Radd Interactive

Please describe your company and your position there.

I am the president of a manufacturing e-commerce business

For what projects/services did your company hire Radd Interactive, and what were your goals?

SEO development to grow our traffic to our website

How did you select this vendor and what were the deciding factors?

I was found by Growth Team who recommended your services

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Rad audited our website, researched keyword relevance and implemented their finding for opportunity on our website.

How many people from the vendor's team worked with you, and what were their positions?

John Paul was my account manager, and he was one of the best I've ever had!

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We achieved marked success with improving our page ranking. I learned a lot in the process about how to improve our website's SEO.

Describe their project management style, including communication tools and timeliness.

John is incredibly approachable. His patience with answering questions is unparalleled and his ability to answer all of my questions to the point of transparency is remarkable. He was incredibly efficient at presenting multiple views of data in an efficient matter. Never did I ever feel like he was glossing over information or dragging things out. He is a very effective communicator with a very engaging personality. I very much enjoyed working with him.

What did you find most impressive or unique about this company?

The account managers ability to share knowledge about multiple platforms. Most AM are educated in one platform. John could speak articulately regarding many, which was impressive.

Are there any areas for improvement or something they could have done differently?

Not John. He did everything above and beyond my expectations. However, the SEO team implementing these changes could have provided more clarity about the work completed each month.

Introduce your business and what you do there.

I’m the CEO of Swim2000. We’re an online retailer of swimwear and gear focused on competitive swimming. 

What challenge were you trying to address with Radd Interactive?

We hired Radd for their digital marketing and SEO services. We had a good amount of products and wanted to have better exposure to our target audience while improving our SEO. 

What was the scope of their involvement?

In the beginning, we had a chat and consultation to see what was our objective. From there, they started working on improving our digital marketing space exposure through SEO. 

At present, Radd serves as a partner that shows us ways that they can improve our business. The team shows us how we could optimize our SEO performance. It’s almost a hands-off engagement for me since they handle everything for us. They give us reports and let us know their progress while providing suggestions.  

What is the team composition?

I work closely with Abbey (Account Manager). We’ve spoken with other people, but she’s our main point of contact. Whenever she’s not available, another teammate assists us. 

How did you come to work with Radd Interactive?

Someone reached out to us and suggested we worked with Radd based on what we needed. 

How much have you invested with them?

We spent a little bit over $25,000.

What is the status of this engagement?

Our partnership started in September 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our growth rate has been over 100% year over year. It’s not a number that many companies experience. In other words, we’ve had exponential growth since our engagement with Radd. we now rank for a thousand keywords. I’m grateful for that because it’s truly helped our company.

How did Radd Interactive perform from a project management standpoint?

Radd is 100% on top of everything. If they need to adjust something, they notify us and give us reports at our meetings. They provide clear and concise notes. In short, they’ve done everything on their end to make sure everything is easy for us to be successful, especially since I don’t have much time to do tasks outside of my assignment. 

To be honest, I feel lucky for stumbling upon Radd — a lot of companies offer similar services, but we’re still with them because they make things go easier in terms of business and its digital aspects. 

In terms of tools, we use Google Ads. We log in and see our metrics — no other tools are necessary. To communicate, we use video chats, emails, and phone calls. 

What did you find most impressive about them?

Our SEO performance has grown exponentially — it’s uncommon to have exponential growth in such a campaign. To make things truly simple, Radd simply cares about us. They care about our business, success, and growth. The team cares about every little detail. 

They’ve always been there for us if needed to answer questions and make any type of adjustments to make sure we’re on the same page. This kind of partnership is rare nowadays. Other companies out there do the bare minimum to give you some results. For comparison, Radd genuinely cares about our business and growth. 

Are there any areas they could improve?

No, there aren’t any. 

Do you have any advice for potential customers?

Listen to what Radd can do for you; listen to the insights that they can provide and understand what they can do for your business. At times, business owners try to find one solution to one problem. By contrast, Radd has several solutions to several goals you’re trying to achieve. I’m sure there are at least a few things they can do for your business. When you understand that, it’s an easy decision to work with them.

Please describe your company and your position there.

I'm the Vice President of Sales & Marketing for a Kansas City-based workwear brand. 

For what projects/services did your company hire Radd Interactive, and what were your goals?

We are poised for rapid growth so our goal was two-fold. First, we hired Radd to do some foundational SEO work to drive more organic traffic to our site with improved rankings on keywords. Second, we needed assistance through a web migration and hired Radd to prep us for the move.

How did you select this vendor and what were the deciding factors?

