MetricsEdge

BACKGROUND

Please describe your company and your position there.

I am the Marketing Data Analyst for Food for the Hungry (FH). FH is a global relief and development organization. Fundraising is achieved through child sponsorship, general donations, product gifting, and grants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MetricsEdge?

MetricsEdge worked with us extensively on paid search and seo projects.

What were your goals for this project?

We were looking income and donor acquisition growth through digital channels. MetricsEdge helped rebuild and optimize our ppc account, leading to first-year YOY income growth of 220% with 32% less ad spend. The results have far exceeded expectations!

SOLUTION

How did you select this vendor?

I have worked with Kurt across multiple companies over the past 15 years and trust his expertise in digital marketing and analytics.

Describe the project in detail.

The ppc project included ongoing account analysis, optimization, testing and recommendations for growth. The seo consultation project included a full analysis of our website with specific recommendations for actions. The output was a highly detailed pdf presentation of where we are and where improvements could be made.

What was the team composition?

I worked with directly with Kurt and Chris.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The ppc project generated first-year YOY income growth of 220% with 32% less ad spend.

How effective was the workflow between your team and theirs?

Kurt is extremely flexible and easy to work with. He has taken a highly strategic and thoughtful approach to our fundraising needs, and the results speak for themselves.

What did you find most impressive about this company?

In my time at FH, MetricsEdge has been among the easiest and most efficient vendors I've worked with.

Are there any areas for improvement?

There were many areas for improvement on the ppc and seo fronts before we started working with MetricsEdge. They've really raised our standard and provided the resources needed to change our internal strategy.