Handcrafted Marketing

Founded in 2007 by search engine marketing and social media expert Tony Wright, WrightIMC provides clients with unparalleled results for all types of marketing projects. WrightIMC brings the best people, resources, tools and project management together to provide consulting and integrated marketing solutions for select clients.

We don’t work with everyone, only those who are as committed to success as we are. We take pride in delivering more than expected – often what was thought impossible. No project is too big for the WrightIMC team. And we can knock the small projects out of the park as well.

 
Undisclosed
 
$150 - $199 / hr
 
10 - 49
 Founded
2008
Show all +
Plano, TX
headquarters
  • 660 North Central Expressway Suite 450
    Plano, TX 75074
    United States

Portfolio

Key clients: 

Travelocity, Ritz Carlton, American Heart Association, Kalkomey Enterprises, many more listed on the web site.

Reviews

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Digital Marketing Campaign for Baptist University

"The team has deep expertise. We rely on them for implementation, as well as their feedback and advice."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
4.0
The Project
 
Confidential
 
Aug. 2016 - Ongoing
Project summary: 

WrightIMC provides SEM and PPC services, handling AdWords, Bing Ads, and Facebook and YouTube digital campaigns. They will soon assume SEO responsibility.

The Reviewer
 
201-500 Employees
 
Texas
Digital Marketing Manager, Hardin-Simmons University
 
Verified
The Review
Feedback summary: 

Student enrollment has improved dramatically since WrightIMC was first engaged. Expertise and meticulousness are hallmarks of their work. Their consistent communication and responsiveness justify the investment and make them a valuable partner.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager for Hardin-Simmons University, a liberal arts university in Abilene, Texas. We have online programs and as well as a physical campus, and we're affiliated with the Texas Baptist Convention.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WrightIMC?

The university got a new administration about two years ago. Before the new president and other administrators came on board, we’d not undertaken any sort of advertising or marketing campaigns. The new marketing manager realized that we needed to do some digital advertising in order to meet our goals for the number of applicants.

SOLUTION

What was the scope of their involvement?

WrightIMC was engaged to implement and manage various digital campaigns. These include: video advertising on Facebook and YouTube, retargeting, PPC, search engine marketing on Google and Bing, and display advertising. The engagement is set up as a strategic consulting agreement, which means we have access to any of the services they offer. We have recently engaged them for SEO as well. We’re about to launch a new website, so they'll be helping us with the optimization of the new WordPress site.

The goal for all of the campaigns is to create the lead funnel for applicants. We hadn’t done much previously to set the strategy. WrightIMC helped us identify our target market, which is 16–18 year olds. As minors, there are rules to protect them from being targeted in advertising. There are some avenues available for us as a legitimate higher education institution. WrightIMC helps us set the strategy, target the right people, and implement the digital campaigns across the various platforms.

What is the team composition?

We work with the PPC and digital advertising manager, as well as an SEO specialist. We’re also directly in contact with the CEO.

How did you come to work with WrightIMC?

Some of our new administrators had worked with WrightIMC in the past. The principal at WrightIMC attended a Christian university, so it was a good fit with both their background and capabilities.

What is the status of this engagement?

The project began in August 2016 and work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The freshman class for 2017–2018 was about 20% larger than the class from 2016–2017. We're on pace for the same increase for 2018–19. So we’re expecting an increase of 20% year over year, after an initial 20% year over year increase. WrightIMC had a lot of influence on that, as did our Admissions/Enrollment team, which does our email marketing and recruiting.

How did WrightIMC perform from a project management standpoint?

They work very closely with me on a weekly basis to monitor and report on our campaigns. They’re quick to implement any of our requests. They make any necessary changes very quickly, and that's important to us. We like to change our campaigns frequently to stay fresh. They’re great; there's nothing to complain about.

What did you find most impressive about them?

The team has deep expertise. We rely on them for implementation, as well as their feedback and advice. They provide a really good value. We’d have to pay a lot more to get something significantly better. If we paid any less, we wouldn't be getting the kind of expertise and service that we require.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re willing to travel to meet our senior administrators in person.
  • 5.0 Cost
    Value / within estimates
    They’re in the sweet spot for value for the money.
  • 4.5 Quality
    Service & deliverables
    There's always room for improvement.
  • 4.0 NPS
    Willing to refer
    It depends on the specific need.