We relied on a referrer to connect us with the right match based on our needs. They were spot on in terms of pricing and level of support.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Radd presented us with a list of keywords within striking distance and their plan for metadata and product titles. Phase I was implemented within the first six weeks and based on a self-selected category of focus. We were also given a little SEO homework to create content on each category page. From there, we enjoyed our monthly report calls and started seeing meaningful progress within GA by month 4.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned one account manager, John, who acted as our internal advocate. We liked this streamlined approach to communication and appreciated John's ability to speak two languages and walk the line between our marketing team and our web developer.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Saw 20%+ increase in traffic and revenue from a YOY perspective. We're seasonal, so this was the best lookback metric.

Describe their project management style, including communication tools and timeliness.

Our Account Manager was great about managing our expectations and providing immediate follow-up to our monthly report calls. In between our calls, they were always accessible and quick to respond.

What did you find most impressive or unique about this company?

We appreciated our Account Manager's ability to make some new subject matter very digestible through analogies and the dumbing down of tech speak into a language all parties could understand.

Are there any areas for improvement or something they could have done differently?

I would have liked a little more time on keyword discovery, but that's just a tiny tweak.

Please describe your company and your position there.

Empire Bakery Equipment is America's leading supplier of bakery equipment. We provide bakery equipment and systems to the baking and food service industry since 1977. I am the Marketing Manager at Empire.

For what projects/services did your company hire Radd Interactive, and what were your goals?

We hired Radd for our SEO strategy and monitoring. Our goals are to rank on the first page of Google for all of the top keywords in our industry.

How did you select this vendor and what were the deciding factors?

We had been looking for an SEO team to handle SEO project and Grow Team kindly introduced us to Radd as an outstanding option.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Radd is in charge of monitoring our web pages and making sure they are optimized to be best discovered in Google search results by tweaking our content and meta data.

How many people from the vendor's team worked with you, and what were their positions?

I deal primarily with Abbey. I dealt with Alyssa briefly during Abbey's maternity leave.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From day 1 we have been ranking for more and search terms on the first place of Google. Each month we do better than the previous month in terms of keywords. We also have seen steady increases in organic traffic and goal conversion since getting on board with Radd.

Describe their project management style, including communication tools and timeliness.

We have a recap call once a month to discuss how the campaign is progressing, any changes in Google algorithms and other changes that should be addressed. We also have an open line of communication for whenever I have questions or concerns and Abbey is very quick to answer.

What did you find most impressive or unique about this company?

I find the hard work and attention to detail very impressive. We have seen positive results from the very first day. I am very impressed with the personability of the staff at Radd Interactive. Abbey builds a relationship with her clients and you can tell she truly cares about our success and about us as individuals.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to mind. Radd Interactive is a great company. They are very thorough, a pleasure to work with and get you the results you are looking for.

Please describe your company and your position there.

I am the Vice President of Pro Cabinet Supply, a company that provides various cabinet supply items to both B2C and B2B customers.

For what projects/services did your company hire Radd Interactive, and what were your goals?

We hired Radd to improve our SEO and our overall organic search results on major web browsers. We have been growing over the last 2-3 years and thought it was finally time to focus on the metadata on our website and optimize it.

How did you select this vendor and what were the deciding factors?

We selected Radd via a marketing agency. They recommended Radd due to the size of our company, the growth opportunity, our budget, and Grow Team's already great relationship with Radd. We were impressed with our initial talks with Radd so we chose them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work includes focusing on various keywords each month that we currently do not rank for and altering our metadata via title tag and description tag for Google to index us better. We started with Radd first by targeting what keywords are most important to us and what product groups are best to start with.

From there, Radd has learned more about our business and success with products and has taken a more hands on approach with us being more hands off. We have a monthly call with our Account Manager - Emily - who does a great job reporting back what the SEO team has improved and how that affected Google's analytics data.

How many people from the vendor's team worked with you, and what were their positions?

Emily - our Account Manager - is the only person within Radd that keeps consistent contact with myself and our team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When we started with Radd, we already had 6-7 months of SEO work accomplished by a separate team at a different company. Our benchmark for keywords found on Google's first page was a dozen. Yes, that's right. a two digit number. We currently have over 4000 keywords for that same metric in just over a year working with the team. This resulted in our organic purchases to shoot through the roof and is currently well over 100% growth from the start.

Describe their project management style, including communication tools and timeliness.

The communication and style of my contact - Emily - is laid back but helpful. She stays on top of my account and reaches out to me for the monthly meeting now in an adhoc approach, which she understands is how I like it. That approach is more difficult to schedule on her end but does a great job reaching out and making it happen at a time she knows works for me: 4 PM EST or later.

What did you find most impressive or unique about this company?

I know they are not a huge tech firm but are specialized in SEO. I like that because each client is very important to them and you can tell from the quality of work and the attention you receive, they are not overwhelmed trying to please more clients than they can handle. We are also a small distributor but specialize in the products we offer. Our customers love that about us and we love that about Radd.

