Creative - Marketing - Technology

Ontarget is a digital marketing agency. We build digital systems and use digital marketing to advertise our client's business. Our four main areas of business include Mobile Development, Mobile Advertising, Internet Development and Internet Advertising.

We have a team of highly experienced marketing nerds that know when they build something it must promote the client's business and help them generate sales. It's not about the best looking solution it's about building solutions that work and generate revenue.

Most of our clients are in the middle of the United States. Some of them include Dollar General, Bushnell, United Van Lines, Pella Windows as well as a lot of smaller companies. We don't care how big your budget is. We know that your budget is just as important as anyone else's. We look at it and say "What would we do if we were running this company and needed to solve the problem at hand?"

We love coming up with creative ideas that involve technology and marketing. We think about your business all the time. We try to present multiple ideas a month. You might pass on all of them but we believe it's our job as your digital marketing partner to bring you new ideas.

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2005
Show all +
Kansas City, MO
headquarters
  • 528 Walnut
    Kansas City, MO 64106
    United States

Portfolio

Key clients: 

Dollar General, Mayflower, Bushnell, Pella, United Van Lines, Gattis Pizza, Blue Cross Blue Shield, United Nations, NRA, Lockton, etc.

Reviews

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Web Design for Insurance Company

"They’ve [Ontarget] got some development capabilities and they’ve done a really good job in that department."

Quality: 
4.0
Schedule: 
3.5
Cost: 
4.5
Willing to refer: 
3.5
The Project
 
Confidential
 
Aug. 2013 - Ongoing
Project summary: 

Ontarget helped the client build three e-commerce websites by contributing their design, development, training, and support services to the projects.

The Reviewer
 
51-200 Employees
 
Overland Park, KS
VP of Marketing, Insurance Company
 
Verified
The Review
Feedback summary: 

Ontarget succeeds as the client’s partner by adequately fulfilling their requests. The client notes that the agency’s project management and quality control could be improved, but recommends Ontarget for their talent and knowledge.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We are a subsidiary of a larger insurance company.

What is your role and responsibilities, please?

I’m the vice president of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with Ontarget?

We engaged Ontarget for an online technology partner to help us develop e-commerce and a complex website deployment. We were looking for a company that worked on a WordPress DMS [design management system], and that was smaller company without too much bureaucracy. I like the fact that Ontarget takes an active role in client contacts, and concept through the ideas. They were very flexible in their ability to meet our needs from a technology standpoint.

SOLUTION

Please describe the scope of their work.

They provided design, development, training, and support services. We have done three e-commerce-type websites with them.

What was your process for selecting Ontarget with which to work?

I had a recommendation from someone I’ve worked with in the past that had worked with Terry [Oehrke, president of Ontarget] directly. I had done an RFP [request for proposal] with five different agencies in the area. After interviewing them and talking what their capabilities were, the overall business perspective, I felt very comfortable choosing Ontarget.

RESULTS & FEEDBACK

When did you start working with them?

We started working with them in August or September of 2013, and the relationship is still ongoing.

How well do you think Ontarget has performed?

They have performed well. I think they have a few gaps in a few places. Their agency is very small, which may cause a few difficulties. However, they have some development capabilities and they’ve done a good job in that department.

Is there anything unique about them that really makes them stand out, compared to other companies?

I would say Terry certainly knows his stuff. I trust Terry in his decision making. From a development standpoint and approach, he’s been very informative, and takes the technical down to laymen’s terms. He explains what’s going on and what his recommendations are. To me, he really is the focal point of the agency as far as his talent and knowledge.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

They need to work on project management on their side and better quality control. A lot of times, things aren’t QC’d when we get them, and we have to QC them ourselves. Additionally, at times when we come back to the project, it feels like that they’ve moved on to something else. We can’t wrap things up as tightly and as quickly as we would like to.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 3.5 NPS
    Willing to refer

Advertising for Retailer

"They've [Ontarget] always been able to accomplish what we needed to and been able to provide how we needed to in a very cost-effective manner."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
Confidential
Project summary: 

Ontarget provides a variety of services for the client including advertising, CRM, CRM growth through advertising, and email marketing management.

The Reviewer
 
51-200 Employees
 
Allentown, PA
Head of Advertising, Retailer
 
Verified
The Review
Feedback summary: 

Ontarget delivers quality work for the client. As a result of the agency’s contributions, the client’s social media presence has seen significant growth. The client praises Ontarget for their resourcefulness and communication skills.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Could you provide a brief description of your company?

We're a small-box high consumable retailer.  We sell everyday consumables, national brand, and private label items.

What's your current role and responsibilities within the company?

The senior manager of interactive marketing.

OPPORTUNITY / CHALLENGE

Could you describe the business challenges you were trying to address before you sought help from Ontarget?

My relationship with them is about five years now. At that time, our company was not doing digital advertising. I knew that I had a conservative budget, big brand name, aspirations, but also kind of realistic expectations in check. 

SOLUTION

Could you describe the scope of work?

I've done a number of things with them. Their core competency and what I continue to use them for is for advertising and CRM [customer relationship management] growth are the big things, CRM growth through advertising. That's the ultimate, main focus I do. That's not just Web-based, but also social, mobile and a few other areas, but it is all digital-based.

They actually ran our email program for a little bit of time. We've done everything from building community websites to doing specialized applications for different special projects and other things. They do work as needed. Again the majority of my investment really goes into the advertising and crowd growth.

Could you describe your process for selecting them as your partner?

It was part of that RFP [request for proposal] process. We selected multiple people and culled down based on that piece. They rose to the top for a few different reasons. One of the things we were looking for was a smaller boutique shop to manage, knowing that we needed to be very conservative and still are very conservative in terms of our budget for this type of activity. 

RESULTS & FEEDBACK

In terms of results, could you share any statistics, metrics, or user feedback that would demonstrate the effectiveness of the work they've delivered?

We just rolled more than 3 million likes on our Facebook page because of them. We see a lot of growth within our email and other areas when we run the specialty programs.

How well do you think Ontarget has performed overall?

Extremely well based upon the resources that we provided and everything else. Another thing to keep in mind is we're very limited in terms of our people resources here. So we have to work with groups that are able to work somewhat independently on their own. They've excelled in doing that, working within that independent nature. But also, there's a special talent that comes with being able to do that in that there also has to be a good amount of communication to instill that the projects are going, but also to be readily available for any of those questions that I get occasionally from executive level or other areas of our business when they're interested in specific things, target goals, forecast, and other pieces like that.

When working them, is there anything you'd consider unique or special about them that distinguishes them from other vendors you've used?

It's a good group. I've enjoyed working with them. They've always been very fair. When you fall to such a small group, you have the opportunity to know the owner and operator. We've been lucky enough to have relatively stable account management throughout, which is hard to do at that level within a lot of business. There's generally a lot of turn and burn, especially when you talk about having a partner in digital for over five years. That's generally a very strong piece to have, especially when you think about also from an advertising agency perspective, there's a lot of things out there, and a lot of available stuff. They've always been able to accomplish what we needed to and been able to provide how we needed to in a very cost-effective manner.

This group has been adviser/strategist for us. They will come to the table with opportunities.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer