Fetch & Funnel

BACKGROUND

Please describe your company and position.

I am the Owner of a tour company

Describe what your company does in a single sentence.

We operate tours

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fetch & Funnel to accomplish?

• Grow revenue while maintaining at least a 4 roas on total marketing spend
• Expand from google ads to meta and programmatic
• Create excellent content including landing pages and ads

SOLUTION

How did you find Fetch & Funnel?

Online Search

Why did you select Fetch & Funnel over others?

• Close to my geographic location
• Good value for cost

How many teammates from Fetch & Funnel were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved:

• Three rounds of creative development
• Testing for google and meta ads
• The creation of a landing page
• Ab testing of all the above

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Unfortunately the project management was where things first started to fall apart. We are a seasonal business so on a tight timeline and my project manager was on vacation for the first week we were signed up. In the three months we were with fetch funnel our project manager took 2 more weeks of vacation and this resulted in many delays. 

Outside of the vacation time the team was never reachable by phone. I hired the agency because they were in my time zone, then I was assigned to an offshore team all around the world. Messages coming in from 1am to 6am mostly meant that each communication required a full 24 hours to send an receive one message. 

This lack of communication resulted in incoherent ads being laiunched with links to the wrong businesses, the wrong landing pages, and errors took many days to be corrected. All while funds were being wasted. I was promised weekly in person meetings in the contract that never happened.

Over the course of the three month project I only spoke with my project manager 3 times. When things started to turn south in terms on performance my other contacts in the company were unabvailable including the CEO who would not return my messages for many days.

It seems like I was sold one thing and then assigned to a loose group of outsourced freelancers of varying quality. Some members of the team were highly skilled but operating in an environemnt with limited information and tough communication they were unable to deliver any results. 

When I handed over advertising to this team our revenue was up 17% YOY and spend was down 4%. By the end of the three months revenue was down 8% and spend was up 42%. This forced us to end the relationship, layoff employeees, and cut all advertising to survive.

What was your primary form of communication with Fetch & Funnel?

Virtual Meeting

What did you find most impressive or unique about this company?

The sales pitch

Are there any areas for improvement or something Fetch & Funnel could have done differently?

Fetch & Funnel's communication has the biggest room for improvement. The team coulnd't effectively communicate with me or themselves. This resulted in many errors in the ads that tanked performance. For examples headlines in the ads would be changed but the landing page wouldn't change to reflect the new copy in the ads the user clicked. Losing the "scent" like this meant lower engagment and ultimately a decline in sales.

BACKGROUND

Please describe your company and position.

I am an executive at Miss Posh

Describe what your company does in a single sentence.

High fashion, eco-conscious, ecommerce brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fetch & Funnel to accomplish?

• Increase in Revenue
• Increase in Profit
• All things marketing

SOLUTION

How did you find Fetch & Funnel?

Referral

Why did you select Fetch & Funnel over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Fetch & Funnel were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They made me feel special, and went beyond just advertising and funnel services. They noticed the potential in my brand and advised on a full 360 marketing strategy. We conducted strategic planning & they took the brand to the next level, while having in mind my original vision and authenticity. I hired Fetch & Funnel to help me scale the brand. We had tried Facebook and Instagram ads with little success.

The team started managing our ad accounts right away and got them to be more profitable. They then launched new advertising channels like TikTok, Pinterest and YouTube. They simultaneously started working on our website to increase our conversion rate. They assisted with creative direction for our shoots and video production, edited all the ads to increase performance.

They guided the strategy for new collection drops and product launches. They consulted on our email marketing to increase open and click-through rates. We've lately been focused on increasing customer lifetime value by analysing customer behaviour, post-purchase experience, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fetch & Funnel is an outstanding agency that has truly transformed our digital marketing efforts. Their services encompass everything needed to excel in the digital landscape, from digital advertising to creative solutions and conversion rate optimization. Fetch & Funnel offers a wide range of services. Their media buying and advertising management was top-notch, they always kept me in the loop and optimized performance for the highest returns.

Their creative was always really good, in-line with our brand, and they would consistently produce creative that would outperform the previous creative. They optimized our website which when we started was below a 2% conversion rate and now is almost at 5%! They launched new channels for us including TikTok and Programmatic that drove strong ROAS and allowed us to scale.

They also took care of our SEO to improve organic traffic and optimize our product pages, etc. This comprehensive approach ensured that all our advertising needs were met under one roof, streamlining our campaigns and maximizing efficiency. Fetch & Funnel’s media buying and advertising was top-notch, they consistently drove strong ROAS for us and scaled the business.

They launched new channels like TikTok and Programmatic so we could continue to scale outside of just Facebook, Instagram, and Google. Their creative was always super impressive and on brand. They consistently improved the results of our creative and also helped guide us for photo and video shootings. Fetch made changes to our website and run a/b tests constantly and improved our conversion rate from below 2% to almost 5%!