Digital Marketing for Law Firm

"Their response has made them stand out more than some of the other SEO companies we hired."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

WrightIMC mainly provided search engine optimization and public relations services for a law firm. The agency also built a new website from scratch.

The Reviewer
 
11-50 Employees
 
Dallas, Texas
President, Law Firm
 
Verified
The Review
Feedback summary: 

WrightIMC’s work resulted in significant increases in lead generation and new client acquisition. The agency’s strongest suits were their responsiveness and willingness to resolve any issue immediately. They reliably delivered high-quality work without any major mistakes.

BACKGROUND

Please describe your company.

Our Law firm is located in Lewisville, Texas. We do have other offices around the Metroplex. We’ve been in business for more than 30 years.

What is your role and responsibilities?

I’m the accounting manager and office manager. 

OPPORTUNITY / CHALLENGE

What was your goal for working with WrightIMC?

We hired them to do our SEO [search engine optimization] work, as well a little bit of PR [public relations] work, just to keep the law firm up in organic and PPC [pay-per-click] ranks. We also had them do a brand new website for us. 

SOLUTION

Please describe the scope of their work.

It was a combined effort to design the website. We had an idea of what we wanted the website to look like, but actually had designers that put everything together and made some suggestions.

What was your process for selecting WrightIMC with which to work?

We interviewed several different SEO companies and Wright was one of the ones that we interviewed. We had it narrowed down to three. A lot of our decision was based on the meetings we’ve had with the different SEO companies, reputation, and what they said they could do. It has been proven that they were the correct choice.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

They are a big portion of our advertising budget. I don’t know how many hours they work because it’s an agreed flat fee, but they have never done anything that they dropped the ball on where we had to go back and fix things. We’ve been very satisfied with them.

RESULTS & FEEDBACK

What were the results of the project?

The work is ongoing so there aren’t final results available. However, it has been a positive engagement.

Do you have any statistics or metrics to track improvement from the project?

We have seen an increase in visits to our website and in phone calls. The majority of our clients are referrals or past clients, so it’s hard to measure the financial affects of their SEO efforts. I would say maybe a fourth of the new clients come from the online marketing campaigns.

Is there anything unique or special about them that really makes them stand out, compared to other companies?

We’ve dealt with other SEO companies in the past. Something I have noticed, besides having a specific contact, they actually do have teams assigned to our account, so we’re always working with the exact same people. Anytime we’ve had to make a change, they have done it instantaneously especially if it was something broken or a bad link, it would be fixed within just a few hours. Their response has made them stand out more than some of the other SEO companies we hired in the past.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

No. Not really. They’ve been one of the easiest vendors to work within the last few years.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing Partnership with Design Build Farm

"I think they’ve learned the industry pretty well and what we’re really trying to accomplish."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2011 - Ongoing
Project summary: 

WrightIMC provides organic SEO and paid online advertising services. The agency also rebuilt a main website, contributed to its gallery, and provides social media marketing services. 

The Reviewer
 
11-50 Employees
 
Dallas, Texas
Owner, Design Build Farm
 
Verified
The Review
Feedback summary: 

WrightIMC’s efforts contributed to an increase in sales totalling nearly $3 million. The agency’s industry-specific knowledge was impressive and their efforts to understand the business were commendable. Their personal touch faded with time, but the agency still delivers quality work.

BACKGROUND

Please describe your company.

We’re a design build farm.

What is your role and responsibilities?

I am the owner.

OPPORTUNITY / CHALLENGE

What was your goal for working with WrightIMC?

We were looking at getting aggressive with our marketing. We used to do a lot of newspaper ads and did a couple of publications, but felt like we needed to gain a presence on the Internet, so we started working with them. We actually looked at a few other SEO [search engine optimization] companies before, but ended up meeting them at a network marketing meeting and got to know them for a period of eight months. We have been with them for nearly three years. 

SOLUTION

Please describe the scope of their work.

We’re doing both organic SEO work and paid advertising online. There’s a monthly retainer. Part of it goes to SEO, and the other part goes to pay them. They’ve been real instrumental in helping us gain a presence. They redid our website and worked with us as far as the gallery and a little social media marketing. If you look our website, the pages that get the most hits are the galleries.

