Top Facebook Advertising Agencies
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$5,000+$150 - $199 / hr50 - 249Arlington, VAServices provided
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See all 25 projectsSilverback Strategies is a digital marketing agency specializing in social media strategy, social media management, and digital branding. Clients praise their ability to effectively manage social media campaigns, with an 80% increase in leads reported by one client. Reviews highlight their strong project management skills, communication, and performance-driven approach. Clients appreciate their strategic expertise and adaptability, making them a reliable partner for enhancing online branding and generating leads.
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UndisclosedUndisclosed10 - 49Bengaluru, India
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See all 1 projectsSiva Solutions Inc. is a digital marketing agency that offers services such as website development, SEO, and PPC management. However, based on the review provided, the company received overwhelmingly negative feedback, with significant criticisms regarding their management of SEO and PPC campaigns, communication, and customer service. The review highlights dissatisfaction with their services and ethics, exemplifying a poor overall experience.
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UndisclosedUndisclosed10 - 49Dubai, United Arab Emirates
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7G Media is a Content Marketing company. Headquartered in Dubai, United Arab Emirates, the team offers Content Marketing and Web Design.
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UndisclosedUndisclosed50 - 249Montréal, Canada
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Located in Montréal, Canada, LinkNow Media is a SEO agency. Established in 2009, the team specializes in Search Engine Optimization and Web Design.
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UndisclosedUndisclosed50 - 249
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See all 1 projectsWishpond is a digital marketing company specializing in services such as Social Media Marketing and lead generation. However, based on the review provided, they have received overwhelmingly negative feedback, with 100% of the reviewers highlighting issues such as unmet promises, integration failures, and ineffective advertising campaigns that tarnished their brand image. Despite some positive remarks about their staff's demeanor, the consensus is that Wishpond overpromises and underdelivers, leading to customer dissatisfaction.
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UndisclosedUndisclosed250 - 999Herndon, VA
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See all 1 projectsCityLocalPro is a digital marketing company that provides services such as developing landing pages and keyword optimization. According to the review, the overall feedback was negative, highlighting issues with billing, communication, and the relevance of keyword optimization. The reviewer expressed dissatisfaction with their project management, ethics, and quality of service, indicating a lack of sincerity and professionalism.
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$1,000+$150 - $199 / hr10 - 49Bellingham, WA
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Founded in 2016, Intellitonic, a small PPC agency, is headquartered in Bellingham, Washington and Seattle, Washington. Their team focuses on Pay Per Click and Search Engine Optimization.
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$10,000+< $25 / hr10 - 49Nagpur, India
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Founded in 2016, Flying Penguins is an IT staff augmentation company. Their team focuses on IT staff augmentation and Digital Strategy.
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$1,000+$25 - $49 / hr50 - 249Pimpri-Chinchwad, India
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Brainmine Web Solutions offers services in Social Media Marketing, SEO, and Online Branding. Reviewers consistently highlight their expertise, particularly in improving SEO rankings and organic traffic, while also noting the need for improved communication and customer satisfaction. Overall, clients appreciate Brainmine Web Solutions for their skilled team and effective project management.
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$5,000+$200 - $300 / hr2 - 9Burlington, Canada
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Stock Media Inc is a social media marketing firm in Burlington, Canada. Founded in 2015, the team focuses on Social Media Marketing and Content Marketing.
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$5,000+$50 - $99 / hr10 - 49Lucknow, India
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See all 1 projectsDBuzzz provides digital solutions including web development and customization, leveraging technologies such as PHP, HTML, CSS, JavaScript, and backend SQL. Clients consistently praise DBuzzz for their professionalism, strong project management, transparency, and timely delivery, noting the company's ability to create optimized, SEO-friendly sites that effectively meet business goals.
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$1,000+$100 - $149 / hr2 - 9Medellín, Colombia
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See all 1 projectsBRAINT offers digital marketing services, digital market analysis, and SEO consulting. The overall feedback highlights their professionalism, effective communication, and impressive expertise, which resulted in a significant increase in user conversions. Clients appreciate their operational efficiency, though they suggest improvements in providing more SEO and content insights.
