What was the scope of their involvement?
madison/miles media provided presentations, including multimedia, PowerPoint and white paper design, and marketing. I have worked on written content personally, while madison/miles media provided strategic content development. They have produced print pieces and built beautiful, sophisticated websites for one of my clients. madison/miles media is particularly adept in the digital space. They have built and maintained social media channels, as well as running analytics for them. That has been extremely impressive.
In one case, madison/miles media created a multimedia 25-minute presentation for an executive of the medical center. It told a story using patient testimonies, so its arc was quite complex. We were trying to cover the different components of a very innovative and transformative business model for hospitals. While there was a bit of business complexity to consider, we also had to come up with the emotional side of it. We very much wanted to humanize it given that, at the end of the day, the transformational business model was aimed at providing better care for sick people. It was a tall order to condense into 25 minutes.
The client had invested in me at a strategic level, so that was the extent of my involvement in this particular project, aside from editing. I came to madison/miles media with a blank slate. They did a fantastic job of providing strategic planning, probing for what it was that I and my clients on the hospital side were trying to achieve. madison/miles media helped us isolate key messages and translate them into what visual and graphic technology could achieve. The marriage between everything we wanted to achieve in words and pictures and the technical portion was a consideration. There was a significant overlay of technical expertise and real audiovisual understanding of how something can be projected. madison/miles media undertook a 3-month A-to-Z exercise involving a lot of editing and writing. In this particular case, madison/miles media also handled the writing and storyboarding. They needed to go through many archival videos from the hospital. The work involved significant curation of what was already available, making sure that it was integrated at the highest possible level. In the process, they also shot new material. I initially worked with three people from madison/miles media's team and reduced the size to two during the editing portion.
How did you come to work with madison/miles media?
One of madison/miles media's principals used to work for me, so I had a level of understanding around who they were. When I left my full-time executive position and became an independent consultant, it was an easy decision to call madison/miles media. I had a deep understanding of their skills and talent, so I trusted them.
How much have you invested with madison/miles media?
The cost of madison/miles media's work was between $10,000 and $50,000.
What is the status of this engagement?
My presentation project with madison/miles media started in August 2015. The first presentation was made in the fall of that year, after a 6-month period. We continued to refine the material until April 2016