campaigns across the various platforms.

What is the team composition?

We work with the PPC and digital advertising manager, as well as an SEO specialist. We’re also directly in contact with the CEO.

How did you come to work with WrightIMC?

Some of our new administrators had worked with WrightIMC in the past. The principal at WrightIMC attended a Christian university, so it was a good fit with both their background and capabilities.

What is the status of this engagement?

The project began in August 2016 and work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The freshman class for 2017–2018 was about 20% larger than the class from 2016–2017. We're on pace for the same increase for 2018–19. So we’re expecting an increase of 20% year over year, after an initial 20% year over year increase. WrightIMC had a lot of influence on that, as did our Admissions/Enrollment team, which does our email marketing and recruiting.

How did WrightIMC perform from a project management standpoint?

They work very closely with me on a weekly basis to monitor and report on our campaigns. They’re quick to implement any of our requests. They make any necessary changes very quickly, and that's important to us. We like to change our campaigns frequently to stay fresh. They’re great; there's nothing to complain about.

What did you find most impressive about them?

The team has deep expertise. We rely on them for implementation, as well as their feedback and advice. They provide a really good value. We’d have to pay a lot more to get something significantly better. If we paid any less, we wouldn't be getting the kind of expertise and service that we require.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re willing to travel to meet our senior administrators in person.
  • 5.0 Cost
    Value / within estimates
    They’re in the sweet spot for value for the money.
  • 4.5 Quality
    Service & deliverables
    There's always room for improvement.
  • 4.0 NPS
    Willing to refer
    It depends on the specific need.

Digital Marketing for Law Firm

"Their response has made them stand out more than some of the other SEO companies we hired."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

WrightIMC mainly provided search engine optimization and public relations services for a law firm. The agency also built a new website from scratch.

The Reviewer
 
11-50 Employees
 
Dallas, Texas
President, Law Firm
 
Verified
The Review
Feedback summary: 

WrightIMC’s work resulted in significant increases in lead generation and new client acquisition. The agency’s strongest suits were their responsiveness and willingness to resolve any issue immediately. They reliably delivered high-quality work without any major mistakes.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

Our Law firm is located in Lewisville, Texas. We do have other offices around the Metroplex. We’ve been in business for more than 30 years.

What is your role and responsibilities?

I’m the accounting manager and office manager. 

OPPORTUNITY / CHALLENGE

What was your goal for working with WrightIMC?

We hired them to do our SEO [search engine optimization] work, as well a little bit of PR [public relations] work, just to keep the law firm up in organic and PPC [pay-per-click] ranks. We also had them do a brand new website for us. 

SOLUTION

Please describe the scope of their work.

It was a combined effort to design the website. We had an idea of what we wanted the website to look like, but actually had designers that put everything together and made some suggestions.

What was your process for selecting WrightIMC with which to work?

We interviewed several different SEO companies and Wright was one of the ones that we interviewed. We had it narrowed down to three. A lot of our decision was based on the meetings we’ve had with the different SEO companies, reputation, and what they said they could do. It has been proven that they were the correct choice.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

They are a big portion of our advertising budget. I don’t know how many hours they work because it’s an agreed flat fee, but they have never done anything that they dropped the ball on where we had to go back and fix things. We’ve been very satisfied with them.

RESULTS & FEEDBACK

What were the results of the project?

The work is ongoing so there aren’t final results available. However, it has been a positive engagement.

Do you have any statistics or metrics to track improvement from the project?

We have seen an increase in visits to our website and in phone calls. The majority of our clients are referrals or past clients, so it’s hard to measure the financial affects of their SEO efforts. I would say maybe a fourth of the new clients come from the online marketing campaigns.

Is there anything unique or special about them that really makes them stand out, compared to other companies?

We’ve dealt with other SEO companies in the past. Something I have noticed, besides having a specific contact, they actually do have teams assigned to our account, so we’re always working with the exact same people. Anytime we’ve had to make a change, they have done it instantaneously especially if it was something broken or a bad link, it would be fixed within just a few hours. Their response has made them stand out more than some of the other SEO companies we hired in the past.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. Not really. They’ve been one of the easiest vendors to work within the last few years.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Partnership with Design Build Farm

"I think they’ve learned the industry pretty well and what we’re really trying to accomplish."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2011 - Ongoing
Project summary: 

WrightIMC provides organic SEO and paid online advertising services. The agency also rebuilt a main website, contributed to its gallery, and provides social media marketing services. 

The Reviewer
 
11-50 Employees
 
Dallas, Texas
Owner, Design Build Farm
 
Verified
The Review
Feedback summary: 

WrightIMC’s efforts contributed to an increase in sales totalling nearly $3 million. The agency’s industry-specific knowledge was impressive and their efforts to understand the business were commendable. Their personal touch faded with time, but the agency still delivers quality work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We’re a design build farm.

What is your role and responsibilities?

I am the owner.

OPPORTUNITY / CHALLENGE

What was your goal for working with WrightIMC?