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$1,000+$25 - $49 / hr10 - 49New York, NY
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Nice Digitals is a SEO agency founded in 2009. The firm specializes in Search Engine Optimization and Web Design.
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$5,000+$50 - $99 / hr10 - 49Brno, Czech Republic
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Optimio s.r.o., a SEO agency, offers Search Engine Optimization and Pay Per Click. The firm is headquartered in Brno, Czech Republic.
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UndisclosedUndisclosed10 - 49Auckland, New Zealand
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Easy Social Media | Social Media Marketing Agency is a social media marketing company. Their small team is based in Auckland, New Zealand. Their services include Social Media Marketing.
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$1,000+$100 - $149 / hr2 - 9Miami, FL
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Adacted, a social media marketing agency, provide Social Media Marketing and Pay Per Click. They were established in 2019.
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$1,000+Undisclosed2 - 9
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Based in Wichita, Kansas, Depict Media is a social media marketing firm. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$200 - $300 / hr50 - 249Ho Chi Minh City, Vietnam
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Fame Media Co.,Ltd is a midsize social media marketing company. They provide Social Media Marketing and Content Marketing and were launched in 2020.
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UndisclosedUndisclosed50 - 249London, England
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Look First Marketing - Marketing Specialists In London, a social media marketing firm, is in London, England. Their services include Social Media Marketing and Search Engine Optimization.
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$10,000+$150 - $199 / hr10 - 49Cincinnati, OH
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In Cincinnati, Ohio, Dooley Social Studio is a social media marketing company. The team specializes in Social Media Marketing and Media Planning & Buying.
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$1,000+Undisclosed2 - 9Birmingham, AL
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Launched in 2016, Webber Koonce Media is a social media marketing company. The team offers Social Media Marketing and Web Design.
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Undisclosed< $25 / hr10 - 49Noida, India
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See all 2 projectsRenext specializes in Social Media Marketing, including running impactful advertising campaigns and creating engaging content for online branding and digital marketing. Clients appreciate their budget-friendly pricing, timely delivery, and expertise in engaging targeted audiences, resulting in substantial increases in brand visibility and follower growth.
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$1,000+< $25 / hr2 - 9
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Established in 2024, DigiFox Technologies is a small social media marketing agency. Their services include Social Media Marketing and Search Engine Optimization.
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Undisclosed$25 - $49 / hr10 - 49Taipei, Taiwan
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Osbay is a social media marketing firm. The Taipei, Taiwan-based company was established in 2018. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+Undisclosed10 - 49Surry Hills, Australia
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GDR Media Group, a web design company, offers Web Design and Advertising. The agency is in Surry Hills, Australia.
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UndisclosedUndisclosed50 - 249Emeryville, CA
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Midsize media planning and buying agency Just Global, is headquartered in Emeryville, California and Austin, Texas. Their services include Media Planning & Buying and Social Media Marketing.
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$5,000+$100 - $149 / hr2 - 9
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See all 1 projectsDesign Flow Agency provides web development, UI/UX design, and community platform creation services. Reviews highlight the agency’s keen understanding of client needs, strategic recommendations, and excellent project management. Clients consistently praise their attention to detail and timely delivery, making Design Flow Agency a reliable partner for complex web projects.
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$1,000+$25 - $49 / hr10 - 49Kochi, India
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UBL Academy is a small Kochi, India-based social media marketing firm. The team provides Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9
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Bohra Tech is a social media marketing company. The Karachi, Pakistan-based team focuses on Social Media Marketing and Other Digital Marketing.
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$1,000+$25 - $49 / hr50 - 249
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Play Mkrs, a media planning and buying agency, was established in 2009. The team provides Media Planning & Buying and Packaging Design and is based in Riyadh, Saudi Arabia and cairo, Egypt.
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$25,000+$100 - $149 / hr10 - 49Culver City, CA
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Agency 39A, an IT strategy consulting company, was launched in 2019. The small team focuses on IT strategy consulting and Business Consulting.
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Undisclosed$100 - $149 / hr2 - 9Temse, Belgium
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PureAgency, a branding company, is based in Temse, Belgium. They provide Branding and Digital Strategy and were launched in 2023.
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UndisclosedUndisclosed2 - 9Chuo City, Japan
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Based in Chuo City, Japan, Hatago Consulting is a small social media marketing company. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed10 - 49Kuching, Malaysia
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SOLDigital is a social media marketing firm. In Kuching, Malaysia, the firm focuses on Social Media Marketing and Video Production.
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Undisclosed$100 - $149 / hr10 - 49Reston, VA
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Boost Local is a branding firm launched in 2023. The team specializes in Branding and Social Media Marketing.
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$5,000+$25 - $49 / hr10 - 49Jaipur, India
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Founded in 2020, Mobyink Innovations is a Mobile & App Marketing company. The team specializes in Mobile & App Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9Marrakech, Morocco
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See all 1 projectsYovista offers services in brand identity creation, website development, digital strategy including social media marketing, and SEO optimization. The overall feedback highlights their exceptional customer service, efficient project management, and ability to exceed client expectations, resulting in increased sales and customer satisfaction. Clients highly recommend Yovista for their professionalism and value.
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$10,000+$25 - $49 / hr2 - 9Downey, CA
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See all 1 projectsZino Web & Graphics specializes in website design, LMS systems, and app development. Their reviews highlight exceptional attention to detail, innovative design, and user-friendly navigation. Clients praise their responsiveness, project management, and commitment to client satisfaction, emphasizing timely delivery and effective communication.
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$1,000+$100 - $149 / hr50 - 249
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Ampliva, a social media marketing company, is located in Austin, Texas. They offer Social Media Marketing and Ecommerce Marketing and were founded in 2021.
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$1,000+< $25 / hr10 - 49Gilgit, Pakistan
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See all 1 projectsSheDev offers Social Media Marketing services with a focus on LinkedIn marketing, including profile optimization, content creation, and performance analysis. Their clients commend them for increasing followers, impressions, and engagement, highlighting their prompt communication and effective community engagement as standout qualities.
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$1,000+< $25 / hr10 - 49Gurugram, India
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See all 1 projectsDigital Hive is a Web Technology firm specializing in the design and development of digital products like CRMs, custom web applications, and websites. Our latest launch, SalesHive CRM, is a
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$1,000+< $25 / hr10 - 49
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Launched in 2019, Brightnest Technologies Pvt Ltd is a small web design company in Coimbatore, India. Their team specializes in Web Design and Custom Software Development.
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$25,000+$100 - $149 / hr10 - 49Petaling Jaya, Malaysia
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Envicion Studio is a small Advertising company launched in 2015. Their team focuses on Advertising and Branding.
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$1,000+Undisclosed2 - 9Kuala Lumpur, Malaysia
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Barakah Webmaster Sdn. Bhd., a web design agency, specializes in Web Design and E-Commerce Development. The agency is located in Kuala Lumpur, Malaysia.
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$1,000+< $25 / hr50 - 249Karachi, Pakistan
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ARF Services is a Karachi, Pakistan-based social media marketing company. They focus on Social Media Marketing and Web Development.
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$5,000+$100 - $149 / hr10 - 49Kyiv, Ukraine
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See all 1 projectsVDALO provides comprehensive digital marketing services, including Social Media Marketing, PPC Management, and website management for e-commerce. Their clients consistently highlight effective project management, timely delivery, and significant improvements in website sales and traffic, indicating strong proficiency in online branding and social media management.
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$1,000+< $25 / hr10 - 49Southbank, Australia
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See all 1 projectsTraffic Radius Pty Ltd offers services such as SEO content updates and website traffic enhancement. The overall feedback from the reviews indicates significant dissatisfaction, citing failures to meet agreed-upon deliverables, deceptive sales practices, and prolonged delays in project completion. The reviews highlight concerns regarding integrity and transparency in their business dealings.
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$1,000+$25 - $49 / hr10 - 49Rawalpindi, Pakistan
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247 Developers is a Digital Strategy company. They are headquartered in Rawalpindi, Pakistan and have small team. They focus on Digital Strategy and Search Engine Optimization.
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$5,000+$100 - $149 / hr10 - 49South Charleston, WV
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Associated Systems Professionals is a small web design company founded in 2004. Their services include Web Design and Custom Software Development.
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$1,000+< $25 / hr10 - 49London, England
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See all 2 projectsOktopus Tech specializes in designing and developing WordPress websites, offering customized solutions, marketing, SEO, and website maintenance services. The reviews highlight their strong project management skills, effective communication, and ability to exceed client expectations with customized designs and recurring maintenance. Clients appreciate their responsiveness and quick resolution of issues, noting minor initial bugs were swiftly addressed. Overall, Oktopus Tech is recognized for delivering impressive outcomes and high-quality work.
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$1,000+$50 - $99 / hr2 - 9Santa Maria, CA
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Launched in 2013, RP3 Productions is a small video production company. Their services include Video Production and Social Media Marketing.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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- In-depth client interviews and ratings
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This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of the Top 15 Facebook Advertising Services
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$1,000+$100 - $149 / hr10 - 49Montreal, Canada
Ability to deliver
38.8/40.019.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$50 - $99 / hr10 - 49Atlanta, GA
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Social Media Marketing50% Facebook Advertising30% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
25% Social Media Marketing70% Facebook Advertising75% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing45% Facebook Advertising90% Other -
$5,000+$100 - $149 / hr10 - 49Brooklyn, NY
Ability to deliver
39.3/40.019.8/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
45% Social Media Marketing40% Facebook Advertising55% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$10,000+$150 - $199 / hr10 - 49Northfield, IL
Ability to deliver
36.9/40.017.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$5,000+$50 - $99 / hr250 - 999New York, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
20% Social Media Marketing20% Facebook Advertising80% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing50% Facebook Advertising90% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.6/40.019.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
20% Social Media Marketing40% Facebook Advertising80% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
10% Social Media Marketing95% Facebook Advertising90% Other -
$1,000+$150 - $199 / hr10 - 49Toronto, Canada
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Social Media Marketing25% Facebook Advertising -
$5,000+$100 - $149 / hr250 - 999San Diego, CA
Ability to deliver
37.4/40.018/20 Reviews10/10 Clients & Experience9.4/10 Market PresenceService focus
25% Social Media Marketing25% Facebook Advertising75% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$25 - $49 / hr50 - 249
Ability to deliver
35.7/40.016.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
40% Social Media Marketing50% Facebook Advertising60% Other -
$1,000+Undisclosed2 - 9Calgary, Canada
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
95% Social Media Marketing50% Facebook Advertising5% Other -
$1,000+$150 - $199 / hr10 - 49Denver, CO
Ability to deliver
37.9/40.018.4/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
40% Social Media Marketing40% Facebook Advertising60% Other -
$1,000+$50 - $99 / hr1,000 - 9,999Ahmedabad, India
Ability to deliver
38.5/40.020/20 Reviews8.8/10 Clients & Experience9.6/10 Market PresenceService focus
10% Social Media Marketing20% Facebook Advertising90% Other -
$5,000+$150 - $199 / hr10 - 49Indianapolis, IN
Ability to deliver
35.2/40.016.6/20 Reviews9.4/10 Clients & Experience9.2/10 Market PresenceService focus
100% Social Media Marketing50% Facebook Advertising -
$5,000+$150 - $199 / hr10 - 49Fishers, IN
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Social Media Marketing25% Facebook Advertising50% Other -
$5,000+$25 - $49 / hr50 - 249Kyiv, Ukraine
Ability to deliver
37.6/40.019.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
35% Social Media Marketing30% Facebook Advertising65% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
10% Social Media Marketing30% Facebook Advertising90% Other -
$5,000+$50 - $99 / hr2 - 9London, England
Ability to deliver
36.1/40.017.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Social Media Marketing40% Facebook Advertising25% Other -
$5,000+$100 - $149 / hr50 - 249Cremorne, Australia
Ability to deliver
37/40.018/20 Reviews9.3/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing55% Facebook Advertising80% Other -
$10,000+$150 - $199 / hr10 - 49Washington, DC
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
10% Social Media Marketing40% Facebook Advertising90% Other -
$1,000+$50 - $99 / hr10 - 49Amsterdam, Netherlands
Ability to deliver
36.2/40.018.8/20 Reviews10/10 Clients & Experience7.4/10 Market PresenceService focus
100% Social Media Marketing30% Facebook Advertising -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.1/40.019.6/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
20% Social Media Marketing35% Facebook Advertising80% Other -
$5,000+$150 - $199 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.018/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Social Media Marketing35% Facebook Advertising -
$5,000+$100 - $149 / hr50 - 249London, England
Ability to deliver
38.6/40.019/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
20% Social Media Marketing30% Facebook Advertising80% Other
Latest Facebook Advertising Articles
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Instagram Stories: Perfecting "The Hook" and How To Get It Right
Instagram Stories play an essential role in connecting and strengthening relationships with audiences. Discover how you can maximize it to leverage your brand.
