Radd Interactive

Introduce your business and what you do there.

I’m the CEO of MagicKitchen.com. We sell prepared frozen meals and deliver them to people’s homes. We also send them on behalf of insurance companies, government agencies, and other clients. Due to the COVID-19 pandemic, some county governments send our meals to COVID-positive people who can’t go grocery shopping.

What challenge were you trying to address with Radd Interactive?

We hired Radd Interactive for SEO, PPC, and social media management.  

What was the scope of their involvement?

Every week, they send us a set of updates that we can put on our website to improve our organic rankings. They manage PPC campaigns in Yahoo!, Bing, and Google. They also manage Facebook Ads and Instagram Ads. We provide basic concepts and they help adjust the content for the ads.

Whenever we want to make a change to our website, their team gets involved and provides feedback. Other than that, they create content for our site.  

What is the team composition?

Abbey (Account Manager) is our main point of contact and she gets other team members involved as needed.

How did you come to work with Radd Interactive?

We’ve worked with a couple of different organizations before. In the past, our partners were initially very effective, but over time their results declined. As I began looking for a new partner, a contracting agency reached out to me several times. I figured we could give them a chance and they introduced us to Radd Interactive.

How much have you invested with them?

We spend about $4,600 a month (approximately $78,000 in total).

What is the status of this engagement?

We started working with them in October 2019 and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

I’m extremely happy with their work. Before working with Radd Interactive, our site was abysmal, but they’ve done an amazing job. We now rank on the first page on several search engine results pages (SERPs).  

They’ve also increased traffic to the site. Several years ago, we used to attract about 500–600 visitors and it got down to 35–40 visitors before we started working with them. Now we have about 1,800–1,900 views a month.

On the PPC side, they’ve built out a lot of different campaigns and have remarketed some things.

They’re very knowledgeable because they’re immersed in digital marketing. As a Google Preferred Partner, they are quick to adjust to Google’s changes. As a result, we’ve seen a great return on our investment.

Generally, our goal is to earn a 4x return on our investment for our PPC campaigns. It’s a pretty aggressive goal, but Radd Interactive has helped us meet it. In some cases, we’ve earned a 17x return on our investment.

How did Radd Interactive perform from a project management standpoint?

They’ve never missed a deadline. They provide monthly reports as well. They usually just email us. Whenever we ask a question, they get back to us in a timely manner. Every month we have a call to identify keywords

What did you find most impressive about them?

They always live up to their commitments. Unlike other companies I’ve worked with, they’ve consistently delivered what we need. They always do their due diligence and provide a true consulting perspective.

Are there any areas they could improve?

As long as they continue to get results, I don’t think they need to change anything.

Do you have any advice for potential customers?

Try to be as honest as you can about what you expect and communicate your requirements clearly.

Introduce your business and what you do there.

I’m the executive assistant of a pet retail company. We make sustainable pet potty training alternatives to traditional options.

What challenge were you trying to address with Radd Interactive?

We brought them on for marketing and SEO purposes.

What was the scope of their involvement?

Radd Interactive helped us refine the terms on our website for SEO. They looked at our copy and optimized it to align with keyword research. Their team worked with our development team to a degree but didn’t handle any major work.

What is the team composition?

I worked with the lead SEO and PPC account manager and Dennis (Account Manager).

How did you come to work with Radd Interactive?

Part of the reason we selected them was the price point. Also, we’re not a huge company so we wanted to find someone who was going to deliver great quality but not more than what we needed.

How much have you invested with them?

We invested between $10,000–$25,000.

What is the status of this engagement?

The engagement was from February–June 2020.

What evidence can you share that demonstrates the impact of the engagement?

We appreciated the timeliness and accuracy of the work completed. We didn’t have to go back and rehash things. Radd Interactive was very thorough about looking at our design. It’s clear they’re knowledgeable about how layouts and UI/UX affects SEO. This was great because we were relaunching our website so they gave us feedback about that.

Their team was great about following up on every detail we asked about because there are so many small things that might seem less important.

How did Radd Interactive perform from a project management standpoint?

Radd Interactive was communicative and responsive. We communicated through email and held regular meetings.

What did you find most impressive about them?

Radd Interactive was great. They didn’t drop the ball on the smaller details. Their team worked with us in a capacity that was appropriate and fit for us. They had a good grasp of who we are as a company, and that was helpful and significant.

Are there any areas they could improve?

No, everything went smoothly.

Do you have any advice for potential customers?

Be detailed in providing them with the information they need to follow up. Make sure everyone is in touch with them so they can communicate with everyone involved.

Introduce your business and what you do there.

I’m the owner of Unique Fitness Concepts and Unique Medical Supply. We sell fitness equipment and medical supplies on their respective sites and through a third-party sales channel.

What challenge were you trying to address with Radd Interactive?

We wanted to optimize our spend and investment, as well as increase sales and ROI.

What was the scope of their involvement?

They initially provided SEO services for us, focusing on PPC account management for both businesses. They primarily work with Google Ads and Bing.

What is the team composition?

We interact with an account executive and a director.

How did you come to work with Radd Interactive?

They were referred to us by another company. We worked with them on the fitness-side first and were so happy with the results that we added the medical supply store to the scope.

What is the status of this engagement?

We started working together around August 2018 and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

They exceed expectations regarding our goals. The increase in ROI in particular stands out.

How did Radd Interactive perform from a project management standpoint?

They do project management extremely well. We have monthly meetings to discuss the account, review results, goals, accomplishments, campaigns, and more. The team always follows through on what they say they’ll do and are similarly always available and responsive to quickly resolve any issues that arise.

What did you find most impressive about them?

They perform consistently, often going beyond our expectations, in accommodating any requests we make.

Are there any areas they could improve?

There isn’t anything that stands out.

Do you have any advice for potential customers?

Be detailed in sharing your goals and budget.

Introduce your business and what you do there.

I’m the president and owner of Garner’s Garden, a natural personal care manufacturer.

What challenge were you trying to address with Radd Interactive?

The more people who come to our website, the better. We wanted to find these people organically to reduce our PPC and social media ad spend. We hired Radd Interactive to supplement our marketing strategy by running SEO efforts for our website. 

What was the scope of their involvement?

They started by having bots crawl our website and made changes to different landing pages. They ensured no 404 errors appeared. Their team also works on editing the wording on our site, checking that it’s relevant for our products and that it would rank properly on Google. They’ve worked on meta tags and metadata for different product listings. They’re working to improve the loading speed, too. 

What is the team composition?

I work directly with one person from their team. 

How did you come to work with Radd Interactive?

I interviewed several people. I’d had SEO work done on the site in the past and was wary, but their proposals and meetings made me comfortable. I also read about the different companies they’d helped in the past and I liked the technology they used, too, since they use AI with their bots.

How much have you invested with them?

We spend around $2,000 per month. 

What is the status of this engagement?

We’ve been working together since December 2019 and our engagement is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Before working with them, only a few of our pages were ranking on the first page of search results. Now, over 140 phrases are ranking highly that link directly back to my company’s site. 

We’ve seen a huge increase in the amount of organic traffic our website is seeing, which helps us bring down our marketing budget. I see a direct correlation between what was happening before and our organic traffic now with their work. 

How did Radd Interactive perform from a project management standpoint?

Every month we have a report call with them, which used to be once a week in the beginning. Everything is laid out and easy to understand in layman’s terms. 

What did you find most impressive about them?

Seeing our revenue increasing is the major highlight of their work. They are another piece of the puzzle and are the right company for us to improve our SEO. 

Are there any areas they could improve?

No, there’s nothing. 

Do you have any advice for potential customers?

Have patience. Nothing happens overnight and it takes an investment for things to occur. If you’re not patient and work with them, it won’t work well. If they tell you to create blogs or make changes, do it. You’ll start to see gradual changes, which is what it’s all about. 

Introduce your business and what you do there.

I’m the CEO of an online distributor of supplies for businesses.

What challenge were you trying to address with Radd Interactive?

We needed help with organic optimization of the assortment of products that we have online, which are in a competitive space.

What was the scope of their involvement?

Radd Interactive makes sure that our content’s finely tuned to obtain as many page one lists as possible for our products. Their team also does some of the site work.

What is the team composition?

We work with a lead project manager but there are several individuals on their staff who work on our site and products.

How did you come to work with Radd Interactive?

A firm that we hired for paid search services referred us to Radd Interactive.

How much have you invested with them?

We spent between $150,000–$200,000 on their services.

What is the status of this engagement?

We started our collaboration in 2015 and it’s ongoing. Radd Interactive supports our business every month.

What evidence can you share that demonstrates the impact of the engagement? 

We keep close tabs on the number of page one listings that our products achieve as well as our organic results. All of those results improved consistently, if not significantly, virtually every quarter and year over year. We’ve had no backsliding in results.

How did Radd Interactive perform from a project management standpoint?

Radd Interactive meets their commitments. We don’t have to micromanage them in any way because their team’s on top of it. We look at the pages they're working on weekly because their team does what they say that they’re going to do. Radd Interactive's excellent. 

What did you find most impressive about them?

Radd Interactive’s responsive and in tune with our competitive market. Their team does their homework to see what our competitors are doing with their listings.

Are there any areas they could improve?

No, we’re 100% satisfied. 

Do you have any advice for potential customers?

Be specific in what you want. A lot of companies ask for SEO services and don’t provide specific objectives. In my years of doing this, you get the best performance when you’re clear about your expectations.

Please describe your company and your position there.

I am the Marketing and Analytics Director for an E-Commerce vape company.

For what projects/services did your company hire Radd Interactive?

Radd helps us with Search Engine Optimization, Competitive Analysis, and Channel growth strategies.

What were your goals for this project?

Goal was to increase organic traffic from major search engines through keyword optimization

How did you select this vendor?

We were referred to Radd. We had used several outside marketing companies in the past for various reasons, and they have by far provided the greatest return on investment.

Describe the project in detail.

Project is focused on adding highly optimized keywords and phrases to specific product pages that will boost our search engine rankings in comparison to our competitors.

What was the team composition?

We work directly with the project manager coordinates between the technical team on their side and the content team on our side.

Can you share any outcomes from the project that demonstrate progress or success?

We have consistently increase the moved products from page 2-5 of search results to page 1 for relevant keyterms. This has increased our organic traffic and provided a steady flow of new customers for our business.

How effective was the workflow between your team and theirs?

It's been incredibly pleasant working with Radd. They are both responsive to requests and clear and concise with their reports and recommendations.

What did you find most impressive about this company?

You can definitely tell that they are a very knowledgeable team. Even when presented with questions outside of the scope of our project they do not hesitate to provide their expert opinions based on prior experience. They are always professional, willing to go the extra mile, and focused on the metrics that matter.

Are there any areas for improvement?

I wish a bit more time was spent focusing on uber competitive keywords that may be difficult to reach page 1. Over time I feel that incremental improvements on these high traffic search terms could provide a huge lift in organic traffic.

Introduce your business and what you do there.

I’m the president and CEO of Home Controls Inc. We’re a wholesale distribution company for home automation, security, and low voltage products.

What challenge were you trying to address with Radd Interactive?

We hired Radd Interactive for two purposes: to increase sales and visibility through their SEO platform and to do the same with Google Ads. 

What was the scope of their involvement?

Radd Interactive is providing full services. They’re reviewing our products and comparing them to keywords and phrases that people use to search for products that we sell. They then position those words directly in our ERP system. That’ll help us be found and eventually reach the first page of Google searches.

What is the team composition?

I have a single point of contact who has a whole team behind him. I haven’t interacted with that team, though.

How did you come to work with Radd Interactive?

I’ve had experience with a couple of other SEO firms that weren’t able to get us measurable improvements. While I was looking for another option, either I found Radd Interactive or they solicited me by email.

How much have you invested with them?

We’ve spent about $100,000.

What is the status of this engagement?

The partnership started in September 2017 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We have meetings every month to review the previous month’s performance. It includes a bar chart that shows the number of first page rankings we’ve achieved for our keywords and phrases. That metric has climbed every single month for 30 months since we started working together. It’s never declined or plateaued.

On the paid ads, it’s more variable because of the products, competition, and time of year, but it’s still growing nicely.

How did Radd Interactive perform from a project management standpoint?

They’ve been exceptional. Other than our monthly meetings, we communicate by email and occasionally by phone.

What did you find most impressive about them?

Other firms are very small with only 1–3 people, but Radd Interactive is large with a dedicated building and full teams working for them. That gives them some depth. They also have their own proprietary software to assist with keyword research and other SEO tasks. The combination of automated software and people working has made for excellent performance. Their performance is the biggest thing for me, and they haven’t disappointed.

Are there any areas they could improve?

I wouldn’t really know what that would be. It’s all hands-off for my company, which is really nice. There’s an expense involved with that, but as far as performance, interface, and professionalism, I don’t have any criticism.

Any advice for potential customers?

Make contact and request a proposal. The proposals that Radd Interactive gives are pretty professional and give good reasons for hiring their team. It’s a matter of getting educated about what Radd Interactive can do for your company. 

Introduce your business and what you do there.

I’m the director of operations and sales at Innovative Dehumidifier Systems. Our company creates tankless, in-wall dehumidifiers. We mainly service the multifamily housing industry.

What challenge were you trying to address with Radd Interactive?

We wanted to ramp up our SEO efforts, among other goals relating to staying innovative within our market.

What was the scope of their involvement?

We began our engagement with Radd Interactive with launching SEO and PPC campaigns. From there, we continued our partnership, focusing on keeping us visible on the web and driving leads. 

Google is our marketplace, so it’s important for us to be recognized as an authority there, so we can reach people and educate them on supplemental dehumidification. 

What is the team composition?

We’ve worked primarily with three people, although there’s a whole team supporting the project.

How did you come to work with Radd Interactive?

We heard of Radd Interactive through another company. The timing was perfect, so we had a few calls, and decided they would be a great fit. 

What is the status of this engagement?

We began working with Radd Interactive in June 2019, and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

From a growth standpoint, we’ve seen pretty remarkable improvement since the launch of their campaigns. Internally, Radd Interactive has been very helpful in providing our team with strategies we can implement on our own to continue our success. That collaboration has been a really integral part of our growth as a company.

As a niche product, we can’t run typical campaigns. The team has done a great job of understanding our values, mission, and marketplace to create something really specific and applicable. 

How did Radd Interactive perform from a project management standpoint?

They perform really well. The team is always accessible and available, and they even give us action items to help improve our performance. They’re actively working on the project at all times, often to the point that they’re ahead of us in our timeline. It’s been great working with them.

They’re on the West Coast, while we’re on the East Coast, so most of our conversation takes place over the phone with screen-sharing.

What did you find most impressive about them?

Radd Interactive treats us as though we’re the only company they work with. The team is just as invested in our project as we are internally, which has been very valuable. They’re experts in their field.

Are there any areas they could improve?

There’s nothing that comes to mind.

Do you have any advice for potential customers?

Trust them to do their thing, even if you’re unsure of some of the changes they suggest.

Please describe your company and your position there.

We sell prefab and modular structures. I am the Chief Marketing Officer.

For what projects/services did your company hire Radd Interactive?

We have been working with Radd Interactive since 2015 to increase keywords at #1 position on search results and to manage our PPC campaign(s) as well as continuous improvement re. SEO on our website.

What were your goals for this project?

Ongoing project... ultimate goal to increase sales across all product categories.

How did you select this vendor?

Vendor was selected by company owner. Not sure how he found them.

Describe the project in detail.

N/A

What was the team composition?

Company owner and myself

Can you share any outcomes from the project that demonstrate progress or success?

Work has been very successful. We started in 2015 with 199 keywords ranking on Page 1 of SERP. As of 12/2019 we now have over 7900. 2019 was our best sales year ever. No doubt, the efforts of Radd Interactive contributed to that success.

How effective was the workflow between your team and theirs?

Workflow was very effective. Monthly conference calls with our rep to report on account status were educational and provided opportunity to make strategic changes and reallocate PPC ad spend as needed. Email requests for (ongoing) SEO editing to blog posts and new/revised web pages were responded to quickly and facilitated consistent and ongoing growth of 1st page rankings.

What did you find most impressive about this company?

They always respond to requests in a timely manner. Consistent / proactive scheduling of monthly conference calls. Informational updates regarding industry and Google trends.

Are there any areas for improvement?

No.

Please describe your company and your position there.

Vision Hair Extensions is an online retail hair extension company. We have been in business since 2004

For what projects/services did your company hire Radd Interactive?

When we were first in business we had no trouble selling extensions because there was very little competition. After several years the competition increased and sales started to decline. This is where Radd came into the picture. Radd has increased my web presence over 1000% which means many new customers and old customers finding us again.

What were your goals for this project?

Increase our Google relevance

How did you select this vendor?

We found them through a referral.

Describe the project in detail.

They work on on our SEO, Key Words so we show up on the first page on google. No need to buy Google Ads!

What was the team composition?

Raymond it my account manager. There are others who work on the team for my business but I talk to Raymond monthly.

Can you share any outcomes from the project that demonstrate progress or success?

The improvement in the business has been excellent. If we had not hired Radd I think we would possible be out of business in the next few years. Now I am not worried a bit.

How effective was the workflow between your team and theirs?

Raymond is always available and very responsive to you about any questions or requests.

What did you find most impressive about this company?

Friendliness and promises kept.

Are there any areas for improvement?

I cant think of any.