We do landscaping and concrete work, so pictures sell. We require monthly meetings with them to see what’s working and what’s not working. As president of the company, I was getting all the phone calls, so I knew what kind of traffic we were getting. We required their help with the analytics, where we can track our calls. We have different phone numbers and different Web addresses for different campaigns. If we think we want to try something, they’ll tell me why we should and why we shouldn’t. The ultimate decision is mine, but we have a good working relationship.

What was your process for selecting WrightIMC with which to work?

I met them at a SEO marketing meeting and engaged them eight months later. Their CEO spoke one day about back links and I just enjoyed listening to him. I called him and we met him. We didn’t jump right in with him immediately. The main reason was because I had dealt with three other SEO companies before. There’s so many people doing this and everyone thinks that they’ve got a magic formula and are experts.

I came to realize after spending a lot of money with other companies, there are a lot of companies that don’t know what they’re doing. They’re dabbing in it, and they’ve learned one or two tricks and they stick with it, but it doesn’t get around all the bases. We talked to them about a lot of different things for eight months and finally decided to engage, and I’ve not looked at doing work with other agencies because I’m happy. If there were ever a time that I wasn’t happy about something, then I’d just let him know. The big thing is communication and I think that monthly meeting helps a lot.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

The total spend for our work with WrightIMC is more than $200,000.

RESULTS & FEEDBACK

Do you have any statistics or metrics you can share about the success of the project?

They’ve been real successful. We spent a lot of money with them last year and the other marketing we have done through high-end publications, which has contributed to about 92 percent of our sales of a total of about $3 million last year.

Is there anything unique about them that really makes them stand out, compared to other companies?

I think that Tony [Wright, CEO of WrightIMC] has surrounded himself with individuals with talents in their specific areas. We usually have one person that we meet with, but we may have two or three other people that come to the meeting dependent on what we’re doing. I think it’s good that they have a lot of in-house people that they’re actually utilizing. They know our business, which was important to me before we decided to engage them. I told them that I needed somebody that really understood our business. I think they’ve learned the industry pretty well and what we’re really trying to accomplish.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

For the first 18 months of the engagement, I felt like we got lots of attention, but I think that they’ve grown like our company and everyone else. I loved that attention, and they’re still giving it to me, but I felt it more at the beginning of the engagement.

At first, they were all over our projects and that felt good, they had that vested interest in a small company like ours. They still care about our business and helping us grow, but it’s not quite the same as a couple of years ago. I don’t have any issues with it because it doesn’t affect the quality of work.  

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Linux & WordPress Support for Logistics Company

“Thanks to WrightIMC, we have minimum downtime or issues.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Initially, WrightIMC helped build a website using WordPress and Ubuntu. They continue to provide technical support and deploy design changes.

The Reviewer
 
201-500 Employees
 
Coppell, Texas
David Kendrick
Senior Infrastructure Architect, Pegasus Logistics Group
 
Verified
The Review
Feedback summary: 

WrightIMC’s involvement has improved the site’s stability and minimized downtime. The team’s responsiveness, reliability, and efficiency continue to impress.

BACKGROUND

Please describe your company and your position there.

I am the senior infrastructure architect at a logistics company. We have about 300 employees in the US and Costa Rica.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WrightIMC?

We hired WrightIMC to help build our website using Ubuntu and WordPress.

SOLUTION

How did you select this vendor?

One of our executives recommended WrightIMC. We checked them out and gave them a three-month trial.

Describe the project in detail.

We are now into the second year of using WrightIMC’s services. They provide support for both Linux and WordPress and implement changes when needed.

What was the team composition?

We work primarily with a Linux engineer and a WordPress developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to do a complete redesign on a virtual machine and deploy it on the production side within an hour. Thanks to WrightIMC, we have minimum downtime or issues.

How effective was the workflow between your team and theirs?

It has been perfect.

What did you find most impressive about this company?

We’re impressed with their expertise and prompt response.

Are there any areas for improvement?

None for me.

5.0
Overall Score I have no issues with their team.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re fine.
  • 5.0 Cost
    Value / within estimates
    Considering their expertise, the pricing is good.
  • 5.0 Quality
    Service & deliverables
    It has been great so far. They don’t make any mistakes.
  • 5.0 NPS
    Willing to refer
    It’s likely.