Facebook Advertising Agency FAQs
Looking for a Facebook advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Facebook advertising agency, from pricing and services to results and red flags.
Clutch identifies and recognizes firms that drive ROI through targeted Facebook ad campaigns using a proprietary methodology. The top Facebook ad companies for Fall 2025 include:
A Facebook ad marketing company plans, builds, and optimizes paid campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network. These providers typically work on various aspects of the Facebook ad process, including the following:
- Market research
- Audience segmentation
- Creative production
- Budget allocation
- A/B testing
- Continuous performance monitoring
The goal is to lower cost-per-acquisition (CPA) and increase return on ad spend (ROAS) while keeping messaging consistent with your broader marketing strategy.
- Who will be my day-to-day strategist and what’s their experience?
- How do you structure campaigns for prospecting vs. retargeting?
- What is your creative testing framework and refresh frequency?
- How do you attribute conversions across devices and channels?
- What tech stack or tools do you use for reporting and optimization?
- Can you share ROAS benchmarks from similar businesses?
Partnering with specialists accelerates learning curves, provides access to premium creative talent, and frees your team to focus on product or sales. Agencies also leverage bulk media buying data to spot trends earlier and negotiate beta-program access with Meta.
- Guaranteed results or “secret” algorithms
- Lack of access to your ad account or data ownership
- One-size-fits-all creative with no testing roadmap
- Vague reporting or metrics that don’t map to revenue
- High employee turnover that disrupts account continuity
Finding the ideal Facebook ad marketing agency can be challenging, considering the variety of agencies you can partner with. Start your selection process by defining clear KPIs—ROAS, lead volume, or app installs to know what criteria to set. After that, you can follow these steps:
- Review case studies in your industry
- Check Clutch ratings and verified client feedback
- Compare pricing and service transparency (do they share media plans and real-time dashboards?)
- Evaluate communication cadence and project management tools
- Request a performance forecast based on historical data
Shortlist 3–5 agencies and ask for a strategic proposal before signing. Leverage Clutch’s directory, resources, and filters to guide your search.
According to data we’ve gathered here on Clutch, most agencies charge either:
Monthly retainer rates that average around $1,500 – $10,000 (ad spend excluded). Value or percentage-based pricing that usually ranges from 10%–20% of managed media spend.
Smaller projects (e.g., a one-time campaign audit) can start around $1,000, while enterprise-level engagements with dedicated creative teams may exceed $25,000 per month. Factors that influence price include campaign complexity, geographic targeting, creative volume, and the agency’s seniority.
Facebook ad marketing agencies generally provide the full range of services and solutions needed to execute compelling ad campaigns on Facebook. If you plan to hire a dedicated partner, you can expect to have access to services such as:
- Campaign strategy and goal setting
- Ad creative design (e.g., static, video, carousel, Reels)
- Pixel implementation and conversion tracking
- Audience building (e.g., look-alikes, retargeting, interest, demographic)
- Budget management and bid optimization
- Ongoing split testing and reporting dashboards
- Cross-channel integration with Google Ads, TikTok, or email marketing
Some full-service teams also handle landing-page design, funnel automation, and Shopify or WooCommerce integrations. Make sure to inquire about their expertise and additional services when discussing your project with a potential partner.
Agencies offer multidisciplinary teams—strategists, designers, copywriters, analysts—under one roof, ideal for scaling budgets and audiences. Freelancers can be cost-effective for smaller spends or single-channel experiments but may lack bandwidth for 24/7 optimization, advanced analytics, or rapid creative iteration.