They also have been doing our SEO to increase our organic traffic and optimize product pages, advertising feeds, etc. In summary, Fetch & Funnel is an agency that not only met but exceeded our expectations. Their expertise, dedication to results, and holistic approach to digital marketing make them an agency we wholeheartedly recommend to anyone looking to drive great results in the digital space. We couldn't be happier with the impact they've had on our business!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always over-delivered. I always knew what they were working on and it was delivered on time. From creative, to website changes, development, launching of sales, etc. I am impressed how fast they turn assets and website changes around. We received personalized strategy, marketing analysis reports, SEO audits, creative audits, competitor analysis, CRO assessments, ideal customer profiles, and so much more. They go above and beyond which truly instilled my confidence in them as an agency.

What was your primary form of communication with Fetch & Funnel?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Expertise: Their team of experts is highly skilled and knowledgeable in their respective fields. Whether it's managing Google Ads accounts, optimizing Facebook and Instagram advertising, or creating compelling creatives, they excel in every aspect.
• Results-Driven: Fetch & Funnel doesn't just promise great results; they deliver them. Their data-driven approach and measurable results allowed us to track our progress and make informed decisions. This transparency and focus on ROI set them apart.
• Client Communication: They prioritize effective client communication, ensuring that we were always in the loop about campaign performance and any adjustments needed.
• Creative Excellence: Their creative team consistently produced engaging content that resonated with our audience, contributing significantly to our overall success.

Are there any areas for improvement or something Fetch & Funnel could have done differently?

None that I can think of. At the beginning the reporting wasn't exactly what we were looking for, but after some feedback and a few iterations they improved it to be exactly what we needed.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of the company

Describe what your company does in a single sentence.

Business coaching and consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fetch & Funnel to accomplish?

• Generate Qualified Leads
• Refine sales funnel
• Create more conversions

SOLUTION

How did you find Fetch & Funnel?

Other

Why did you select Fetch & Funnel over others?

• High ratings
• Referred to me

How many teammates from Fetch & Funnel were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fetch was hired to help us refine and develop our sales funnel for our business coaching and consulting program. We needed assistance getting in front or more qualified leads, which was a struggle due to our boutique style offerings. We cater to a very niche market. We needed a campaign or messaging, coupled with a strategy, that would generate more qualified leads so that we could have a better conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not only did Fetch develop a consistent strategy for our team, they even went above and beyond to implement a way for us to track the leads that were coming in. Since work began with Fetch, we added about a dozen clients, which is a drastic increase compared to what we were bringing in before. Our product is very high end, and our offerings were complex before Fetch.

Fetch even went as far as helping to refine our offerings in order to better market our services for us. We approached Fetch with a number of complex issues, and I know they went above and beyond their normal scope of work for us solely because they seemed to really care about the success of our campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very organized and clear with timelines. They communicated what they needed from us in order to hit their deadlines and were very flexible and accommodating when last-minute needs and requests came from us.

What was your primary form of communication with Fetch & Funnel?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly care and express genuine interest in our services and offerings, which makes all the difference. They were also patient with us and understood the challenges we were facing as our staff and offerings were evolving. They put an impressive amount of time into getting to know our niche market.

Are there any areas for improvement or something Fetch & Funnel could have done differently?

Truly the only hiccup was the various time zones we were working in, but it never caused any major disruption!

BACKGROUND

Please describe your company and your position there.

I am the COO of a commercial and retail lighting distributor operating across the country.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fetch & Funnel?

We hired Fetch & Funnel to help implement our soup-to-nuts digital marketing strategy. We had rebranded our website and needed help launching to different markets across the country.

What were your goals for this project?

Our goal was to have a multi-level strategy across social and paid advertising to increase traffic, and ultimately conversions, to our site.

SOLUTION

How did you select Fetch & Funnel?

We were introduced to Fetch & Funnel by a colleague who had worked with them in the past.

Describe the scope of their work in detail.

Scope of work included detailed conversations about our business, goals, strategy and budget before coming up with an approach to implementation. Their team helped with creative, ad spend, and ad placement, as well as ongoing pivoting based on market feedback.

They managed our entire paid social media and advertising campaigns.

What was the team composition?

We worked closely with Jeff and Matt who organized weekly meetings to go over results from the prior week and advise on upcoming promotions and strategy.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Proof is in the pudding - we saw an increase in traffic and sales within weeks of bringing them on.

How effective was the workflow between your team and theirs?

Communication was of utmost importance to us when evaluating a partner - and the Fetch & Funnel team was on point. In addition to the weekly meetings, Jeff and Matt were always available and would not wait until our weekly meetings to bring ideas or updates to our team. Seeing as this was a new business channel for us, we were communicating almost daily to get feedback from their work.