We were looking at getting aggressive with our marketing. We used to do a lot of newspaper ads and did a couple of publications, but felt like we needed to gain a presence on the Internet, so we started working with them. We actually looked at a few other SEO [search engine optimization] companies before, but ended up meeting them at a network marketing meeting and got to know them for a period of eight months. We have been with them for nearly three years. 

SOLUTION

Please describe the scope of their work.

We’re doing both organic SEO work and paid advertising online. There’s a monthly retainer. Part of it goes to SEO, and the other part goes to pay them. They’ve been real instrumental in helping us gain a presence. They redid our website and worked with us as far as the gallery and a little social media marketing. If you look our website, the pages that get the most hits are the galleries.

We do landscaping and concrete work, so pictures sell. We require monthly meetings with them to see what’s working and what’s not working. As president of the company, I was getting all the phone calls, so I knew what kind of traffic we were getting. We required their help with the analytics, where we can track our calls. We have different phone numbers and different Web addresses for different campaigns. If we think we want to try something, they’ll tell me why we should and why we shouldn’t. The ultimate decision is mine, but we have a good working relationship.

What was your process for selecting WrightIMC with which to work?

I met them at a SEO marketing meeting and engaged them eight months later. Their CEO spoke one day about back links and I just enjoyed listening to him. I called him and we met him. We didn’t jump right in with him immediately. The main reason was because I had dealt with three other SEO companies before. There’s so many people doing this and everyone thinks that they’ve got a magic formula and are experts.

I came to realize after spending a lot of money with other companies, there are a lot of companies that don’t know what they’re doing. They’re dabbing in it, and they’ve learned one or two tricks and they stick with it, but it doesn’t get around all the bases. We talked to them about a lot of different things for eight months and finally decided to engage, and I’ve not looked at doing work with other agencies because I’m happy. If there were ever a time that I wasn’t happy about something, then I’d just let him know. The big thing is communication and I think that monthly meeting helps a lot.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The total spend for our work with WrightIMC is more than $200,000.

RESULTS & FEEDBACK

Do you have any statistics or metrics you can share about the success of the project?

They’ve been real successful. We spent a lot of money with them last year and the other marketing we have done through high-end publications, which has contributed to about 92 percent of our sales of a total of about $3 million last year.

Is there anything unique about them that really makes them stand out, compared to other companies?

I think that Tony [Wright, CEO of WrightIMC] has surrounded himself with individuals with talents in their specific areas. We usually have one person that we meet with, but we may have two or three other people that come to the meeting dependent on what we’re doing. I think it’s good that they have a lot of in-house people that they’re actually utilizing. They know our business, which was important to me before we decided to engage them. I told them that I needed somebody that really understood our business. I think they’ve learned the industry pretty well and what we’re really trying to accomplish.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

For the first 18 months of the engagement, I felt like we got lots of attention, but I think that they’ve grown like our company and everyone else. I loved that attention, and they’re still giving it to me, but I felt it more at the beginning of the engagement.

At first, they were all over our projects and that felt good, they had that vested interest in a small company like ours. They still care about our business and helping us grow, but it’s not quite the same as a couple of years ago. I don’t have any issues with it because it doesn’t affect the quality of work.  

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Linux & WordPress Support for Logistics Company

“Thanks to WrightIMC, we have minimum downtime or issues.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Initially, WrightIMC helped build a website using WordPress and Ubuntu. They continue to provide technical support and deploy design changes.

The Reviewer
 
201-500 Employees
 
Coppell, Texas
David Kendrick
Senior Infrastructure Architect, Pegasus Logistics Group
 
Verified
The Review
Feedback summary: 

WrightIMC’s involvement has improved the site’s stability and minimized downtime. The team’s responsiveness, reliability, and efficiency continue to impress.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the senior infrastructure architect at a logistics company. We have about 300 employees in the US and Costa Rica.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WrightIMC?

We hired WrightIMC to help build our website using Ubuntu and WordPress.

SOLUTION

How did you select this vendor?

One of our executives recommended WrightIMC. We checked them out and gave them a three-month trial.

Describe the project in detail.

We are now into the second year of using WrightIMC’s services. They provide support for both Linux and WordPress and implement changes when needed.

What was the team composition?

We work primarily with a Linux engineer and a WordPress developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to do a complete redesign on a virtual machine and deploy it on the production side within an hour. Thanks to WrightIMC, we have minimum downtime or issues.

How effective was the workflow between your team and theirs?

It has been perfect.

What did you find most impressive about this company?

We’re impressed with their expertise and prompt response.

Are there any areas for improvement?

None for me.

5.0
Overall Score I have no issues with their team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re fine.
  • 5.0 Cost
    Value / within estimates
    Considering their expertise, the pricing is good.
  • 5.0 Quality
    Service & deliverables
    It has been great so far. They don’t make any mistakes.
  • 5.0 NPS
    Willing to refer
    It’s likely.