Furniture Branding

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Domus Design Collection, a luxury retailer of high-end furniture, mostly from Italy and Europe. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Furniture Branding?

Digital marketing was very new to our company — we had never done digital initiatives in the past. We were looking for somebody who could give us a strategy for our social media platforms, as well as our digital advertising efforts.

SOLUTION

What was the scope of their involvement?

Furniture Branding manages our Instagram and Facebook accounts. They help us prepare an editorial calendar where we schedule posts based on topics that people will be interested in at particular times of the year. The team oversees our social media ads.

They also run Google Ads, where we utilize display ads, retargeting, and geofencing.

What is the team composition?

I am in contact with two people from Furniture Branding. They have other people supporting their initiatives, but I don’t have direct contact with them.

How did you come to work with Furniture Branding?

I did online research and found a few agencies. I chose Furniture Branding because they have expertise in furniture and know the industry very well. After I spoke with 2–3 agencies, Furniture Branding gave me the impression that they were the most qualified to do what we were looking for.

How much have you invested with them?

So far, we've spent around $25,000–$30,000, but this also includes our actual advertising investment.

What is the status of this engagement?

We began working together in October 2020, and our partnership is ongoing. Our contract lasts until the end of 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, the impact has been great. Whenever we run the campaigns, our website traffic grows by 200% and our leads by 100%.

How did Furniture Branding perform from a project management standpoint?

We have a lot of daily meetings, and we use a calendar that contains the images and content that is going to be posted. Working with Furniture Branding is more of a personal relationship, instead of merely working through a platform. I really like that that the dialogue is always open between us.

What did you find most impressive about them?

They have a lot of good ideas, and I like their vision for social media.

Are there any areas they could improve?

We've been working together for just five months, and so far everything has been pretty good. I don't really have an opinion on this at the moment. 

Do you have any advice for potential customers?

To be successful with your partnership, you should try to establish a daily dialog with their team — talk about ideas and give feedback. 

Consider Furniture Branding as a part of your team, like they’re someone you see in the office every day, instead of treating them as a vendor that you give a project to and meet once every two weeks. I think having these daily connections are really helpful.