What did you find most impressive about this company?

We were most impressed by their communication, positive attitude, and fresh ideas. We've worked with many agencies over the years and I can honestly say that working with Fetch & Funnel was our best experience. It was difficult finding an agency that would work within our (initially) small budget, but they saw the potential in partnering with us and made it work.

Are there any areas for improvement?

I can't say there is anything I would change. Our engagement was only for 3 months as we had to pivot our overall business strategy (nothing to do with Fetch & Funnel) shortly after engaging their team.

BACKGROUND

Please describe your company and position.

I am the Founder of Reset Marketing

Describe what your company does in a single sentence.

Law firm marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fetch & Funnel to accomplish?

• Generate quality leads
• Create new landing pages
• Help refine and strengthen our value proposition

SOLUTION

How did you find Fetch & Funnel?

Referral

Why did you select Fetch & Funnel over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Fetch & Funnel were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full service management of digital marketing efforts. Copy, Graphics, Ads, New Landing Pages, Crafting Offer and CTAs, Campaign Management, Email Campaigns, and all efforts related to lead generation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Created high converting ad with lowest Cost Per Conversion 
• First ever webinar with 87% attendance 
• Within first three months increased monthly lead generation by 220%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Project management was exceptional 
• Highly engaged and responsive 
• Went above and beyond to help with internal lead tracking 
• Great creative partner vs just a sounding board

What was your primary form of communication with Fetch & Funnel?

Virtual Meeting

What did you find most impressive or unique about this company?

They're very passionate about what they do. The agency acted like a partner rather than a vendor.

Are there any areas for improvement or something Fetch & Funnel could have done differently?

They had a very thorough onboarding and launch process. Setting (even more) expectations on the importance of the process would be recommended.

BACKGROUND

Please describe your company and position.

I am the VP of Business Development of Mometu

Describe what your company does in a single sentence.

Free Movies & TV app available to users within North America

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fetch & Funnel to accomplish?

• Increase app downloads
• Increase website traffic
• Build Social Media Pipeline

SOLUTION

How did you find Fetch & Funnel?

Referral

Why did you select Fetch & Funnel over others?

Great culture fit

How many teammates from Fetch & Funnel were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid media ads for socials to promote our brand and app. Website design for optimizing traffic and CTA. Some artwork and clips for organic posts. Optimization for traffic campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Still in progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and always able to respond in a timely manner.

What was your primary form of communication with Fetch & Funnel?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have diverse backgrounds and are willing to work with us through different phases, even if they're not planned.

Are there any areas for improvement or something Fetch & Funnel could have done differently?

Not yet.

BACKGROUND

Please describe your company and position.

I am the Director of Oh my brow

Describe what your company does in a single sentence.

Cosmetic tattoo and training

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fetch & Funnel to accomplish?

• Funnel pages
• Facebook ads
• Marketing copy

SOLUTION

How did you find Fetch & Funnel?

Online Search

Why did you select Fetch & Funnel over others?

• High ratings
• Great culture fit

How many teammates from Fetch & Funnel were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping my academy generate more leads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Still in design phase and ready to launch but Antenella and Samir have been great to work with and very accommodating to my changes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It gone over but some chang have been made along the way

What was your primary form of communication with Fetch & Funnel?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They can see a vision I can’t

Are there any areas for improvement or something Fetch & Funnel could have done differently?

I am a bit of a control freak so it’s been hard trusting and letting go. I’m difficult to work with at time and being overseas can be hard for us both, but I’m excited to maintain an ongoing relationship and take my business to new heights with Fetch & Funnel.

BACKGROUND

Please describe your company and position.

I am the VP, Digital Marketing & E-commerce of Incrediwear

Describe what your company does in a single sentence.

Sells wearable wellness products like sleeves and braces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fetch & Funnel to accomplish?

• To manage and improve our paid advertising, primarily Meta.

SOLUTION

How did you find Fetch & Funnel?

• Referral

Why did you select Fetch & Funnel over others?

• Great culture fit
• Good value for cost
• Referred to me

What was the size of Fetch & Funnel’s team?

• 2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage and optimize our paid advertising channels primarily Meta, while adding and testing new ones such as Pinterest, Tik-Tok and CTV.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was fantastic. Timely, comprehensive, proactive. We felt our business was a priority which we very much appreciated.

What was your primary form of communication with Fetch & Funnel?

• Virtual Meeting

What did you find most impressive or unique about this company?

I was amazed at their ability to course-correct our paid advertising and improve our ROAS within a few weeks.

Are there any areas for improvement or something Fetch & Funnel could have done differently?

Nothing comes to mind.