Are there any areas for improvement or something they could have done differently?

At this juncture, I am not aware of how they can improve because everything has been great so far.

Please describe your company and your position there.

I am the President and CCO for Crystal Imagery Inc, a custom barware engraving and deep etching company. We offer custom logo barware and glasses as well as monograms on glassware. We offer D2C retail and B2B wholesale.

For what projects/services did your company hire Radd Interactive, and what were your goals?

We hired Radd increase our organic rankings and drive more traffic and conversions to our website.

How did you select this vendor and what were the deciding factors?

I can't recall if we received an email or if we found Radd through online research. However the team gave a stellar presentation and we decided to give it a try. We have been thrilled with their services.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Begins with an onboarding process where we discuss what the site offers, and the team optimizes a bulk number of our pages Optimizations include title tags, meta descriptions, and adjusting content with the keywords selected for the title tag The team then continues to make optimization to pages each week, shifting the focus where Google has its sights set and where we want to put extra emphasis on for the business We meet at least once a month to go over new keyword rankings and traffic/conversion metrics

How many people from the vendor's team worked with you, and what were their positions?

One Account Manager which is the main point of contact Team of analyst optimizing the website behind the scenes

Can you share any measurable outcomes of the project or general feedback about the deliverables?

2022 year to date compared to 2019 we’ve seen a 258% increase in users and 214% increase in revenue. An increase in daily users from 90 in May of 2019 to 200 in March of 2022.

Describe their project management style, including communication tools and timeliness.

Emily is amazing. She provides ongoing communication and reports to help us see where we need to focus and to provide updates on progress. We receive monthly emailed reports as well as a zoom call for face to face discussions. We are thrilled!

What did you find most impressive or unique about this company?

The really care about us. They work hard on monitoring our rankings and working with us to improve on a daily basis. They are truly the best at what they do.

Are there any areas for improvement or something they could have done differently?

No. We are very happy customers!

Please describe your company and your position there.

I am the marketing manager of a wood stake manufacturing company that offers relevant equipment and supplies to surveying, engineering, and construction companies. We cater to our local community of surveyors and engineers with local deliveries available, but also offer our products nationwide with UPS/FedEx or LTL deliveries.

For what projects/services did your company hire Radd Interactive, and what were your goals?

We had recently migrated from an outdated server to a new one, and lost a significant amount of organic traffic in the process. We wanted to build that organic traffic again so we hired them to provide full-scale SEO services to improve our rankings and grow traffic to our website to drive sales.

How did you select this vendor and what were the deciding factors?

We responded to their unique direct mailing. After an informative phone call, we decided to on board.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project began with a discovery phase and we explained our goals. We reviewed competitors websites. A plan was formulated where Google would start recognizing us a market leader and begin ranking us accordingly. Back-end changes were made to individual page content to include relevant keywords.

At roughly six months in, we could see the 'small snowball' start to gain size and traction and month after month sales increased. We have been very pleased with our partnership with RADD Interactive and would recommend them wholeheartedly.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a fantastic project manager who distributes work amongst the SEO team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we are ranking on the 1st page for many keywords that were not ranked at all and some keywords that were on page 2 or more. Our organic site traffic, bounce rate, and time spent on the pages is continuing to move in the correct direction.

Describe their project management style, including communication tools and timeliness.

The project manager has done an excellent job at communicating with myself and my boss throughout this project. We mostly use email to communicate, though the few times that I needed to speak in person, I was able to easily get in touch with the PM. Response, to any emails or calls, is always in a timely fashion.

If I needed any changes made, they were made promptly. We meet monthly for a report call that shows us more information that may have been released about Google’s algorithms, new ranking keywords, and analytics metrics.

What did you find most impressive or unique about this company?

Their overall knowledge of the ins and outs of SEO and analytics stands out. Our market is somewhat of a niche market, with many people not understanding how wood stakes, equipment, and tools may be used, yet they have done an excellent job of keeping keywords relevant with only a few minor changes needing to be made through this entire project, and those changes were always completed quickly.

The advice and knowledge they have shared through this project has not only helped our SEO, but it has also made me feel more confident in edits that I make myself personally, and even helped when I add more content/pages to the website.

Are there any areas for improvement or something they could have done differently?

So far, our experience with them has been pretty flawless. The only area I could possibly suggest improvement is for the SEO team to relay which pages they have optimized as they complete them.

Thankfully I am able to see what edits the SEO teams complete, because Big Commerce shows us who has made edits to pages, so it has not caused an issue for us, but it could potentially cause confusion for companies that do not have the option to see who, or when, edits are made.

Please describe your company and your position there.

We are a process interface instrument manufacturing company, and I am in charge of Corporate Marketing.

