What evidence can you share that demonstrates the impact of the engagement?
We’re very satisfied. They’re quick to come to the table with recommendations and understand our core metrics incredibly well. The team also hits our benchmarks constantly. Overall, they’ve helped lower our cost-per-lead, drive up conversions by continuously optimizing audience segments, channel opportunities, ad copy, and imagery for social. In terms of lead generation-based activities, they’ve helped maximize volume, while at the same time maximizing the quality of our prospects.
How did Swish perform from a project management standpoint?
We work together using Microsoft Teams and Teamwork, so we’ve got a good project management structure in place. We’ve got regularly scheduled calls together and are in a really good groove together. They’re quick to raise a red flag when certain campaign metrics are heading south. At the same time, when we’re creating efficiencies and new benchmarks, they’re very quick to adapt and identify clear paths for success.
What did you find most impressive about them?
They’re a small agency that’s agile, transparent, and understanding. The staff members we strategize with are the ones who are actually run the campaigns. They constantly find better recommendations and goals for us to achieve.
Are there any areas they could improve?
No, they’re very quick to respond to any request. Before we finish our sentence, they know what we’re trying to achieve since they take the time to understand our goals. They’re truly not just a vendor; they’re our partner.
Do you have any advice for potential customers?
Spend time on the frontend to really describe your business, as well as your challenges and needs. Being transparent about what you’ve tried in the past is important as well. Ask them for their feedback, because they’re truly knowledgeable.