For what projects/services did your company hire Radd Interactive, and what were your goals?

First SEO then GoogleAds. Our goal was to increase visibility among people in our audience not already familiar with our company's products and solutions through search and ultimately Display, and thereby increase traffic to garner conversion of qualified prospects.

How did you select this vendor and what were the deciding factors?

Past experience with them for SEO services

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Develop SEO campaign and build SEO on old site prior to transition to new, then build SEO after new site launch and complement SEO with search ads, then transition to combined search and display ad campaigns.Key deliverables include: increased brand visibility; increase branded keyword clicks and conversions; increased clicks and conversions on a growing number of non-branded keywords;

How many people from the vendor's team worked with you, and what were their positions?

Three: the company owner, the Customer Contact manager, and the GoogleAd Campaigns Manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

On track for meeting the key deliverables.

Describe their project management style, including communication tools and timeliness.

Mostly through Customer Contact manager who is highly responsive and capably gets attention placed on our goals and requests: Advises on strategy and tactics in context of the services; brings in people able to address issues or concerns or move the campaigns forward as needed.

What did you find most impressive or unique about this company?

Willing to work within our constraints, and gets results.

Are there any areas for improvement or something they could have done differently?

Can't think of anything. All concerns raised in the past have been capably addressed.

Please describe your company and your position there.

I am a photographer and graphic artist who creates WPA-style posters of the national parks.

For what projects/services did your company hire Radd Interactive, and what were your goals?

I hired Radd Interactive on two fronts: Technical SEO to help increase the visibility of my website for search, and for Paid Search to reach more potential customers through search, display, gmail and shopping ads.

How did you select this vendor and what were the deciding factors?

I followed a referral, and after interviewing them, decided that the services they offered were a good fit for my business. I particularly liked the fact that they were data driven and could provide detailed reporting as to their progress.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Their engagement began with a discovery phase goal planning. They help with keyword research and performed a competitive analysis. From there, Radd made on-site changes to content to ensure proper keyword densities. After that, we began creating search, display, gmail and shopping ads for Google (and Bing) to generate both interest and conversions.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a project manager for Technical SEO and a project manager for Paid Search. In addition there were SEO and Paid Search specialists who communicated about the progress of their efforts.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For Technical SEO, we are now ranking for many more keywords on the first page of the major search engines. Traffic and conversions have grown steadily over the past three years. For paid search, we have seen both an increase in traffic and conversions, and are now scaling up campaigns.

Describe their project management style, including communication tools and timeliness.

Radd Interactive has bee great about managing expectations as well as meeting deadlines. We communicate by email as well as regularly scheduled Zoom meetings. They are always quick to respond to ad hoc questions.

What did you find most impressive or unique about this company?

Their level of professionalism and overall understanding of the industry as well as the technology is very apparent. They did a fair amount a research before we got started, and they have continued to stay focused on my brand, the marketplace as well as planning for future activities, such as Black Friday/Cyber Monday.

Are there any areas for improvement or something they could have done differently?

I’m always looking for new ideas to increase traffic and conversions. It would be great if they would be a bit more proactive in offering ideas and suggestions.

Please describe your company and your position there.

I am the President of a Top 50 Point-of-Purchase Display and Store Fixture company

For what projects/services did your company hire Radd Interactive, and what were your goals?

We hired Radd Interactive to help improve our SEO rankings, grow our organic visitors, improve our conversion rates, and ultimately drive more business to the company.

How did you select this vendor and what were the deciding factors?

We researched and interviewed several SEO companies. We selected Radd because of their proprietary RaddBot site analysis tool, the results they have achieved for their other clients, and their overall knowledge and experience with SEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We work closely with Radd Interactive to finetune our organic growth strategy. We regularly add content to our site which is then modified by the Radd Interactive team so that has maximum SEO impact. We review keyword strategy and progress with them on a monthly basis.

How many people from the vendor's team worked with you, and what were their positions?

We have worked directly with two account managers and have had discussions with other members of their leadership team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Over the last 17 months our CUMULATIVE page 1 rankings have increased from 36 to 471. Our overall traffic has increased significantly as have our conversion rates. We don't have hard ROI data, but based on the results, we believe we have received a strong return on our investment.

Describe their project management style, including communication tools and timeliness.

Everyone at Radd Interactive has been to Charm School. They are all very nice, professional and pleasant to work with. We have monthly progress reports which are followed by electronic copies summarizing resutls.

What did you find most impressive or unique about this company?

Their site analysis technology is very helpful in understanding how Google with handle changes in content. It helps make the process more efficient and provides a solid analytical foundation for the SEO work. They also work closely with Google and have a good understanding of how Google works.

Are there any areas for improvement or something they could have done differently?

If would be valuable to get a little more of their insight on content strategy based on the ranking reports they provide.